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市場調査レポート
商品コード
1402422
ベビーカーの世界市場の評価:製品タイプ別、種類別、年齢別、フレームタイプ別、価格帯別、販売チャネル別、エンドユーザー別、地域別、機会、予測(2017年~2031年)Baby Strollers Market Assessment, By Product Type, By Variant, By Age, By Frame Type, By Price Range, By Sales Channel, By End-User, By Region, Opportunities, and Forecast, 2017-2031F |
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カスタマイズ可能
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ベビーカーの世界市場の評価:製品タイプ別、種類別、年齢別、フレームタイプ別、価格帯別、販売チャネル別、エンドユーザー別、地域別、機会、予測(2017年~2031年) |
出版日: 2024年01月08日
発行: Market Xcel - Markets and Data
ページ情報: 英文 218 Pages
納期: 3~5営業日
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世界のベビーカーの市場規模は、2023年に35億1,000万米ドル、2031年に48億4,000万米ドルに達し、2024年~2031年の予測期間にCAGRで4.1%の成長が見込まれています。市場はダイナミックであり、多くの変数の影響を受けています。デザインと製造における絶え間ない技術革新が、都市化の進行、ライフスタイルの変化、安全性と規制遵守への関心の高まりによって促進されています。都市生活や交通システムをサポートするコンパクトで軽量なデザインが人気を集めています。
技術に敏感な親たちは、スマートフォンとの接続やスマートセンサーなどの機能を中心とした、技術の統合に魅力を感じています。eコマースとオンラインショッピングプラットフォームは、さまざまな選択肢で便利に購入できるため、ベビーカー市場で大きな役割を果たしています。消費者の要求の変化や、利便性、安全性、技術への重視に加え、ベビーカー市場は競争が激しいです。
ベビーカー市場は、製品とデザインの絶え間ない革新によって牽引されています。さらに、都市生活やトラベルシステムをサポートするコンパクトで軽量なデザインへの需要の増加も注目すべき動向です。
パンデミック以降、ベビーカー市場は大きく変化しました。オフラインショッピングからオンラインショッピングへの移行が進み、eコマースによる販売が増加しました。顧客の選好の成長に伴い、オンラインショッピングは、幅広い選択肢やユニークなデザインに加え、割引や簡単な配送オプションを利用できるため、親にとって便利な選択肢となっています。オンラインショッピングの利便性と簡便性により、保護者はさまざまな選択肢を調査し、機能を評価し、十分な情報に基づいた選択を行うことができ、デジタル時代のベビーカー市場の進化に寄与しています。
世界のベビーカー市場は、最新のセンサー、ユーザーによるカスタマイズ可能な設定、シームレスなスマートフォンとの統合に加え、先進の技術機能の組み込みによって牽引されています。市場は、親が標準的な製品よりも多くの機能を備えた製品を求める消費者動向の高まりに対応しています。その結果、技術の利用には、基本的な利便性を超えて、強化された接続性や統合されたエンターテインメントシステムのような所望の機能が伴います。このような技術統合は、業界のイノベーションへのコミットメントを反映する重要な促進要因であり、現代技術と伝統的な子育ての必需品との融合に価値を見出す目の肥えた消費者層を引き寄せます。
COVID-19パンデミックは、世界のベビーカー市場に大きな混乱をもたらし、消費者の行動にも変化をもたらしました。ロックダウン、旅行制限、経済不安により、必要のない小売店が閉鎖され、ベビーカーの売上が一時的に減少しました。必需品への消費者の優先順位のシフトは、ベビー用品への裁量支出に影響を与えました。しかしロックダウンが終わると、ファミリー層は安全な旅行方法やアウトドア活動を探し始め、市場でのベビーカー需要が急増しました。健康や安全への関心が高まるにつれて、ソーシャルディスタンスや衛生を促進するベビーカーの需要が高まっています。パンデミック中、eコマースの人気が高まり、親たちは便利な方法で買い物ができるようになりました。ベビーカーメーカーは、安全性への懸念に対応した独創的なデザインに注力し、その結果として市場は徐々に回復し、進化しました。ベビーカー市場はレジリエンスを見せ、新たな消費者ニーズとデジタル動向に適応しました。
当レポートでは、世界のベビーカー市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global baby strollers market size was valued at USD 3.51 billion in 2023, expected to reach USD 4.84 billion in 2031, with a CAGR of 4.1% for the forecast period between 2024 and 2031. The market for infant strollers is dynamic and influenced by a number of variables. Continuous innovation in design and manufacturing is fuelled by a rise in urbanization, shifting lifestyles, and an increasing focus on safety and regulatory compliance. Compact and lightweight designs that support urban living and transportation systems have become more popular.
Tech-influenced parents find technological integration appealing, especially features such as smartphone connectivity and smart sensors. E-commerce and online shopping platforms play a major role in the baby stroller market as they allow convenience in shopping with a variety of options. In addition to the changing consumer demands and its emphasis on convenience, safety, and technology, the market for baby strollers is highly competitive.
For instance, in November 2022, Baby Jogger and Robin Arzon launched a new style of stroller, Summit™X3. The product includes a gold grid print on the canopy interior that is inspired by the streets of NYC and additionally designed by the NYC artist to represent the premium and royalty of the product. In addition, the premium styles and designs of the product feature the vegan leather harness cover and branding tag.
The market for baby strollers is driven by the constant innovations in product and design evolutions, which allow to adjust the evolving needs and preferences of the parents, as parents are more inclined towards child safety. Furthermore, the increasing demand for compact and lightweight designs that support urban living and travel systems is a notable trend. For instance, in May 2022, in collaboration with the well-known stroller brand Hartan, Mercedes revealed a limited-edition stroller, with an influence of AMG cars on the design. Mercedes and Hartan worked together with the Mercedes-Benz design team to develop a special pushchair model that combined sportiness, flexibility, and maximum ride comfort. The motorized models' dynamically striking appearance and sportiness serve as the foundation for the limited edition. Each limited edition is given an original AMG badge, just like the ones found on the vehicles, to emphasize its exclusivity, signifying the model's limited availability.
The market for baby strollers has seen a significant change since the pandemic as there has been a shift from offline shopping to online shopping, resulting in increased sales through e-commerce. With the growing preferences of customers, online shopping has become a convenient option for parents as it allows a wide range of options and unique designs in addition to discounts and easy delivery options. The convenience and simplicity of online shopping enable parents to research various options, evaluate features, and make well-informed choices, contributing to the market's evolution for baby strollers in the digital age. To benefit from the growing e-commerce trend, in 2022, US-based company, Evenflo, started with the zero-party data which helped in driving the sales of the company. It created an online test for expecting parents, that gathered the information from them and showcased results accordingly. Though the demand for online platform has seen a surge since pandemic, but today, to increase the growth of online sales, the brand is spending money gathering zero-party data as information that customers voluntarily provide before making a purchase.
Global baby strollers market is driven by the incorporation of advanced technology features in addition to the modern sensors, user customizable setting and seamless smartphone integration. The market responds to a growing consumer trend wherein parents seek products with more features than the standard ones. As a result, the use of technology involves desired features like enhanced connectivity and integrated entertainment systems, going beyond basic convenience. This technological integration is a key driver that reflects the industry's commitment to innovation and draws in a discerning consumer base that values the fusion of modern technology with traditional parenting essentials.
For instance, in January 2023, Gluxkind Technologies presented its AI-powered baby stroller, Ella, at the Consumer Electronics Show in Las Vegas in an attempt to make life easier for new parents. The product is designed with cutting-edge safety and convenience features specifically for today's busy parents. The stroller was one of the products on the 2023 CES Innovation Awards honorees list. CES Innovation Awards received more than 2,100 submissions this year.
The COVID-19 pandemic caused considerable disruptions to the global baby strollers market and consumer behavior changes. Lockdowns, travel restrictions, and economic uncertainty caused non-essential retail locations to close, temporarily reducing strollers' sales. The shift in consumer priorities towards necessities has impacted discretionary spending on baby products. But when the lockdowns ended, families started looking for safe ways to travel and outdoor activities, which led to a spike in the demand for strollers in the market. Strollers that promoted social distancing and hygiene became more in demand as health and safety concerns gained more attention. During the pandemic, e-commerce grew in popularity and gave parents a convenient way to shop. Stroller manufacturers concentrated on creative designs that addressed safety concerns, and as a result, the market gradually recovered and evolved. The baby strollers market showed resilience, adapting to new consumer needs and digital trends.
Global baby strollers market features a competitive landscape with key players driving innovation and market trends. Established brands such as Graco, Chicco, and Bugaboo hold significant market share and offer a diverse range of products, from traditional strollers to travel systems. UPPAbaby and Silver Cross are notable for premium and luxury segments, emphasizing style and functionality. Players such as Hauck and Peg Perego contribute to the market's global presence. Emerging brands such as Baby Jogger and Joovy bring innovation and modern designs. Technological integration is evident with companies like Evenflo introducing smart strollers. E-commerce platforms like Amazon and dedicated baby product retailers are pivotal in distribution. The competitive landscape is characterized by a balance between well-established brands, niche players focusing on specific segments, and a constant influx of new entrants introducing novel features to meet the evolving demands of parents.
For instance, in October 2022, Bugaboo, an award winner stroller brand, announced the launch of a stroller range made of bio-based materials provided by DSM, Fibrant, and Neste. In addition, Bugaboo has announced that their cross-value chain partnership has successfully enabled the launch of an entire Bugaboo stroller portfolio made with bio-based materials.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.