ベビーカーの市場規模、シェア、成長分析：製品別、年齢別、流通チャネル別、地域別 - 産業予測 2025～2032年

ベビーカー市場規模は2023年に24億8,000万米ドルとなり、予測期間（2025-2032年）のCAGRは5.9%で、2024年の26億3,000万米ドルから2032年には41億5,000万米ドルに成長する見通しです。

ベビーカー市場は、出生率の上昇や、安全で便利な乳幼児の移動手段を求める核家族化・共働き家庭へのシフトにより、大きな成長を遂げています。安全機能が強化された軽量でコンパクトなベビーカーは、乳幼児の安全を優先して購入を決定する親にとってますます魅力的なものとなっています。都市化と可処分所得の増加により、プレミアム製品への投資が促進され、スマートベビーカーのような技術革新は、安全性と利便性の向上により支持を集めています。シルバークロスとランボルギーニの限定版ベビーカーのような最近のコラボレーションは、高級志向の市場動向を例証しています。同時に、UPPAbabyは環境に優しいベビーカーを発売し、環境意識の高い消費者をターゲットにしており、市場力学をさらに促進しています。全体として、ライフスタイルの変化、健康意識、オンライン小売はベビーカー購入に大きな影響を与え、継続的な市場拡大に拍車をかけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 顧客と購買基準の分析

ベビーカー市場規模：製品別& CAGR（2025-2032）

• 市場概要
• 軽量
• ジョギング
• 旅行システム
• ダブル
• 標準

ベビーカー市場規模：年齢別& CAGR（2025-2032）

• 市場概要
• 0～6ヶ月
• 6～12ヶ月
• 12～36ヶ月

ベビーカー市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• 専門小売業者
• オンライン

ベビーカー市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Goodbaby International Holdings Limited（Shanghai, China）
• Chicco（Artsana Group）（Como, Italy）
• Peg Perego（Arcore, Italy）
• UPPAbaby（Hingham, Massachusetts, USA）
• Bugaboo International B.V.（Amsterdam, Netherlands）
• Silver Cross（Skipton, United Kingdom）
• Cybex（Hong Kong, China）
• Dorel Industries Inc.（Montreal, Canada）
• Newell Brands（Graco）（Atlanta, Georgia, USA）
• Evenflo（Piqua, Ohio, USA）
• Stokke AS（Alesund, Norway）
• Thule Group（Malmo, Sweden）
• Baby Jogger（Newell Brands）（Richmond, Virginia, USA）
• Joovy（Dallas, Texas, USA）
• Maclaren（Long Buckby, United Kingdom）
• Nuna（Amsterdam, Netherlands）
• Britax（Chertsey, United Kingdom）
• Combi Corporation（Tokyo, Japan）
• Mothercare plc（Watford, United Kingdom）
• Hauck GmbH & Co. KG（Sonnefeld, Germany）

結論と提言

Baby Stroller Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.63 billion in 2024 to USD 4.15 billion by 2032, growing at a CAGR of 5.9% during the forecast period (2025-2032).

The baby stroller market is experiencing significant growth due to rising birth rates and a shift towards nuclear and dual-income families seeking safe and convenient infant transportation. Lightweight, compact strollers with enhanced safety features are increasingly appealing to parents, who prioritize their infants' safety in purchasing decisions. Urbanization and higher disposable incomes facilitate investment in premium products, with technological innovations like smart strollers gaining traction for their added safety and convenience. The recent collaborations, such as Silver Cross and Lamborghini's limited-edition stroller, exemplify market trends towards luxury. Simultaneously, UPPAbaby's launch of eco-friendly strollers targets environmentally conscious consumers, further driving market dynamics. Overall, lifestyle changes, health awareness, and online retailing are significantly impacting stroller purchases, fueling ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Baby Stroller market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Baby Stroller Market Segments Analysis

Global Baby Stroller Market is segmented by Product, Age, Distribution Channel and region. Based on Product, the market is segmented into Lightweight, Jogging, Travel System, Double and Standard. Based on Age, the market is segmented into 12 - 36 months, 0 - 6 months and 6 - 12. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, Specialist Retailers and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Baby Stroller Market

The baby stroller market is significantly influenced by rising disposable incomes, especially in developing countries. As dual-income households become more prevalent, particularly in urban areas, families are more inclined to spend on high-quality, multifunctional baby strollers. This trend reflects a growing willingness to invest in products that prioritize the safety, comfort, and convenience of both infants and their parents. The increasing emphasis on quality and functionality in baby strollers is driving the market forward, as more families recognize the value of investing in reliable and versatile solutions that enhance their daily routines.

Restraints in the Baby Stroller Market

The baby stroller market is experiencing significant constraints primarily due to elevated product costs and ongoing maintenance expenses. Premium strollers often come with a steep price tag, reflecting the costs associated with enhanced safety features, high-quality materials, and ergonomic designs. This financial burden can inhibit market growth, particularly for lower-income households, where the affordability of strollers becomes a critical factor. As the price of advanced stroller options remains high, potential buyers may be deterred, thereby limiting the overall expansion and accessibility of the baby stroller market to a broader audience. Such constraints necessitate a reevaluation of pricing strategies to foster growth.

Market Trends of the Baby Stroller Market

The baby stroller market is witnessing a significant trend toward digitalization, as manufacturers increasingly integrate advanced technology to improve convenience, safety, and user experience. This shift sees the incorporation of smart features like GPS tracking, temperature sensors, and seamless smartphone connectivity, allowing parents to monitor stroller locations remotely and manage functionalities through digital interfaces. As tech-savvy consumers demand more innovative solutions, brands are prioritizing these enhancements to differentiate themselves in a competitive market. With a focus on convenience and safety, the digitalization trend is poised to shape the future of baby strollers, catering to the evolving needs of modern families.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Baby Stroller Market Size by Product & CAGR (2025-2032)

• Market Overview
• Lightweight
• Jogging
• Travel System
• Double
• Standard

Global Baby Stroller Market Size by Age & CAGR (2025-2032)

• Market Overview
• 12 - 36 months
• 0 - 6 months
• 6 - 12

Global Baby Stroller Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarket/Supermarket
• Specialist Retailers
• Online

Global Baby Stroller Market Size & CAGR (2025-2032)

• North America (Product, Age, Distribution Channel)
  • US
  • Canada
• Europe (Product, Age, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Age, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Age, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Age, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Goodbaby International Holdings Limited (Shanghai, China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Como, Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Peg Perego (Arcore, Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPPAbaby (Hingham, Massachusetts, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bugaboo International B.V. (Amsterdam, Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Silver Cross (Skipton, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cybex (Hong Kong, China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries Inc. (Montreal, Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands (Graco) (Atlanta, Georgia, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Evenflo (Piqua, Ohio, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stokke AS (Alesund, Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Thule Group (Malmo, Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Baby Jogger (Newell Brands) (Richmond, Virginia, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joovy (Dallas, Texas, USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Maclaren (Long Buckby, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nuna (Amsterdam, Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Britax (Chertsey, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Tokyo, Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (Watford, United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hauck GmbH & Co. KG (Sonnefeld, Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations