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市場調査レポート
商品コード
1397903
4Kテレビの世界市場の評価:タイプ別、技術別、画面サイズ別、販売チャネル別、用途別、地域別、機会、予測(2016年~2030年)4K TV Market Assessment, By Type, By Technology, By Screen Size, By Sales Channel, By Application, By Region, Opportunities and Forecast, 2016-2030F |
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カスタマイズ可能
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4Kテレビの世界市場の評価:タイプ別、技術別、画面サイズ別、販売チャネル別、用途別、地域別、機会、予測(2016年~2030年) |
出版日: 2023年12月21日
発行: Market Xcel - Markets and Data
ページ情報: 英文 243 Pages
納期: 3~5営業日
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世界の4Kテレビ市場は近年大きな成長を示しており、今後も力強い拡大ペースを維持すると予測されます。予測収益は2022年の約1,512億米ドルから2030年までに5,025億7,000万米ドルに達し、2023年~2030年にCAGRで16.2%の健全な成長が予測されています。
市場は、価格帯の低下と消費者の関心の高まりにより、着実な成長を示しています。ストリーミングプラットフォーム、ゲーム機、4Kブルーレイメディアを通じた4Kコンテンツへのアクセス性が、こうしたディスプレイの採用に拍車をかけています。さらに、技術の進歩と画面サイズの大型化の動向は、市場の拡大をさらに後押しし、より幅広い層にとって有力な選択肢となっています。
4Kコンテンツの利用可能性の高まりも市場を前進させています。4Kテレビのコストが下がり続けているため、より幅広い消費者が4Kテレビを購入しやすくなっています。この低価格と、Netflix、Amazon Prime Video、Disney+といったOTTプラットフォームからの4Kメディアの魅力が、顧客のテレビの買い替えを後押ししています。その結果、4Kテレビの需要増が市場の成長を後押ししています。さらに、HDRやDolby Visionなどの継続的な技術開発が視聴体験を向上させ、相互に有益な需要サイクルを生み出しています。市場は、4Kビデオライブラリの発展とともに大きく成長する可能性があり、コンテンツと技術の共生的な結びつきを示しています。
インターネット接続の強化は、4Kテレビの需要を促進する上で極めて重要です。より高速で信頼性の高いインターネット接続の普及は、こうした先進のテレビの魅力に大きく影響します。消費者は高品質な4Kコンテンツのシームレスなストリーミングにより、これらのテレビが提供する優れた視聴体験に惹かれています。高速インターネットが広く利用できるようになったことで、4Kフィルムやテレビシリーズ、ライブ放送の配信が容易になり、消費者が4Kテレビに投資する魅力的な動機が生まれました。さらに、ストリーミングサービスやゲームプラットフォームがますます4Kコンテンツを提供するようになり、一流の映像品質に対する消費者の期待が高まることで、市場の成長軌道が強化されています。
市場は、ゲーム産業による4K解像度の奨励によって大きく押し上げられます。没入感のある高品質な体験を追求することで知られるゲーマーがこの需要を牽引しています。PlayStation 5やXbox Series Xのような主要ゲーム機は4Kゲームをサポートしており、プレイヤーに圧倒的なビジュアルと臨場感を提供します。「Cyberpunk 2077」や「Horizon Zero Dawn」などの4Kに最適化されたゲームは、その卓越したレベルのディテールとグラフィックをフルに鑑賞するために4Kテレビに投資する動機付けとなっています。このようなゲーマーの旺盛な需要はテレビの販売を促進し、より多くの4Kゲームコンテンツの創出を促し、4Kテレビ市場の持続的成長を保証します。
4Kテレビ市場におけるLCD技術の優位性は、その汎用性とコスト効率に起因します。LCDパネルは、手頃な価格、エネルギー効率、高解像度の魅力的な融合を提供するため、4Kテレビ製造に適した選択肢です。この技術により、メーカーはさまざまな画面サイズとデザインを作成でき、消費者の多様な需要に応えることができます。さらに、LEDバックライトとローカルディミングがコントラストと画質を向上させるため、LCDベースの4Kテレビは、優れたビジュアル性能とコスト効率のバランスを求める人々にとって魅力的な選択肢となっています。
4Kテレビ市場におけるアジア太平洋の優位性は、その膨大な人口と、所得が増加し中間所得層が拡大していることが主な要因です。このことが、革新的な電子機器に対する消費者の強い選好と相まって、大きな需要を促進しています。さらに、Samsung、LG、Sonyといった地域の著名なテレビメーカーが世界的な名声を獲得し、このリーダーシップに寄与しています。
当レポートでは、世界の4Kテレビ市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global 4K TV market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years. With projected revenue of approximately USD 151.2 billion in 2022, the market is forecasted to reach a value of USD 502.57 billion by 2030, displaying a robust CAGR of 16.2% from 2023 to 2030. 4K TVs have four times the resolution of full high definition and produce crisper and clearer images. It improves image quality by adding more detail, brilliant colors, and sharpness for a more immersive and pleasurable watching experience.
The 4K TV market is experiencing consistent growth driven by declining price points and heightened consumer interest. Accessibility to 4K content through streaming platforms, gaming consoles, and 4K Blu-ray media has spurred the adoption of these displays. Additionally, technological advancements and the trend toward larger screen sizes have further propelled the expansion of 4K TV market, establishing it as a prominent choice for a wider demographic.
The increasing availability of 4K content is propelling the market forward. As the costs of 4K TVs continue to fall, they are becoming more affordable to a wider range of consumers. This low cost, along with the allure of 4K media from OTT platforms, such as Netflix, Amazon Prime Video, and Disney+, is pushing customers to replace their televisions. As a result, the increased demand for 4K TVs is propelling market growth. Furthermore, continued technology developments such as HDR and Dolby Vision improve the viewing experience, creating a mutually beneficial demand cycle. The 4K TV market is primed for significant growth as 4K video libraries develop, demonstrating a symbiotic link between content and technology.
For instance, in September 2023, LG and Bang & Olufsen introduced a high-end package that combines the 136-inch LG MAGNIT Micro LED display with Bang & Olufsen Beolab 90 speakers, providing a top-tier home cinema experience.
Enhanced internet connectivity is pivotal in driving the demand for 4K TVs. The prevalence of faster and more reliable internet connections profoundly impacts the appeal of these advanced televisions. Consumers are drawn to the superior viewing experience offered by these TVs with seamless streaming of high-quality 4K content. The wide availability of high-speed internet facilitates the effortless delivery of 4K movies, TV series, and live broadcasts, creating a compelling incentive for consumers to invest in 4K TVs. Additionally, streaming services and gaming platforms increasingly offer 4K content, reinforcing the market's growth trajectory by elevating consumer expectations for top-notch visual quality.
For example, in August 2023, LG's innovative 97-inch OLED TV offers 4K 120Hz wireless connectivity, priced at USD 29,999, and stands out with the Zero Connect Box, providing cable-free, immersive viewing experiences. It features LG's stylish one wall design and significantly advances the ultra-large premium TV sector.
The 4K TV market experiences a significant boost from the gaming industry's encouragement for 4K resolution. Gamers, known for pursuing immersive, high-quality experiences, are driving this demand. Leading gaming consoles like the PlayStation 5 and Xbox Series X support 4K gaming, offering players stunning visuals and heightened realism. Games optimized for 4K, such as "Cyberpunk 2077" and "Horizon Zero Dawn," incentivize gamers to invest in 4K TVs to fully appreciate the exceptional level of detail and graphics. This gamer-fueled demand propels TV sales and stimulates the creation of more 4K gaming content, ensuring sustained growth in 4K TV market.
For example, in April 2023, Samsung and Xbox collaborated to establish a 'Gaming Zone' with Samsung screens at Microsoft Experience Centers in London and New York, providing gamers with a distinctive experience on 4K televisions.
The dominance of LCD technology in the 4K TV market can be attributed to its versatility and cost-effectiveness. LCD panels are the preferred choice for 4K TV production as they offer a compelling blend of affordability, energy efficiency, and high resolution. The technology enables manufacturers to create various screen sizes and designs, catering to diverse consumer demands. Additionally, LED backlighting and local dimming enhance contrast and image quality, rendering LCD-based 4K TVs an appealing option for those seeking a balance between superior visual performance and cost-efficiency.
For instance, in August 2023, TCL introduced the 98" S5 Smart S Class TV, offering top-notch performance and a sleek bezel-less design. Due to significant investments in large LCD panels, TCL is set to revolutionize home entertainment with these feature-packed extra-large televisions.
Asia-Pacific dominance in the 4K TV market is primarily driven by its vast population and the expanding middle-class demographic with rising incomes. This, combined with a strong consumer preference for innovative electronic items, fuels substantial demand. Moreover, prominent regional TV manufacturers such as Samsung, LG, and Sony have achieved global prominence, contributing to this leadership. Government-led initiatives like "Make in India" have bolstered local production. Rapid technological adoption and infrastructure growth, including robust internet connectivity, further reinforce the region's position as a 4K TV market player.
For instance, in August 2023, Samsung unveiled its latest outdoor TV, the 85" Class Terrace Full Sun, offering Neo QLED 4K technology, Direct-Sun Protection for a clear view in bright sunlight, and enhanced durability with an IP56 rating. This model is designed for outdoor enjoyment.
Government initiatives significantly impact the expansion of the 4K TV market. One notable initiative involves offering financial incentives and subsidies to encourage the adoption of advanced television technologies. These measures can encompass tax incentives for manufacturers and retailers, thereby reducing production costs and ultimately making 4K TVs more affordable for consumers. Additionally, government regulations mandating broadcasters to transition to higher-resolution standards like ATSC 3.0 can drive demand for 4K TVs, as they become necessary for accessing enhanced broadcast quality. Such governmental support acts as a catalyst, motivating both industry and consumers to embrace 4K television technology and, consequently, propelling market growth.
The 4K TV market experienced a notable transformation due to COVID-19 pandemic. Before the outbreak, the market steadily expanded, driven by growing consumer interest in high-quality home entertainment. However, in the post-pandemic landscape, the significance of home entertainment soared as lockdowns and social distancing measures took hold. It led to a surge in sales of larger and more advanced 4K TVs, especially those over 65 inches, as people increasingly relied on them for work, leisure, and communication, making these TVs an indispensable part of the market's growth.
In global 4K TV market, the competition is increasing, with prominent industry leaders like Samsung Electronics Co., Ltd., Sony Corporation, TCL Electronics Holdings Limited, LG Corporation, and Hisense International Co., Ltd. These companies are the vanguards of innovation and market expansion. They consistently push the boundaries of display technology, introducing state-of-the-art features like OLED and QLED displays, AI-driven enhancements, and sleek, user-centric designs. The market's prospects indicate sustained growth due to increasing consumer demand for premium viewing experiences. The proliferation of 4K content and the incorporation of intelligent features are expected to propel market growth. Additionally, the advent of 8K technology presents an exciting avenue for future differentiation and expansion.
In August 2023, in collaboration with Amazon, LG Electronics is introducing Amazon Luna, a cloud gaming service, on their 2021-2023 Smart TV models in the United States. This move enriches LG's gaming-focused Smart TV offerings.
In March 2023, Samsung unveiled the S95C and S90C OLED TV series, powered by the Neural Quantum processor, enhancing brightness, color vibrancy, and contrast for a captivating viewing experience. These TVs offer Dolby Atmos sound and sleek and modern design.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.