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表紙：ヘアスタイリングツールの世界市場の評価：タイプ別、機構別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2016年～2030年）
市場調査レポート
商品コード
1394587

ヘアスタイリングツールの世界市場の評価：タイプ別、機構別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2016年～2030年）

Hair Styling Tools Market Assessment, By Type, By Mechanism, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F
出版日: | 発行: Market Xcel - Markets and Data | ページ情報: 英文 213 Pages | 納期: 3～5営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ヘアスタイリングツールの世界市場の評価：タイプ別、機構別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測（2016年～2030年）
出版日: 2023年12月13日
発行: Market Xcel - Markets and Data
ページ情報: 英文 213 Pages
納期: 3～5営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のヘアスタイリングツールの市場規模は、2022年の120億米ドルから2030年に177億4,000万米ドルに達し、2023年～2030年の予測期間にCAGRで5.01%の成長が見込まれています。

市場は、進行中の複数の動向によって著しい成長を示しています。人々の外見に対する意識が高まり、ヘアスタイリングやヘアグルーミング製品への支出が急増しています。パンデミック中も人々はデジタルのミーティングや集会で魅力的な外見を求めたことから、ツールの必要性に注目が集まっています。市場は主にミレニアル世代とZ世代によって牽引されており、彼らは常に身だしなみを整え、サロンのような美貌を手に入れたいと考えています。彼らはフェイシャルケアにとどまらず、セルフケアにも力を入れています。常に写真映えするように見せたいという衝動も市場の促進要因の1つです。人々は、少ない労力で思い通りのヘアスタイルを実現できる製品に多くの費用を費やしています。

この業界の企業は、顧客の要望に応えるため、ユニークな新製品の開発に絶えず取り組んでいます。ポータブルヘアドライヤーやその他のワイヤレスツールは市場を席巻しています。使いやすさ、携帯性、軽量、多用途といった特徴が、個人だけでなくプロのヘアケアサロンの間でも長年にわたって重要性を増し、市場の成長を倍加させています。

全体として、世界のヘアスタイリングツール市場は複数の要因によって大きな成長を示しています。メーカー各社は手間のかからない革新的な製品を次々と発表しており、競合各社に厳しい競争をもたらしています。

持続可能な製品へのシフトが市場を後押し

環境にやさしく持続可能な製品に対する需要の高まりには、複数の要因が寄与しています。購入者は、自分の購入品が環境にどのような影響を与えるかをより意識するようになっています。こうした理解の高まりから、持続可能な方法で製造し包装された製品への選好が強まっています。さらに、購入者は環境保護に向けた自分の役割を果たしたいと考えるようになり、環境にやさしい商品への関心が高まっています。消費者が持続可能なソリューションにより多くの支出を望むことから、ショップや企業はより多くの種類の環境にやさしい商品を提供するよう促されています。このため、多くの消費者層で環境に配慮した慣行や製品を採用する動向が顕著になっており、これは環境に配慮した消費への大きな動きを反映しています。2022年4月、Symriseはパリで開催されたin-cosmetics trade showで、持続可能な熱保護成分であるSymHair Thermoを発表しました。同製品は、糖類、ヒアルロン酸、多糖類を高濃度に配合し、毛髪繊維を熱ダメージから保護する層を形成します。

セルフヘアスタイリングへのニーズの高まりが市場を牽引

市場の主な促進要因の1つは、男女ともに健康、衛生、身だしなみに対する関心が高まっていることです。徹底的なヘアスタイリングの重要性に関する知識の増加や、新しいファッショントレンド、美しい外見に対するソーシャルメディアの影響は、市場の成長をさらに促進すると予測されます。

ソーシャルメディアの影響とヘアスタイリング製品の革新

ヘアスタイリングツールはサロンのプロや個人の意見をもとに開発され、メーカー各社の新製品開発が加速しています。特にミレニアル世代を中心に、DIYヘアスタイルのチュートリアルやトレーニングビデオ、ソーシャルメディアのインフルエンサーが増加していることから、同市場の企業の成長見通しは上昇傾向を示しています。

急成長するアジア太平洋

アジア太平洋の人々は、髪質や質感を非常に重視しています。髪質や質感は、全身の健康状態を反映し、魅力を際立たせる特徴であると考えられているからです。地域のファッション産業の成長や、パーソナルケア支出の増加、可処分所得の増加が、ヘアスタイリング製品市場の拡大に寄与しています。日本と中国は、製品の革新とマーケティング活動を重視し、アジア太平洋におけるヘアスタイリング製品の最大の市場であり続けています。市場は競争が激しく、地域ブランドだけでなく多国籍ブランドも高品質で高性能な製品をターゲットとしています。この地域におけるパーソナルグルーミングへの支出の増加は、世界市場の成長に大きく寄与しています。

当レポートでは、世界のヘアスタイリングツール市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 世界のヘアスタイリングツール市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

  • 人口統計（年齢/コホート分析 - 団塊の世代とX世代、ミレニアル世代、Z世代、性別、所得 - 低、中、高、地域、国籍など）
  • ブランドと製品の認知度
  • ブランドロイヤルティ
  • 購入決定において考慮される要素
  • 購入目的（個人使用、贈答）
  • 購入チャネル
  • 購入頻度
  • 既存のユーザーまたは対象ユーザー
  • 友人、家族からの推奨/オンラインのレビュー
  • 製品/ブランドの吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章 世界のヘアスタイリングツール市場の見通し、2016年～2030年に

  • 市場規模と予測
    • 金額
    • 数量
  • タイプ別
    • ヘアブラシ、コーム
    • ローラー、カーラー
    • ストレートナー
    • ドライヤー
    • その他
  • 機構別
    • 手動
    • 電動
  • 価格帯別
    • 大衆向け
    • プレミアム
    • ラグジュアリー
  • エンドユーザー別
    • 個人
    • プロ
  • 流通チャネル別
    • オンラインチャネル
    • 専門店
    • スーパーマーケット/ハイパーマーケット
    • コンビニエンスストア、デパート
    • その他
  • 地域別
    • 北米
    • 欧州
    • 南米
    • アジア太平洋
    • 中東・アフリカ
  • 市場シェア：企業別（2022年）

第7章 世界のヘアスタイリングツール市場の見通し：地域別（2016年～2030年）

  • 北米
    • 市場規模と予測
    • タイプ別
    • 機構別
    • 価格帯別
    • エンドユーザー別
    • 流通チャネル別
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • ドイツ
    • フランス
    • イタリア
    • 英国
    • ロシア
    • オランダ
    • スペイン
    • トルコ
    • ポーランド
  • 南米
    • ブラジル
    • アルゼンチン
  • アジア太平洋
    • インド
    • 中国
    • 日本
    • オーストラリア
    • ベトナム
    • 韓国
    • インドネシア
    • フィリピン
  • 中東・アフリカ
    • アラブ首長国連邦
    • サウジアラビア
    • 南アフリカ

第8章 市場マッピング（2022年）

  • タイプ別
  • 機構別
  • 価格帯別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第9章 マクロ環境と産業構造

  • 需給分析
  • 輸出入の分析
  • バリューチェーン分析
  • PESTEL分析
  • ポーターのファイブフォース分析

第10章 市場力学

  • 成長促進要因
  • 成長抑制要因（課題、抑制要因）

第11章 主要企業情勢

  • マーケットリーダー上位5社の競合マトリクス
  • マーケットリーダー上位5社の市場収益分析（2022年）
  • 合併と買収/合弁事業（該当する場合）
  • SWOT分析（市場参入企業5社）
  • 特許分析（該当する場合）

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

  • Koninklijke Philips N.V.
  • Panasonic Corporation
  • Dyson Limited
  • WAHL Clipper Corporation
  • T3 Micro Inc.
  • Farouk Systems, Inc. (CHI Haircare)
  • Jemella Limited (ghd)
  • Maesa (Kristin Ess Hair)
  • Lunata Beauty
  • John Paul Mitchell Systems

第15章 戦略的推奨事項

第16章 当社について、免責事項

図表

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. Global Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 2. Global Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 3. Global Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 4. Global Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 5. Global Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 6. Global Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 7. Global Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 8. Global Hair Styling Tools Market Share, By Region, In USD Billion, 2016-2030F
  • Figure 9. North America Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 10. North America Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 11. North America Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 12. North America Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 13. North America Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 14. North America Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 15. North America Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 16. North America Hair Styling Tools Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 17. United States Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 18. United States Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 19. United States Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 20. United States Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 21. United States Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 22. United States Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 23. United States Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 24. Canada Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 25. Canada Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 26. Canada Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 27. Canada Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 28. Canada Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 29. Canada Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 30. Canada Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 31. Mexico Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 32. Mexico Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 33. Mexico Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 34. Mexico Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 35. Mexico Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 36. Mexico Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 37. Mexico Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 38. Europe Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 39. Europe Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 40. Europe Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 41. Europe Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 42. Europe Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 43. Europe Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 44. Europe Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 45. Europe Hair Styling Tools Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 46. Germany Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 47. Germany Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 48. Germany Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 49. Germany Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 50. Germany Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 51. Germany Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 52. Germany Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 53. France Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 54. France Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 55. France Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 56. France Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 57. France Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 58. France Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 59. France Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 60. Italy Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 61. Italy Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 62. Italy Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 63. Italy Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 64. Italy Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 65. Italy Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 66. Italy Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 67. United Kingdom Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 68. United Kingdom Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 69. United Kingdom Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 70. United Kingdom Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 71. United Kingdom Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 72. United Kingdom Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 73. United Kingdom Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 74. Russia Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 75. Russia Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 76. Russia Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 77. Russia Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 78. Russia Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 79. Russia Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 80. Russia Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 81. Netherlands Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 82. Netherlands Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 83. Netherlands Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 84. Netherlands Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 85. Netherlands Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 86. Netherlands Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 87. Netherlands Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 88. Spain Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 89. Spain Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 90. Spain Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 91. Spain Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 92. Spain Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 93. Spain Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 94. Spain Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 95. Turkey Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 96. Turkey Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 97. Turkey Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 98. Turkey Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 99. Turkey Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 100. Turkey Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 101. Turkey Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 102. Poland Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 103. Poland Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 104. Poland Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 105. Poland Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 106. Poland Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 107. Poland Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 108. Poland Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 109. South America Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 110. South America Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 111. South America Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 112. South America Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 113. South America Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 114. South America Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 115. South America Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 116. South America Hair Styling Tools Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 117. Brazil Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 118. Brazil Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 119. Brazil Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 120. Brazil Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 121. Brazil Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 122. Brazil Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 123. Brazil Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 124. Argentina Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 125. Argentina Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 126. Argentina Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 127. Argentina Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 128. Argentina Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 129. Argentina Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 130. Argentina Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 131. Asia-Pacific Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 132. Asia-Pacific Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 133. Asia-Pacific Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 134. Asia-Pacific Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 135. Asia-Pacific Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 136. Asia-Pacific Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 137. Asia- Pacific Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 138. Asia-Pacific Hair Styling Tools Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 139. India Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 140. India Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 141. India Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 142. India Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 143. India Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 144. India Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 145. India Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 146. China Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 147. China Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 148. China Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 149. China Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 150. China Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 151. China Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 152. China Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 153. Japan Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 154. Japan Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 155. Japan Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 156. Japan Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 157. Japan Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 158. Japan Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 159. Japan Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 160. Australia Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 161. Australia Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 162. Australia Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 163. Australia Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 164. Australia Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 165. Australia Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 166. Australia Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 167. Vietnam Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 168. Vietnam Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 169. Vietnam Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 170. Vietnam Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 171. Vietnam Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 172. Vietnam Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 173. Vietnam Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 174. South Korea Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 175. South Korea Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 176. South Korea Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 177. South Korea Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 178. South Korea Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 179. South Korea Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 180. South Korea Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 181. Indonesia Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 182. Indonesia Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 183. Indonesia Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 184. Indonesia Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 185. Indonesia Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 186. Indonesia Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 187. Indonesia Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 188. Philippines Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 189. Philippines Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 190. Philippines Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 191. Philippines Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 192. Philippines Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 193. Philippines Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 194. Philippines Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 195. Middle East & Africa Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 196. Middle East & Africa Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 197. Middle East & Africa Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 198. Middle East & Africa Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 199. Middle East & Africa Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 200. Middle East & Africa Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 201. Middle East & Africa Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 202. Middle East & Africa Hair Styling Tools Market Share, By Country, In USD Billion, 2016-2030F
  • Figure 203. Saudi Arabia Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 204. Saudi Arabia Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 205. Saudi Arabia Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 206. Saudi Arabia Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 207. Saudi Arabia Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 208. Saudi Arabia Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 209. Saudi Arabia Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 210. UAE Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 211. UAE Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 212. UAE Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 213. UAE Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 214. UAE Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 215. UAE Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 216. UAE Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 217. South Africa Hair Styling Tools Market, By Value, In USD Billion, 2016-2030F
  • Figure 218. South Africa Hair Styling Tools Market, By Volume, In Thousand Units, 2016-2030F
  • Figure 219. South Africa Hair Styling Tools Market Share, By Type, In USD Billion, 2016-2030F
  • Figure 220. South Africa Hair Styling Tools Market Share, By Mechanism, In USD Billion, 2016-2030F
  • Figure 221. South Africa Hair Styling Tools Market Share, By Price Range, In USD Billion, 2016-2030F
  • Figure 222. South Africa Hair Styling Tools Market Share, By End-user, In USD Billion, 2016-2030F
  • Figure 223. South Africa Hair Styling Tools Market Share, By Distribution Channel, In USD Billion, 2016-2030F
  • Figure 224. By Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 225. By Mechanism Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 226. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 227. By End-user Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 228. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
  • Figure 229. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022
目次
Product Code: MX10738

Global hair styling tools market size was valued at USD 12 billion in 2022, expected to reach USD 17.74 billion in 2030, with a CAGR of 5.01% for the forecast period between 2023 and 2030.

The market has shown significant growth, characterized by several ongoing trends. People are becoming increasingly conscious of their looks, resulting in a surge in expenditure on hair styling and hair grooming products. Even during the pandemic, there was a focus on the need for the tools as people wanted to look attractive during digital meetings and sessions. This market is majorly being driven by the millennials and Gen-Z, who are always inclined towards looking groomed and pleasing and attaining the salon-like look. They focus on self-care, which goes beyond facial care. The urge to always look picture-ready is also one of the market drivers. People spend a lot on products that give them their desired hairstyle with less effort.

Companies in this industry are continuously working towards developing new, unique products to meet customers' demands. Portable hair dryers and other wireless tools have taken the market by storm. Features like user-friendliness, portability, lighter weight, and multiple uses have gained significance among individuals as well as professional hair care salons over a period of time, multiplying the market's growth.

Overall, global hair styling tools market is showing significant growth driven by multiple factors. Manufacturers are coming up with great innovative hassle-free products posing a tough competition for the competitors.

Shift Towards Sustainable Products Fuelling the Market

Multiple factors contribute to the growing demand for eco-friendly and sustainable products. Buyers have become more aware of how their purchases affect the environment. A preference for products manufactured and packaged sustainably has grown because of this increased understanding. Furthermore, buyers want to do their part to protect the environment, which has raised interest in environmentally friendly products. Shops and businesses are encouraged to offer a greater variety of eco-friendly items due to consumers desire to spend more for sustainable solutions. Because of this, there is a noticeable tendency in many consumer segments towards adopting eco-friendly practises and products, which reflects a larger movement towards eco-friendly consumption. In April 2022, Symrise introduced SymHair Thermo, a sustainable heat-protecting component, during the in-cosmetics trade show in Paris. The product has a significant concentration of saccharides, hyaluronic acid, and polysaccharides which allows it to create a layer shielding the hair fiber from heat damage.

Growing Desire for Self-Hair Styling Routine Driving the Market

One of the major drivers of the market is the rise in health, hygiene and self-grooming concerns among both men and women. Increasing knowledge about the significance of complete hair styling, new fashion trends, and social media's impact on aesthetic looks and appearances are anticipated to further the market growth. In May 2023, Dyson Limited launched a wet-to-straight styler, Airstrait, which claimed to reduce the hairdryer and straightener routine damage. The tool has two arms with incredibly focused, high-velocity airflow that helps gripping and directing the hair in the downward direction, making them dry and set into a perfect straight style. The machine has two speeds and three heat modes with 140-degrees being the highest one.

Impact of Social Media and Innovations in Hair Styling Products

Development of hair styling tools based on the opinions of salon professionals as well as individuals encourage manufacturers to create new products, which in turn accelerates market expansion. With the increase in DIY hair style tutorials, training videos, and social media influencers, particularly among millennials, the growth prospects for the market's players are showing an upward trend. In August 2023, Koninklijke Philips N.V. expanded its product portfolio by launching a Hair Straightening Brush targeting mainly Gen-Z and the millennials. The product can be bought on the official Philips website as well as other e-commerce sites. In another instance, in February 2023, a US-based company, The Richualist, introduced The Mint as their flagship product. The Mint was a tool which was for styling and maintaining textured hair. It came with a special styling pod that the user could fill with his favourite textured hair care product. After the pod was full, the gadget gently warmed it up. This allowed the product to be distributed evenly before detangling and styling, which saved consumers an average of 50% of the time they would have spent on their hair.

Asia-Pacific Being the Fastest Growing Region

Individuals in the Asia Pacific highly value their hair quality and texture, considering it reflects their general physical well-being and a distinguishing characteristic of attractiveness. The region's growing fashion industry, increasing personal care spending, and rising disposable income have contributed to the expansion of the hair styling products market. Japan and China remain the largest markets for hair styling products in Asia Pacific, with a focus on product innovation and marketing activities. The market is highly competitive, with both regional as well as multinational brands targeting quality and high-performance products. The increasing spending on personal grooming in the region has significantly contributed to the growth in the global market. In January 2023, TYMO Beauty, a personal and beauty care company that makes products to give naturally glamorous looks with a variety of options, was introduced to the Indian market. It combined sophisticated design, manufacturing, and quick shipment, and the product line included hot air brushes, hair curlers, hair straighteners, and high-speed hair dryers.

Impact of COVID-19

The pandemic had a mixed impact on the global hair styling tools market. On one hand, it showed downfalls; adopting the right marketing and distribution strategies fuelled the market growth, too. The market experienced some obstacles as the spas and salons were shut leading to a decline in sales of the products. However, as the restrictions began to lift and the operations resumed taking all the necessary precautions, a gradual increase in the demand for hair styling products was noticed. The popularity of compact, portable, and travel-sized hair styling tools increased. The players adapted to the market changes quite quickly and the same could be noticed in the sales patterns of these players.

Key Players Landscape and Outlook

Global hair styling tools market is highly competitive and is characterized by key players such as Koninklijke Philips N.V., Dyson Limited, WAHL Clipper Corporation, and Panasonic Corporation. These industry leaders continuously produce innovative products to cater to evolving consumer preferences. They offer various types and sizes of products to emphasize convenience, product quality, ease of use, and lesser damage to hair. Moreover, they invest in marketing, endorsements by celebrities and influencers, and expanding their distribution channels to reach a global audience. As beauty standards keep evolving, these companies keep adapting their product lines to offer innovative and new-technology products. The outlook for these key players remains positive as they stay attuned to market trends and consumer demands. In August 2022, Shark Beauty, under the umbrella of JS Global Lifestyle Company Limited, expanded its hair care category line with the launch of Shark FlexStyle Air Styling & Drying System, which was a multi-styling tool for all types of hair.

In July 2021, a global leader in health technology, Phillips, launched a premium range of hair styling tools in India including hair straightener 7000 series, and UV protector dryer.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Global Hair Styling Tools Market

4. Executive Summary

5. Voice of Customer

  • 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
  • 5.2. Brand and Product Awareness
  • 5.3. Brand Loyalty
  • 5.4. Factors Considered in Purchase Decision
    • 5.4.1. Product Quality
    • 5.4.2. Purpose
    • 5.4.3. Trends and social media
    • 5.4.4. Eco-Friendly
    • 5.4.5. Innovation
    • 5.4.6. Price
    • 5.4.7. Availability and Accessibility
    • 5.4.8. Discounts and Deals
  • 5.5. Purpose of Purchase (personal use, gifting)
  • 5.6. Purchase Channel
  • 5.7. Frequency of Purchase
  • 5.8. Existing or Intended User
  • 5.9. Recommendations from friends, family/online reviews
  • 5.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. Global Hair Styling Tools Market Outlook, 2016-2030F

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
    • 6.1.2. By Volume
  • 6.2. By Type
    • 6.2.1. Hairbrushes and combs
    • 6.2.2. Rollers and curlers
    • 6.2.3. Straighteners
    • 6.2.4. Dryers
    • 6.2.5. Others
  • 6.3. By Mechanism
    • 6.3.1. Manual
    • 6.3.2. Electric
  • 6.4. By Price Range
    • 6.4.1. Mass
    • 6.4.2. Premium
    • 6.4.3. Luxury
  • 6.5. By End-user
    • 6.5.1. Individuals
    • 6.5.2. Professionals
      • 6.5.2.1. Salons
      • 6.5.2.2. Fashion Industry
      • 6.5.2.3. Entertainment Industry
      • 6.5.2.4. Others
  • 6.6. By Distribution Channel
    • 6.6.1. Online Channel
    • 6.6.2. Specialty Stores
    • 6.6.3. Supermarkets/Hypermarkets
    • 6.6.4. Convenience and Departmental Stores
    • 6.6.5. Others
  • 6.7. By Region
    • 6.7.1. North America
    • 6.7.2. Europe
    • 6.7.3. South America
    • 6.7.4. Asia-Pacific
    • 6.7.5. Middle East and Africa
  • 6.8. By Company Market Share (%), 2022

7. Global Hair Styling Tools Market Outlook, By Region, 2016-2030F

  • 7.1. North America*
    • 7.1.1. Market Size & Forecast
      • 7.1.1.1. By Value
      • 7.1.1.2. By Volume
    • 7.1.2. By Type
    • 7.1.3. Hairbrushes and combs
    • 7.1.4. Rollers and curlers
    • 7.1.5. Straighteners
    • 7.1.6. Dryers
    • 7.1.7. Others
    • 7.1.8. By Mechanism
      • 7.1.8.1. Manual
      • 7.1.8.2. Electric
    • 7.1.9. By Price Range
      • 7.1.9.1. Mass
      • 7.1.9.2. Premium
      • 7.1.9.3. Luxury
    • 7.1.10. By End-user
      • 7.1.10.1. Individuals
      • 7.1.10.2. Professionals
      • 7.1.10.2.1. Salons
      • 7.1.10.2.2. Fashion Industry
      • 7.1.10.2.3. Entertainment Industry
      • 7.1.10.2.4. Others
    • 7.1.11. By Distribution Channel
      • 7.1.11.1. Online Channel
      • 7.1.11.2. Specialty Stores
      • 7.1.11.3. Supermarkets/Hypermarkets
      • 7.1.11.4. Convenience and Departmental Stores
      • 7.1.11.5. Others
    • 7.1.12. United States*
      • 7.1.12.1. Market Size & Forecast
      • 7.1.12.1.1. By Value
      • 7.1.12.1.2. By Volume
      • 7.1.12.2. By Type
      • 7.1.12.3. Hairbrushes and combs
      • 7.1.12.4. Rollers and curlers
      • 7.1.12.5. Straighteners
      • 7.1.12.6. Dryers
      • 7.1.12.7. Others
      • 7.1.12.8. By Product Type
      • 7.1.12.8.1. Manual
      • 7.1.12.8.2. Electric
      • 7.1.12.9. By Price Range
      • 7.1.12.9.1. Mass
      • 7.1.12.9.2. Premium
      • 7.1.12.9.3. Luxury
      • 7.1.12.10. By End-user
      • 7.1.12.10.1. Individuals
      • 7.1.12.10.2. Professionals
      • 7.1.12.10.2.1. Salons
      • 7.1.12.10.2.2. Fashion Industry
      • 7.1.12.10.2.3. Entertainment Industry
      • 7.1.12.10.2.4. Others
      • 7.1.12.11. By Distribution Channel
      • 7.1.12.11.1. Online Channel
      • 7.1.12.11.2. Specialty Stores
      • 7.1.12.11.3. Supermarkets/Hypermarkets
      • 7.1.12.11.4. Convenience and Departmental Stores
      • 7.1.12.11.5. Others
    • 7.1.13. Canada
    • 7.1.14. Mexico

All segments will be provided for all regions and countries covered:

  • 7.2. Europe
    • 7.2.1. Germany
    • 7.2.2. France
    • 7.2.3. Italy
    • 7.2.4. United Kingdom
    • 7.2.5. Russia
    • 7.2.6. Netherlands
    • 7.2.7. Spain
    • 7.2.8. Turkey
    • 7.2.9. Poland
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
  • 7.4. Asia-Pacific
    • 7.4.1. India
    • 7.4.2. China
    • 7.4.3. Japan
    • 7.4.4. Australia
    • 7.4.5. Vietnam
    • 7.4.6. South Korea
    • 7.4.7. Indonesia
    • 7.4.8. Philippines
  • 7.5. Middle East & Africa
    • 7.5.1. UAE
    • 7.5.2. Saudi Arabia
    • 7.5.3. South Africa

8. Market Mapping, 2022

  • 8.1. By Type
  • 8.2. By Mechanism
  • 8.3. By Price Range
  • 8.4. By End-user
  • 8.5. By Distribution Channel
  • 8.6. By Region

9. Macro Environment and Industry Structure

  • 9.1. Supply Demand Analysis
  • 9.2. Import Export Analysis
  • 9.3. Value Chain Analysis
  • 9.4. PESTEL Analysis
    • 9.4.1. Political Factors
    • 9.4.2. Economic System
    • 9.4.3. Social Implications
    • 9.4.4. Technological Advancements
    • 9.4.5. Environmental Impacts
    • 9.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 9.5. Porter's Five Forces Analysis
    • 9.5.1. Supplier Power
    • 9.5.2. Buyer Power
    • 9.5.3. Substitution Threat
    • 9.5.4. Threat from New Entrant
    • 9.5.5. Competitive Rivalry

10. Market Dynamics

  • 10.1. Growth Drivers
  • 10.2. Growth Inhibitors (Challenges and Restraints)

11. Key Players Landscape

  • 11.1. Competition Matrix of Top Five Market Leaders
  • 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
  • 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 11.4. SWOT Analysis (For Five Market Players)
  • 11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

  • 14.1. Koninklijke Philips N.V.
    • 14.1.1. Company Details
    • 14.1.2. Key Management Personnel
    • 14.1.3. Products & Services
    • 14.1.4. Financials (As reported)
    • 14.1.5. Key Market Focus & Geographical Presence
    • 14.1.6. Recent Developments
  • 14.2. Panasonic Corporation
  • 14.3. Dyson Limited
  • 14.4. WAHL Clipper Corporation
  • 14.5. T3 Micro Inc.
  • 14.6. Farouk Systems, Inc. (CHI Haircare)
  • 14.7. Jemella Limited (ghd)
  • 14.8. Maesa (Kristin Ess Hair)
  • 14.9. Lunata Beauty
  • 14.10. John Paul Mitchell Systems

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us & Disclaimer