市場調査レポート

商品コード

1701081

ヘアスタイリング製品市場規模、シェア、成長分析、カテゴリー別、剤型別、製品タイプ別、価格別、性別、最終用途別、流通チャネル別、地域別-2025～2032年産業予測

Hair Styling Products Market Size, Share, and Growth Analysis, By Category (Hair colour, Gels and wax), By Formulation (Serum, Hair spray), By Type, By Price, By Gender, By End Use, By Distribution Channel, By Region - Industry Forecast 2025-2032

出版日: 2025年04月02日
発行: SkyQuest
ページ情報: 英文 198 Pages
納期: 3～5営業日

価格

PDF & Excel (Single User License)

USD 5,300 789,170円

レポートPDF・Excelを1 名様のみがご利用頂けるライセンスです。PDF・Excell内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します

PDF & Excel (Multiple User License)

USD 6,200 923,180円

レポートPDF・Excel2-5名様までがご利用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

PDF & Excel (Enterprise License)

USD 7,100 1,057,190円

レポートPDF・Excelを同一企業に所属の全世界の方にご使用頂けるライセンスです。PDF・Excel内のテキスト等のコピーは可能です。PDF・Excelの印刷は可能ですが、印刷したもののご利用はPDF・Excelのご利用範囲に準拠します。

価格表記: USDを日本円(税抜)に換算

本日の銀行送金レート: 1USD=148.90円

全表示
概要
目次

概要

サンプル依頼リストに入れる

ヘアスタイリング製品の2023年の市場規模は242億米ドルで、2024年の256億8,000万米ドルから2032年には412億3,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは6.1％で成長する展望です。

ヘアケア機器の需要拡大には、化学品によるヘア治療に伴う悪影響に対する消費者の意識が大きく寄与しています。個人がより安全な代替品を求める中、携帯可能で便利なヘアケア機器が人気を集めており、頻繁にサロンに通う必要がなくなっています。同時に、世界のヘアスタイリング製品市場は、ヘアムースやジェルのような製品の人気上昇に後押しされ、力強い成長を遂げようとしています。この動向は、特に青年やミレニアル世代の間で、インフルエンサーやセレブリティが発表するヘアスタイルが消費者の選択を大きく左右するソーシャルメディアの影響によってさらに増幅されています。健康志向とソーシャルメディアの動向の融合は、予測期間中、ヘアケア・スタイリングセグメントの持続的成長を促進するものと考えられます。

北米
- 米国
- カナダ
欧州
- ドイツ
- スペイン
- フランス
- 英国
- イタリア
- その他の欧州
アジア太平洋
- 中国
- インド
- 日本
- 韓国
- その他のアジア太平洋
ラテンアメリカ
- ブラジル
- その他のラテンアメリカ
中東・アフリカ
- GCC諸国
- 南アフリカ
- その他の中東・アフリカ

競合情報

上位5社の比較
主要企業の市場ポジショニング（2024年）
主要市場企業が採用した戦略
最近の市場動向
企業の市場シェア分析（2024年）
主要企業の企業プロファイル
- 企業の詳細
- 製品ポートフォリオ分析
- 企業のセグメント別シェア分析
- 収益の前年比比較（2022～2024年）
  主要企業プロファイル
  - L'Oreal S.A.（フランス）
  - The Procter & Gamble Company（米国）
  - Unilever PLC（英国）
  - Henkel AG & Co. KGaA（ドイツ）
  - Kao Corporation（日本）
  - Shiseido Company, Limited（日本）
  - Revlon, Inc.（米国）
  - Coty, Inc.（米国）
  - Estee Lauder Companies Inc.（米国）
  - Johnson & Johnson（米国）
  - Beiersdorf AG（ドイツ）
  - Amway Corp.（米国）
  - Avon Products, Inc.（英国）
  - Marico Ltd.（インド）
  - Dabur India Limited（インド）
  - Amorepacific Corporation（韓国）
  - Mandom Corporation（日本）
  - Colgate-Palmolive Company（米国）
  - John Paul Mitchell Systems（米国）
  - Slick Organics Private Limited（インド）

結論と提言

Product Code: SQMIG30L2237

Hair Styling Products Market size was valued at USD 24.2 billion in 2023 and is poised to grow from USD 25.68 billion in 2024 to USD 41.23 billion by 2032, growing at a CAGR of 6.1% during the forecast period (2025-2032).

The growing demand for hair care devices is largely fueled by consumer awareness of the adverse effects associated with chemical hair treatments. As individuals seek safer alternatives, portable and convenient hair care devices are gaining traction, eliminating the need for frequent salon visits. Simultaneously, the global hair styling products market is set for robust growth, propelled by the increasing popularity of products like hair mousse and gel. This trend is further amplified by the influence of social media, particularly among teens and millennials, as hairstyles showcased by influencers and celebrities significantly shape consumer choices. The convergence of health-consciousness and social media trends is poised to drive sustained growth in the hair care and styling sector during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Hair Styling Products market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Hair Styling Products Market Segments Analysis

Global Hair Styling Products Market is segmented by Category, Formulation, Type, Price, Gender, End Use, Distribution Channel and region. Based on Category, the market is segmented into Hair colour, Gels and wax and Hair spray. Based on Formulation, the market is segmented into Serum, Hair spray, Cream & lotion, Oil, Wax & gel and Others (mousses, clay, pomade, etc.). Based on Type, the market is segmented into Organic and Inorganic. Based on Price, the market is segmented into Low, Medium and High. Based on Gender, the market is segmented into Male, Female and Unisex. Based on End Use, the market is segmented into Individual, Fashion industry and spas and salons. Based on Distribution Channel, the market is segmented into Offline Channel, and Online Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Hair Styling Products Market

The Hair Styling Products market is primarily propelled by a growing consumer fascination with diverse hairstyles and a willingness to experiment with different colors and trends. The widespread acceptance of various hair types in Western cultures, such as straight, curly, and wavy styles, has significantly driven demand. Additionally, the market thrives on consumer adaptability, creating a vibrant and highly valued landscape for hair products. Continuous innovations and product launches by numerous companies further enhance the market's expansion, offering fresh and appealing options that cater to evolving consumer preferences and styling needs. This dynamic interplay of factors contributes to the robust growth of the hair styling products market.

Restraints in the Hair Styling Products Market

The hair styling products market faces significant restraints due to the growing emphasis on energy efficiency among consumers. As individuals become more conscious of responsible energy consumption, there is an increasing preference for low-energy appliances like hair dryers and straighteners. Devices such as the Philips DryCare Essential 1600W hair dryer illustrate this trend, showcasing how lower wattage options can utilize up to 23% less energy compared to traditional high-wattage models. This shift is influenced not only by consumer preferences but also by regulatory measures like the EU Ecodesign Directive, which restricts the usage of energy-intensive appliances, impacting the overall product offerings in the market.

Market Trends of the Hair Styling Products Market

The hair styling products market is experiencing significant growth driven by an increasing consumer consciousness regarding personal appearance and grooming. As modern lifestyles evolve, more consumers are leaning toward premium and sophisticated brands that promise quality. Continuous innovations by key industry players further fuel this expansion, supported by aggressive marketing strategies. A notable trend is the rising demand for natural and sustainable alternatives, spurring interest in plant-based formulations. In response, manufacturers are strategically launching new products that cater to this eco-conscious consumer base, aligning their offerings with the preference for environmentally friendly options, which is reshaping the landscape of the hair styling industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Analysis

Global Hair Styling Products Market Size by Category & CAGR (2025-2032)

Market Overview
Hair colour
Gels and wax
Hair spray

Global Hair Styling Products Market Size by Formulation & CAGR (2025-2032)

Market Overview
Serum
Hair spray
Cream & lotion
Oil
Wax & gel
Others (mousses, clay, pomade, etc.)

Global Hair Styling Products Market Size by Type & CAGR (2025-2032)

Market Overview
Organic
Inorganic

Global Hair Styling Products Market Size by Price & CAGR (2025-2032)

Market Overview
Low
Medium
High

Global Hair Styling Products Market Size by Gender & CAGR (2025-2032)

Market Overview
Male
Female
Unisex

Global Hair Styling Products Market Size by End Use & CAGR (2025-2032)

Market Overview
Individual
Fashion industry
Spas and Salons

Global Hair Styling Products Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Offline Channel
- Convenience Stores
- Specialist Retailers
- Supermarkets and Hypermarkets
- Others
Online Channel

Global Hair Styling Products Market Size & CAGR (2025-2032)

North America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- US
- Canada
Europe (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Category, Formulation, Type, Price, Gender, End Use, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Procter & Gamble Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever PLC (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shiseido Company, Limited (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Revlon, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Coty, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Estee Lauder Companies Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Beiersdorf AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corp. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Avon Products, Inc. (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Marico Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amorepacific Corporation (South Korea)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mandom Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
John Paul Mitchell Systems (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Slick Organics Private Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments

ヘアスタイリング製品市場規模、シェア、成長分析、カテゴリー別、剤型別、製品タイプ別、価格別、性別、最終用途別、流通チャネル別、地域別-2025～2032年産業予測

Hair Styling Products Market Size, Share, and Growth Analysis, By Category (Hair colour, Gels and wax), By Formulation (Serum, Hair spray), By Type, By Price, By Gender, By End Use, By Distribution Channel, By Region - Industry Forecast 2025-2032

目次

イントロダクション

調査手法

エグゼクティブサマリー

市場力学と展望

主要市場の考察

ヘアスタイリング製品市場規模：カテゴリー別&CAGR（2025～2032年）

ヘアスタイリング製品市場規模：剤型別&CAGR（2025～2032年）

ヘアスタイリング製品市場規模：タイプ別&CAGR（2025～2032年）

ヘアスタイリング製品市場規模：価格別&CAGR（2025～2032年）

ヘアスタイリング製品市場規模：性別： &CAGR（2025～2032年）

ヘアスタイリング製品市場規模：最終用途別&CAGR（2025～2032年）

ヘアスタイリング製品市場規模：流通チャネル別&CAGR（2025～2032年）

ヘアスタイリング製品市場規模&CAGR（2025～2032年）