市場調査レポート
商品コード
1373598
歯磨きタブレットの世界市場の評価:タイプ別、包装タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2016年~2030年)Toothpaste Tablet Market Assessment, By Type, By Packaging Type, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
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歯磨きタブレットの世界市場の評価:タイプ別、包装タイプ別、エンドユーザー別、流通チャネル別、地域別、機会、予測(2016年~2030年) |
出版日: 2023年11月03日
発行: Market Xcel - Markets and Data
ページ情報: 英文 145 Pages
納期: 3~5営業日
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世界の歯磨きタブレットの市場規模は、2022年の7,120万米ドルから2030年までに1億3,474万米ドルに達し、2023年~2030年の予測期間にCAGRで8.3%の目覚ましい成長が予測されています。歯磨きタブレットは、一般的にリサイクル可能または堆肥化可能なパッケージに入っているため、プラスチックチューブが不要となり、環境に対する影響が低減されることから広く人気を集めています。eコマースプラットフォームやD2Cの成長と拡大も、市場の拡大に拍車をかけています。
市場の成長は、消費者のライフスタイルの変化、健康志向の高まり、散らからず携帯可能な消費者製品の需要、持続可能性に対する消費者の意識の高まりなど、多数の要因によって促進されています。消費者の所得が増加し都市化が拡大するにつれて、歯磨きタブレットの消費が増加し、新たな企業が市場に参入する機会が開かれ、配合や成分の革新が進む見込みです。
オーラルケア企業では、歯磨き粉の包装に対する要求が変化しています。消費者は環境への関心が高まっており、持続可能な包装ソリューションへの需要が高まっています。プラスチック汚染や環境問題に対する意識の高まりは、消費者がプラスチックチューブ入りの従来の歯磨き粉に代わる、より持続可能なものを求める動機となっています。歯磨き粉のチューブは、その使い捨ての性質とリサイクルの難しさから、プラスチック廃棄物の大きな原因となっています。持続不可能な材料の環境に対する影響を減らすため、主要企業やブランドは、リサイクルや再生が可能なプラスチック、バイオプラスチック、ガラス、紙などの環境に優しい材料を歯磨きタブレットの包装に取り入れています。環境に優しい材料で包装された製品は、環境意識の高い消費者に受けることが多いです。市場において持続可能性は、ブランド、サプライヤー、最終消費者などの多くのステークホルダーにとって重要な役割を果たしています。
eコマースプラットフォームとD2Cモデルの台頭は、歯磨きタブレットブランドが従来の小売チャネルのみに依存することなく、より多くの世界の消費者にリーチすることを可能にし、市場の成長に寄与しました。eコマースプラットフォームは過去10年間に世界中で大きく成長し、歯磨きタブレットを含むさまざまな製品へのアクセスを消費者に提供しています。eコマースは自宅に居ながら買い物ができる利便性を消費者に提供しています。歯磨きタブレットのコンパクトなサイズはオンライン購入に適しており、eコマースプラットフォームを通じた注文のしやすさも人気の一因となっています。eコマースは、歯磨きタブレットブランドが仲介業者や従来の小売チャネルを省略し、消費者に直接アプローチすることを支援します。これにより、ブランドはメッセージングや顧客とのやりとり、オファー、割引、プロモーション、製品提供をよりコントロールしやすくなります。
口腔衛生と歯の健康に対する意識の高まりが、歯磨きタブレットを含むオーラルケア製品に対する需要の高まりにつながっています。消費者は口や歯につける成分に対する意識が高まっています。歯磨きタブレットブランドは、天然でクリーンな成分を重視し、防腐剤やパラベンのような化学化合物を使用していないため、健康志向の選好に沿った製品を求める消費者に対応しています。このような要因が、チューブに代わるより健康的な代替品として、歯磨きタブレットの魅力に寄与しています。市場は、歯やエナメル質の健康によいとされるフッ素を含む多くの種類のタブレットで溢れています。さらに、ヴィーガン、グルテンフリー、クルエルティフリーなど、消費者のライフスタイルに合った選択肢が数多くあります。
消費者行動、サプライチェーン、市場力学の多くの側面が、オーラルケア産業や世界の歯磨きタブレット市場を含むさまざまなビジネスにおいて、COVID-19パンデミックによって影響を受けました。パンデミックは、オーラルケアを含む個人衛生に対する意識の高まりにつながっています。COVID-19の蔓延を食い止めるための政府の取り組みにより、多くの工場や製造プラントが、歯磨き粉の製造だけでなく関連産業も含めて閉鎖されました。輸送やロジスティクスの課題もありました。小売市場は閉鎖されるか規制の下で開放され、世界の歯磨きタブレット市場のオンライン販売を後押ししました。しかし、認知度の向上と消費者行動の変化により、タブレットは消費者たちに人気が高まっています。
当レポートでは、世界の歯磨きタブレット市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
Global Toothpaste Tablet Market has emerged as an innovative response to environment-friendly and health-conscious consumers looking for sustainable oral care or solutions rather than traditional toothpaste in plastic tubes. Toothpaste tablets are mess-free and travel friendly alternative, are small solid tablets that can be chewed, crushed, or dissolved in water to create a paste for brushing teeth. The global toothpaste tablet market is growing at an impressive growth rate and is expected to grow at 8.3% compounded annually for the forecast period between 2023 and 2030 to reach USD 134.74 million by 2030 from USD 71.2 million in 2022. Toothpaste tablets are widely gaining popularity due to their reduced environmental impact, as they typically come in recyclable or compostable packaging, eliminating the need for plastic tubes. Growth and expansion of e-commerce platforms and D2Cs also add to the market expansion.
Global toothpaste tablet market growth is driven by numerous factors like changing consumer lifestyles, rising health consciousness, demand for mess-free and portable consumer products, and increasing consumer awareness for sustainability. As the consumer's income increases and urbanization expands, the consumption of toothpaste tablets will increase and open up opportunities for new players to enter the market, leading to more innovations in formulations and ingredients.
The oral care business is witnessing changing demands in toothpaste packaging. Consumers are becoming more concerned about the environment, thus, the demand for sustainable packaging solutions has increased. Increased awareness of plastic pollution and environmental issues drove consumers to seek more sustainable alternatives to traditional toothpaste in plastic tubes. Toothpaste tubes are a significant source of plastic waste due to their single-use nature and difficulties in recycling. To decrease the impact of unsustainable materials on the environment, major companies and brands are incorporating eco-friendly materials like recycled and recyclable plastics, bioplastics, glass and paper in toothpaste tablet packaging. Products, often packaged in eco-friendly materials, appeal to environmentally conscious consumers. Sustainability plays a key role in the global toothpaste tablet market for many stakeholders like the brand, supplier and end-consumer.
With their new vegan-friendly and sustainable toothpaste tablets, UK business Krus h hopes to "revolutionise oral care." The tablets, which go by the name Whitening & Remineralising Toothpaste Tabs with Blue Spirulina, are made without plastic, water and palm oil.
The rise of e-commerce platforms and direct-to-consumer models has contributed to the growth of Global toothpaste tablet market as they allowed toothpaste tablet brands to reach a wider global audience without relying solely on traditional retail channels. Over the last decade e-commerce platforms have grown substantially all over the globe, providing access to consumers for various products, including toothpaste tablets. E-commerce provides consumers with the convenience of shopping from the comfort of their homes. Toothpaste tablets' compact size makes them well-suited for online purchases, and the ease of ordering through e-commerce platforms contributes to their popularity. E-commerce assists toothpaste tablet brands in adopting a direct-to-consumer approach, cutting out intermediaries and traditional retail channels. This gives brands more control over their messaging, customer interactions, offers, discounts, promotions, and product offerings.
D2C company Live-a-bit , based in Bengaluru, is an innovative and sustainable oral care company founded in 2020 that provides high-quality plant-based formulations like toothpaste and mouthwash tablets.
Toothpaste tablets are convenient for travel and on-the-go use as they take up less space and are not subject to the same liquid restrictions as traditional toothpaste in tubes. These toothpaste tablets take less space, are lightweight, and are not subject to the same liquid restrictions as conventional toothpaste. This convenience factor appeals to frequent travelers who want to simplify their toiletry routine. Toothpaste tablets are packed in paper bags, jars and containers, unlike toothpaste, which comes in plastic or metal tubes that are subject to leakages and damage under pressure, which can cause liquid to flow out and spoil cloths or accessories in bags or pockets. Toothpaste tablets are convenient for travelers. Many global toothpaste tablet market brands target travelers with travel-friendly toothpaste tablet packs that are relatively smaller than regular ones. These packs also easily fit into a gym bag or work bag whenever there is a need for a quick brush.
Increasing awareness of oral hygiene and dental health led to a higher demand for oral care products, including toothpaste tablets. Consumers are becoming more conscious of the ingredients they put in their mouths and on their teeth. Toothpaste tablet brands emphasize natural and clean ingredients and are free of preservatives and chemical compounds like parabens, catering to consumers seeking products that align with their health-conscious preferences. This factor contributed to the appeal of toothpaste tablets as a healthier alternative to tubes. The global toothpaste tablet market is flooded with many types of tablets, including fluoride, considered healthy for teeth and enamel. Additionally, numerous vegan, gluten-free, and cruelty-free choices suit consumers' lifestyles.
Many aspects of consumer behaviour, supply chains and market dynamics were impacted by the COVID-19 pandemic across different businesses, including the oral care industry and global toothpaste tablet market. The pandemic led to heightened awareness of personal hygiene, including oral care. Due to government initiatives to contain the spread of COVID-19, many factories and manufacturing plants were shut down not just for toothpaste manufacturing but also for associate industries. There were also transportation and logistical challenges. Retail markets were closed or opened up under restrictions which boosted online sales for global toothpaste tablet market. However, tablets have become more popular among consumers due to increased awareness and changed consumer behaviour.
For the forecast period, global toothpaste tablet market is anticipated to expand steadily. The oral care industry will continue to grow, and toothpaste tablet will likely play a major role in market expansion. Global toothpaste tablet market outlook is likely to remain positive due to product development and product line expansion by major brands. Sustainability, changing lifestyle and growing incomes are likely to drive the market in future with consumers' increased focus on personal care and well-being. Increasing consumer demand for environment-friendly packaging and moving away from plastic and metal tubes are creating space for toothpaste tablet to penetrate the market. Consumers desire cleaner and more natural oral care products. Innovations in packaging, formulations and marketing strategies were likely to continue shaping the market's growth.
DENTTABS , in March 2021, a German oral care company, introduced its new strawberry-flavoured toothpaste tablets. DENTTABS toothpaste tablets are a sustainable alternative as they are made of only natural ingredients, are vegan and are free of plastic, artificial stabilisers and other preservatives.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work