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市場調査レポート
商品コード
1373582
ボトル入り飲料水の世界市場:タイプ別、パッケージング別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2016年~2030年Bottled Water Market Assessment, By Type, By Packaging, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
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カスタマイズ可能
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ボトル入り飲料水の世界市場:タイプ別、パッケージング別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2016年~2030年 |
出版日: 2023年11月03日
発行: Market Xcel - Markets and Data
ページ情報: 英文 166 Pages
納期: 3~5営業日
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世界のボトル入り飲料水の市場規模は、消費者の嗜好の変化、健康とウェルネスに対する意識の高まり、特定地域における水道水の水質に対する懸念の高まりなどを背景に、大幅な成長を遂げています。2022年には3,224億米ドルを達成し、2023年~2030年までの年間平均成長率(CAGR)は7.8%と予測されています。同市場は、スティルウォーター、スパークリングウォーター、機能性ウォーター、エンハンスドウォーターなど、多様な製品群を特徴としています。
ボトル入り飲料水市場の主な促進要因には、健康的なライフスタイルの一環として水分補給を重視する傾向の高まり、新興国における可処分所得の増加、利便性への注目の高まりなどがあります。消費者はボトル入り飲料水の携帯性、純度、安全性に惹かれ、世界の普及に貢献しています。
地域差があり、気候、都市化、文化的嗜好などの要因により消費率が高い市場もあります。北米や欧州のような新興国市場は歴史的に重要な消費者であったが、アジア太平洋、南米、アフリカの新興経済諸国は力強い市場成長を遂げています。
持続可能性への関心も市場に影響を与えており、環境に優しい包装オプションへの需要の高まりや、製品の環境影響を減らすための企業による取り組みにつながっています。
しかし、ペットボトルの環境への影響、ボトル入り飲料水業界に対する規制の監視、代替飲料の人気の高まりなどの課題も存在します。市場はダイナミックで、各企業は消費者の需要を満たすために絶えず革新を続け、新しいパッケージングソリューションを導入し、製品を差別化するために機能性成分を取り入れています。
消費者の健康志向の高まりは、市場に大きな影響を与えています。個人がより健康的なライフスタイルを優先するようになるにつれ、こうした嗜好に沿った飲料への需要が高まっています。ボトル入り飲料水は、砂糖入り飲料に代わる健康的な飲料として認識され、この動向から利益を得ています。消費者は、のどの渇きを癒し、全身の健康にプラスに働く水分補給の選択肢を求めています。市場は、電解質入り飲料水、ビタミン強化飲料、アルカリ性飲料などの革新的な製品で対応しており、世界のボトル入り飲料水市場のダイナミックな状況において、健康志向と飲料選択の融合を反映しています。
アジア太平洋は、消費者の嗜好の変化、都市化、健康とウェルネスへの関心の高まりに後押しされ、世界のボトル入り飲料水市場で圧倒的な力を持つようになっています。特に中国やインドのような国々では、可処分所得の増加や水質への懸念がボトル入り飲料水の消費を急増させています。また、ベトナムのような国では、年間平均降水量が約2,000ミリメートルであるにもかかわらず、水の課題が山積しています。同国の水の利用可能性は、季節性が高く、偏在しているという特徴があり、ボトル入り飲料水の大きな市場を形成しています。ライフスタイルの変化、中間層の増加、便利で外出先での水分補給オプションへの嗜好が、需要をさらに押し上げています。その結果、アジア太平洋地域は世界のボトル入り飲料水市場のダイナミクスと成長軌道を形成する上で極めて重要な役割を果たしています。
当レポートでは、世界のボトル入り飲料水市場について調査し、市場の概要とともに、タイプ別、パッケージング別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。
Global Bottled Water Market has experienced substantial growth, driven by changing consumer preferences, increased awareness of health and wellness, and rising concerns about tap water quality in certain regions. In 2022, the market achieved a valuation of USD 322.4 billion, with projections indicating a compound annual growth rate (CAGR) of 7.8% from 2023 to 2030. It is characterized by a diverse range of products, including still water, sparkling water, and functional or enhanced water.
Key drivers of the bottled water market include a growing emphasis on hydration as part of a healthy lifestyle, rising disposable incomes in emerging economies, and an increasing focus on convenience. Consumers are drawn to bottled water's portability, purity, and perceived safety, contributing to its widespread adoption globally.
Regional variations exist, with certain markets demonstrating higher consumption rates due to factors such as climate, urbanization, and cultural preferences. Developed regions like North America and Europe have historically been significant consumers, while emerging economies in Asia-Pacific, South America, and Africa have witnessed robust market growth.
Sustainability concerns have also influenced the market, leading to increased demand for eco-friendly packaging options and initiatives by companies to reduce the environmental impact of their products.
However, challenges exist, including the environmental impact of plastic bottles, regulatory scrutiny on the bottled water industry, and the increasing popularity of alternative beverages. The market is dynamic, with companies continually innovating to meet consumer demands, introducing new packaging solutions, and incorporating functional ingredients to differentiate their products.
Consumers' rising tide of health and wellness consciousness significantly influences the market. As individuals increasingly prioritize healthier lifestyles, there is a growing demand for beverages that align with these preferences. Bottled water, perceived as a healthier alternative to sugary drinks, benefits from this trend. Consumers seek hydration options that quench their thirst and contribute positively to their overall well-being. The market responds with innovations such as electrolyte-infused waters, vitamin-enhanced options, and alkaline formulations, reflecting a convergence of health consciousness and beverage choices in the dynamic landscape of the global bottled water market.
In March 2023, Toronto's Diosmieau Splash Water unveiled a captivating new canned water product. Sourced from an organic, artesian spring in Eastern Ontario, Splash Water provided high-alkaline, non-carbonated spring water, encouraging consumers to ditch plastic bottles for its infinitely recyclable cans. Boasting sustainable packaging, an eye-catching design, and a playful approach, the brand aimed to revolutionize perceptions of water companies.
The Asia-Pacific region has emerged as a dominant force in the global bottled water market, fuelled by changing consumer preferences, urbanization, and a rising focus on health and wellness. Particularly in countries like China and India, increasing disposable incomes and concerns about water quality have driven a surge in bottled water consumption. Also, countries like Vietnam encounter numerous water challenges despite an annual average rainfall of approximately 2,000 millimeters. Water availability there is characterized by high seasonality and uneven distribution, creating a significant market for bottled water in the country. Lifestyle changes, a growing middle class, and a preference for convenient, on-the-go hydration options further propel the demand. As a result, the Asia-Pacific region plays a pivotal role in shaping the dynamics and growth trajectory of the global bottled water market.
Government regulations and initiatives profoundly influence the global bottled water market. Stringent quality standards, labelling requirements, and environmental policies shape industry practices. Governments worldwide increasingly focus on sustainability, pushing bottled water manufacturers towards eco-friendly packaging and reduced plastic use. Compliance with these regulations is pivotal for consumer trust and market access. Moreover, public health initiatives often guide water safety standards, impacting production processes. As governments intensify efforts to address environmental concerns and promote health consciousness, their regulatory measures continue to shape the evolution of the bottled water market on a global scale.
The market is experiencing a transformative shift with the increasing integration of biodegradable packaging. For instance, in September 2022, Dubai successfully reduced more than 3.5 million 500ml single-use plastic water bottles through the citywide sustainability movement, Dubai Can. Launched on February 15, 2022, the movement achieved remarkable success, as evidenced by the consumption of water from the Dubai Can water fountains installed across the city. As environmental concerns heighten, consumers seek sustainable alternatives, prompting bottled water companies to adopt eco-friendly materials. In another example, in June 2023, the Malaysian bottled water provider, Spritzer introduced bottles without labels for its silica-rich Natural Mineral Water product. The company opted for 100% recyclable bottles that were label-free for packaging its Natural Mineral Water in 1.25-liter and 550ml ranges.
This shift caters to eco-conscious consumer preferences and complies with government sustainability regulations. The adoption of biodegradable packaging is increasingly vital in shaping the market, creating a more sustainable industry landscape in response to growing demand for eco-friendly practices.
In nearly every region, the number of individuals experiencing obesity is more than those who are underweight, and if this trend persists, up to 1 billion adults, constituting 12% of the global population, are projected to be living with obesity by the year 2025. Bottled water companies are responding to the heightened concerns about increasing obesity rates by increasingly introducing flavoured and functional water options. With the recognition that carbonated water may contribute to problems like digestive issues, weight gain, and heartburn, consumers are transitioning towards healthier alternatives such as low-calorie flavoured water and functional water. This trend reflects a shift in consumer preferences towards beverages that align with wellness goals, prompting bottled water companies to introduce a variety of innovative products to meet the rising demand for more health-conscious hydration choices.
For example, in July 2023, UK-based Marlish Waters, a sustainable soft drinks producer, broadened its selection of canned-at-source flavoured spring waters by introducing the Sparkling Pink Grapefruit variant. This new offering was presented in a 330ml can. It was devoid of artificial flavours and preservatives, with each can containing fewer than seven calories.
The COVID-19 pandemic has significantly impacted the global bottled water market. While the initial stages of the crisis saw a surge in demand for bottled water due to concerns about water safety and a preference for packaged goods, the market later experienced disruptions. Lockdowns, economic uncertainties, and changes in consumer behaviour led to shifts in consumption patterns. The hospitality and travel sectors, major consumers of bottled water, faced substantial setbacks. On the positive side, there has been an increased focus on health and wellness, potentially boosting demand for functional and enhanced waters. The industry is adapting to these changes by emphasizing e-commerce channels and sustainable packaging to navigate the evolving market landscape.
The market is characterized by the presence of key players that contribute to its dynamic landscape. Leading global players include Nestle S.A., The Coca-Cola Company, PepsiCo, Inc., and Danone S.A. These companies drive innovation, introducing flavoured, functional, and sustainable water products to meet changing consumer preferences. The outlook for the bottled water market remains optimistic, fuelled by increasing health consciousness and a shift towards healthier beverage choices. With a growing emphasis on sustainable practices, players also invest in eco-friendly packaging solutions. The market is expected to witness continued growth, driven by strategic collaborations, product diversification, and a focus on meeting evolving consumer demands for convenient, healthy hydration options. In September 2023, PepsiCo, Inc. expanded its Gatorade beverage range by adding water to it. The company stated that the "premium", alkaline water aligns with its commitment to delivering "all-day nutrition" through the Gatorade brand. Described as "electrolyte-infused", Gatorade Water will be made available in the United States in the first quarter of the next year.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work