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市場調査レポート
商品コード
1349451
大人用おむつ市場:製品タイプ別、スタイル別、素材別、サイズ別、価格帯別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別、機会および予測、2016年~2030年Adult Diaper Market Assessment, By Product Type, By Style, By Material, By Size, By Price Range, By Category, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2016-2030F |
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カスタマイズ可能
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大人用おむつ市場:製品タイプ別、スタイル別、素材別、サイズ別、価格帯別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別、機会および予測、2016年~2030年 |
出版日: 2023年09月18日
発行: Market Xcel - Markets and Data
ページ情報: 英文 132 Pages
納期: 3~5営業日
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世界の大人用おむつの市場規模は、2022年に182億6,000万米ドルと評価され、2023年から2030年の予測期間のCAGRは9%で拡大し、2030年には365億米ドルに達すると予測されています。世界の大人用おむつ市場は、業界情勢を再構築する様々な要因の収束によって、近年著しい進化を遂げています。最も大きな原動力の1つは世界人口の高齢化であり、効果的な失禁対策を求める高齢者の数が増加しています。この人口動態の変化は、平均寿命の伸びと加齢関連疾患の流行によってさらに拍車がかかり、大人用おむつの需要を押し上げています。技術の進歩は、製品デザインとユーザー体験を変革する上で極めて重要な役割を果たしています。メーカーは革新的な素材と製造技術を活用し、快適さと慎重さを優先した、より薄く、かつ吸収性の高いおむつを製造しています。水分センサーやウェアラブルデバイスなどのスマートテクノロジーは、大人用おむつと統合されつつあり、交換のためのリアルタイムモニタリングやアラートを提供することで、利用者の自立性と介護者のサポートを強化しています。
持続可能性も注目すべき動向であり、環境に配慮した素材や製造工程が、環境問題への対応として支持を集めています。さらに、ヘルスケアへの取り組みやキャンペーンによって失禁ケア製品への認知度が高まるにつれ、失禁にまつわる偏見が薄れ、こうした解決策をオープンに検討する人が増えています。可処分所得の増加は、優れた機能と性能を提供する高級大人用おむつの採用を促進しています。これらの促進要因と技術革新は、進化する消費者の嗜好と環境持続可能性への懸念に対応しつつ、使用者の生活の質を高めることに焦点を当て、世界の大人用おむつ市場を新たな高みへと押し上げています。
世界の大人用おむつ市場は、可処分所得の増加と失禁ケア製品への意識の高まりによって大きな盛り上がりを見せています。世界中で可処分所得が増加するにつれて、消費者は優れた快適性、吸収性、慎重さを提供する高品質の大人用おむつへの投資をより厭わなくなっています。このようなプレミアム製品への投資意欲により、メーカーは消費者の嗜好の変化に対応するため、先進的で機能豊富な大人用おむつを革新的に導入しています。さらに、ヘルスケア・キャンペーンやイニシアチブによって失禁ケア製品に対する認識が高まり、失禁問題にまつわる偏見が薄れています。
その結果、個人は生活の質を高めるために大人用おむつを含む解決策を求めることに前向きになっています。このような所得水準の向上と意識の高まりの複合効果が、優れた製品の提供とユーザーエクスペリエンスの向上に焦点を当てた、世界の大人用おむつ市場の持続的な成長の原動力となっています。例えば、世界の人々は長生きしており、そのほとんどが60代以降になると予想されています。2030年までに、世界のおよそ6人に1人が60歳以上になり、2020年の10億人から14億人に増加します。2050年までには、このグループは2倍の21億人になり、80歳以上の高齢者は3倍の4億2600万人になると予想されています。このような高齢化社会では尿失禁の可能性が高く、大人用おむつはこの症状を管理するために極めて重要です。
製品デザインにおける技術と革新は、世界の大人用おむつ市場を大きく変化させ、快適性、吸収性、全体的なユーザー体験を向上させました。先進的な素材と製造技術により、薄型でありながら高吸収性の製品が生まれ、ユーザーにとってより目立たず快適なものとなっています。高吸水性ポリマーや吸湿発散性素材などの革新的技術により、湿度管理が改善され、肌荒れのリスクが軽減されました。さらに、センサーやウェアラブルデバイスなどのスマート技術が大人用おむつに組み込まれ、水分レベルをモニターし、交換のためのタイムリーなアラートを提供することで、利用者と介護者の双方にとってケアの質が向上しています。さらに、環境に優しい素材や持続可能な生産工程が、環境に配慮した選択肢を求める消費者の需要に沿う形で支持を集めています。テクノロジーがこうした進歩を推進し続ける中、世界の大人用おむつ市場は、持続可能性と使用者の快適性に焦点を当てながら、高齢化社会の多様なニーズに応えるべく進化しています。
当レポートは、世界の大人用おむつ市場について詳細に考察し、製品タイプ別、スタイル別、素材別、サイズ別、価格帯別、カテゴリー別、エンドユーザー別、流通チャネル別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。
Global Adult Diaper Market size was valued at USD 18.26 billion in 2022 and is expected to reach USD 36.5 billion in 2030, with a CAGR of 9% for the forecast period between 2023 and 2030. The global adult diaper market has witnessed a remarkable evolution in recent years, driven by a convergence of factors reshaping the industry landscape. One of the foremost drivers is the aging global population, with an increasing number of seniors seeking effective incontinence solutions. This demographic shift is further fueled by rising life expectancies and the prevalence of age-related conditions, propelling demand for adult diapers. Technological advancements have played a pivotal role in transforming product design and user experience. Manufacturers are harnessing innovative materials and manufacturing techniques to create thinner yet highly absorbent diapers that prioritize comfort and discretion. Smart technologies, such as moisture sensors and wearable devices, are integrating with adult diapers, offering real-time monitoring and alerts for changing, enhancing user independence and caregiver support.
Sustainability is another noteworthy trend, with eco-friendly materials and production processes gaining traction in response to environmental concerns. Additionally, the growing awareness of incontinence care products, driven by healthcare initiatives and campaigns, is reducing the stigma associated with incontinence, prompting individuals to explore these solutions openly. Increasing disposable income levels facilitates the adoption of premium adult diapers, which offer superior features and performance. These drivers and innovations are propelling the global adult diaper market to new heights, with a focus on enhancing the quality of life for users, while addressing evolving consumer preferences and environmental sustainability concerns.
For example, On February 28, 2022, Kimberly-Clark Nigeria, renowned for producing the trusted Huggies diapers and Kotex female sanitary products, geared up for the grand opening of a manufacturing facility in Ikorodu, Lagos. This move aligns with their vision of delivering "superior care for a better world." The newly established facility boasts state-of-the-art technology and advanced capabilities designed to enhance customer service and satisfaction. While the facility-initiated its operations in the last quarter of 2021, the official inauguration was deliberately scheduled for a later time to ensure compliance with the company's COVID-related regulations and guidelines for hosting events.
The global adult diapers market is experiencing a significant boost from increasing disposable income and awareness of incontinence care products. As disposable incomes rise worldwide, consumers are more willing to invest in high-quality adult diapers that offer superior comfort, absorbency, and discretion. This willingness to spend on premium products has prompted manufacturers to innovate and introduce advanced, feature-rich adult diapers to cater to consumers' evolving preferences. Moreover, the growing awareness of incontinence care products, driven by healthcare campaigns and initiatives, reduces the stigma associated with incontinence issues.
Consequently, individuals are more open to seeking solutions, including adult diapers, to enhance their quality of life. This combined effect of higher income levels and heightened awareness is driving sustained growth in the global adult diapers market, with a focus on superior product offerings and improved user experience. For instance, people worldwide live longer, most expecting to reach their sixties and beyond. By 2030, roughly one in six people globally will be 60 or older, growing from 1 billion in 202 0 to 1.4 billion. By 2050, this group is expected to double to 2.1 billion, and those aged 80 or older will triple to 426 million. This aging population faces higher chances of urinary incontinence, making adult diapers crucial for managing this condition.
E-commerce and online sales have revolutionized the global adult diapers market, offering consumers convenience, discretion, and a vast array of product choices. The ease of purchasing adult diapers online has made it particularly appealing to individuals seeking privacy and convenience when addressing their incontinence needs. Customers can now compare brands, read reviews, access detailed product information, and consult with healthcare professionals without leaving their homes. Additionally, the global reach of e-commerce platforms has expanded market access for manufacturers and retailers, allowing them to tap into a broader customer base. As the trend toward online shopping continues to grow, the global adult diapers market is expected to see sustained growth in this digital landscape, with manufacturers and retailers increasingly focusing on user-friendly online shopping experiences and home delivery services to cater to the evolving needs of consumers.
Technology and innovations in product design have significantly transformed the global adult diapers market, enhancing comfort, absorbency, and overall user experience. Advanced materials and manufacturing techniques have led to thinner yet highly absorbent products, making them more discreet and comfortable for users. Innovations like superabsorbent polymers and moisture-wicking fabrics have improved moisture management, reducing the risk of skin irritation. Additionally, smart technologies, such as sensors and wearable devices, are being integrated into adult diapers to monitor moisture levels and provide timely alerts for changing and enhancing the quality of care for both users and caregivers. Moreover, eco-friendly materials and sustainable production processes are gaining traction, aligning with consumer demands for environmentally responsible options. As technology continues to drive these advancements, the global adult diapers market is evolving to cater to the diverse needs of aging population while focusing on sustainability and user comfort.
For example, in 2022, Henkel Adhesive Technologies reinforced its commitment to meet the growing demand for intelligent adult care solutions by investing in Smartz AG (Smartz), a medical technology startup based in Baar, Switzerland. Through this, Smartz has developed a comprehensive solution for adult diapers that enhances the quality of life for adults while effectively supporting healthcare personnel, reducing costs, and elevating service levels in care facilities. Earlier this year, both companies entered into a collaborative marketing and development agreement, leveraging Henkel's expertise in printed electronics with Smartz's IoT hardware and software solutions for adult care. This investment aims to bolster their partnership and foster the development of more innovative adult care applications in the future.
Like others, the global adult diapers market experienced notable impacts from the COVID-19 pandemic. Initially, there was a surge in demand for adult diapers as consumers stockpiled essential items, including incontinence products, due to uncertainties about supply chain disruptions. However, supply chain challenges did emerge, causing temporary disruptions in production and distribution. Additionally, the pandemic prompted a shift in consumer behavior towards online shopping, with e-commerce becoming a preferred channel for purchasing adult diapers, reflecting a need for convenience and safety. The healthcare sector saw increased adoption of adult diapers in hospitals and care facilities for patients. Moreover, the pandemic heightened awareness of hygiene and incontinence management, driving more attention to the market. The global adult diapers market is expected to continue evolving with a reinforced emphasis on online sales, innovative product offerings, and an ongoing focus on hygiene and user comfort.
The Russia-Ukraine war had a limited direct impact on the global adult diapers market. However, it has indirectly influenced the market through its effects on supply chains and economic uncertainties. The conflict has disrupted trade routes and impacted the transportation of raw materials and finished products, potentially leading to short-term supply chain challenges. Fluctuations in currency exchange rates and global economic instability have affected manufacturing and distribution costs for adult diaper manufacturers. Additionally, regions heavily dependent on imports from Russia or Ukraine have experienced supply shortages or increased prices.
The market features a competitive landscape with key players leading the industry. Companies such as Kimberly-Clark Corporation and Attends Healthcare Products, Inc, are among the prominent players, holding significant market shares. These industry leaders continually invest in research and development to innovate and improve product designs, focusing on features like comfort, discreetness, and absorbency to meet evolving consumer needs. Additionally, sustainability is becoming increasingly important, with key players exploring eco-friendly and reusable options to cater to environmentally conscious consumers. The outlook for the global adult diapers market remains positive, driven by an aging population, increased awareness of incontinence care, and technological advancements. As these trends persist, key players are expected to leverage their expertise to capture growing market opportunities and develop products that provide better solutions for users while maintaining a strong presence in both established and emerging markets.
For instance, in 2022, Kimberly-Clark Corporation expanded its involvement in Thinx, Inc., a pioneering force in the reusable period and incontinence underwear sector, by acquiring a controlling stake. Kimberly-Clark initially entered a minority investment partnership with Thinx back in 2019.
For instance, in 2023, ABENA-Frantex, which is part of the ABENA Group and operates as a production facility in France, has received the OEKO-TEX certification for manufacturing Abri-Soft under pads. Abri-Soft is an under pad primarily employed for safeguarding beds against incontinence in nursing homes and as a protective layer on examination tables and chairs within healthcare settings like hospitals and clinics. The OEKO-TEX certification is well-known for helping customers and consumers select textiles that have undergone testing to ensure they do not contain harmful substances, thereby ensuring safety of products for human health.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work