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市場調査レポート
商品コード
1347135
水中ホテルの世界市場の評価:場所別、宿泊タイプ別、設計別、ターゲットオーディエンス別、パッケージ別、地域別、機会、予測(2016年~2030年)Underwater Hotels Market Assessment, By Location, By Type of Accommodation, By Design, By Target Audience, By Package, By Region, Opportunities, and Forecast, 2016-2030F |
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カスタマイズ可能
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水中ホテルの世界市場の評価:場所別、宿泊タイプ別、設計別、ターゲットオーディエンス別、パッケージ別、地域別、機会、予測(2016年~2030年) |
出版日: 2023年09月12日
発行: Market Xcel - Markets and Data
ページ情報: 英文 136 Pages
納期: 3~5営業日
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水中ホテル市場は、広範なホスピタリティ産業の中で、革新的で魅惑的なニッチとして台頭してきました。その市場規模は、技術の進歩、建築上の創意工夫、独特な旅行体験への欲求によって牽引され、2022年の27億5,000万米ドルから2030年までに85億9,000万米ドルに達し、予測期間中にCAGRで15.3%の成長が予測されています。
市場の成長可能性は、海中での特別な滞在にプレミアムを支払うことを望む富裕層や高級旅行者に対応する能力によって強く示されています。しかし、水中構造物の建設には資本集約的な性質があり、ロジスティクス上の課題や規制当局の承認が、潜在的な開発者にとって参入障壁となる可能性があります。
水中ホテルの中には、水上のスイートと水中のラウンジやレストランを組み合わせ、より幅広い顧客層にアピールするため、部分的に水中の宿泊施設を提供しているところもあります。水中ホテルのコンセプトは魅力的ですが、経済情勢、環境維持への懸念、シームレスで安全な宿泊体験を提供する能力など、市場見通しを左右する要因はいくつかあります。旅行産業とホスピタリティ産業が進化するにつれ、市場の軌跡は、技術の進歩、消費者の選好の変化、産業の持続可能な慣行への取り組みに左右される可能性が高いです。
市場の成長を促進する上で、高級感と独占性は極めて重要な役割を果たしています。希少で豪奢な体験の魅力は、他では味わえない贅沢を求めている富裕層や目の肥えた旅行者を引きつけます。こうした客は、水中宿泊施設での滞在に割高な料金を支払うことを厭わず、開発者にとって有利な収益源を育むことになります。水中ホテルは独占的な存在であるため、宿泊客に威信と社会的差異を与え、その望ましさを高めています。その結果、豪華さと排他性がニッチな顧客を引き付け、メディアの注目、口コミマーケティングに寄与し、これらのホテルが卓越したホスピタリティの象徴的なシンボルとして確立されます。独占性と市場成長のシナジーは、水中ホテルが従来の宿泊施設を超越し、特別な滞在を求める人々に非日常的な逃避を提供するという概念を強化します。
メディア・マーケティングバリューは、市場の成長を促進する上で重要な役割を果たします。これらのユニークで視覚的に魅惑的な宿泊施設は、メディアの注目を集め、広く報道され、話題となります。このような知名度の向上は、潜在的な宿泊客の興味を引き、水中ホテルをエキゾチックで魅力的な旅行先として位置づけます。このように、メディアへの露出と戦略的なマーケティング活動が、多くの旅行者の共感を呼ぶ不思議と冒険の感覚を生み出すことで、市場の拡大に大きく貢献しています。
世界の観光産業の成長は、市場の拡大に直接的かつ大きな影響を与えています。より多くの人々が旅行に参加し、斬新で忘れられない体験を求めるようになり、水中ホテルのようなニッチなサービスが脚光を浴びるようになっています。国際旅行の増加や新しい旅行先の開拓は、ユニークな宿泊施設に興味を持つ多様で冒険的な顧客層を生み出しています。さらに、旅行情報の入手性の向上と予約の簡単さが、こうした体験をより幅広い旅行者が楽しめるようにしています。その結果、世界の観光客の増加傾向は市場を強化し、水中ホテルをニッチなコンセプトから旅行者のバケットリストの人気の要素へと変えています。
当レポートでは、世界の水中ホテル市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。
The underwater hotels market has emerged as an innovative and captivating niche within the broader hospitality industry. These submerged accommodations offer a unique and luxurious experience that appeals to adventurers, honeymooners, and travellers seeking unparalleled memories. This market was estimated at USD 2.75 billion in 2022 and is anticipated to reach USD 8.59 billion by 2030, growing at a CAGR of 15.3% during the forecast period, driven by technological advancements, architectural ingenuity, and a desire for distinctive travel experiences.
Underwater hotels are typically situated in exotic coastal locations, where guests can enjoy breathtaking views of marine life through large windows, creating an immersive connection with the ocean environment. These hotels often integrate sustainable practices and technologies, such as water recycling systems and minimal-impact construction, to mitigate potential ecological concerns.
The market's growth potential is underscored by its ability to cater to high-net-worth individuals and luxury travellers willing to pay a premium for exclusive underwater stays. However, the capital-intensive nature of constructing underwater structures, coupled with logistical challenges and regulatory approvals, can pose barriers to entry for potential developers.
Some underwater hotels offer partial underwater accommodations, combining above-water suites with underwater lounges or restaurants to appeal to a broader customer base. While the concept of underwater hotels is captivating, several factors contribute to the market's outlook, including economic conditions, environmental sustainability concerns, and the ability to deliver a seamless and safe guest experience. As the travel and hospitality industries evolve, the underwater hotels market's trajectory will likely depend on technological advancements, shifting consumer preferences, and the industry's commitment to sustainable practices.
Luxury and exclusivity play a pivotal role in driving the growth of the underwater hotel market. The allure of a rare and opulent experience draws high-net-worth individuals and discerning travellers seeking unparalleled indulgence. These guests are willing to pay a premium for staying in underwater accommodations, fostering a lucrative revenue stream for developers. The perception of exclusivity elevates the desirability of underwater hotels, creating a sense of prestige and social distinction among guests. As a result, luxury and exclusivity attract a niche clientele and contribute to media attention, word-of-mouth marketing, and the establishment of these hotels as iconic symbols of exceptional hospitality. This synergy between exclusivity and market growth reinforces the notion that underwater hotels transcend conventional lodgings, offering an extraordinary escape for those seeking a remarkable stay.
Media and marketing value plays a crucial role in propelling the growth of the underwater hotel market. These unique and visually captivating accommodations capture media attention, generating widespread coverage and buzz. This heightened visibility draws potential guests' interest and positions underwater hotels as exotic and alluring destinations. Thus, media exposure and strategic marketing efforts contribute significantly to expanding the underwater hotel market by creating a sense of wonder and adventure that resonates with many travelers.
In August 2022, after a three-year hiatus, Atlantis Aquaventure After Dark, the UAE's largest moonlit waterpark party, concluded the summer season grandly. Waterpark enthusiasts aged 16 and above could anticipate an exciting night featuring 105 rides, slides, and attractions across three towers. The event boasted three live DJ zones spinning the season's hottest tracks, on-site activations sponsored by Coca-Cola, a delectable variety of food choices, and a dedicated Virgin Radio zone.
Global tourism growth directly and substantially impacts driving the expansion of the underwater hotels market. As more people engage in travel and seek novel, unforgettable experiences, niche offerings like underwater hotels gain prominence. The rise in international travel and exploring new destinations create a diverse and adventurous customer base interested in unique accommodations. Additionally, the growing accessibility of travel information and the ease of booking make these exclusive experiences more reachable to a broader range of travellers. Consequently, the upward trajectory of global tourism bolsters the underwater hotels market, transforming it from a niche concept into a sought-after component of travellers' bucket lists.
In March 2022, Conrad Maldives Rangali Island offered a sneak peek into its multi-million-dollar renovation project, set for an official "Grand Relaunch." The extensive two-year transformation included refurbishing 50 overwater villas and the spa and adding a new gym. These updates aimed to enhance the connection with the natural surroundings while offering a contemporary experience to guests.
Adventure and experiential tourism trends significantly drive the growth of the underwater hotels market. As modern travellers increasingly seek immersive and offbeat experiences, underwater accommodations offer a thrilling and novel opportunity. The adventurous spirit inherent in these trends aligns perfectly with the unique allure of underwater hotels, where guests can explore marine life and ecosystems in an unprecedented manner. The desire to create lasting memories and engage in extraordinary activities fuels the demand for accommodations beyond conventional offerings. Underwater hotels cater to this appetite for adventure by enhancing the overall travel experience. As adventure and experiential tourism continue to shape travel preferences, underwater hotels benefit from a growing market segment that values authenticity, novelty, and the opportunity to create remarkable stories to share. In February 2023, Siyam World introduced the world's inaugural underwater jet pack in partnership with Cudajet. The Cudajet is easily attachable and detachable, enabling quick swaps between divers. The harness also offers buoyancy, making it effortless for divers to rest on the surface between dives.
The COVID-19 pandemic had a profound impact on the underwater hotels market. Travel restrictions, lockdowns, and reduced tourism resulted in temporary closures and decreased occupancy rates for these unique accommodations. With international travel largely halted, the market faced financial challenges as luxury travel and discretionary spending declined. Development projects and expansions were put on hold due to uncertainties, affecting the growth trajectory. However, some underwater hotels adapted by implementing stringent health and safety measures to attract guests seeking isolated and exclusive experiences. As travel begins to recover, the market is gradually regaining, with the unique allure of underwater hotels potentially appealing to travellers seeking secluded and extraordinary getaways in a post-pandemic world.
The underwater hotel market's key players included brands such as Conrad Maldives Rangali Island, Utter Inn, and Atlantis, The Palm. These establishments showcased the trend of offering partially submerged accommodations that combine luxury suites above water with underwater dining and observation areas. The outlook for the underwater hotels market indicated continued growth potential, albeit with cautious considerations due to the COVID-19 pandemic's impact on travel. While the pandemic posed challenges, underwater hotels' unique and aspirational nature could position them as sought-after destinations in the evolving travel landscape. Technological advancements, environmental sustainability efforts, and innovative designs will likely shape the market's future, with travellers seeking exclusive and immersive experiences contributing to its sustained growth.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.