ブティックホテル市場：規模別、観光客タイプ別、予約タイプ別-2025～2030年の世界予測

ブティックホテル市場の2023年の市場規模は631億7,000万米ドルで、2024年には671億9,000万米ドルに達すると予測され、CAGR 6.70％で成長し、2030年には994億8,000万米ドルに達すると予測されています。

ブティックホテル市場には、小規模で高級感のあるユニークなデザインの宿泊施設が含まれ、パーソナライズされた特別な体験を求めるニッチな顧客に対応しています。ブティックホテルの必要性は、大手チェーンホテルにはない本物の地域文化体験を提供するオーダーメイドの環境を好む旅行者の増加から生じています。このような施設は、特徴的なアーキテクチャやテーマ性のある装飾を特徴とすることが多く、思い出に残る宿泊体験を生み出します。ブティックホテルの用途は、レジャー旅行だけにとどまらず、ビジネス旅行者や、会議やカンファレンスのためのくつろいだ環境を必要とするイベント主催者にも広がっています。このようなホテルが多様な消費者の需要に応えるために増えていくにつれ、都市部、郊外、農村部など、最終用途の範囲も広がっています。

ブティックホテル市場に影響を与える主要成長要因には、可処分所得の増加、体験型旅行へのライフスタイル嗜好の変化、ミレニアル世代とZ世代の旅行の急増などがあります。特にこれらのグループは、モノよりも体験を優先するため、需要を牽引しています。同市場における最新のビジネス機会は、技術を駆使した顧客体験、持続可能性の実践、ウェルネス志向のアメニティにあります。AIを活用したパーソナライズされた顧客体験、環境に配慮した運営、健康に焦点を当てたサービスといったアイデアが重要になってきています。企業への提言としては、デジタルトランスフォーメーションへの投資、環境に優しい材料やプラクティスの導入、ウェルネス機能のホテルデザインへの統合などが挙げられます。

市場成長に影響する課題としては、高級ホテルという位置づけによる運営コストの高さ、Airbnbや同様のプラットフォームとの競合の激化、裁量的な旅行支出に影響を与える景気後退に対する脆弱性などが挙げられます。また、ホスピタリティや不動産に関する規制状況の変化も困難をもたらす可能性があります。

ビジネスの成長が見込まれる技術革新や研究開発セグメントには、拡張現実を活用したバーチャルツアーによる集客、快適性を高めるスマートルーム技術、デジタルに詳しい消費者に合わせた斬新なマーケティング戦略の開発などがあります。ブティックホテル市場は、本質的に急速な革新と適応性を特徴としており、その成功の多くは、動向をいち早く捉え、進化する消費者の欲求に沿ったサービスを提供することに依存しています。この機敏な性質には、継続的な市場調査と、移り変わる文化や消費者の力学に対する鋭い理解が必要です。

市場力学：急速に進化するブティックホテル市場の主要市場洞察を解明

ブティックホテル市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ユニークな宿泊体験に対する消費者の需要の高まり
  • 観光セグメントにおける規制施策の支持
• 市場抑制要因
  • 宿泊体験の標準化が限定的
• 市場機会
  • オンラインプラットフォームとデジタルマーケティングによる浸透
  • 代替宿泊施設よりもカスタマイズ型サービス
• 市場課題
  • 観光の季節性の影響

ポーターのファイブフォース：ブティックホテル市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ブティックホテル市場における外部からの影響の把握

外部マクロ環境要因は、ブティックホテル市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析：ブティックホテル市場における競合情勢の把握

ブティックホテル市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックス：ブティックホテル市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ブティックホテル市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨：ブティックホテル市場における成功への道筋を描く

ブティックホテル市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力を評価します。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、産業の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ユニークな宿泊体験に対する消費者の需要の高まり
    • 観光セグメントにおける支援的な規制施策
  • 抑制要因
    • ゲスト体験の標準化が不十分
  • 機会
    • オンラインプラットフォームとデジタルマーケティングによる浸透の拡大
    • 代替宿泊施設よりもカスタマイズ型サービス
  • 課題
    • 観光の季節性の影響
• 市場セグメンテーション分析
  • 規模：中サイズの拡大ブティックホテル
  • 予約タイプ：オンライン予約プラットフォームの普及が進む
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 ブティックホテル市場：規模別

• イントロダクション
• 大規模ブティックホテル
• 中規模ブティックホテル
• 小規模ブティックホテル

第7章 ブティックホテル市場：観光客タイプ別

• イントロダクション
• 国内
• 国際

第8章 ブティックホテル市場：予約タイプ別

• イントロダクション
• オフライン予約
• オンライン予約

第9章 南北アメリカのブティックホテル市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋のブティックホテル市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのブティックホテル市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • Brij Hotels、国際市場を視野に入れる前にインド全土での大規模な拡大を計画
  • 広がる地平線：HiltonとSmall Luxury Hotels of the Worldの戦略的パートナーシップ
  • 拡大と改装：ビスポークホテルの戦略的強化
• 戦略分析と提言

企業一覧

• Alila Hotels and Resorts
• Aman Group Sarl
• Auberge Resorts Collection
• Four Seasons Hotels Limited
• Hilton Worldwide Holdings Inc.
• InterContinental Hotels Group
• Jumeirah by Dubai Holding
• Mandarin Oriental Hotel Group International Limited
• MarrIoTt International, Inc.
• Oetker Hotel Management Company GmbH
• Rosewood Hotel Group
• Small Luxury Hotels of the World
• The Indian Hotels Company Limited

LIST OF FIGURES

• FIGURE 1. BOUTIQUE HOTELS MARKET RESEARCH PROCESS
• FIGURE 2. BOUTIQUE HOTELS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL BOUTIQUE HOTELS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES BOUTIQUE HOTELS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES BOUTIQUE HOTELS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. BOUTIQUE HOTELS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. BOUTIQUE HOTELS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. BOUTIQUE HOTELS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL BOUTIQUE HOTELS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. BOUTIQUE HOTELS MARKET DYNAMICS
• TABLE 7. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY LARGE BOUTIQUE HOTELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY MEDIUM BOUTIQUE HOTELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY SMALL BOUTIQUE HOTELS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY DOMESTIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY INTERNATIONAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY OFFLINE BOOKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL BOUTIQUE HOTELS MARKET SIZE, BY ONLINE BOOKING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 21. ARGENTINA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 27. CANADA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 29. CANADA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 31. MEXICO BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 34. UNITED STATES BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES BOUTIQUE HOTELS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 37. ASIA-PACIFIC BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 38. ASIA-PACIFIC BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 41. AUSTRALIA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 42. AUSTRALIA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 44. CHINA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 45. CHINA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 46. CHINA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 47. INDIA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 48. INDIA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 49. INDIA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 50. INDONESIA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 51. INDONESIA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 53. JAPAN BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 54. JAPAN BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 56. MALAYSIA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 57. MALAYSIA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 59. PHILIPPINES BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 60. PHILIPPINES BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 62. SINGAPORE BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 63. SINGAPORE BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 65. SOUTH KOREA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 66. SOUTH KOREA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 68. TAIWAN BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 69. TAIWAN BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 71. THAILAND BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 72. THAILAND BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 74. VIETNAM BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 75. VIETNAM BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 77. EUROPE, MIDDLE EAST & AFRICA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 78. EUROPE, MIDDLE EAST & AFRICA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA BOUTIQUE HOTELS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 81. DENMARK BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 82. DENMARK BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 84. EGYPT BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 85. EGYPT BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 87. FINLAND BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 88. FINLAND BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 90. FRANCE BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 91. FRANCE BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 93. GERMANY BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 94. GERMANY BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 96. ISRAEL BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 97. ISRAEL BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 99. ITALY BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 100. ITALY BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 101. ITALY BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 102. NETHERLANDS BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 103. NETHERLANDS BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 105. NIGERIA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 106. NIGERIA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 108. NORWAY BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 109. NORWAY BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 111. POLAND BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 112. POLAND BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 113. POLAND BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 114. QATAR BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 115. QATAR BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 116. QATAR BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 117. RUSSIA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 118. RUSSIA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 120. SAUDI ARABIA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 121. SAUDI ARABIA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 123. SOUTH AFRICA BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 124. SOUTH AFRICA BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 126. SPAIN BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 127. SPAIN BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SWEDEN BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 130. SWEDEN BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SWITZERLAND BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 133. SWITZERLAND BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 135. TURKEY BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 136. TURKEY BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 138. UNITED ARAB EMIRATES BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 139. UNITED ARAB EMIRATES BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED KINGDOM BOUTIQUE HOTELS MARKET SIZE, BY SIZE, 2018-2030 (USD MILLION)
• TABLE 142. UNITED KINGDOM BOUTIQUE HOTELS MARKET SIZE, BY TOURIST TYPE, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM BOUTIQUE HOTELS MARKET SIZE, BY BOOKING TYPE, 2018-2030 (USD MILLION)
• TABLE 144. BOUTIQUE HOTELS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 145. BOUTIQUE HOTELS MARKET, FPNV POSITIONING MATRIX, 2023

The Boutique Hotels Market was valued at USD 63.17 billion in 2023, expected to reach USD 67.19 billion in 2024, and is projected to grow at a CAGR of 6.70%, to USD 99.48 billion by 2030.

The boutique hotel market encompasses small, upscale, and uniquely designed accommodations that cater to a niche clientele seeking personalized and exclusive experiences. The necessity of boutique hotels arises from a growing traveler preference for bespoke environments offering authentic local culture experiences that large chain hotels often lack. These establishments often feature distinctive architecture and thematic decor, creating a memorable guest experience. The application of boutique hotels extends beyond leisure travel, serving business travelers and event organizers requiring intimate settings for meetings and conferences. The end-use scope is broadening, encompassing urban, suburban, and rural areas as these hotels proliferate to meet diverse consumer demands.

Key growth factors influencing the boutique hotel market include increasing disposable income, changing lifestyle preferences toward experiential travel, and a surge in millennial and Gen Z travel. These groups, in particular, prioritize experiences over material goods, thus driving demand. Latest opportunities in the market arise in technology-driven customer experiences, sustainability practices, and wellness-oriented amenities. Ideas like AI-powered personalized guest experiences, environmentally friendly operations, and health-focused services are becoming crucial. Recommendations for businesses include investing in digital transformation, incorporating eco-friendly materials and practices, and integrating wellness features into hotel designs.

Challenges affecting market growth include high operational costs due to luxury positioning, intense competition from Airbnb and similar platforms, and vulnerability to economic downturns impacting discretionary travel spending. Navigating fluctuating regulatory landscapes regarding hospitality and real estate can also pose difficulties.

Innovations and research areas poised for business growth include leveraging augmented reality for virtual tours to attract guests, smart room technologies for enhanced comfort, and developing novel marketing strategies tailored to digital-savvy consumers. The boutique hotel market is inherently characterized by rapid innovation and adaptability, much of its success reliant on capturing trends early and aligning offerings with evolving consumer desires. This agile nature requires continuous market study and a keen understanding of shifting cultural and consumer dynamics.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Boutique Hotels Market

The Boutique Hotels Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing consumer demand for unique lodging experiences
  • Supportive regulatory policies in tourism sectors
• Market Restraints
  • Limited standardization of guest experiences
• Market Opportunities
  • Increased penetration through online platforms and digital marketing
  • Customized services over alternative accommodations
• Market Challenges
  • Influence of tourism seasonability

Porter's Five Forces: A Strategic Tool for Navigating the Boutique Hotels Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Boutique Hotels Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Boutique Hotels Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Boutique Hotels Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Boutique Hotels Market

A detailed market share analysis in the Boutique Hotels Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Boutique Hotels Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Boutique Hotels Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Boutique Hotels Market

A strategic analysis of the Boutique Hotels Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Boutique Hotels Market, highlighting leading vendors and their innovative profiles. These include Alila Hotels and Resorts, Aman Group Sarl, Auberge Resorts Collection, Four Seasons Hotels Limited, Hilton Worldwide Holdings Inc., InterContinental Hotels Group, Jumeirah by Dubai Holding, Mandarin Oriental Hotel Group International Limited, Marriott International, Inc., Oetker Hotel Management Company GmbH, Rosewood Hotel Group, Small Luxury Hotels of the World, and The Indian Hotels Company Limited.

Market Segmentation & Coverage

This research report categorizes the Boutique Hotels Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Size, market is studied across Large Boutique Hotels, Medium Boutique Hotels, and Small Boutique Hotels.
• Based on Tourist Type, market is studied across Domestic and International.
• Based on Booking Type, market is studied across Offline Booking and Online Booking.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing consumer demand for unique lodging experiences
    • 5.1.1.2. Supportive regulatory policies in tourism sectors
  • 5.1.2. Restraints
    • 5.1.2.1. Limited standardization of guest experiences
  • 5.1.3. Opportunities
    • 5.1.3.1. Increased penetration through online platforms and digital marketing
    • 5.1.3.2. Customized services over alternative accommodations
  • 5.1.4. Challenges
    • 5.1.4.1. Influence of tourism seasonability
• 5.2. Market Segmentation Analysis
  • 5.2.1. Size: Expansion of Medium size boutique hotels
  • 5.2.2. Booking type: Growing prevalence of online booking platforms
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Boutique Hotels Market, by Size

• 6.1. Introduction
• 6.2. Large Boutique Hotels
• 6.3. Medium Boutique Hotels
• 6.4. Small Boutique Hotels

7. Boutique Hotels Market, by Tourist Type

• 7.1. Introduction
• 7.2. Domestic
• 7.3. International

8. Boutique Hotels Market, by Booking Type

• 8.1. Introduction
• 8.2. Offline Booking
• 8.3. Online Booking

9. Americas Boutique Hotels Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Boutique Hotels Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Boutique Hotels Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Brij Hotels Plans Extensive Expansion Across India Before Eyeing International Markets
  • 12.3.2. Expanding Horizons: Hilton's Strategic Partnership with Small Luxury Hotels of the World
  • 12.3.3. Expansion and Renovation: Bespoke Hotels' Strategic Enhancements
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alila Hotels and Resorts
• 2. Aman Group Sarl
• 3. Auberge Resorts Collection
• 4. Four Seasons Hotels Limited
• 5. Hilton Worldwide Holdings Inc.
• 6. InterContinental Hotels Group
• 7. Jumeirah by Dubai Holding
• 8. Mandarin Oriental Hotel Group International Limited
• 9. Marriott International, Inc.
• 10. Oetker Hotel Management Company GmbH
• 11. Rosewood Hotel Group
• 12. Small Luxury Hotels of the World
• 13. The Indian Hotels Company Limited