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市場調査レポート
商品コード
1718258
長期滞在型ホテル市場:施設、サービス内容、観光客タイプ、価格帯、エンドユーザー、予約モード別-2025-2030年世界予測Extended Stay Hotel Market by Facility, Service Offering, Tourist Type, Price Range, End-User, Booking Mode - Global Forecast 2025-2030 |
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カスタマイズ可能
適宜更新あり
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長期滞在型ホテル市場:施設、サービス内容、観光客タイプ、価格帯、エンドユーザー、予約モード別-2025-2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 186 Pages
納期: 即日から翌営業日
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長期滞在型ホテル市場は、2024年には306億7,000万米ドルとなり、2025年には334億6,000万米ドル、CAGR 9.35%で成長し、2030年には524億6,000万米ドルに達すると予測されています。
主な市場の統計 | |
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基準年 2024 | 306億7,000万米ドル |
推定年 2025 | 334億6,000万米ドル |
予測年 2030 | 524億6,000万米ドル |
CAGR(%) | 9.35% |
長期滞在型ホテル市場は過去10年間で目覚ましい成長を遂げ、現在では進化するゲストの期待と運営革新の交差点に立っています。今日のダイナミックな環境において、長期滞在型ホテルは単なる一時的な宿泊施設ではなく、家庭的な雰囲気とホテルのアメニティを求める専門家や家族連れ、旅行者に対応する完全な生活ソリューションへと変貌を遂げています。旅行者がより長く、よりフレキシブルな滞在を求める中、プロバイダーは従来のモデルを見直し、長期にわたって快適さ、利便性、費用対効果を提供するスペースを取り入れています。
この市場は、消費者の嗜好の変化、技術の進歩、仕事とレジャーの境界線を曖昧にする職場環境の変化への適応能力によって定義されます。長期滞在型ホテルの運営企業は、より配慮されたデザイン、統合されたサービス、テクノロジーを駆使したゲスト体験に投資することで、永続的な印象を与え、ブランド・ロイヤルティを構築しています。この分析では、競争の激しいホスピタリティの情勢において、長期滞在型ホテルを回復力のある選択肢とするためのポジショニング、運営効率、顧客体験における機会を探る。全体として、この概要は、革新性と対応力がいかにこの市場での成功の基盤となっているかを理解するための舞台を整えるものです。
長期滞在型ホテル市場の変革
近年、長期滞在セクターは、テクノロジー、消費者行動の変化、進化する運営戦略によって変貌を遂げています。プロバイダーは現在、急速に変化する旅行ダイナミクスの中で競争力を維持するため、デジタル革新、持続可能性の実践、パーソナライズされたサービスを統合する戦略に注力しています。オンライン予約プラットフォームとモバイル・アプリケーションの登場により、予約プロセスが合理化され、宿泊客はより簡単かつ効率的に滞在をカスタマイズできるようになりました。さらに、客室内テクノロジーやスマートアメニティの進歩により、従来の宿泊モデルでは見られなかったレベルのカスタマイズが可能になりました。
オペレーターはまた、施設内のコミュニティ形成に重点を置き、宿泊客が交流したりネットワークを構築したりできる環境を整えています。市場のリーダーたちは、稼働率の最適化、価格戦略の洗練、将来の動向予測にデータ分析を活用するようになっています。このようなデータ主導のアプローチは、ゲストのニーズを予測し、運営上の課題を軽減する上で有用であることが証明されています。その結果、サービス提供モデルとインフラストラクチャーの改革は、宿泊客の満足度を高めるだけでなく、競合情勢の中で持続可能な成長の道筋を切り開いた。消費者の需要をより明確に理解することで、業界は伝統的なホスピタリティと革新的なサービスを融合させ、多様な旅行者に対応できる体制を整えました。
長期滞在市場の主なセグメンテーション洞察
市場セグメンテーションを深く掘り下げると、長期滞在型ホテルを定義する複雑かつ実りあるタペストリーが見えてきます。この分析では、施設のタイプに始まり、セグメンテーションの複数の側面を考察しています。市場調査によると、アパートメントスタイルの長期滞在型、ホテルスタイルの長期滞在型、サービスアパートメント型があり、それぞれ家庭的で贅沢な空間を提供することで、消費者のニーズに応えています。このような微妙な分類は、サービス内容を考慮することで、さらに豊かなものとなります。長期滞在市場は、フルサービス型とセルフサービス型の観点から検討され、それぞれのアプローチが利便性とコスト効率に関する異なる期待に応えています。
国内旅行者と外国人旅行者では、嗜好、文化的な期待、基準が異なるため、プロバイダーはそれぞれに合った体験を提供する必要があります。市場をエコノミー、ラグジュアリー、アップスケール、ミッドレンジに細分化することで、手頃な価格とプレミアムなサービスの両方を求めるあらゆるタイプの旅行者に対応できる選択肢を確保しています。さらに、長期滞在市場はエンドユーザーによってセグメント化され、顧客層は企業や組織顧客、家族、個人旅行者に分類されます。これらのグループはそれぞれ、サービスの質やアメニティの嗜好について独自の視点を持っています。最後に、オフライン・チャネルとオンライン・チャネルに分けられた予約形態は、柔軟性と即時性を提供することで、カスタマージャーニーを再定義しています。このようなセグメンテーションの重層的な洞察により、プロバイダーは、特定のゲストのプロファイルに共鳴するようなテーラーメイドのサービスをデザインするための知識を身につけ、満足度と長期的なロイヤルティを高めることができます。
The Extended Stay Hotel Market was valued at USD 30.67 billion in 2024 and is projected to grow to USD 33.46 billion in 2025, with a CAGR of 9.35%, reaching USD 52.46 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 30.67 billion |
Estimated Year [2025] | USD 33.46 billion |
Forecast Year [2030] | USD 52.46 billion |
CAGR (%) | 9.35% |
The extended stay hotel market has experienced impressive growth over the past decade and now stands at the intersection of evolving guest expectations and operational innovation. In today's dynamic environment, extended stay establishments are not just temporary lodging options; they have transformed into complete living solutions that cater to professionals, families, and travelers seeking a homelike atmosphere combined with the amenities of a hotel. As travelers demand longer and more flexible stays, providers are rethinking traditional models and embracing spaces that offer comfort, convenience, and cost-effectiveness over extended periods.
This market is defined by its ability to adapt to shifting consumer preferences, technological advances, and changing work environments that blur the line between work and leisure. Extended stay operators are investing in more thoughtful design, integrated services, and technology-driven guest experiences that create lasting impressions and build brand loyalty. This analysis explores opportunities in positioning, operational efficiency, and customer experience that make extended stay hotels a resilient choice in a competitive hospitality landscape. Overall, this overview sets the stage for understanding how innovation and responsiveness have become the bedrock of success in this market.
Transformative Shifts in the Extended Stay Hotel Market Landscape
In recent years, the extended stay sector has undergone transformative shifts driven by technology, shifts in consumer behavior, and evolving operational strategies. Providers are now focusing on strategies that integrate digital innovation, sustainability practices, and personalized service to remain competitive amid rapidly changing travel dynamics. The advent of online booking platforms and mobile applications has streamlined reservation processes, allowing guests to tailor their stays with greater ease and efficiency. Furthermore, advancements in in-room technology and smart amenities offer a level of customization previously unseen in traditional lodging models.
Operators have also intensified their focus on community building within their facilities, creating environments where guests can socialize and network, a crucial element for business travelers and remote workers. Market leaders are increasingly leveraging data analytics to optimize occupancy rates, refine pricing strategies, and predict future trends. This data-driven approach has proven instrumental in anticipating guest needs and mitigating operational challenges. As a result, the reinvention of service delivery models and infrastructure has not only enhanced guest satisfaction but also carved a pathway for sustainable growth in a competitive market landscape. With a clearer understanding of consumer demands, the industry is now better positioned to cater to a diverse range of travelers through a blend of traditional hospitality and innovative service offerings.
Key Segmentation Insights in the Extended Stay Market
Diving deep into market segmentation reveals a complex yet rewarding tapestry that defines the extended stay hotel landscape. The analysis considers multiple dimensions of segmentation, starting with the facility type. Market studies show differentiation among apartment-style extended stays, hotel-style extended stays, and serviced apartments, each catering to distinct consumer needs by offering varied degrees of homeliness and luxury. This nuanced categorization is enriched further when considering the service offerings. The extended stay market is examined from the perspective of full-service and self-service models, with each approach addressing different expectations regarding convenience and cost efficiency.
Understanding tourist type further adds to this narrative; domestic travelers and international guests bring varying tastes, cultural expectations, and standards that drive providers to tailor their experiences. Pricing strategies play a pivotal role as well, with the market segmented into economy, luxury or upscale, and mid-range pricing tiers, ensuring that there is an option for every type of traveler seeking both affordability and premium offerings. Additionally, the extended stay market segments based on the end-user, categorizing the clientele into corporate or organizational clients, families, and individual travelers. Each of these groups contributes unique perspectives on service quality and amenity preferences. Lastly, booking modes, dissected into offline and online channels, have redefined the customer journey by offering flexibility and immediacy. This layered segmentation insight equips providers with the knowledge to design tailored offerings that resonate with specific guest profiles, thereby driving satisfaction and long-term loyalty.
Based on Facility, market is studied across Apartment-Style Extended Stay, Hotel-Style Extended Stay, and Serviced Apartments.
Based on Service Offering, market is studied across Full-Service Extended Stay and Self-Service Extended Stay.
Based on Tourist Type, market is studied across Domestic and International.
Based on Price Range, market is studied across Economy, Luxury/Upscale, and Mid-Range.
Based on End-User, market is studied across Corporate/Organizational Clients, Families, and Individual Travelers.
Based on Booking Mode, market is studied across Offline and Online.
Critical Regional Insights Shaping the Extended Stay Market
A regional analysis further illuminates the varying market dynamics that influence extended stay offerings. Across the Americas, providers are adapting to a robust domestic travel market bolstered by shifting work trends and a growing emphasis on leisure combined with business travel. In the Europe, Middle East & Africa region, a rich cultural heritage and diverse economic landscapes drive operators to blend traditional hospitality with modern convenience. In this region, extended stay establishments cater to both tourists looking for a stable, home-like environment and business travelers who expect high connectivity and efficiency.
Meanwhile, the Asia-Pacific region has emerged as a powerhouse in innovation, driven by rapid urbanization and a technology-savvy consumer base. Here, extended stay hotels are increasingly tailored to serve a generation that values connectivity, creative design, and integrated service offerings. These regional insights underscore how localized preferences, cultural nuances, and economic conditions intertwine to shape the overall market, pushing industry players to adapt strategies that align with both global trends and regional realities.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Competitive Landscape and Company Insights in Extended Stay Hospitality
The competitive landscape of the extended stay market is defined by a mix of established global hospitality brands and innovative newcomers, each aiming to capture a significant share of this rapidly evolving segment. Industry giants such as Accor S.A., Best Western International, Inc., and Blueground Holdings Limited have long been recognized for their ability to deliver comprehensive service experiences that balance comfort with operational excellence. These companies continue to invest heavily in technology to enhance guest services and streamline operational processes. In parallel, firms like Carlson Rezidor Hotel Group and Choice Hotels International, Inc. bring deep expertise in hotel management and strategic branding that reassures their customer base of high-quality service.
Emerging players such as Domio Inc. and Extended Stay America, Inc. are revolutionizing the market by offering novel concepts that focus on lifestyle integration and flexible living solutions. Additionally, organizations including G6 Hospitality LLC, Ginosi Corporation, and Hilton Worldwide Holdings Inc. are employing innovative strategies that combine personal touch with technological advancements. Large-scale operators, including Hyatt Hotels Corporation, InterContinental Hotels Group PLC., and Marriott International, Inc., continue to set the benchmark for luxury, operational efficiency, and guest satisfaction worldwide. Companies like Kasa Living Inc., Les Suites Hotel, LivAway Suites, LLC, Mint House Inc., and National Corporate Housing Inc. are further redefining the market by focusing on affordability and upscale experiences simultaneously.
Other notable groups like OYO Rooms, Red Roof Franchising, LLC, Sonder Holdings Inc., Sonesta International Hotels Corporation, and Synergy Global Housing LLC have successfully carved out niche segments, delivering value propositions that are both distinct and highly competitive. The Ascott Limited and Wyndham Hotels & Resorts, Inc. round out the competitive landscape, each contributing innovative approaches that underscore their commitment to service excellence and market expansion. These company insights reflect a vibrant industry marked by varied strategic initiatives, robust market presence, and a continuous drive toward enhanced guest experiences.
The report delves into recent significant developments in the Extended Stay Hotel Market, highlighting leading vendors and their innovative profiles. These include Accor S.A., Best Western International, Inc., Blueground Holdings Limited, Carlson Rezidor Hotel Group, Choice Hotels International, Inc., Domio Inc., Extended Stay America, Inc., G6 Hospitality LLC, Ginosi Corporation, Hilton Worldwide Holdings Inc., Hyatt Hotels Corporation, InterContinental Hotels Group PLC., Kasa Living Inc., Les Suites Hotel, LivAway Suites, LLC, Marriott International, Inc., Mint House Inc., National Corporate Housing Inc., OYO Rooms, Red Roof Franchising, LLC, Sonder Holdings Inc., Sonesta International Hotels Corporation, Synergy Global Housing LLC, The Ascott Limited, and Wyndham Hotels & Resorts, Inc.. Actionable Recommendations for Industry Leaders
For decision-makers overseeing extended stay portfolios, the key to sustained growth lies in adopting individualized strategies that address evolving consumer needs and operational challenges. It is crucial for industry leaders to integrate digital transformation initiatives that not only streamline booking and check-in processes but also enable a more personalized guest experience throughout the duration of the stay.
Investing in data analytics is another important factor; by harnessing consumer data and market trends, providers can develop tailored offerings that anticipate guest needs and optimize pricing strategies. Emphasizing a hybrid model that combines both full-service and self-service options can also capture a broader market spectrum while maintaining operational efficiency. Leaders should continuously monitor regional market drivers, adapt local trends, and invest in training programs that empower staff to deliver consistent, high-quality service. Embracing sustainability and the use of smart technologies will further position establishments as forward-thinking and responsive to environmental and economic challenges.
Conclusion and Future Outlook
In summary, the extended stay hotel market stands at a transformative juncture influenced by rapid innovation, evolving segmentation, and diverse regional dynamics. The competitive landscape is rich with both established brands and agile newcomers all striving to create distinctive value propositions. As the market continues to evolve, the key to long-term success lies in the ability to adapt to consumer expectations while employing strategic innovation and a data-driven approach. The insights and analyses presented here serve to guide industry leaders as they navigate these complex dynamics and prepare for future opportunities.