栄養補助食品のインド市場の評価：タイプ別、形状別、由来別、用途別、流通チャネル別、地域別、機会、予測（2017年度～2031年度）

インドの栄養補助食品の市場規模は、2023年度の117億8,000万米ドルから2031年度までに518億3,000万米ドルに達し、2024年度～2031年度の予測期間中にCAGRで20.35％の成長が予測されています。

当レポートでは、インドの栄養補助食品市場について調査分析し、市場規模と予測、市場力学、主要企業の情勢と見通しなどを提供しています。

目次

第1章 調査手法

第2章 プロジェクトの範囲と定義

第3章 インドの栄養補助食品市場に対するCOVID-19の影響

第4章 エグゼクティブサマリー

第5章 顧客の声

• 人口統計（年齢/コホート分析 - 団塊の世代とX世代、ミレニアル世代、Z世代、性別、収入 - 低、中、高、地域、国籍など）
• 市場の認知度と製品情報
• ブランドの認知度とロイヤルティ
• 購入決定において考慮される要素
• 購入目的（個人使用、贈答）
• 購入頻度
• 購入媒体
• 製品/ブランド吸収におけるブランドアンバサダーまたはインフルエンサーマーケティングの役割

第6章 インドの栄養補助食品市場の見通し（2017年度～2031年度）

• 市場規模と予測
  • 金額
  • 数量
• タイプ別
  • 栄養補助食品
  • 機能性食品
  • 機能性飲料
  • その他
• 形状別
  • 錠剤
  • カプセル
  • 粉末
  • 液体
  • その他
• 由来別
  • 動物
  • 植物
  • 微生物
• 用途別
  • 健康効果
  • パーソナルケア
  • スポーツ、エネルギー、体重管理
  • その他
• 流通チャネル別
  • 専門店
  • 薬局
  • オンライン小売店
  • ハイパーマーケット/スーパーマーケット
  • コンビニエンスストア
• 地域別
  • 北部
  • 東部
  • 西部・中部
  • 南部
• 市場シェア：企業別（2023年度）

第7章 市場マッピング（2023年度）

• タイプ別
• 形状別
• 由来別
• 用途別
• 流通チャネル別
• 地域別

第8章 マクロ環境と業界構造

• 需給の分析
• 輸出入の分析
• バリューチェーン分析
• PESTEL分析
• ポーターのファイブフォース分析

第9章 市場力学

• 成長促進要因
• 成長抑制要因（課題、抑制要因）

第10章 規制の枠組みとイノベーション

• 臨床試験
• 特許情勢
• FDAの承認
• イノベーション/新興技術

第11章 主要企業情勢

• マーケットリーダー上位5社の競合マトリックス
• マーケットリーダー上位5社の市場の収益分析（2023年度）
• 合併と買収/合弁事業（該当する場合）
• SWOT分析（市場参入企業5社向け）
• 特許分析（該当する場合）

第12章 価格分析

第13章 ケーススタディ

第14章 主要企業の見通し

• Himalaya Wellness Company
• Patanjali Ayurved Limited
• Amway India Enterprises Pvt. Ltd.
• Abbott India Limited
• Sun Pharmaceutical Industries Ltd.
• Bright Lifecare Pvt. Ltd. (Healthkart)
• Zydus Wellness Limited
• Mankind Pharma Limited
• Apex Laboratories Private Limited
• Morepen Laboratories Ltd.

第15章 戦略的推奨事項

第16章 当社について・免責事項

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Nutraceuticals Market, By Value, in USD Billion, FY2017-FY2031F
• Figure 2. India Nutraceuticals Market, By Volume, in Unit Thousand, FY2017-FY2031F
• Figure 3. India Nutraceuticals Market Share, By Type, in USD Billion, FY2017-FY2031F
• Figure 4. India Nutraceuticals Market Share, By Form, in USD Billion, FY2017-FY2031F
• Figure 5. India Nutraceuticals Market Share, By Source, in USD Billion, FY2017-FY2031F
• Figure 6. India Nutraceuticals Market Share, By Application, in USD Billion, FY2017-FY2031F
• Figure 7. India Nutraceuticals Market Share, By Distribution Channel, in USD Billion, FY2017-FY2031F
• Figure 8. India Nutraceuticals Market Share, By Region, in USD Billion, FY2017-FY2031F
• Figure 9. By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 10. By Form Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 11. By Source Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 12. By Application Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 13. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2023
• Figure 14. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2023

India nutraceuticals market is expected to witness a CAGR of 20.35% during the forecast period FY2024-FY2031 and will reach USD 51.83 billion in FY2031, from USD 11.78 billion in FY2023. The nutraceutical market in India started to boom in FY2016, and since then, both the trajectory and the business have seen a seismic transformation driven by increased consumer interest in personalized nutrition, growing intake of immunity-boosting products, and the growing popularity of sports nutrition in India.

In the Indian market, there has been a change from curative to preventive treatment. Due to the pandemic, the focus on immunity turned consumers towards more functional foods. Vitamins such as plant protein, vegan Omega-3, sea minerals such as calcium and magnesium, fibers such as fenugreek, probiotics, and amino acids have become crucial to people's lifestyle and the accessibility of nutraceuticals has significantly improved across India. This has led to a significant increase through B2C and D2C channels.

During the COVID-19 pandemic, the sector's growth rate jumped from the expected trend of 10% to approx. 26%, stabilizing at 16-18%, since late 2021 which is outpacing the worldwide industry trends. The industry has seen a positive trajectory and a comprehensive transformation supported by science. Consumer clinical trials increased as a result, finally proving the manufacturers' effectiveness. The availability of the products, made possible by government-run pharmacies stocked nutraceuticals, which is another reason for the industry's expansion.

The largest game-changer during the pandemic was, rise in the general number of Indians taking basic nutraceuticals. According to the nutraceutical task force, over 640 million Indians used basic nutraceuticals throughout the pandemic. The Nutraceutical Task Force aims to develop regulations to transform the Indian nutraceutical business into a $100 billion industry by 2030, which is another significant driver.

Growing Focus on Botanicals

There are 52 agro-climatic zones in India. Medicinal plant farming ensures a steady supply of raw materials to produce nutraceuticals. Many nutraceutical products rely on specific plant extracts, herbs, or botanicals known for their beneficial properties. By cultivating these plants locally, India can reduce its dependence on imports and promote the domestic production of nutraceutical ingredients. The development of a finger-printed raw material supply chain, a better biodiversity Act, and IT applications in line with the blockchains drive the market. Medicinal plant farming encourages research and development activities related to nutraceuticals. It enables scientists, researchers, and pharmaceutical companies to study the medicinal properties of plants, identify bioactive compounds, and explore their potential applications in nutraceutical formulations. Ashwagandha is in high demand in the global market as it can treat a variety of illnesses. Senna, coleus, nithya kalyani, tulsi, and aloe vera are other plants with medicinal benefits. Additionally, vetiver and lemon grass are options for farmers.

Benefits of Nutraceuticals in Bone & Joint Health

Nutraceuticals have gained significant attention in India's bone and joint health market due to their numerous benefits. In a country where age-related bone and joint issues are on the rise, nutraceuticals offer a holistic approach to improve the overall musculoskeletal well-being. It provides a convenient and accessible way for individuals to supplement their diets with essential nutrients like calcium, vitamin D, glucosamine, and chondroitin, which are crucial for maintaining strong bones and flexible joints. Given the diverse dietary habits across India, these supplements bridge nutritional gaps effectively.

Moreover, the traditional Indian diet often lacks certain nutrients necessary for bone health, making nutraceuticals attractive. The growing awareness of bone health has led to an increasing demand for products tailored as per local tastes and preferences, spurring innovation in the nutraceutical industry. The aging population in India faces a higher risk of osteoporosis and arthritis. Nutraceuticals with anti-inflammatory properties, such as turmeric and ginger extracts, have gained popularity for managing joint pain and inflammation, enhancing mobility, and improving overall quality of life.

Increasing Demand for functional foods

The functional food market is expected to be driven in the coming years by advances in technology and product development. Sports drinks are becoming popular among athletes and other people who engage in strenuous physical activity. Due to high purchasing power, willingness to pay for health products, interest in sports, and increased propensity toward fitness activities, the market for sports beverages is growing dramatically. Technological advancements in the functional food sector are being driven by the growing adoption of innovative technologies like microencapsulation. The final functional food item's taste can be improved due to microencapsulation technology. For instance, omega-3 fatty acids have a bad smell. However, the application of encapsulating technology improves the flavor and aroma of these compounds. The product becomes tastier and more enticing to consumers as a result. The development of functional food products is anticipated to be fueled by such developments that are in line with shifting customer tastes.

Academic Communities

Academic institutions, including universities, research institutes, and laboratories, conduct scientific studies and research on various aspects of nutraceuticals. They investigate the efficacy, safety, and potential health benefits of specific ingredients, formulations, and dosage forms. The research helps to expand the understanding of nutraceuticals, validates traditional knowledge, and generates scientific evidence supporting their use. Academic institutions offer courses, programs, and training in the field of nutraceuticals for skilled professionals to building a competent workforce for the nutraceutical industry and promoting knowledge dissemination leading to a growth in the nutraceuticals market in the country. The Nutrify Today Academy and Centurion University are collaborating closely to deliver the first-ever post-graduate courses in the nutraceutical business. More broadly and significantly, universities are working with businesses to create programs and courses tailored to their needs.

Convenience of Consumption

Due to increased awareness, a new segment of nutraceutical consumers is emerging in India. The consumers who are concerned about their health, but are busy, require nutraceuticals in a handy form which can be incorporated easily into their daily lives. The need for items like candies, chewable, dissolving strips, and powdered drink mixes matches conventional food or beverages and satisfy consumers nutritional demands fueling the India nutraceutical market. For instance, in July 2022, chewable health gummies, a brand-new and practical dosage forms, were introduced by Wet and Dry Personal Care Pvt. Ltd. Owned brand, Nature Sure. The five varieties of vitamin and nutrient-rich Nature Sure Health Gummies focuses on the desired outcomes. These candies are available for both genders and contain components like curcumin, omega-3, blueberries, elderberries, pomegranates, apple cider vinegar, biotin, inositol, zeaxanthin, astaxanthin, lutein, folic acid, zinc, and others.

Impact of COVID-19

The pandemic led to a surge in the demand for products that supported immune health. Consumers sought nutraceuticals such as vitamins, minerals, antioxidants, herbal supplements, and functional foods that were believed to enhance immunity and overall well-being. COVID-19 prompted individuals to become more health-conscious and prioritize preventive health measures. This shift in consumer behavior led to increased interest in nutraceuticals and a greater awareness of their potential benefits. People started incorporating dietary supplements and functional foods into their daily routines. In conclusion, due to increased market demand, the nutraceuticals industry is poised for rapid expansion in the coming months. Moreover, the nutraceutical market is expected to surpass the pharmaceuticals sector, a long-established and well-established industry.

Key Players Landscape and Outlook

The nutraceuticals market in India is dynamic and evolving, with several key players driving its growth. In the upcoming years, the market is expected to experience significant expansion. The COVID-19 pandemic has also emphasized the importance of preventive health measures, boosting the market's growth potential. The market is witnessing a shift towards natural and herbal products, aligning with the country's rich traditional medicine systems like Ayurveda. Consumers are increasingly seeking natural, plant-based, and organic nutraceuticals, creating opportunities for companies that focus on these segments. Furthermore, advancements in research and development, formulation technologies, and product innovation are likely to shape the market's outlook. Companies are investing in research to explore new ingredients, improve efficacy, and develop innovative delivery formats. The use of technology, such as e-commerce platforms and digital marketing, is expected to enhance market reach and customer engagement.

The market has witnessed several mergers and acquisitions (M&A) in recent years as companies seek to expand their market presence, diversifying their product portfolios and strengthening capabilities. In November 2022, twenty percent of Gurugram-based firm Yogic Secrets Healthcare, which produces nutraceuticals, were purchased by Lotus Herbals. With the financial support of Lotus Herbals, the firm is ramping its operations in India while broadening its reach into new foreign markets including the USA, the UK, Australia, etc.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on India Nutraceuticals Market

4. Executive Summary

5. Voice of Customer

• 5.1. Demographics (Age/Cohort Analysis - Baby Boomers and GenX, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 5.2. Market Awareness and Product Information
• 5.3. Brand Awareness and Loyalty
• 5.4. Factors Considered in Purchase Decision
  • 5.4.1. Brand Name
  • 5.4.2. Pack Size
  • 5.4.3. Price
  • 5.4.4. Packaging Type
  • 5.4.5. Inclination Towards Organic Products
  • 5.4.6. Promotional Offers & Discounts
• 5.5. Purpose of Purchase (Personal Use, Gifting)
• 5.6. Frequency of Purchase
• 5.7. Medium of Purchase
• 5.8. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

6. India Nutraceuticals Market Outlook, FY2017-FY2031F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Product Type
  • 6.2.1. Dietary Supplements
  • 6.2.2. Functional Foods
  • 6.2.3. Functional Beverages
• 6.3. By Ingredient
  • 6.3.1. Vitamins
    • 6.3.1.1. Vitamin B
    • 6.3.1.2. Vitamin C
    • 6.3.1.3. Vitamin D
    • 6.3.1.4. Multivitamins
  • 6.3.2. Minerals
    • 6.3.2.1. Iron
    • 6.3.2.2. Zinc
    • 6.3.2.3. Calcium
    • 6.3.2.4. Multi-minerals
  • 6.3.3. Fibers & Specialty Carbohydrates
  • 6.3.4. Fatty Acids
  • 6.3.5. Botanicals
    • 6.3.5.1. Shilajit
    • 6.3.5.2. Ashwagandha
    • 6.3.5.3. Curcumin
    • 6.3.5.4. Echinacea
    • 6.3.5.5. Others
  • 6.3.6. Prebiotics and Probiotics
  • 6.3.7. Proteins & Amino Acids
  • 6.3.8. Others
• 6.4. By Dosage Forms
  • 6.4.1. Capsules
  • 6.4.2. Tablets
  • 6.4.3. Gummies
  • 6.4.4. Liquid Water Enhancer
  • 6.4.5. Liquids
  • 6.4.6. Powders
  • 6.4.7. Others (Snack Bar, Sachets/Fizzy Drink etc.)
• 6.5. By Flavours
  • 6.5.1. Chocolate
  • 6.5.2. Orange
  • 6.5.3. Strawberry
  • 6.5.4. Vanilla
  • 6.5.5. Unflavored
  • 6.5.6. Others
• 6.6. By Application
  • 6.6.1. Energy & Weight Management
  • 6.6.2. Bone & Joint Health
  • 6.6.3. General Health
  • 6.6.4. Immunity
  • 6.6.5. Gastrointestinal Health
  • 6.6.6. Lungs Detox/Cleanse
  • 6.6.7. Sexual Health
  • 6.6.8. Skincare
  • 6.6.9. Anti-aging
  • 6.6.10. Insomnia
• 6.7. By End User
  • 6.7.1. Men
  • 6.7.2. Women
  • 6.7.3. Kid
• 6.8. By Packaging
  • 6.8.1. Plastics
  • 6.8.2. Biopolymers
  • 6.8.3. Paperboards
  • 6.8.4. Others
• 6.9. By Distribution Channel
  • 6.9.1. Hypermarkets/Supermarkets
  • 6.9.2. Pharmacies
  • 6.9.3. Specialty Stores
  • 6.9.4. Practitioner
  • 6.9.5. Other
  • 6.9.6. E-Retailers
• 6.10. By Region
  • 6.10.1. North
  • 6.10.2. South
  • 6.10.3. West & Central
  • 6.10.4. East
• 6.11. By Company Market Share (%), FY2023

7. Market Mapping, FY2023

• 7.1. By Type
• 7.2. By Form
• 7.3. By Source
• 7.4. By Application
• 7.5. By Distribution Channel
• 7.6. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Regulatory Framework and Innovation

• 10.1. Clinical Trials
• 10.2. Patent Landscape
• 10.3. FDA Approvals
• 10.4. Innovations/Emerging Technologies

11. Key Players Landscape

• 11.1. Competition Matrix of Top Five Market Leaders
• 11.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2023)
• 11.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 11.4. SWOT Analysis (For Five Market Players)
• 11.5. Patent Analysis (If Applicable)

12. Pricing Analysis

13. Case Studies

14. Key Players Outlook

• 14.1. Amway India Enterprises Pvt. Ltd.
  • 14.1.1. Company Details
  • 14.1.2. Key Management Personnel
  • 14.1.3. Products & Services
  • 14.1.4. Financials (As reported)
  • 14.1.5. Key Market Focus & Geographical Presence
  • 14.1.6. Recent Developments
• 14.2. Herbalife International India Private Limited
• 14.3. Patanjali Ayurved Limited
• 14.4. Himalaya Wellness Company
• 14.5. Piramal Pharma Solutions
• 14.6. Nestle India Limited
• 14.7. Baidyanath Group
• 14.8. Kellogg India Private Limited
• 14.9. Danone India Limited
• 14.10. Dr. Reddy's Laboratories Limited
• 14.11. Zydus Wellness Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

15. Strategic Recommendations

16. About Us & Disclaimer