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ジオマーケティング市場-成長、 動向、予測(2020年~2025年)

Geomarketing Market - Growth, Trends, and Forecasts (2020 - 2025)

出版日: | 発行: Mordor Intelligence LLP | ページ情報: 英文 120 Pages | 納期: 2-3営業日

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ジオマーケティング市場-成長、 動向、予測(2020年~2025年)
出版日: 2020年06月01日
発行: Mordor Intelligence LLP
ページ情報: 英文 120 Pages
納期: 2-3営業日
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  • 概要
  • 目次
概要

ジオマーケティング市場は2020年~2025年の予測期間中に16.32%のCAGRで、2019年の推定73億5000万米ドル規模から、2025年までに182億1000万米ドル規模に成長すると予想されています。多くの企業によるデジタルマッピングの利用増加、ロケーションベースの分析における技術の進歩がジオマーケティング市場を後押しする主な要因です。

  • 多国籍企業の設立が増加しているため、企業は潜在的な顧客を特定して実際の顧客に変換するために使用できる一連のデータと情報を提供するジオマーケティングソフトウェアの選択を余儀なくされています。
  • たとえば、デンマークを拠点とする室内装飾の小売業者であるDanisches Bettenlager社は、現在、パンフレット広告の計画と最適化のためにWIGeoGISのジオマーケティング技術を利用しています。
  • 多くの国で統一された規制基準がないため、顧客のデータプライバシーに関連する懸念が生じています。さらに、アプリケーションとネットワークがセキュリティの脅威にさらされているというセキュリティの懸念は、将来の市場の成長を妨げる可能性があります。

当レポートでは、ジオマーケティング市場を調査し、市場概要、市場の成長要因および阻害要因の分析、コンポーネント別・エンドユーザー産業別・場所別・地域別の市場規模の推移と予測、競合情勢、主要企業のプロファイル、市場機会など、包括的な情報を提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

  • 市場概要
  • 市場成長要因
    • マーケティング部門における新しい技術の採用の増加
    • ビジネス収益を高めるためのロケーションベースインテリジェンスの需要の増加
  • 市場の抑制要因
    • 企業間のセキュリティとプライバシーへの懸念の高まり
  • ポーターのファイブフォース分析
    • 新規参入の脅威
    • バイヤー/消費者の交渉力
    • サプライヤーの交渉力
    • 代替製品の脅威
    • 競争の激化

第5章 市場細分化

  • コンポーネント別
    • ソフトウェア
    • サービス
  • 展開別
    • クラウド
    • オンプレミス
  • 場所別
    • 屋内
    • アウトドア
  • エンドユーザー産業別
    • BFSI
    • ITと通信
    • 小売および電子商取引
    • メディアとエンターテイメント
    • 旅行とホスピタリティ
    • その他のエンドユーザー産業
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋
    • ラテンアメリカ
    • 中東とアフリカ

第6章 競合情勢

  • 企業プロファイル*
    • Microsoft Corporation
    • IBM Corporation
    • Oracle Corporation
    • Google LLC
    • Cisco Systems, Inc.
    • Adobe Systems Inc.
    • Xtremepush Limited
    • Ericsson Inc.
    • ESRI Business Information Solutions Inc
    • Software AG
    • Qualcomm Inc.

第7章 投資分析

第8章 市場機会および未来の動向

目次
Product Code: 70626

The geomarketing market is expected to reach USD 18.21 billion by 2025 from the present estimate of USD 7.35 billion in 2019 at a CAGR of 16.32% during the forecast period. Increasing adoption of digital mapping by many businesses, technological advancement in location-based analytics, and increasing need to analyze the huge business data to draw spatial reference insights to supply the right product to the right consumer at the right time that can surge company's revenue are some of the primary factors boosting geomarketing market.

  • Increasing establishments of multinational companies in different geographical locations with various cultural, demographic, food and linguistics preference, have forced companies to opt geomarketing software that will provide a series of data and information that can be employed to identify and convert potential customers to real customers through marketing strategy.
  • Moreover, a growing fight for customers is driving the demand of location-based intelligence by the marketing department of retail businesses to build location-based promotional activities and sent them in multiple ways such as proximity messages to the mobile devices of potential customers who pass by the store. It also provides information about some section of goods which are not selling so that retailers can change their marketing strategy. Additionally, data on the ethnicity of people living in the catchment area also provides further valuable information for product planning and personnel management, which retailers are using to expand their customer base and strengthen their revenue streams.
  • For instance, Danisches Bettenlager, Denmark-based home decor retailer, is currently utilizing the geomarketing solution of WIGeoGIS for planning and optimization of brochure advertising. It also aims in the reduction of daily traveling time of sales managers by means of a newa and optimized sales structure.
  • Lack of uniform regulatory standards in many countries has raised the concerns associated with customers' data privacy. Further, security concerns as applications and networks are under persistent security threats such as malicious code and service denial can lead to data loss, and leakage which can hamper the growth of the market in the future.

Key Market Trends

Location Based Services is Expected to Witness Significant Growth and Drive the Market

  • Technological advancement in smart devices (smartphones, smart wearables, laptops), wireless connectivity, Internet of Things, cloud computing, has successfully increased the traffic and has driven the demand for analytical services due to their ability to analyze and deliver real-time geo-data.
  • Moreover, increasing brand dependence on location-based service providers to determine customers' requirements and to verify customers' needs and their offerings are on the same level in order to remain one step ahead of competitors has driven the growth of the market. Companies also utilize location-based technology, advanced analytics, and automation to highly personalized customer experience and build brand loyalty to reduce churn rate due to ongoing competition.
  • According to the study, brand loyalty aid companies to achieve revenue gains of 5% to 10% and reduce its costs by 15% to 25% within two or three years as new customer acquisition costs five times as to retain the current old customer.
  • Further, location-based services have gained significant attention across various industrial sectors such as government authorities, telecommunications, transportation, and retailers, and have empowered players to offer promotional services based on customer's lifestyle and proximity. For instance, Uber, an American ride-hailing company offering services, works on customer's and driver's location information through smartphones. Location features help the company to improve its services, including pickups, navigation, customer support and promotional servies. So, it is expected that many businesses will gain promising insights through location-based services and will drive the market in the future.

North America Will Experience Significant Growth and Drive the Market

  • North America is expected to dominate the market studied over the forecast period, mainly due to the increasing IT spending, acceptance of innovative and advanced technologies, and the presence of a large number of significant market vendors in the region.
  • According to the report, IT spending on products and services in North America is forecast to grow 3.7% in 2019, will exceed USD 1 trillion in 2020, and will account for 40% of all worldwide revenues over the period. Further, United States spending on software will grow at a healthy 7.9% CAGR over the forecast period, making it the largest category by 2020.
  • Moreover, changing technology, regulations, and customer expectations are transforming financial services pushing financial institutions to be more agile and open while maintaining tight security and data privacy. Now nearly two out of every three Americans own a smartphone, so financial institutions have a vast array of opportunities to capitalize by delivering products and services tailored to customers based on location, which has led to the collaboration of many BFSI organizations with IT providers. For instance, in 2018, Mastercard collaborated with Carto, software company, to develop packaged mapping solution, Mastercard Retail Location Insights, that is a multi-sectoral and very flexible solution which allows the analysis of key variables for accurate decision making, related to the assessment of territories, properties and other aspects of geolocation, which are essential for business success.
  • COVID-19 has accelerated the growth of IT services and hence fueled the demand for geomarketing market. As the countries are under lockdown and people are restricted from going shopping, movies, restaurants, etc. so most of the companies are utilizing geomarketing tools to deliver customer-based services and increase their revenue source.

Competitive Landscape

The geomarketing market is concentrated and is dominated by a few major players like Microsoft Corporation, IBM Corporation, Oracle Corporation, Google LLC, and Cisco Systems, Inc. These major players, with a prominent share in the market, are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market share and increase their profitability. However, with technological advancements and product innovations, mid-size to smaller companies are increasing their market presence by securing new contracts and by tapping new markets.

  • May 2020 - ESRI Business Information Solutions Inc has partnered with the Inter-American Development Bank (IDB) to provide free access to geospatial technology in response to the COVID-19 emergency in Latin America and the Caribbean (LAC). Governments of the region will be able to use a COVID-19 solution to track critical equipment and assets availability, manage supply chains, and maintain business continuity.
  • March 2020 - Bluedot, a leading provider of first-person location data, has announced an integration with Oracle Responsys, a real-time, omnichannel orchestration platform within the Oracle Marketing Cloud, to harness the power of location. The integration will give Oracle Responsys clients access to real-world insights needed to create meaningful, timely campaigns with their end customers.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Assumptions​ and Market Definition​
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers​
    • 4.2.1 Increasing Adoption of Emerging Technologies in Marketing Sector
    • 4.2.2 Increasing Demand for Location-Based Intelligence to Enhance the Business Revenue
  • 4.3 Market Restraints
    • 4.3.1 Increasing Security and Privacy Concerns Among Enterprises
  • 4.4 Porters 5 Force Analysis
    • 4.4.1 Threat of New Entrants
    • 4.4.2 Bargaining Power of Buyers/Consumers
    • 4.4.3 Bargaining Power of Suppliers
    • 4.4.4 Threat of Substitute Products
    • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Components
    • 5.1.1 Software
    • 5.1.2 Services
  • 5.2 By Deployment
    • 5.2.1 Cloud
    • 5.2.2 On-Premise
  • 5.3 By Location
    • 5.3.1 Indoor
    • 5.3.2 Outdoor
  • 5.4 By End-User Industry
    • 5.4.1 BFSI
    • 5.4.2 IT and Telecommunications
    • 5.4.3 Retail and E-commerce
    • 5.4.4 Media and Entertainment
    • 5.4.5 Travel and Hospitality
    • 5.4.6 Other End-user Industries
  • 5.5 Geography
    • 5.5.1 North America
    • 5.5.2 Europe
    • 5.5.3 Asia-Pacific
    • 5.5.4 Latin America
    • 5.5.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles*
    • 6.1.1 Microsoft Corporation
    • 6.1.2 IBM Corporation
    • 6.1.3 Oracle Corporation
    • 6.1.4 Google LLC
    • 6.1.5 Cisco Systems, Inc.
    • 6.1.6 Adobe Systems Inc.
    • 6.1.7 Xtremepush Limited
    • 6.1.8 Ericsson Inc.
    • 6.1.9 ESRI Business Information Solutions Inc
    • 6.1.10 Software AG
    • 6.1.11 Qualcomm Inc.

7 INVESTMENT ANALYSIS​​

8 MARKET OPPORTUNITIES AND FUTURE TRENDS

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