世界の有機飲料市場 - 成長、動向、予測（2018年〜2023年）
Global Organic beverage Market - Growth, Trends, and Forecast (2018 - 2023)
|発行||Mordor Intelligence LLP||商品コード||708528|
|出版日||ページ情報||英文 110 Pages
|世界の有機飲料市場 - 成長、動向、予測（2018年〜2023年） Global Organic beverage Market - Growth, Trends, and Forecast (2018 - 2023)|
|出版日: 2018年09月18日||ページ情報: 英文 110 Pages||
Globally, organic beverage market is projected to grow at the rate of 8.3% during the forecast period, 2018-2023. The organic beverage sector has left behind its traditional role as a local niche market. It is now a healthy, thriving global retail segment with a rapidly growing foodservice presence. The organic beverages market is an upcoming sector as people are now beginning to focus their attention on organic beverages rather than carbonated drinks.
Organic beverages still represent a small part of the health and wellness market but shows growth opportunities based on the evolution of consumers priorities towards the consumption of natural beverages as well as the increasing interest in social and environmental responsibilities. Consumers are becoming health cautious in recent times, no matter whether it comes to drinks or food. Natural beverages being synthetic pesticides free, having neither any flavoring agents nor any preservatives, caters to the needs and demand for organic beverages among the consumers. The clean-label movement is moving out of the trend spotlight and becoming the new norm with current trends driven by an emphasis on health and wellness, and a desire for products formulated with simple ingredients. Rising concerns about overall health issues are fuelling the growth of organic beverages market worldwide.
Making organic beverages affordable is the key to success, as the high price of organics is its main challenge. However, there are geographies such as the Nordic countries, where the price difference between organic and regular is non-existent, which contributes to this success.
On the basis of product type, the organic beverages can be segmented into alcoholic and non-alcoholic beverages. Alcoholic beverage is further sub-segmented as ciders, beer, wine, whiskey, and others. While non-alcoholic beverage is further sub-segmented as coffee, tea, fruit juice, vegetable juice, dairy-based beverages, and others. The non-alcoholic beverage segment holds the largest share of the market.
The hypermarkets and the supermarkets are the highest selling sales channels for organic beverages market. Rising consumer influence towards online purchasing as well as increasing internet penetration across the globe is expected to support the sales of organic beverages by internet retailing.
Consumers in more economically developed geographies, mainly in the US and Western Europe, are demanding greater transparency in their food and drinks. In addition, they are willing to pay a premium in order to support ethical responsibilities and human rights. Organic beverage ranges fit into these trends and therefore are increasingly demanded in these geographies. The north American region is the largest market for organic beverages in terms of value consumption during the forecast period. Moreover, the market in Asia-Pacific is expected to represent favorable growth during the forecast period. The Increasing awareness level for organic products among the consumers as well as the continuous launch of new product variants is expected to support the organic beverages market growth across the Asia Pacific region.
In 2017, 25% of new food and beverage products were organic: A quarter of all food and beverage products launched in Germany in 2017 were organic. And: Almost three-quarters of consumers want an even wider selection of organic foods and drinks at their point of sale.
Prairie Organic Spirits launched a new packaging: Prairie Organic Spirits debuted new packaging to showcase the company farm-crafted commitment. The revamped bottle includes a new bottle pattern and label inspired by the brand commitment to making high-quality organic spirits. The label showcases the farmers who grow organic corn that is free of harmful chemicals, gluten and GMOs, and includes the production process through which its organic vodkas and gin are distilled to taste.
Major Players - Alnatura Produktions- & Handels GmbH, Belvoir Fruit Farms, Bison Organic Beer, Boncafe International, Coca-Cola, Danone - WhiteWave Foods, Hain Celestial, Huangshan Guangming Tea, Ito En, James White Drinks Ltd, Kicking Horse Coffee Co, Parker Organic Juices, Pepsico, Republica Coffee and Usina Sao Francisco, among others.
The key brands are embarking on mergers and acquisitions and new product development as some of their key strategies to achieve consolidation and optimize their offerings respectively.
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