オーガニック飲料の世界市場-2023年～2030年

概要：

世界のオーガニック飲料市場は2022年に443億米ドルに達し、2023-2030年の予測期間中にCAGR 4.5％で成長し、2030年には630億米ドルに達すると予測されています。オーガニック食品の消費動向の増加が、予測期間中の市場成長を後押ししています。

大手企業による製品発売の増加は、予測期間中の市場成長を後押しします。例えば、2023年6月28日、ココミオは有機ココナッツジュースの発売を発表しました。これらの優れたココナッツは手摘みされ、メキシコシティにあるココミオのSQF認定施設に直送されます。同社は11.8オンスのココナッツ・オリジナル・ホールプレス・ジュースとココナッツ・ウィズ・グアバ・ホールプレス・ジュースを発売しました。

新しいオーガニック基準や規制の採用拡大、世界のオーガニック農地の拡大、世界の大半の地域における一人当たり所得の上昇、人々のライフスタイルの継続的変化、高血圧、肥満、糖尿病などの健康問題の増加によるオーガニック食品への需要の高まりは、すべてオーガニック原料市場の成長を促進する重要な要因です。

ダイナミクス：

消費者の間で高まるオーガニック食品の消費動向

消費者は現在、より健康志向が高まっており、健康に役立つ製品を推奨しています。オーガニック飲料は、合成除草剤や殺虫剤を使用していないため、より健康的な飲料オプションと考えられています。バリー・カレボー社のデータによると、2022年にはミレニアル世代の25%が親となり、この割合は今後10～15年で80%に増加し、オーガニック消費者に変身して子供たちにオーガニック食品を勧めるようになります。

有機農法は、生物多様性、土壌の健全性を向上させ、化学物質の流出を削減するのに役立ち、オーガニック飲料は環境意識の高い消費者に人気があります。オーガニックの動向は世界中で急速に拡大しています。消費者は、公正な労働条件や環境に優しい農法など、倫理的で持続可能な調達方法を優先するブランドを支持する傾向が強いです。

消費者の健康効果に対する意識の高まり

多くの消費者は、飲料を含むオーガニック製品を全体的な幸福感と結びつけています。オーガニックを選択することは、自分自身と家族の健康に貢献する前向きなライフスタイルの選択であると考えています。オーガニック飲料、特に糖質を抑えたものや低カロリーのものは、風味豊かで栄養価の高い飲料を楽しみながら体重を管理したいと考えている消費者に選ばれています。

オーガニック飲料には、腸の健康に役立つプロバイオティクス成分が含まれています。腸の健康の重要性に対する認識から、コンブチャのようなプロバイオティクスが豊富なオーガニック飲料への関心が高まっています。飲食品にアレルギーや過敏症を持つ人の中には、アレルゲン汚染のリスクを最小限に抑えるため、オーガニック飲料を選ぶ人もいます。

限られた供給と高い生産コスト

オーガニック飲料の生産は多くの場合より困難であり、USDAオーガニックやEUオーガニックなどの特定の基準や認証を遵守する必要があります。これらの認証には、有機農薬や有機肥料の使用など、有機農業に関する厳格なガイドラインが定められています。オーガニック飲料の希少性は、増大する需要を満たすための課題となり、市場の成長を抑制します。

オーガニック飲料の生産は通常、農業に必要なコストが高いため、従来の飲料に比べてコストが高くなります。有機農法は、手作業による雑草駆除や害虫駆除など、より労働集約的な方法を必要とすることが多いです。さらに、有機認証のプロセスや監査によって、農家に追加費用が発生することもあります。こうした生産コストの上昇により、一部の農家ではオーガニック飲料が経済的に成り立たなくなり、供給全体が制限され、消費者の価格が上昇する可能性があります。

目次

第1章 調査手法と調査範囲

第2章 定義と概要

第3章 エグゼクティブサマリー

第4章 市場力学

• 影響要因
  • 促進要因
    • 消費者の間で高まるオーガニック食品の消費動向
    • 消費者の健康効果に対する意識の高まり
  • 抑制要因
    • 限られた供給と高い生産コスト
  • 機会
  • 影響分析

第5章 産業分析

• ポーターのファイブフォース分析
• サプライチェーン分析
• 価格分析
• 規制分析

第6章 COVID-19分析

第7章 タイプ別

• アルコール
  • ワイン
  • ビール
  • スピリッツ
  • その他
• ノンアルコール
  • 果物・野菜ジュース
  • 乳製品
  • コーヒー・紅茶
  • その他

第8章 流通チャネル別

• スーパーマーケット／ハイパーマーケット
• コンビニエンスストア
• 専門店
• オンライン小売業者
• その他

第9章 地域別

• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • イタリア
  • ロシア
  • その他欧州
• 南米
  • ブラジル
  • アルゼンチン
  • その他南米
• アジア太平洋
  • 中国
  • インド
  • 日本
  • オーストラリア
  • その他アジア太平洋
• 中東・アフリカ

第10章 競合情勢

• 競合シナリオ
• 市況/シェア分析
• M&A分析

第11章 企業プロファイル

• Anheuser-Busch InBev
  • 企業概要
  • 製品ポートフォリオと説明
  • 財務概要
  • 主な動向
• Nestle SA
• PepsiCo
• Danone SA
• Parkers Organic Juices
• Whitewave Foods Company
• Bison Organic Beer
• Lacorata Beverage LLC.
• SYSTM Foods Inc.
• Organic Valley

第12章 付録

Overview:

Global Organic Beverages Market reached US$ 44.3 billion in 2022 and is expected to reach US$ 63 billion by 2030, growing with a CAGR of 4.5% during the forecast period 2023-2030. An increase in the trend of consuming organic food helps to boost market growth over the forecast period.

An increase in product launches by major key players helps to boost market growth over the forecast period. For instance, on June 28, 2023, Kokomio announced launch of Organic Coconut Juices. These superior coconuts are hand-picked and send directly to Kokomio's SQF-certified facility in Mexico City. The company launched 11.8 oz coconut original whole-pressed juice and coconut with guava whole-pressed juice.

Growing adoption of new organic standards and regulations, expansion of organic farmland globally, rising per capita income in majority regions of the world, ongoing changes in people's lifestyles, and growing demand for organic foods due to the rise in health issues like high blood pressure, obesity, and diabetes are all important factors driving the organic ingredient market growth.

Dynamics:

Rising Organic Food Consumption Trend Among Consumers

Consumers are now more health-conscious and recommended products that have health benefits. Organic beverages are considered healthier beverage options because they are free from synthetic herbicides and pesticides. According to the data given by Barry Callebaut company, in 2022, 25% of Millennials are parents and this percentage will increase to 80% in the upcoming 10-15 years that transform into organic consumers and recommend organic food to their children.

Organic farming helps to improve biodiversity, soil health and reduces chemical runoff, and makes organic beverages more popular with environmentally conscious consumers. The organic trend growing rapidly across the world. Consumers are more likely to support brands that prioritize ethical and sustainable sourcing practices, including fair labor conditions and environmentally friendly farming methods.

Rising Awareness of Health Benefits Among Consumers

Many consumers associate organic products, including beverages, with a sense of overall well-being. They believe that choosing organic is a positive lifestyle choice that contributes to their health and that of their families. Organic beverages, particularly those with reduced sugar or lower-calorie options, are chosen by consumers looking to manage their weight while still enjoying flavorful and nutritious beverages.

Organic beverages include probiotic ingredients that are beneficial for gut health. Awareness of the importance of gut health has led to increased interest in probiotic-rich organic beverages, such as kombucha. Some individuals with food allergies or sensitivities choose organic beverages to minimize the risk of allergen contamination, as organic production often involves stricter allergen control measures.

Limited Supply and Higher Production Costs

Organic beverage production is often more challenging and requires adherence to specific standards and certifications, such as USDA Organic or EU Organic. These certifications have strict guidelines for organic farming such as the use of organic pesticides and fertilizers. The scarcity of organic beverages poses challenges for meeting the increasing demand and restraining the market's growth.

Organic beverage production typically involves higher costs compared to conventional beverages due to the high cost required for farming. Organic farming practices often require more labor-intensive methods, such as manual weed control and pest management. Additionally, organic certification processes and audits can incur additional expenses for farmers. These higher production costs can make organic beverages less economically viable for some farmers, limiting the overall supply and potentially leading to higher prices for consumers.

Segment Analysis:

The global organic beverages market is segmented based on type, distribution channel and region.

Increase in the Consumer's Demand for Non-Alcoholic Beverages

Increasing health consciousness and demand for healthier alternatives are driving the market. Key product categories include carbonated soft drinks, bottled water, fruit juices, and ready-to-drink teas and coffees. Functional and wellness beverages are gaining popularity, offering added benefits like vitamins, antioxidants, and natural ingredients. According to the non-alcoholic beverages market analysis, carbonated soft drinks offer a range of refreshing beverages. Cola drinks holds a significant market share, accounting for approximately 40% of carbonated soft drink sales. Lemon-lime sodas capture around 20% of the market. Orange and citrus-flavored drinks, including variations like grapefruit soda, hold a share of approximately 15%.

An increase in the product launches by major key players helps to boost market growth over the forecast period. For instance, on October 03,2022, Kayco launched new WONDER LEMON a 100 % organic cold-pressed juice. It is 100% natural and sugar free. The newly launched product is available for the sales at Natural Products Expo West 2022 in Anaheim. Wonder Lemon is crafted with 100 % cold-pressed fruits and vegetables.

Geographical Penetration:

North America Accounted Largest Share in the Market

The North American organic beverage market has rapid growth due to increasing consumer demand for organic products like organic beverages. United States and Canada are major share-holding countries in the region due to an increase in the disposable income of the consumers and an increase in health benefits awareness of the consuming organic beverages. Consumers in the United States and Canada are becoming more health-conscious and searching for healthier beverage options like organic beverages. Organic beverages are healthier beverage option because it is free from synthetic herbicides and pesticides.

An increase in beverage product launches by major key players in the region helps to boost market growth over the forecast period. For instance, on March 27, 2023, GURU Organic Energy, Canada's organic energy drink brand launched GURU Theanine Fruit Punch in the market. The newly launched product is available for sale on the online and offline sales channels. Also, an increase in the demand for alcoholic beverages in the region helps to boost regional growth over the forecast period. For instance, on September 21, 2023, The Spanish winery Vallformosa launched a red wine from the prestigious Spanish region.

Competitive Landscape

The major global players in the market include: Anheuser-Busch InBev, Nestle SA, PepsiCo, Danone SA, Parkers Organic Juices, Whitewave Foods Company, Bison Organic Beer, Lacorata Beverage LLC., SYSTM Foods Inc., Organic Valley.

COVID-19 Impact Analysis:

The pandemic disrupted supply chains worldwide, affecting the availability of organic ingredients used in beverage production. Lockdowns, transportation restrictions, and labor shortages led to delays and supply shortages. Consumer behavior changed significantly during the pandemic. With many people staying home, there was a shift from on-the-go and food service consumption to at-home consumption. This impacted the types of organic beverages consumers purchased.

E-commerce sales of organic beverages saw substantial growth as consumers turned to online shopping for convenience and safety. Many organic beverage brands expanded their online presence to reach consumers directly. Consumers prioritized shelf-stable organic beverages, such as bottled juices and non-dairy milk alternatives, over fresh, perishable products like organic juices. An increase in the volatility of the prices of the raw material required for the organic beverage due to the supply chain disturbance also hampers the market growth.

Russia-Ukraine War Impact Analysis:

The conflict between Russia and Ukraine has had several indirect and direct impacts on various industries, including the organic beverage market. The conflict disrupts supply chains, including the sourcing of organic ingredients for beverages. Ukraine, in particular, is known for its organic agriculture, and any disruptions in its agricultural sector affect the availability and cost of organic ingredients.

Trade restrictions, sanctions, and border disruptions can impact the import and export of organic beverages and ingredients. This can affect the cross-border trade of organic beverages between Russia, Ukraine, and Other neighboring countries. The conflict between the countries affects the production and transportation of organic ingredients, it may lead to shortages of the raw material or increased prices of certain organic beverages, impacting both domestic and international markets.

By Type

• Alcoholic
• Wine
• Beer
• Spirits
• Others
• Non-Alcoholic
• Fruit and Vegetable Juices
• Dairy
• Coffee and Tea
• Others

By Distribution Channel

• Supermarkets/Hypermarkets
• Convenience Stores
• Specialty Stores
• E-Commerce
• Others

By Region

• North America
  • U.S.
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Russia
  • Rest of Europe

• South America
  • Brazil
  • Argentina
  • Rest of South America

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • Rest of Asia-Pacific

• Middle East and Africa

Key Developments

• On June 15, 2022, SYSTM Foods, a food and beverage brand acquired Chameleon Organic Coffee from Nestle, USA. Chameleon is one of the leading providers of organic, sustainably grown, and ethically sourced coffee and joins the SYSTM Foods portfolio of brands including plant-powered functional beverage brand, REBBL.
• On March 01, 2022, Graasi Barley Water launched the Wellness Beverage Line in the market. The new product line is available on www.graasi.com in the 3 flavors such as Cucumber Lime, Citrus Mint and Lemongrass Ginger.
• On March 29, 2022, Anheuser-Busch InBev's launched certified organic hard seltzers infused with coconut water through its brand named as Michelob Ultra brand. It is available in 4 flavors such as Strawberry Guava, Berry Hibiscus, Blueberry Watermelon and Kiwi Lime.

Why Purchase the Report?

• To visualize the global organic beverages market segmentation based on type, distribution channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of organic beverages market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as excel consisting of key products of all the major players.

The global organic beverages market report would provide approximately 53 tables, 48 figures and 190 Pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies

Table of Contents

1. Methodology and Scope

• 1.1. Research Methodology
• 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

• 3.1. Snippet by Type
• 3.2. Snippet by Distribution Channel
• 3.3. Snippet by Region

4. Dynamics

• 4.1. Impacting Factors
  • 4.1.1. Drivers
    • 4.1.1.1. Rising Organic Food Consumption Trend Among Consumers
    • 4.1.1.2. Rising Awareness of Health Benefits Among Consumers
  • 4.1.2. Restraints
    • 4.1.2.1. Limited Supply and Higher Production Costs
  • 4.1.3. Opportunity
  • 4.1.4. Impact Analysis

5. Industry Analysis

• 5.1. Porter's Five Force Analysis
• 5.2. Supply Chain Analysis
• 5.3. Pricing Analysis
• 5.4. Regulatory Analysis

6. COVID-19 Analysis

• 6.1. Analysis of COVID-19
  • 6.1.1. Scenario Before COVID
  • 6.1.2. Scenario During COVID
  • 6.1.3. Scenario Post COVID
• 6.2. Pricing Dynamics Amid COVID-19
• 6.3. Demand-Supply Spectrum
• 6.4. Government Initiatives Related to the Market During Pandemic
• 6.5. Manufacturers Strategic Initiatives
• 6.6. Conclusion

7. By Type

• 7.1. Introduction
  • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 7.1.2. Market Attractiveness Index, By Type
• 7.2. Alcoholic *
  • 7.2.1. Introduction
  • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.2.3. Wine
  • 7.2.4. Beer
  • 7.2.5. Spirits
  • 7.2.6. Others
• 7.3. Non-alcoholic
  • 7.3.1. Fruit and Vegetable Juices
  • 7.3.2. Dairy
  • 7.3.3. Coffee and Tea
  • 7.3.4. Others

8. By Distribution Channel

• 8.1. Introduction
  • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
  • 8.1.2. Market Attractiveness Index, By Technology
• 8.2. Supermarkets/Hypermarkets *
  • 8.2.1. Introduction
  • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
• 8.3. Convenience Stores
• 8.4. Specialty Stores
• 8.5. Online Retailers
• 8.6. Others

9. By Region

• 9.1. Introduction
  • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
  • 9.1.2. Market Attractiveness Index, By Region
• 9.2. North America
  • 9.2.1. Introduction
  • 9.2.2. Key Region-Specific Dynamics
  • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.2.5.1. U.S.
    • 9.2.5.2. Canada
    • 9.2.5.3. Mexico
• 9.3. Europe
  • 9.3.1. Introduction
  • 9.3.2. Key Region-Specific Dynamics
  • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.3.5.1. Germany
    • 9.3.5.2. UK
    • 9.3.5.3. France
    • 9.3.5.4. Italy
    • 9.3.5.5. Russia
    • 9.3.5.6. Rest of Europe
• 9.4. South America
  • 9.4.1. Introduction
  • 9.4.2. Key Region-Specific Dynamics
  • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.4.5.1. Brazil
    • 9.4.5.2. Argentina
    • 9.4.5.3. Rest of South America
• 9.5. Asia-Pacific
  • 9.5.1. Introduction
  • 9.5.2. Key Region-Specific Dynamics
  • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
  • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
    • 9.5.5.1. China
    • 9.5.5.2. India
    • 9.5.5.3. Japan
    • 9.5.5.4. Australia
    • 9.5.5.5. Rest of Asia-Pacific
• 9.6. Middle East and Africa
  • 9.6.1. Introduction
  • 9.6.2. Key Region-Specific Dynamics
  • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
  • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

10. Competitive Landscape

• 10.1. Competitive Scenario
• 10.2. Market Positioning/Share Analysis
• 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

• 11.1. Anheuser-Busch InBev
  • 11.1.1. Company Overview
  • 11.1.2. Product Portfolio and Description
  • 11.1.3. Financial Overview
  • 11.1.4. Key Developments
• 11.2. Nestle SA
• 11.3. PepsiCo
• 11.4. Danone SA
• 11.5. Parkers Organic Juices
• 11.6. Whitewave Foods Company
• 11.7. Bison Organic Beer
• 11.8. Lacorata Beverage LLC.
• 11.9. SYSTM Foods Inc.
• 11.10. Organic Valley

LIST NOT EXHAUSTIVE

12. Appendix

• 12.1. About Us and Services
• 12.2. Contact Us