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市場調査レポート

ソーシャルメディアにおける人工知能(AI)の世界市場:技術(マシンラーニング、ディープラーニング、自然言語処理)、用途、サービス、企業規模、エンドユーザー、地域別(2018年〜2023年)

Artificial Intelligence (AI) in Social Media Market - Growth, Trends, and Forecast (2019 - 2024)

発行 Mordor Intelligence LLP 商品コード 704872
出版日 ページ情報 英文 120 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=108.98円で換算しております。
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ソーシャルメディアにおける人工知能(AI)の世界市場:技術(マシンラーニング、ディープラーニング、自然言語処理)、用途、サービス、企業規模、エンドユーザー、地域別(2018年〜2023年) Artificial Intelligence (AI) in Social Media Market - Growth, Trends, and Forecast (2019 - 2024)
出版日: 2019年06月01日 ページ情報: 英文 120 Pages
概要

ソーシャルメディアにおける人工知能(AI)市場は、2017年に3億6,583万米ドルと評価され、2018年から2023年にかけては28.69%のCAGRで推移し、2023年までに22億3,456万米ドル規模の市場に成長することが予測されています。

当レポートでは、ソーシャルメディアにおける人工知能(AI)市場を調査し、市場の概要、技術・用途・サービス・企業規模・エンドユーザー・地域別の市場規模の推移と予測、市場動向、市場の成長要因および阻害要因の分析、市場機会、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 主な調査成果
  • 市場の定義
  • 調査の前提条件

第2章 調査方法

第3章 エグゼクティブサマリー

第4章 市場の分析

  • 市場概要
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係
  • 技術ロードマップ

第5章 市場力学

  • 市場の成長要因
    • 人工知能とソーシャルメディアの融合による効果的な広告
    • スマートフォンによるソーシャルメディアのユーザーエンゲージメントの向上
    • IoTの成長
  • 市場の阻害要因
    • 人工知能の専門家の不足
    • 新興経済国における人工知能の浸透の遅れ

第6章 ソーシャルメディアにおける人工知能(AI)市場:セグメント別

  • 技術別
    • マシンラーニング & ディープラーニング
    • 自然言語処理(NLP)
  • 用途別
    • 顧客経験管理(CEM)
    • セールス・マーケティング
    • 画像認識
    • 予測的リスク評価
  • サービス別
    • マネージドサービス
    • プロフェッショナルサービス
  • 企業規模
    • 中小企業
    • 大企業
  • エンドユーザー別
    • 小売
    • 電子商取引
    • 銀行・金融サービス・広告
    • 教育
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • 中東・アフリカ
    • ラテンアメリカ

第7章 企業プロファイル

  • Google LLC
  • Microsoft Corporation
  • Facebook Inc.
  • Amazon Web Services Inc.
  • IBM Corporation
  • Adobe Systems Incorporated
  • Salesforce.com Inc.
  • Baidu Inc.
  • Snap Inc.
  • Clarabridge Inc.
  • HootSuite Media Inc.
  • Meltwater News US Inc.
  • Crimson Hexagon Inc.
  • Sprout Social Inc.

第8章 市場の投資分析

第9章 市場の将来展望

目次
Product Code: 63570

Market Overview

The AI Market in Social Media valued at USD 633.17 million in 2018 and is expected to reach USD 2,884.9 million by 2024, recording a CAGR of 28.77%, during the forecast period of 2019-2024. Social media has become one of the primary sources of customer intelligence data. With the growth in social media users, the demand for AI solutions to understand customer preferences is projected to increase over the forecast period.

  • Integration of artificial intelligence technology with social media for effective advertising and to gain a competitive edge are driving the market.
  • Many institutions have adopted AI interfaced-chatbots for their client interactions with BFSI sector investing significantly in banking assistants. For instance, HDFC Bank transforming itself through technology introduced EVA (Electronic Virtual Assistant) Chatbot in 2018.
  • E-commerce companies are leveraging AI technology for personalized product recommendations on social media users' profiles. For instance, Amazon's product recommendations powered by AI are integrated into every aspect of the purchasing process.

Scope of the Report

The AI in Social Media market is segmented by Technology (Machine Learning and Deep Learning, NLP), Application (Sales and Marketing, Customer Experience Management, Image Recognition, Predictive Risk Assessment), Service (Managed Service, Professional Service).

Key Market Trends

Retail Industry to Witness a Significant Growth

The expectations for assistive experiences will continue to boost application of AI in social media for retailers. Both the technologies are rapidly taking over the world of marketing, by replacing most of the traditional methods of advertising, such as TV, pamphlets, and newspaper ads.

  • AI is enabling the retail industry to provide personalized product recommendations, data-driven in-store experiences and image recognition search through consumer's social posts uncovering hidden patterns in the massive datasets.
  • According to a recent study by IBM Corporation, 91% of retail executives familiar with Artificial Intelligence believe that it will play a disruptive role in their organization.
  • For retailers like Target, Walmart, and others, which depend on increased consumer expenditure and strong competition from e-commerce platforms, AI adoption for boosting sales and loyalty is crucial.

Asia-Pacific to Expect Highest Growth Rate

There has been on an upswing in the region, over the past few years, owing to the increased adoption of artificial intelligence, by both public and private sectors.

  • Significant investments are made by tech giants into AI technology in China promising growth potential. In 2018, Microsoft Research Asia and Amazon Web Services both announced new labs in Shanghai.
  • In July 2017, China's State Council issued the New Generation Artificial Intelligence Development Plan (AIDP) which forms the core of China's AI strategy.
  • Social media platforms are one of the first choices for marketing products and services. As a result, end users, such as BFSI, e-commerce, retail, etc., are shifting toward artificial intelligence, to bolster their performance on social media channels.
  • The Asia-Pacific populace continues to use social media with approximately 1.997 billion active social media users in 2019 signaling a positive sign for marketers who are adopting AI, to promote their brands and products.

Competitive Landscape

The competitive rivalry in the market is high with the dominance of players like Microsoft Corporation, Google LLC and Amazon Web Services among others. The organizations are exploring new areas of AI applications testing the capabilities of machine learning and deep learning.

  • IBM Corporation is set to combine capabilities with Apple Inc. in machine learning, AI and cloud to bring to market two new offerings, IBM Watson Services for Core ML and the IBM Cloud Developer Console for Apple.
  • In 2018, Clarabridge was named a Leader and a Strong Performer in the recent AI-Based Text Analytics Wave and AI-Fueled Speech Analytics New Wave2 respectively.
  • Adobe's acquisition of Uru, an AI startup that embeds ads in videos in 2018 and acquiring Sayspring, a platform that lets users design, build, and prototype voice apps like Alexa skills or Google Assistant actions.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Force Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Roadmap
  • 4.4 Introduction to Market Drivers and Restraints
  • 4.5 Market Drivers
    • 4.5.1 Integration of Artificial Intelligence Technology with Social Media for Effective Advertising
    • 4.5.2 Increase in User Engagement on Social Media by Using Smartphones
    • 4.5.3 Rise in Use of AI in Understanding Market Trends and Gaining Competitive Edge
  • 4.6 Market Restraints
    • 4.6.1 Limited Number of Artificial Intelligence Technology Experts
    • 4.6.2 Low Adoption of AI in Developing Economies
  • 4.7 Market Opportunities

5 MARKET SEGMENTATION

  • 5.1 Technology
    • 5.1.1 Machine Learning and Deep Learning
    • 5.1.2 Natural Language Processing (NLP)
  • 5.2 Application
    • 5.2.1 Customer Experience Management
    • 5.2.2 Sales and Marketing
    • 5.2.3 Image Recognition
    • 5.2.4 Predictive Risk Assessment
    • 5.2.5 Other Applications
  • 5.3 Service
    • 5.3.1 Managed Service
    • 5.3.2 Professional Service
  • 5.4 Organization Size
    • 5.4.1 Small and Medium Enterprises
    • 5.4.2 Large Enterprises
  • 5.5 End User Industry
    • 5.5.1 Retail
    • 5.5.2 E-commerce
    • 5.5.3 Banking, Financial Services and Insurance (BFSI)
    • 5.5.4 Media and Advertising
    • 5.5.5 Education
    • 5.5.6 Other End-user Industries
  • 5.6 Geography
    • 5.6.1 North America
      • 5.6.1.1 US
      • 5.6.1.2 Canada
    • 5.6.2 Europe
      • 5.6.2.1 UK
      • 5.6.2.2 Germany
      • 5.6.2.3 France
      • 5.6.2.4 Spain
      • 5.6.2.5 Rest of Europe
    • 5.6.3 Asia Pacific
      • 5.6.3.1 China
      • 5.6.3.2 Japan
      • 5.6.3.3 India
      • 5.6.3.4 South Korea
      • 5.6.3.5 Rest of Asia-Pacific
    • 5.6.4 Latin America
    • 5.6.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Google LLC
    • 6.1.2 Microsoft Corporation
    • 6.1.3 Facebook, Inc.
    • 6.1.4 Amazon Web Services, Inc
    • 6.1.5 IBM Corporation
    • 6.1.6 Adobe Systems Incorporated
    • 6.1.7 Salesforce.com Inc.
    • 6.1.8 Baidu Inc.
    • 6.1.9 Snap Inc.
    • 6.1.10 Clarabridge Inc.
    • 6.1.11 HootSuite Media Inc.
    • 6.1.12 Meltwater News US Inc.
    • 6.1.13 Crimson Hexagon Inc.
    • 6.1.14 Sprout Social Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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