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市場調査レポート

世界の顧客分析市場:成長、動向、予測

Customer Analytics Market - Growth, Trends, and Forecast (2020 - 2025)

発行 Mordor Intelligence LLP 商品コード 704867
出版日 ページ情報 英文 120 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=106.59円で換算しております。
世界の顧客分析市場:成長、動向、予測 Customer Analytics Market - Growth, Trends, and Forecast (2020 - 2025)
出版日: 2020年01月01日 ページ情報: 英文 120 Pages
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概要

世界の顧客分析市場は、2018年から2023年にかけて18.02%のCAGRで推移することが予測されています。

当レポートでは、世界の顧客分析市場について調査し、導入タイプ・ソリューション・企業規模・サービス・エンドユーザー産業・地域別の市場規模の推移と予測、市場動向、市場の成長要因および阻害要因の分析、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 イントロダクション

  • 調査成果
  • 市場の定義
  • 調査の前提条件

第2章 調査方法

第3章 エグゼクティブサマリー

第4章

  • 顧客分析市場の概要
  • ファイブフォース分析
    • 買い手の交渉力
    • 供給企業の交渉力
    • 新規参入業者の脅威
    • 代替品の脅威
    • 競争企業間の敵対関係
  • 産業バリューチェーン分析
  • 技術ロードマップ

第5章 市場力学

  • 市場の成長要因
    • アナリティクスへの投資拡大
    • 顧客満足度の向上に対するニーズ
    • ソーシャルメディア利用者の増加
    • ビッグデータおよびビジネスインテリジェンスを取り巻く環境の変化
  • 市場の阻害要因
    • データセキュリティとプライバシーに関する懸念
    • 技術を持つ労働者の不足

第6章 世界の顧客分析市場:セグメント別

  • 導入タイプ別
    • オンプレミス
    • クラウド
  • ソリューション別
    • ソーシャルメディア分析ツール
    • ウェブ解析ツール
    • ダッシュボード・報告ツール
    • 顧客の声(VOC)
    • 抽出・変換・書き出し(ELT)
    • 分析モジュール・ツール
  • 企業規模別
    • 中小企業
    • 大企業
  • サービス別
    • マネージドサービス
    • プロフェッショナルサービス
  • エンドユーザ産業別
    • IT・通信
    • 観光・ホスピタリティ
    • 小売
    • 銀行・金融サービス・保険
    • メディア・エンターテイメント
    • 医療
    • 輸送・物流
    • 製造
    • その他
  • 地域別
    • 北米
    • 欧州
    • アジア太平洋地域
    • ラテンアメリカ
    • 中東・アフリカ

第7章 企業プロファイル

  • Adobe Systems Inc
  • Alteryx Inc
  • Angoss Software Corporation
  • Axtria, Inc
  • Bridgei2i Analytics Solution
  • Fair Isaac Corporation
  • IBM Corporation
  • Manthan Software Services Pvt. Ltd
  • Microsoft Corporation
  • NGDATA, Inc
  • Oracle Corporation
  • Pitney Bowes Inc
  • Salesforce.Com Inc
  • SAP SE ADR
  • SAS Institute Inc
  • Teoco Corporation
  • TIBCO Software, Inc
  • Verint Systems Inc.

第8章 投資分析

第9章 市場の将来展望

目次
Product Code: 63668

Market Overview

The customer analytics market was valued at USD 3.74 billion in 2019 and is expected to reach USD 10.2 billion by 2025, at a CAGR of 18.2% over the forecast period 2020 - 2025. Cloud will continue its reign with more and more companies moving towards it as a result of the proliferation of cloud-based tools available on the market. Moreover, firms will learn how to embrace the power of cloud analytics, where most of the elements like customer data sources, data models, processing applications, computing power, analytic models and data storage will be located in the cloud, which will help in integrating intelligence into existing workflows and improves decision-making across operations.

  • Due to the rising demand for improved customer satisfaction, the market is growing faster. Customer analytics is highly used in the retail industry in the development of personalized communications, offers, and marketing programs. This will help to enhance customer experience and loyalty, by knowing precisely which buyers are buying which products, and personalizing marketing based on shopper data. According to Accenture, delivering a good shopping experience enhanced customer satisfaction, repeat purchases, customer loyalty, customer referrals, revenues, and customer engagement.
  • Growth in social media concern is a key driver for the market. Social media analytics combines monitoring, measurement, and analysis tools to uncover user sentiments and businesses engage with customers through social media platforms by associating their product list with e-commerce sites helps in monitoring people and fostering relationships. Prominent retailers, such as Amazon and Walmart, have successfully managed to harness the benefits offered by different social media platforms, such as Facebook and Twitter.
  • However, data security and privacy concern is a major restraint to the market. Big data architecture in customer analytics will both become more critical to secure, and more frequently attacked, which can be threat to the loss of information.

Scope of the Report

Customer analytics market is gaining momentum, as many organizations are seeking to improve their business growth, by shifting from on-premise to cloud-based services. Insurance companies, banks, and pension funds are making use of customer analytics in order to understand customer lifetime value, increasing cross-sales, etc. Verticals such as e-commerce and retail, focus significantly on customer buying behavior, while telecommunications focuses on reducing the churn probability.

Key Market Trends

Growing Retail Sector to drive the Market Growth

  • In today's retail market, consumers not only appreciate, but also expect, a personalized omnichannel experience. This is the reason many retailers are leveraging technologies, such as customer analytics, to gain a more in-depth understanding of a consumer's wants and needs.
  • As the growth of the retail sale is increasing, customer analytics is highly used in the retail industry in the development of personalized communications, offers, and marketing programs. It also help to enhance customer experience and loyalty, by knowing precisely which buyers are buying which products, and personalizing marketing based on shopper data.
  • Predictive analytics is trending in the business intelligence solutions market, helping enterprises to draw accurate predictions about the future consumer buying preferences. Various models used in the predictive analysis are primarily designed to serve existing customers better, prevent attrition, and build stronger relationships.
  • When retailers can monitor customer traffic, including flows, timing, and even the stops they make, they can draw extremely valuable conclusions. Motionlogic, a T-Systems solution, captures and analyzes movements, helping bricks-and-mortar retail to better understand the routes people take, and why. These traffic patterns can be correlated with specific triggers to identify particularly attractive positions and destinations, which will help the retailers to know the real time data of the customer.

North America Accounts for Major Share

  • North America is expected to have the highest market share as the region has a strong foothold of customer analytics solution providers. There is a change in enterprises perception of data usage, collection, and analysis, as there is an increase in demand for big data projects to improve the customer experience in this region.
  • In addition to this, companies in the United States are likely to maintain or increase their marketing budgets, which is expected to result in a moderate growth rate for the overall region compared to others. Further, the increasing investments on AI and machine learning in the United States are proving integral to the customer analytics products of future.
  • In the United States, US Bank deployed an analytics solution that integrates data from online and offline channels to provide a unified view of the customer. By supplying the call center with more relevant leads and providing recommendations, the bank improved its lead conversion rate by more than 100% and delivered better and personalized experiences.

Competitive Landscape

The customer analytics market is highly fragmented with strong competition among the well-established and new emerging players. These players aim to gain an edge over the other players through innovative product development by investing high in R&D along with player acquisitions. Key players in the market are Adobe Systems Inc., IBM Corporation, Oracle Corporation, etc. Recent developments in the market are -

  • Feb 2019 - IBM announced that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands, is using Watson Marketing to offer enhanced personalized brand engagement experiences. BUCKiTDREAM's vision is to utilize future intention data analysis to redefine the consumer loyalty rewards industry, which struggles with low engagement rates, inactive accounts, and high liabilities from unredeemed loyalty points.

Reasons to Purchase this report:

  • The market estimate (ME) sheet in Excel format
  • Report customization as per the client's requirements
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 Rising Demand for Improved Customer Satisfaction
    • 4.3.2 Growth in Social Media Concern to Address Customer Behavior
  • 4.4 Market Restraints
    • 4.4.1 Data Security and Privacy Concern
  • 4.5 Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Force Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 TECHNOLOGY ROADMAP

6 MARKET SEGMENTATION

  • 6.1 By Deployment Type
    • 6.1.1 On-premise
    • 6.1.2 Cloud-based
  • 6.2 By Solution
    • 6.2.1 Social Media Analytical Tools
    • 6.2.2 Web Analytical Tools
    • 6.2.3 Dashboard and Reporting Tools
    • 6.2.4 Voice of Customer (VOC)
    • 6.2.5 ETL (Extract, Transform, and Load)
    • 6.2.6 Analytical Modules/Tools
  • 6.3 By Organisation Size
    • 6.3.1 Small and Medium Enterprises
    • 6.3.2 Large Enterprises
  • 6.4 By Service
    • 6.4.1 Managed Service
    • 6.4.2 Professional Service
  • 6.5 By End-user Industry
    • 6.5.1 Telecommunications and IT
    • 6.5.2 Travel and Hospitality
    • 6.5.3 Retail
    • 6.5.4 BFSI
    • 6.5.5 Media and Entertainment
    • 6.5.6 Healthcare
    • 6.5.7 Transportation and Logistics
    • 6.5.8 Manufacturing
    • 6.5.9 Other End-user Industries
  • 6.6 Geography
    • 6.6.1 North America
    • 6.6.2 Europe
    • 6.6.3 Asia-Pacific
    • 6.6.4 Latin America
    • 6.6.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Adobe Systems Inc.
    • 7.1.2 Alteryx Inc.
    • 7.1.3 Angoss Software Corporation
    • 7.1.4 Axtria, Inc.
    • 7.1.5 Bridgei2i Analytics Solution
    • 7.1.6 IBM Corporation
    • 7.1.7 Manthan Software Services Pvt Ltd
    • 7.1.8 Microsoft Corporation
    • 7.1.9 NGDATA, Inc.
    • 7.1.10 Oracle Corporation
    • 7.1.11 Pitney Bowes, Inc.
    • 7.1.12 Salesforce.Com, Inc.
    • 7.1.13 SAS Institute Inc.
    • 7.1.14 Teoco Corporation
    • 7.1.15 Aruba Networks, Inc. (HPE)

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS