RTD（Ready-To-Drink）コーヒーの北米市場 - 成長、動向、予測（2022年～2027年）

北米のRTD（Ready-To-Drink）コーヒーの市場規模は、2021年に50億1,290万米ドルを記録し、予測期間中（2022年～2027年）にCAGRで3.15%の成長が予測されています。

予測期間中、消費者の多忙な勤務スケジュールによる、利便性と栄養を持った製品に対する需要の向上が、市場を牽引しています。

当レポートでは、北米のRTD（Ready-To-Drink）コーヒー市場について調査分析し、市場力学、セグメント分析、地域分析、競合情勢などを提供しています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場促進要因
• 市場抑制要因
• ポーターのファイブフォース分析

第5章 市場セグメンテーション

• 包装
  • ボトル
  • 缶
  • その他の包装
• 製品タイプ別
  • コールドブリューコーヒー
  • その他のRTD（Ready-To-Drink）コーヒー
• 流通チャネル
  • スーパーマーケット/ハイパーマーケット
  • コンビニエンスストア
  • オンライン小売
  • その他の流通チャネル
• 地域
  • 米国
  • カナダ
  • メキシコ
  • その他の北米

第6章 競合情勢

• 最も採用されている戦略
• 市場シェア分析
• 企業プロファイル
  • Starbucks Coffee Company
  • Nestle SA
  • Monster Beverage Corporation
  • JAB Holding Company
  • Danone SA
  • High Brew Coffee Inc.
  • Califia Farms, Llc
  • Inspire Brands Inc.
  • Inspire Brands Inc.
  • The Coca-cola Company

第7章 市場の機会と将来の動向

第8章 市場に対するCOVID-19の影響

The North American ready-to-drink (RTD) coffee market was valued at USD 5,012.9 Million in 2021 is projected to grow at a CAGR of 3.15% during the forecast period (2022-2027)

The COVID-19 pandemic affected thousands of people across the world. In addition to the serious implications on public health and healthcare services, COVID-19 had a significant impact on businesses and economies. However, the pandemic made a positive impact on the ready-to-drink coffee market in North America, doubling the annual growth in 2020 compared with the historical period.

Major coffee outlets reported devastating financials due to food service closures amid the COVID-19 pandemic. Starbucks in 2020 revealed a decline in its store sales which went to as high as 6% for the Americas and 5% for the United States, both driven by a 21% decrease in comparable transactions. On the other hand, the ready-to-drink category recorded robust sales, as reported by key market players. Nestle, in its full-year financial statement, reported strong consumer demand for its at-home coffee products, including RTD coffee, with its Nescafe and Starbucks ranges experiencing 'mid-to-single digits' sales growth.

Over the review period, the market is driven by the rising demand for convenience and nutrition-enabled products, owing to the hectic work schedules of the consumers. Additionally, ready-to-drink coffee, being an excellent source of instant energy, is becoming popular among youngsters as well as the middle-aged working population. Furthermore, the decrease in the popularity of sugar-sweetened beverages owing to the imposition of sugar taxes by countries such as the United States and Mexico to curb obesity and encourage healthier consumption habits may be attributed to the growth of this segment of the market.

Key Market Trends

Rise in Functional Coffee Demand

Healthy drinking, more than a fad, has become one of the major drivers in the country's food and beverage industry. Companies across the segment including RTD beverage are ramping up their portfolio to address the growing demand. The leading companies are infusing nutrients, like vitamins, minerals, probiotics, antioxidants, and energy boosters, into their RTD coffee products. For instance, in August 2021, the functional beverage brand REBBL launched REBBL Stacked Coffee, a line of ready-to-drink cold-brew coffees designed to provide balanced energy and immunity support. The beverages combine caffeine with green tea's nootropic L-Theanine and are made with oat milk, reishi mushrooms, Lion's Mane mushrooms, and MCTs. The coffee comes in four flavors: cafe mocha, vanilla late, hazelnut latte, and straight black. All varieties are USDA-certified organic, fair trade, non-GMO, dairy-free, soy-free, gluten-free, and vegan.

Grocery Stores & Convenience Stores to Drive the Sales for RTD Coffee in the Region

The distribution of ready-to-drink coffee has expanded to several mainstream channels, such as supermarkets, hypermarkets, grocery stores, specialist stores, convenience stores, etc. Among the numerous outlets available, grocery stores are preferred in the countries as it has varied varieties of coffees from different companies along with catering to consumers' preferences, which is anticipated to drive market growth in the future. The increase in demographic spending, ease, and convenience through supermarket purchases is expected to pave a strong pathway for RTD coffee manufacturers to penetrate, particularly in the developing countries, where these stores are being set in large numbers. With the increasing demand for RTD coffee, supermarkets, hypermarkets such as Walmart and Carrefour, and convenience stores are witnessing a fast growth in the sales of their market.

Competitive Landscape

The North American Ready-to-Drink (RTD) Coffee Market is highly competitive and leading players in the market studied have been experimenting with innovative flavors and offering non-dairy coffee options to cater to the growing vegan population in the region. Additionally, mergers and acquisitions, product innovation, expansion, and partnerships with other companies are the common strategies to improve the company's presence and gain market share in the region. Key players dominating the market include Starbucks Coffee Company, Monster Beverage Corporation, Danone SA, Inspire Brands, and Califia Farms LLC, among others.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 Packaging
  • 5.1.1 Bottles
  • 5.1.2 Cans
  • 5.1.3 Other Packaging
• 5.2 Product Type
  • 5.2.1 Cold Brew Coffee
  • 5.2.2 Other RTD Coffee
• 5.3 Distribution Channel
  • 5.3.1 Supermarkets/Hypermarkets
  • 5.3.2 Convenience Stores
  • 5.3.3 Online Retail
  • 5.3.4 Other Distribution Channel
• 5.4 Geography
  • 5.4.1 United States
  • 5.4.2 Canada
  • 5.4.3 Mexico
  • 5.4.4 Rest of North America

6 COMPETITIVE LANDSCAPE

• 6.1 Most Adopted Strategies
• 6.2 Market Share Analysis
• 6.3 Company Profiles
  • 6.3.1 Starbucks Coffee Company
  • 6.3.2 Nestle SA
  • 6.3.3 Monster Beverage Corporation
  • 6.3.4 JAB Holding Company
  • 6.3.5 Danone SA
  • 6.3.6 High Brew Coffee Inc.
  • 6.3.7 Califia Farms, Llc
  • 6.3.8 Inspire Brands Inc.
  • 6.3.9 Inspire Brands Inc.
  • 6.3.10 The Coca-cola Company

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET