Product Code: MLIG230002-01
Summary
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Key Highlights
The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The global advertising industry had total revenues of $711,126.2 million in 2022, representing a compound annual growth rate (CAGR) of 2.6% between 2017 and 2022.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $167,836.6 million, equivalent to 23.6% of the industry's overall value.
According to the University of Michigan, the consumer confidence index in the US stood at 67 in February 2023, up from 64.9 in the previous month.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
- Leading company profiles reveal details of key advertising industry players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
Reasons to Buy
- What was the size of the global advertising industry by value in 2022?
- What will be the size of the global advertising industry in 2027?
- What factors are affecting the strength of competition in the global advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global advertising industry?
Table of Contents
1 EXECUTIVE SUMMARY
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Competitive landscape
2 Introduction
- 2.1. What is this report about?
- 2.2. Who is the target reader?
- 2.3. How to use this report
- 2.4. Definitions
3 Global Advertising
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
4 Macroeconomic Indicators
5 Advertising in Asia-Pacific
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
6 Advertising in Europe
- 6.1. Market Overview
- 6.2. Market Data
- 6.3. Market Segmentation
- 6.4. Market outlook
- 6.5. Five forces analysis
7 Macroeconomic Indicators
8 Advertising in France
- 8.1. Market Overview
- 8.2. Market Data
- 8.3. Market Segmentation
- 8.4. Market outlook
- 8.5. Five forces analysis
9 Macroeconomic Indicators
10 Advertising in Germany
- 10.1. Market Overview
- 10.2. Market Data
- 10.3. Market Segmentation
- 10.4. Market outlook
- 10.5. Five forces analysis
11 Macroeconomic Indicators
12 Advertising in Australia
- 12.1. Market Overview
- 12.2. Market Data
- 12.3. Market Segmentation
- 12.4. Market outlook
- 12.5. Five forces analysis
13 Macroeconomic Indicators
14 Advertising in Brazil
- 14.1. Market Overview
- 14.2. Market Data
- 14.3. Market Segmentation
- 14.4. Market outlook
- 14.5. Five forces analysis
15 Macroeconomic Indicators
16 Advertising in Canada
- 16.1. Market Overview
- 16.2. Market Data
- 16.3. Market Segmentation
- 16.4. Market outlook
- 16.5. Five forces analysis
17 Macroeconomic Indicators
18 Advertising in China
- 18.1. Market Overview
- 18.2. Market Data
- 18.3. Market Segmentation
- 18.4. Market outlook
- 18.5. Five forces analysis
19 Macroeconomic Indicators
20 Advertising in India
- 20.1. Market Overview
- 20.2. Market Data
- 20.3. Market Segmentation
- 20.4. Market outlook
- 20.5. Five forces analysis
21 Macroeconomic Indicators
22 Advertising in Indonesia
- 22.1. Market Overview
- 22.2. Market Data
- 22.3. Market Segmentation
- 22.4. Market outlook
- 22.5. Five forces analysis
23 Macroeconomic Indicators
24 Advertising in Italy
- 24.1. Market Overview
- 24.2. Market Data
- 24.3. Market Segmentation
- 24.4. Market outlook
- 24.5. Five forces analysis
25 Macroeconomic Indicators
26 Advertising in Japan
- 26.1. Market Overview
- 26.2. Market Data
- 26.3. Market Segmentation
- 26.4. Market outlook
- 26.5. Five forces analysis
27 Macroeconomic Indicators
28 Advertising in Mexico
- 28.1. Market Overview
- 28.2. Market Data
- 28.3. Market Segmentation
- 28.4. Market outlook
- 28.5. Five forces analysis
29 Macroeconomic Indicators
30 Advertising in The Netherlands
- 30.1. Market Overview
- 30.2. Market Data
- 30.3. Market Segmentation
- 30.4. Market outlook
- 30.5. Five forces analysis
31 Macroeconomic Indicators
32 Advertising in North America
- 32.1. Market Overview
- 32.2. Market Data
- 32.3. Market Segmentation
- 32.4. Market outlook
- 32.5. Five forces analysis
33 Advertising in Russia
- 33.1. Market Overview
- 33.2. Market Data
- 33.3. Market Segmentation
- 33.4. Market outlook
- 33.5. Five forces analysis
34 Macroeconomic Indicators
35 Advertising in Scandinavia
- 35.1. Market Overview
- 35.2. Market Data
- 35.3. Market Segmentation
- 35.4. Market outlook
- 35.5. Five forces analysis
36 Advertising in Singapore
- 36.1. Market Overview
- 36.2. Market Data
- 36.3. Market Segmentation
- 36.4. Market outlook
- 36.5. Five forces analysis
37 Macroeconomic Indicators
38 Advertising in South Africa
- 38.1. Market Overview
- 38.2. Market Data
- 38.3. Market Segmentation
- 38.4. Market outlook
- 38.5. Five forces analysis
39 Macroeconomic Indicators
40 Advertising in South Korea
- 40.1. Market Overview
- 40.2. Market Data
- 40.3. Market Segmentation
- 40.4. Market outlook
- 40.5. Five forces analysis
41 Macroeconomic Indicators
42 Advertising in Spain
- 42.1. Market Overview
- 42.2. Market Data
- 42.3. Market Segmentation
- 42.4. Market outlook
- 42.5. Five forces analysis
43 Macroeconomic Indicators
44 Advertising in Turkey
- 44.1. Market Overview
- 44.2. Market Data
- 44.3. Market Segmentation
- 44.4. Market outlook
- 44.5. Five forces analysis
45 Macroeconomic Indicators
46 Advertising in The United Kingdom
- 46.1. Market Overview
- 46.2. Market Data
- 46.3. Market Segmentation
- 46.4. Market outlook
- 46.5. Five forces analysis
47 Macroeconomic Indicators
48 Advertising in The United States
- 48.1. Market Overview
- 48.2. Market Data
- 48.3. Market Segmentation
- 48.4. Market outlook
- 48.5. Five forces analysis
49 Macroeconomic Indicators
50 Company Profiles
- 50.1. Dentsu Group Inc.
- 50.2. The Interpublic Group of Companies, Inc.
- 50.3. Publicis Groupe SA
- 50.4. WPP plc
- 50.5. Hakuhodo Incorporated
- 50.6. Cheil Worldwide Inc
- 50.7. Havas SA
- 50.8. Omnicom Group, Inc.
- 50.9. Asatsu-DK Inc.
- 50.10. GIIR Corporation
- 50.11. Innocean Worldwide Inc.
- 50.12. Lotte Corp
- 50.13. Hakuhodo DY Holdings Inc
51 Appendix
- 51.1. Methodology
- 51.2. About MarketLine