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市場調査レポート
商品コード
1601604
北米のオンライン語学学習の市場規模、シェア、予測、動向分析:学習モード別、年齢層別、言語別、エンドユーザー別、国別 - 2031年までの予測North America Online Language Learning Market Size, Share, Forecast, & Trends Analysis By Learning Mode, Age Group, Language, End User, and Country -Forecast to 2031 |
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北米のオンライン語学学習の市場規模、シェア、予測、動向分析:学習モード別、年齢層別、言語別、エンドユーザー別、国別 - 2031年までの予測 |
出版日: 2024年11月27日
発行: Meticulous Research
ページ情報: 英文 119 Pages
納期: 即日から翌営業日
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北米のオンライン語学学習市場は、2024年から2031年までのCAGRが19.3%で、2031年までに97億8,610万米ドルに達すると予測されています。北米のオンライン語学学習市場の成長は、グローバリゼーションと国境を越えたコミュニケーションのニーズの高まり、オンライン語学学習アプリの最小限のプラットフォーム価格、Eラーニングへの人工知能の統合によってもたらされます。しかし、データ・セキュリティとプライバシーに関する懸念が、同市場の成長を抑制しています。
さらに、多国籍企業による多言語従業員への選好の高まりや、言語教育に携わる新興企業や小規模企業への投資の増加は、市場成長の機会を生み出すと予想されます。しかし、訓練を受けた言語教育専門家の不足は、市場利害関係者にとって大きな課題です。
The research report titled, 'North America Online Language Learning Market By Learning Mode (Self-learning Apps & Applications, Tutoring), Age Group, Language (English, Mandarin, Spanish), End User (Individual Learners, Educational Institutions), and Country-Forecast to 2031,' provides in-depth analysis of North America online language learning market and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2031.
The North America online language learning market is projected to reach $9,786.1 million by 2031, at a CAGR of 19.3% from 2024 to 2031. The growth of the online language learning market in North America is driven by globalization & the growing need for cross-border communication, the minimal platform prices of online language learning apps, and the integration of artificial intelligence into E-learning. However, data security & privacy concerns restrain the growth of this market.
Furthermore, multinational companies' increasing preference for multilingual employees and the increasing investments in start-ups & small companies engaged in language teaching are expected to generate market growth opportunities. However, the shortage of trained language-teaching professionals is a major challenge for market stakeholders.
Based on learning mode, the North America online language learning market is segmented into self-learning apps and applications and tutoring. In 2024, the self-learning apps and applications segment is expected to account for the larger share of 57.2% of the North America online language learning market. The segment's large market share can be attributed to the increasing adoption of self-learning apps and information & communication technology (ICT) in educational institutions, the increasing accessibility to higher education opportunities, rising demand for immersive and practical language practice, and a growing demand for personalized and flexible language education experiences.
Moreover, the self-learning apps and applications segment is expected to register a higher CAGR of 20.1% during the forecast period.
Based on age group, the North America online language learning market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2024, the 13-17 years segment is expected to account for the largest share of 34.9% of the North America online language learning market. The segment's large market share is attributed to the increasing importance of language learning at a young age, enhanced accessibility and user-friendly interfaces of online language learning platforms, the growing relevance of language skills for higher education opportunities, and the role of language proficiency in personal development.
Moreover, the 13-17 years segment is projected to register the highest CAGR of 20.9% over the forecast period.
Based on language, the North America online language learning market is segmented into English, French, Spanish, Mandarin, Japanese, German, Italian, Arabic, Korean, and other languages. In 2024, the English segment is expected to account for the largest share of 41.3% of the North America online language learning market. The large market share of this segment is attributed to the increasing cross-border collaborations, rising immigrant population, and increasing academic opportunities in the region.
However, the Spanish segment is projected to record the highest growth rate of 21.2% throughout the forecast period. This growth is driven by initiatives by government agencies to offer services in Spanish and an increase in Spanish language programs in schools and universities.
Based on end user, the North America online language learning market is segmented into individual learners, educational institutes, government institutes, and corporate learners. In 2024, the individual learners segment is expected to account for the largest share of 43.5% of the North America online language learning market. The segment's large market share is attributed to the widespread adoption of smart devices, increasing internet accessibility, and the growing trend among online language learning providers to offer live content to enhance brand engagement and reach students.
Moreover, the individual learners segment is expected to register the highest CAGR of 20.4% during the forecast period.
Based on country, the North America online language learning market is segmented into the U.S. and Canada. In 2024, the U.S. is expected to account for the larger share of 91.6% of the North America online language learning market. The country's large market share is attributed to the growing number of international travelers, rising disposable incomes, steady immigration levels, the growing emphasis on bilingual & multilingual education, and high spending on education. Moreover, the market in the U.S. is expected to register the highest CAGR during the forecast period.
Some of the key players operating in the North America online language learning market are Babbel GmbH (Germany), Duolingo, Inc. (U.S.), ELSA Corp. (U.S.), Enux Education Limited (FluentU) (China), Mango Languages (U.S.), Rosetta Stone LLC (U.S.), Open Education LLC (U.S.), New Oriental Education & Technology Group Inc. (China), Berlitz Corporation (U.S.), McGraw Hill LLC (U.S.), Cambly Inc. (U.S.), Houghton Mifflin Harcourt Publishing Company (U.S.), Cambridge University Press & Assessment (U.K.), Busuu Limited (U.K), inlingua International Ltd. (Switzerland), Transparent Language, Inc. (U.S.), The British Council (U.K), ATI STUDIOS A.P.P.S. S.R.L(Mondly) (Romania), and Memrise Limited (U.K.).
North America Online Language Learning Market Assessment-by Learning Mode
North America Online Language Learning Market Assessment-by Age Group
North America Online Language Learning Market Assessment-by Language
North America Online Language Learning Assessment-by End User
North America Online Language Learning Assessment-by Country