オンライン語学学習の市場規模、シェア、動向分析レポート：学習モード別、最終用途別、地域別、セグメント予測、2025年～2030年

オンライン語学学習の市場動向：

オンライン語学学習の世界市場規模は、2024年に221億1,570万米ドルと推計され、2025年から2030年にかけてCAGR 16.6%で成長すると予測されています。

成長の原動力は、世界な事業展開の拡大、国際的な教育や旅行、文化的に有能な従業員の需要です。

また、AIを活用した語学アプリ、バーチャルクラスルーム、モバイル学習プラットフォームなどの技術の進歩により、語学学習がより身近で、柔軟性があり、パーソナライズされたものとなり、オンライン語学学習産業が世界的に成長しています。

加えて、COVID-19の大流行は教育におけるデジタル導入を加速させ、自分のペースで遠隔地から語学学習ができるオンライン・プラットフォームの人気を高めました。その結果、個人も開発機関も、オンライン言語学習業界の需要を満たすために、多言語能力を開発するオンライン・ツールにますます注目するようになっています。

オンライン語学学習産業は、主にグローバリゼーション、多言語能力に対するニーズの高まり、eラーニング・プラットフォームの普及によって、急速に拡大しています。世界貿易、移民、海外旅行、教育などの結びつきが強まったことで、国境を越えたコミュニケーションの重要性が増し、言語能力の重要性がこれまで以上に高まっています。特に多国籍企業が多様な言語能力を持つ従業員を求めているため、多言語能力は世界な労働力として需要の高いスキルとなりつつあります。Duolingo、Babbel、Courseraといったオンライン・プラットフォームの拡大により、言語教育はより身近で柔軟、かつ費用対効果の高いものとなっています。

AI、仮想現実（VR）、拡張現実（AR）、モバイル学習アプリなどの技術革新は、パーソナライズされた、インタラクティブで魅力的な学習環境を可能にすることで、ユーザー体験を大幅に向上させました。特に発展途上地域では、インターネットへのアクセスやスマートフォンの利用が拡大し、こうしたプラットフォームの利用範囲がさらに広がっています。さらに、言語学習は、効果的な世界交流に不可欠な要素である異文化理解とコミュニケーションをサポートします。

目次

第1章 調査手法と範囲

第2章 エグゼクティブサマリー

第3章 オンライン言語学習市場の変数、動向、範囲

• 市場イントロダクション/系統展望
• 市場力学
  • 市場促進要因分析
  • 市場抑制要因分析
  • 業界の課題
• オンライン言語学習市場分析ツール
  • ポーター分析
  • PESTEL分析

第4章 オンライン語学学習市場：学習モードの推定・動向分析

• セグメントダッシュボード
• オンライン言語学習市場：学習モード変動分析、2024年および2030年
• 自己学習アプリ
  • 自己学習アプリによるオンライン言語学習市場：収益推定と予測、2018年～2030年
• 個別指導
  • オンライン語学学習個別指導市場：収益推定と予測、2018年～2030年

第5章 オンライン語学学習市場：最終用途の推定・動向分析

• セグメントダッシュボード
• オンライン言語学習市場：最終用途変動分析、2024年および2030年
• 個別ソース
  • 個別ソースのオンライン言語学習市場：収益推定と予測、2018年～2030年
• 教育機関
  • 教育機関向けオンライン語学学習市場：収益推定と予測、2018年～2030年
• その他
  • その他オンライン言語学習市場：収益推定と予測、2018年～2030年

第6章 オンライン語学学習市場：地域推定・動向分析

• オンライン言語学習市場シェア、地域別、2024年および2030年
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • 英国
  • ドイツ
  • フランス
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
• ラテンアメリカ
  • ブラジル
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第7章 競合情勢

• 企業分類
• 企業の市場ポジショニング
• 参入企業の概要
• 財務実績
• テクノロジーベンチマーク
• 企業ヒートマップ分析
• 戦略マッピング
• 企業プロファイル/上場企業
  • Duolingo, Inc
  • Babbel GmbH
  • Busuu Ltd
  • Preply Inc.
  • Rosetta Stone LLC.
  • Berlitz Corporation
  • italki HK Limited.
  • Lingoda GmbH.
  • inlingua International Ltd.
  • Enux Education Limited

List of Tables

• Table 1 Global Online Language Learning Market by learning mode, 2018 - 2030 (USD Million)
• Table 2 Global Online Language Learning Market by region, 2018 - 2030 (USD Million)
• Table 3 North America Online Language Learning Market by country, 2018 - 2030 (USD Million)
• Table 4 Europe Online Language Learning Market by country, 2018 - 2030 (USD Million)
• Table 5 Asia Pacific Online Language Learning Market by country, 2018 - 2030 (USD Million)
• Table 6 Latin America Online Language Learning Market by country, 2018 - 2030 (USD Million)
• Table 7 MEA Online Language Learning Market by country, 2018 - 2030 (USD Million)
• Table 8 Key companies launching new products/services
• Table 9 Key companies engaged in mergers & acquisition
• Table 10 Key companies engaged in Research & development
• Table 11 Key Companies engaged in expansion

List of Figures

• Fig. 1 Online language learning market segmentation
• Fig. 2 Market research process
• Fig. 3 Information procurement
• Fig. 4 Primary research pattern
• Fig. 5 Market research approaches
• Fig. 6 Market formulation & validation
• Fig. 7 Online language learning market snapshot
• Fig. 8 Online language learning market segment snapshot
• Fig. 9 Online language learning market competitive landscape snapshot
• Fig. 10 Market driver impact analysis
• Fig. 11 Market restraint impact analysis
• Fig. 12 Online language learning market: Learning mode outlook key takeaways (USD Million)
• Fig. 13 Online language learning market: Learning mode movement analysis (USD Million), 2024 & 2030
• Fig. 14 Self-learning apps and applications online language learning market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 15 Tutoring online language learning market revenue estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 16 Regional marketplace: Key takeaways
• Fig. 17 Online language learning market: Regional outlook, 2024 & 2030, USD Million
• Fig. 18 North America online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 19 U.S. online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 20 Canada online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 21 Mexico online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 22 Europe online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 23 UK online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 24 Germany online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 25 France online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 26 Asia Pacific online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 27 China online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 28 Japan online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 29 India online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 30 South Korea online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 31 Australia online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 32 Latin America online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 33 Brazil online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 34 MEA online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 35 KSA online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 36 UAE online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 37 South Africa online language learning market estimates and forecasts, 2018 - 2030 (USD Million)
• Fig. 38 Company Categorization
• Fig. 39 Company Market Positioning
• Fig. 40 Strategy framework

Online Language Learning Market Trends:

The global online language learning market size was estimated at USD 22115.7 million in 2024 and is projected to grow at a CAGR of 16.6% from 2025 to 2030. The growth is driven by the expansion of global business operations, international education and travel, and the demand for culturally competent employees.

Technological advancements-such as AI-powered language apps, virtual classrooms, and mobile learning platforms-have also made language learning more accessible, flexible, and personalized, thus growing the online language learning industry globally.

In addition, the COVID-19 pandemic accelerated digital adoption in education, increasing the popularity of online platforms for self-paced and remote language learning. As a result, individuals and institutions alike are increasingly turning to online tools to develop multilingual capabilities to satisfy the demand of the online language learning industry.

The online language learning industry is observing fast expansion, mainly driven by globalization, the rising need for multilingual capabilities, and the widespread adoption of e-learning platforms. The increasing connection of global trade, migration, international travel, and education has increased the importance of cross-border communication, making language proficiency more important than ever. Multilingualism is becoming an in-demand skill in the global workforce, especially as multinational companies look for employees with diverse language abilities. The expansion of online platforms such as Duolingo, Babbel, and Coursera has made language education more accessible, flexible, and cost-effective.

Technological innovations, including AI, virtual reality (VR) and augmented reality (AR), and mobile learning apps, have significantly improved the user experience by enabling personalized, interactive, and engaging learning environments. Greater internet access and smartphone usage, particularly in developing regions, have further expanded the reach of these platforms. In addition, language learning supports cross-cultural understanding and communication, an essential component of effective global interaction.

Global Online Language Learning Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global online language learning market report based on learning mode, end use, and region:

• Learning Mode Outlook (Revenue, USD Million, 2018 - 2030)
• Self-Learning Apps
• Tutoring
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• Individual Source
• Educational Institutions
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • KSA
  • UAE
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definition
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Online language learning market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Online language learning market Analysis Tools
  • 3.3.1. Porter's Analysis
  • 3.3.2. PESTEL Analysis

Chapter 4. Online language learning market: Learning mode Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Online language learning market: Learning mode Movement Analysis, USD Million, 2024 & 2030
• 4.3. Self-Learning Apps
  • 4.3.1. Self-Learning Apps online language learning market: Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Tutoring
  • 4.4.1. Tutoring online language learning market: Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Online language learning market: End Use Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Online language learning market: End Use Movement Analysis, USD Million, 2024 & 2030
• 5.3. Individual Source
  • 5.3.1. Individual Source online language learning market: Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Educational Institutions
  • 5.4.1. Educational Institutions online language learning market: Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Others
  • 5.5.1. Others online language learning market: Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Online language learning market: Regional Estimates & Trend Analysis

• 6.1. Online language learning market Share, By Region, 2024 & 2030, USD Million
• 6.2. North America
  • 6.2.1. North America online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.2. U.S.
    • 6.2.2.1. U.S. online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.3. Canada
    • 6.2.3.1. Canada online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.2.4. Mexico
    • 6.2.4.1. Mexico online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.3. Europe
  • 6.3.1. Europe online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.2. UK
    • 6.3.2.1. UK online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.3. Germany
    • 6.3.3.1. Germany online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.3.4. France
    • 6.3.4.1. France online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Asia Pacific
  • 6.4.1. Asia Pacific online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.2. China
    • 6.4.2.1. China online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.3. Japan
    • 6.4.3.1. Japan online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.4. India
    • 6.4.4.1. India online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.5. South Korea
    • 6.4.5.1. South Korea online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.4.6. Australia
    • 6.4.6.1. Australia online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Latin America
  • 6.5.1. Latin America online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.5.2. Brazil
    • 6.5.2.1. Brazil online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Middle East and Africa
  • 6.6.1. Middle East and Africa online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.2. KSA
    • 6.6.2.1. KSA online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.3. UAE
    • 6.6.3.1. UAE online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 6.6.4. South Africa
    • 6.6.4.1. South Africa online language learning market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Company Categorization
• 7.2. Company Market Positioning
• 7.3. Participant's Overview
• 7.4. Financial Performance
• 7.5. Technology Benchmarking
• 7.6. Company Heat Map Analysis
• 7.7. Strategy Mapping
• 7.8. Company Profiles/Listing
  • 7.8.1. Duolingo, Inc
    • 7.8.1.1. Participant's Overview
    • 7.8.1.2. Financial Performance
    • 7.8.1.3. Product Benchmarking
    • 7.8.1.4. Recent Developments
  • 7.8.2. Babbel GmbH
    • 7.8.2.1. Participant's Overview
    • 7.8.2.2. Financial Performance
    • 7.8.2.3. Product Benchmarking
    • 7.8.2.4. Recent Developments
  • 7.8.3. Busuu Ltd
    • 7.8.3.1. Participant's Overview
    • 7.8.3.2. Financial Performance
    • 7.8.3.3. Product Benchmarking
    • 7.8.3.4. Recent Developments
  • 7.8.4. Preply Inc.
    • 7.8.4.1. Participant's Overview
    • 7.8.4.2. Financial Performance
    • 7.8.4.3. Product Benchmarking
    • 7.8.4.4. Recent Developments
  • 7.8.5. Rosetta Stone LLC.
    • 7.8.5.1. Participant's Overview
    • 7.8.5.2. Financial Performance
    • 7.8.5.3. Product Benchmarking
    • 7.8.5.4. Recent Developments
  • 7.8.6. Berlitz Corporation
    • 7.8.6.1. Participant's Overview
    • 7.8.6.2. Financial Performance
    • 7.8.6.3. Product Benchmarking
    • 7.8.6.4. Recent Developments
  • 7.8.7. italki HK Limited.
    • 7.8.7.1. Participant's Overview
    • 7.8.7.2. Financial Performance
    • 7.8.7.3. Product Benchmarking
    • 7.8.7.4. Recent Developments
  • 7.8.8. Lingoda GmbH.
    • 7.8.8.1. Participant's Overview
    • 7.8.8.2. Financial Performance
    • 7.8.8.3. Product Benchmarking
    • 7.8.8.4. Recent Developments
  • 7.8.9. inlingua International Ltd.
    • 7.8.9.1. Participant's Overview
    • 7.8.9.2. Financial Performance
    • 7.8.9.3. Product Benchmarking
    • 7.8.9.4. Recent Developments
  • 7.8.10. Enux Education Limited
    • 7.8.10.1. Participant's Overview
    • 7.8.10.2. Financial Performance
    • 7.8.10.3. Product Benchmarking
    • 7.8.10.4. Recent Developments