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デフォルト表紙
市場調査レポート
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1373948

データ管理プラットフォームの世界市場の予測（～2027年）

Data Management Platform Market Forecast to 2027

出版日
ページ情報
英文 100 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=146.99円
データ管理プラットフォームの世界市場の予測（～2027年）
出版日: 2023年11月01日
発行: Market Research Future
ページ情報: 英文 100 Pages
納期: 即納可能 即納可能とは
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  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のデータ管理プラットフォームの市場規模は、調査期間にCAGRで14.1%の成長が予測されています。

地域の考察

市場全体では、北米が最大のシェアを占めると予測されています。

北米が2022年に世界の収益シェアの34.3％を占める見込みです。Adobe、Oracle Bluekaiなどの企業のプレゼンスが、この地域における市場の促進要因になると予測されます。北米地域では、オンライン顧客の増加とインターネットの普及により、市場拡大が見込まれています。

また、欧州が2022年に市場全体の24.8%のシェアを占める見込みです。モバイルデータ契約の増加とインターネット利用率の大幅な上昇により、欧州地域の市場成長が見込まれています。

当レポートでは、世界のデータ管理プラットフォーム市場について調査分析し、市場力学、地域とセグメントの分析、企業プロファイルなどを提供しています。

目次

第1章 エグゼクティブサマリー

  • 市場の魅力分析
    • 世界のデータ管理プラットフォーム市場：データタイプ別
    • 世界のデータ管理プラットフォーム市場：データソース別
    • 世界のデータ管理プラットフォーム市場：エンドユーザー別
    • 世界のデータ管理プラットフォーム市場：地域別

第2章 市場のイントロダクション

第3章 調査手法

第4章 市場力学

  • イントロダクション
  • 促進要因
    • マーケティング担当者や広告業者にとっての個別化された情報の必要性
    • 顧客維持、ROI
    • 促進要因の影響の分析
  • 抑制要因
    • DMPへのその他の多数の技術の関与、熟練した人材の必要性
    • 抑制要因の影響の分析
  • 機会
    • インターネット利用の増加とオンライン顧客の急増
  • COVID-19の影響の分析
    • 半導体メーカーに対する影響
    • センサーメーカーに対する影響
    • デバイスメーカーに対する影響
    • サプライチェーンの遅延に対するCOVID-19の影響

第5章 市場要因の分析

  • バリューチェーン分析/サプライチェーン分析
  • ポーターのファイブフォース分析モデル

第6章 世界のデータ管理プラットフォーム市場：データタイプ別

  • イントロダクション
  • ファーストパーティ
  • セカンドパーティ
  • サードパーティ
  • 解釈データ

第7章 世界データ管理プラットフォーム市場：データソース別

  • イントロダクション
  • ウェブアナリティクスツール
  • モバイルウェブ
  • モバイルアプリ
  • CRMデータ
  • POSデータ
  • ソーシャルネットワーク

第8章 世界のデータ管理プラットフォーム市場：エンドユーザー別

  • イントロダクション
  • 広告業者
  • マーケティング担当者
  • 出版社

第9章 世界のデータ管理プラットフォームの市場規模の推計と予測：地域別

  • イントロダクション
  • 北米
    • 市場の推計と予測：国別（2018年～2027年）
    • 市場の推計と予測：データタイプ別（2018年～2027年）
    • 市場の推計と予測：データソース別（2018年～2027年）
    • 市場の推計と予測：エンドユーザー別（2018年～2027年）
    • 市場の推計と予測：エンドユーザー別（2018年～2027年）
    • 米国
    • カナダ
    • メキシコ
  • 欧州
    • 市場の推計と予測：国別（2018年～2027年）
    • 市場の推計と予測：データタイプ別（2018年～2027年）
    • 市場の推計と予測：データソース別（2018年～2027年）
    • 市場の推計と予測：エンドユーザー別（2018年～2027年）
    • 英国
    • ドイツ
    • フランス
    • その他の欧州
  • アジア太平洋
    • 市場の推計と予測：国別（2018年～2027年）
    • 市場の推計と予測：データタイプ別（2018年～2027年）
    • 市場の推計と予測：データソース別（2018年～2027年）
    • 市場の推計と予測：エンドユーザー別（2018年～2027年）
    • 中国
    • 日本
    • インド
    • その他のアジア太平洋
  • 中東・アフリカ
  • 南米

第10章 競合情勢

  • イントロダクション
  • 主な発展と成長戦略
  • 競合のベンチマーク
  • ベンダーシェア分析（2022年）

第11章 企業プロファイル

  • ORACLE CORPORATION
  • ADOBE SYSTEMS
  • KBM GROUP LLC
  • ROCKET FUEL INC
  • KRUX DIGITAL INC
  • LOTAME SOLUTIONS INC
  • TURN INC
  • NEUSTAR INC
  • SAS INSTITUTE
  • SAP SE
図表

LIST OF TABLES

  • TABLE 1 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 41
  • TABLE 2 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 43
  • TABLE 3 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 47
  • TABLE 4 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2018-2027 (USD MILLION) 53
  • TABLE 6 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 55
  • TABLE 7 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 56
  • TABLE 8 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 57
  • TABLE 9 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 58
  • TABLE 10 US DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2018-2027 (USD MILLION) 59
  • TABLE 11 US DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 59
  • TABLE 12 US DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 60
  • TABLE 13 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 61
  • TABLE 14 CANADA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 61
  • TABLE 15 CANADA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 62
  • TABLE 16 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 63
  • TABLE 17 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 63
  • TABLE 18 MEXICO DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 64
  • TABLE 19 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 66
  • TABLE 20 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 67
  • TABLE 21 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 68
  • TABLE 22 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 69
  • TABLE 23 UK DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 70
  • TABLE 24 UK DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 70
  • TABLE 25 UK DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 71
  • TABLE 26 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 72
  • TABLE 27 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 72
  • TABLE 28 GERMANY DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 73
  • TABLE 29 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 74
  • TABLE 30 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 74
  • TABLE 31 FRANCE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 75
  • TABLE 32 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 76
  • TABLE 33 ITALY DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 76
  • TABLE 34 ITALY DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 77
  • TABLE 35 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 78
  • TABLE 36 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 78
  • TABLE 37 REST OF EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 79
  • TABLE 38 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2018-2027 (USD MILLION) 81
  • TABLE 39 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 82
  • TABLE 40 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 83
  • TABLE 41 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 84
  • TABLE 42 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 85
  • TABLE 43 CHINA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 86
  • TABLE 44 CHINA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 86
  • TABLE 45 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 87
  • TABLE 46 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 88
  • TABLE 47 JAPAN DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 88
  • TABLE 48 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 89
  • TABLE 49 INDIA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 90
  • TABLE 50 INDIA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 90
  • TABLE 51 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 91
  • TABLE 52 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 92
  • TABLE 53 SOUTH KOREA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 92
  • TABLE 54 REST OF ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 93
  • TABLE 55 REST OF ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 94
  • TABLE 56 REST OF ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 94
  • TABLE 57 REST OF THE WORLD DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2018-2027 (USD MILLION) 97
  • TABLE 58 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 98
  • TABLE 59 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 99
  • TABLE 60 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 100
  • TABLE 61 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 103
  • TABLE 62 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 104
  • TABLE 63 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 105
  • TABLE 64 ACQUISITION 109
  • TABLE 65 PRODUCT LAUNCH 110
  • TABLE 66 OTHERS 110
  • TABLE 67 ORACE CORPORATION: PRODUCTS OFFERED 112
  • TABLE 68 ORACE CORPORATION: KEY DEVELOPMENTS 113
  • TABLE 69 ADOBE CORPORATION: PRODUCTS OFFERED 117
  • TABLE 70 KBM GROUP LLC: PRODUCTS OFFERED 120
  • TABLE 71 ROCKET FUEL INC: PRODUCTS OFFERED 123
  • TABLE 72 ROCKET FUEL INC: KEY DEVELOPMENTS 124
  • TABLE 73 KRUX DIGITAL INC: PRODUCTS OFFERED 126
  • TABLE 74 KRUX DIGITAL INC: KEY DEVELOPMENTS 127
  • TABLE 75 LOTAME SOLUTIONS INC: PRODUCTS OFFERED 129
  • TABLE 76 LOTAME SOLUTIONS INC:: SOLUTIONS OFFERED 132
  • TABLE 77 TURN INC: PRODUCTS OFFERED 136
  • TABLE 78 TURN INC: KEY DEVELOPMENTS 137
  • TABLE 79 NEUSTAR INC: PRODUCTS OFFERED 139
  • TABLE 80 NEUSTAR INC: PRODUCTS OFFERED 143
  • TABLE 81 SAS INSTITUTE: PRODUCTS/SOLUTIONS/DATA OFFERED 146
  • TABLE 82 SAS INSTITUTE: KEY DEVELOPMENTS 147

LIST OF FIGURES

  • FIGURE 1 MARKET SYNOPSIS 19
  • FIGURE 2 MARKET ATTRACTIVENESS ANALYSIS 20
  • FIGURE 3 GLOBAL DATA MANAGEMENT PLATFORM MARKET: MARKET STRUCTURE 22
  • FIGURE 4 BOTTOM-UP AND TOP-DOWN APPROACHES 27
  • FIGURE 5 MARKET DYNAMIC ANALYSIS OF THE DATA MANAGEMENT PLATFORM MARKET 30
  • FIGURE 6 DRIVER IMPACT ANALYSIS 33
  • FIGURE 7 RESTRAINTS IMPACT ANALYSIS 34
  • FIGURE 8 GLOBAL DATA MANAGEMENT PLATFORM MARKET: VALUE CHAIN ANALYSIS 37
  • FIGURE 9 PORTER'S FIVE FORCES ANALYSIS OF THE GLOBAL DATA MANAGEMENT PLATFORM MARKET 38
  • FIGURE 10 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2022 (% SHARE) 40
  • FIGURE 11 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE, 2022 VS 2027 (USD MILLION) 40
  • FIGURE 12 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2022 (% SHARE) 42
  • FIGURE 13 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2022 VS 2027 (USD MILLION) 42
  • FIGURE 14 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2022 (% SHARE) 46
  • FIGURE 15 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2022 VS 2027 (USD MILLION) 46
  • FIGURE 16 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 (% SHARE) 52
  • FIGURE 17 GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 VS 2027 (USD MILLION) 52
  • FIGURE 18 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 (% SHARE) 54
  • FIGURE 19 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 VS 2027 (USD MILLION) 55
  • FIGURE 20 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 55
  • FIGURE 21 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 56
  • FIGURE 22 NORTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 57
  • FIGURE 23 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 (% SHARE) 65
  • FIGURE 24 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 VS 2027 (USD MILLION) 66
  • FIGURE 25 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 66
  • FIGURE 26 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 67
  • FIGURE 27 EUROPE DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 68
  • FIGURE 28 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 (% SHARE) 80
  • FIGURE 29 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY COUNTRY, 2022 VS 2027 (USD MILLION) 81
  • FIGURE 30 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 82
  • FIGURE 31 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 83
  • FIGURE 32 ASIA-PACIFIC DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 84
  • FIGURE 33 REST OF THE WORLD DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 (% SHARE) 96
  • FIGURE 34 REST OF THE WORLD DATA MANAGEMENT PLATFORM MARKET, BY REGION, 2022 VS 2027 (USD MILLION) 96
  • FIGURE 35 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 98
  • FIGURE 36 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 99
  • FIGURE 37 MIDDLE EAST & AFRICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 100
  • FIGURE 38 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATATYPE, 2018-2027 (USD MILLION) 103
  • FIGURE 39 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE, 2018-2027 (USD MILLION) 104
  • FIGURE 40 SOUTH AMERICA DATA MANAGEMENT PLATFORM MARKET, BY END USERS, 2018-2027 (USD MILLION) 105
  • FIGURE 41 DATA MANAGEMENT PLATFORM MARKET: COMPETITIVE BENCHMARKING 108
  • FIGURE 42 VENDOR SHARE ANALYSIS, 2022 (%) 109
  • FIGURE 43 ORACE CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 112
  • FIGURE 44 ORACE CORPORATION: SWOT ANALYSIS 114
  • FIGURE 45 ADOBE CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 116
  • FIGURE 46 ADOBE CORPORATION: SWOT ANALYSISS 117
  • FIGURE 47 LANGUAGELINE: FINANCIAL OVERVIEW SNAPSHOT 119
  • FIGURE 48 LANGUAGELINE: SWOT ANALYSIS 120
  • FIGURE 49 KBM GROUP LLC: FINANCIAL OVERVIEW SNAPSHOT 122
  • FIGURE 50 KBM GROUP LLC: SWOT ANALYSIS 124
  • FIGURE 51 ROCKET FUEL INC: FINANCIAL OVERVIEW SNAPSHOT 125
  • FIGURE 52 ROCKET FUEL INC: SWOT ANALYSIS 127
  • FIGURE 53 KRUX DIGITAL INC: FINANCIAL OVERVIEW SNAPSHOT 128
  • FIGURE 54 KRUX DIGITAL INC: SWOT ANALYSIS 130
  • FIGURE 55 YAMGTA CORPORATION: FINANCIAL OVERVIEW SNAPSHOT 132
  • FIGURE 56 YAMTA CORPORATION: SWOT ANALYSIS 133
  • FIGURE 57 TURN INC: FINANCIAL OVERVIEW SNAPSHOT 134
  • FIGURE 58 TURN INC: SWOT ANALYSIS 137
  • FIGURE 59 NEUSTAR INC: FINANCIAL OVERVIEW SNAPSHOT 138
  • FIGURE 60 NEUSTAR INC: SWOT ANALYSIS 139
  • FIGURE 61 SAS INSTITUTE: FINANCIAL OVERVIEW SNAPSHOT 142
  • FIGURE 62 SAS INSTITUTE: SWOT ANALYSIS 143
目次
Product Code: MRFR/ICT/3154-CR

Market Overview

Data Management Platform Market is anticipated to register a CAGR of 14.1% during the review period. The huge ascent deprived for the point-by-point data about the designated client so that considering his exercises, decisions and preferences, explicit items and administrations can be conveyed to them.

Data management platforms gather huge measure of data of clients involving various administrations and items in their everyday lives. This data is being put away by clients, for example, marketers, promotional firms and distributers with the goal that they can make a profile of clients which contains their preferences, exercises and their decisions for items and administrations. Such profiles are customized for every single client and afterward decisively utilizing these profiles various commercials connected with administrations and items are pushes to the clients utilizing web advertisements, online entertainment platforms, for example, Instagram and Facebook and different web crawlers like chrome. Consequently, promotional firms and marketers are utilizing propensities, preferences and selections of clients by distinguishing, putting away and dissecting the data put away in data management platforms and creating business for them.

Market Segment Insights

First party, second party, and third-party data types comprise the three main market segments for data management platforms.

The segment is split into web analytics tools, mobile apps, mobile web, CRM data, POS data, and social networks, according to Data Sources.

According to the Data Management Platforms market research segmentation, the market is divided into publishers, ad agencies, and marketers based on the end users.

Regional Insights

North America is expected to have the largest share of the overall Data Management Platforms market.

Organization in the North American region are the first ones to use Data Management Platforms for providing services and solutions to the ad agencies and marketers across the globe. For instance, in 2022, north America is expected to have 34.3% of the global revenue share of the market. The presence of players like Adobe, Oracle Bluekai and others are expected to be the driving factors for the data management platform market in the region. Because of rise in the number of online customers and internet penetration in the north American region, the market in the region is expected to grow.

Also, Europe is expected to have 24.8% of the total share of market in 2022. Because of growing mobile data subscription and massive rise in internet usage, the market is expected to grow in the European region. According to International Telecommunication Union, Europe has the highest usage of internet which amounts to 82% of the total population in the region using internet as in 2019. From year 2013, it has witnessed 57% rise in mobile data subscription.

Major Players

Key Companies in the Data Management Platforms Market include Oracle Corporation, Adobe Systems Inc, KBM group LLC, Rocket fuel INC, Crux digital INC, Lotame solutions inc, Turn INC, Neustar INC, SAS institute, SAP SE, and Cloudera INC.

TABLE OF CONTENTS

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

  • 1.1. MARKET ATTRACTIVENESS ANALYSIS
    • 1.1.1. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE
    • 1.1.2. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE
    • 1.1.3. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USER
    • 1.1.4. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY REGION

2. MARKET INTRODUCTION

  • 2.1. DEFINITION
  • 2.2. SCOPE OF THE STUDY
  • 2.3. MARKET STRUCTURE
  • 2.4. KEY BUYING CRITERIA
  • 2.5. MACRO FACTOR INDICATOR ANALYSIS

3. RESEARCH METHODOLOGY

  • 3.1. RESEARCH PROCESS
  • 3.2. PRIMARY RESEARCH
  • 3.3. SECONDARY RESEARCH
  • 3.4. MARKET SIZE ESTIMATION
  • 3.5. FORECAST MODEL
  • 3.6. LIST OF ASSUMPTIONS

4. MARKET DYNAMICS

  • 4.1. INTRODUCTION
  • 4.2. DRIVERS
    • 4.2.1. NEED OF PERSONALIZED INFORMATION FOR MARKETERS AND AD AGENCIES
    • 4.2.2. CUSTOMER RETENTION AND ROI
    • 4.2.3. . DRIVER IMPACT ANALYSIS
  • 4.3. RESTRAINTS
    • 4.3.1. INVOLVEMENT OF MANY OTHER TECHNOLOGIES IN DMP AND NEED OF SKILLED PERSONNEL
    • 4.3.2. RESTRAINT IMPACT ANALYSIS
  • 4.4. OPPORTUNITIES
    • 4.4.1. INCREASED INTERNET USAGE AND SURGE IN ONLINE CUSTOMERS
  • 4.5. COVID-19 IMPACT ANALYSIS
    • 4.5.1. IMPACT ON SEMICONDUCTOR MANUFACTURERS
    • 4.5.2. IMPACT ON SENSOR MANUFACTURERS
    • 4.5.3. IMPACT ON DEVICE MANUFACTURERS
    • 4.5.4. COVID-19 IMPACT ON SUPPLY CHAIN DELAYS

5. COVID-19 IMPACT ON SUPPLY CHAIN DELAYS MARKET FACTOR ANALYSIS

  • 5.1. VALUE CHAIN ANALYSIS/SUPPLY CHAIN ANALYSIS
  • 5.2. PORTER'S FIVE FORCES MODEL
  • 5.3. BARGAINING POWER OF SUPPLIERS
  • 5.4. BARGAINING POWER OF BUYERS
  • 5.5. THREAT OF NEW ENTRANTS
  • 5.6. THREAT OF SUBSTITUTES
  • 5.7. INTENSITY OF RIVALRY

6. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA TYPE

  • 6.1. INTRODUCTION
  • 6.2. FIRST PARTY
  • 6.3. SECOND PARTY
  • 6.4. THIRD PARTY
  • 6.5. INTERPRETATION DATA

7. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY DATA SOURCE

  • 7.1. INTRODUCTION
  • 7.2. WEB ANALYTICS TOOL
  • 7.3. MOBILE WEB
  • 7.4. MOBILE APPS
  • 7.5. CRM DATA
  • 7.6. POS DATA
  • 7.7. SOCIAL NETWORK

8. GLOBAL DATA MANAGEMENT PLATFORM MARKET, BY END USERS

  • 8.1. INTRODUCTION
  • 8.2. AD AGENCIES
  • 8.3. MARKETERS
  • 8.4. PUBLISHERS

9. GLOBAL DATA MANAGEMENT PLATFORM MARKET SIZE ESTIMATION & FORECAST, BY REGION

  • 9.1. INTRODUCTION
  • 9.2. NORTH AMERICA
    • 9.2.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2027
    • 9.2.2. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
    • 9.2.3. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
    • 9.2.4. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.2.5. MARKET ESTIMATES & FORECAST, BY END USER, 2018-2027
    • 9.2.6. US
      • 9.2.6.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.2.6.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.2.6.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.2.7. CANADA
      • 9.2.7.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.2.7.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.2.7.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
      • 9.2.7.4. MARKET ESTIMATES & FORECAST, BY END USER, 2018-2027
    • 9.2.8. MEXICO
      • 9.2.8.1. MARKET ESTIMATES & FORECAST, BY DATATYPE, 2018-2027
      • 9.2.8.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.2.8.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
      • 9.2.8.4. MARKET ESTIMATES & FORECAST, BY END USER, 2018-2027
  • 9.3. EUROPE
    • 9.3.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2027
    • 9.3.2. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
    • 9.3.3. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
    • 9.3.4. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.3.5. UK
      • 9.3.5.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.3.5.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.3.5.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.3.6. GERMANY
      • 9.3.6.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.3.6.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.3.6.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.3.7. FRANCE
      • 9.3.7.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.3.7.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.3.7.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.3.8. REST OF EUROPE
      • 9.3.8.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.3.8.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.3.8.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
  • 9.4. ASIA-PACIFIC
    • 9.4.1. MARKET ESTIMATES & FORECAST, BY COUNTRY, 2018-2027
    • 9.4.2. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
    • 9.4.3. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
    • 9.4.4. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.4.5. CHINA
      • 9.4.5.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.4.5.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.4.5.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.4.6. JAPAN
      • 9.4.6.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.4.6.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.4.6.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.4.7. INDIA
      • 9.4.7.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.4.7.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.4.7.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.4.8. REST OF ASIA-PACIFIC
      • 9.4.8.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
      • 9.4.8.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
      • 9.4.8.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
  • 9.5. MIDDLE EAST & AFRICA
    • 9.5.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
    • 9.5.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
    • 9.5.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.5.4. MARKET ESTIMATES & FORECAST, BY END USER, 2018-2027
  • 9.6. SOUTH AMERICA
    • 9.6.1. MARKET ESTIMATES & FORECAST, BY DATA TYPE, 2018-2027
    • 9.6.2. MARKET ESTIMATES & FORECAST, BY DATA SOURCE, 2018-2027
    • 9.6.3. MARKET ESTIMATES & FORECAST, BY END USERS, 2018-2027
    • 9.6.4. MARKET ESTIMATES & FORECAST, BY END USER, 2018-2027

10. COMPETITIVE LANDSCAPE

  • 10.1. INTRODUCTION
  • 10.2. KEY DEVELOPMENTS & GROWTH STRATEGIES
  • 10.3. COMPETITOR BENCHMARKING
  • 10.4. VENDOR SHARE ANALYSIS, 2022(% SHARE)

11. COMPANY PROFILES

  • 11.1. ORACLE CORPORATION
  • 11.2. ADOBE SYSTEMS
  • 11.3. KBM GROUP LLC
  • 11.4. ROCKET FUEL INC
  • 11.5. KRUX DIGITAL INC
  • 11.6. LOTAME SOLUTIONS INC
  • 11.7. TURN INC
  • 11.8. NEUSTAR INC
  • 11.9. SAS INSTITUTE
  • 11.10. SAP SE
  • 11.11. COMPANY OVERVIEW
    • 11.11.1. FINANCIAL OVERVIEW
    • 11.11.2. SOLUTION/DATA OFFERED
    • 11.11.3. KEY DEVELOPMENTS
    • 11.11.4. SWOT ANALYSIS
    • 11.11.5. KEY STRATEGIES