包装済み米飯市場レポート：2031年までの動向、予測、競合分析

世界の包装済み米飯市場の将来は、家庭用消費、ケータリングサービス、食品加工市場に機会があると考えられます。世界の包装済み米飯市場は、2025～2031年にかけてCAGR 6.2％で成長すると予想されます。この市場の主要促進要因は、利便性を求める消費者需要の増加、健康志向の高まり、都市化と可処分所得の増加です。

• Lucintelの予測では、タイプ別では、高級で健康的な選択肢を好む消費者の増加により、予測期間中、包装済み高級米飯が高い成長を遂げる見込みです。
• 用途別では、家庭調理の動向の高まりから家庭消費が最も高い成長を遂げると予想されます。
• 地域別では、米飯消費の増加によりアジア太平洋が予測期間中に最も高い成長を遂げると予想されます。

包装済み米飯市場の新たな動向

消費者の嗜好、技術の先進性、持続可能性への取り組みによって、いくつかの新たな動向が包装済み米飯市場を形成しつつあります。これらの動向は、産業が品質と利便性を維持しつつ、進化する需要に対応するためにどのように適応しているかを浮き彫りにしています。

• 健康と栄養重視：健康志向の高まりから、消費者は栄養強化米や低GI米を選ぶようになっています。各ブランドはビタミン、ミネラル、食物繊維を強化した米の品種を提供し、栄養価の高い機能性食品の需要に応えています。
• サステイナブル包装：企業は環境への懸念に対応するため、生分解性やリサイクル可能な包装ソリューションを採用しています。プラスチック使用量の削減と革新的な包装・デザインは、世界の持続可能性イニシアティブに沿った重要なセールスポイントになりつつあります。
• eコマースの拡大：オンラインプラットフォームは米の販売に革命を起こし、消費者に幅広い品揃えと利便性を提供しています。サブスクリプション型モデルや消費者直接販売ブランドが人気を集め、デジタル空間での競合を促進しています。
• プレミアム米と特殊品種：有機米、家宝品種、産地限定品種など、高品質米への需要が高まっています。消費者は独特の風味とより良い品質に対して割高な価格を支払うことを厭わず、製品の多様化につながっています。
• 技術の進歩：精米、保管、包装の技術革新により、製品の鮮度と寿命が向上しています。トレーサビリティと栄養情報を提供するQRコード付きのスマート包装は、ハイテクに詳しい消費者の間で人気を集めています。

こうした動向は、製品のイノベーションを促進し、消費者の関心を高め、持続可能性を促進することで、包装済み米飯市場の将来を形成しています。産業は、品質、利便性、環境への責任を確保しつつ、現代の需要に応えるべく進化しています。

包装済み米飯市場の最近の動向

包装済み米飯市場は、消費者の需要、持続可能性への懸念、技術の進歩に影響されたダイナミック変化を経験しています。主要開発には新製品のイノベーション、規制の変更、流通戦略の強化などがあります。

• 有機米への需要の高まり：消費者はその健康上の利点と環境への配慮から有機米を選ぶようになってきています。企業は有機製品ラインを拡大し、この成長セグメントに対応するために厳しい認証要件を満たしています。
• スマート包装ソリューション：ガス置換包装（MAP）や真空シールなどの先進包装技術は、包装済み米飯の賞味期限を延ばしています。こうした技術革新は、食品の廃棄を減らしながら鮮度を維持するのに役立ちます。
• 食品の安全性に関する政府の規制：食品の安全性と品質管理に関する厳しい規制が市場に影響を与えています。消費者の信頼と製品の受容を確保するために、市場参加者は新たなラベリング基準や認証基準を遵守することが不可欠になりつつあります。
• プライベートラベルブランドの成長：スーパーマーケットやeコマースプラットフォームはプライベートブランド商品を拡大し、既存ブランドに代わる費用対効果に優れた高品質の商品を提供しています。この動向は市場競争を激化させ、消費者の値ごろ感を高めています。
• サステイナブル調達プラクティス：企業がサステイナブル米生産に注力する中、倫理的な調達とフェアトレードの取り組みが注目を集めています。調達の透明性と農業従事者への公正な補償は、評判を高めたいブランドにとって重要な優先事項です。

こうした市場の開拓は、包装済み米飯市場に大きな変化をもたらし、製品の品質向上、消費者の信頼向上、産業のサステイナブルプラクティスへとつながっています。

目次

第1章 エグゼクティブサマリー

第2章 世界の包装済み米市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 産業の促進要因と課題

第3章 2019～2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界の包装済み米市場の動向（2019～2024年）と予測（2025～2031年）
• 世界の包装済み米市場（タイプ別）
  • 包装済みの高品質米
  • 既製の普通の米
• 世界の包装済み米市場（用途別）
  • 家計消費
  • ケータリングサービス
  • 食品加工
  • その他

第4章 2019～2031年までの地域別市場動向と予測分析

• 地域の包装米市場
• 北米の包装済み米市場
• 欧州の包装済み米市場
• アジア太平洋の包装済み米市場
• その他地域の包装済み米市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の包装済み米市場の成長機会（タイプ別）
  • 世界の包装済み米市場の成長機会（用途別）
  • 地域の包装米市場の成長機会
• 世界の包装済み米市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界の包装済み米市場の生産能力拡大
  • 世界の包装済み米市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Sai Foods
• RiceSelect
• Kraft Heinz
• Adani Group
• Amira Nature Foods
• Golden Star
• Dona Maria
• KRBL Limited
• Dunar Foods
• SunRice

The future of the global pre-packaged rice market looks promising with opportunities in the household consumption, catering service, and food processing markets. The global pre-packaged rice market is expected to grow with a CAGR of 6.2% from 2025 to 2031. The major drivers for this market are the increasing consumer demand for convenience, the rising health-conscious eating habits, and the growing urbanization and disposable incomes.

• Lucintel forecasts that, within the type category, pre-packed high quality rice is expected to witness higher growth over the forecast period due to increasing consumer preference for premium and healthier options.
• Within the application category, household consumption is expected to witness the highest growth due to rising home cooking trends.
• In terms of region, APAC is expected to witness the highest growth over the forecast period due to increasing rice consumption.

Emerging Trends in the Pre-Packaged Rice Market

Several emerging trends are reshaping the pre-packaged rice market, driven by consumer preferences, technological advancements, and sustainability initiatives. These trends highlight how the industry is adapting to meet evolving demands while maintaining quality and convenience.

• Health and Nutrition Focus: Consumers are opting for fortified and low-GI rice products due to rising health consciousness. Brands are responding with rice varieties enriched with vitamins, minerals, and dietary fibers, catering to the demand for nutritious and functional foods.
• Sustainable Packaging: Companies are adopting biodegradable and recyclable packaging solutions to address environmental concerns. Reduced plastic use and innovative packaging designs are becoming key selling points, aligning with global sustainability initiatives.
• E-commerce Expansion: Online platforms are revolutionizing rice sales, offering consumers a wider selection and greater convenience. Subscription-based models and direct-to-consumer brands are gaining popularity, driving competition in the digital space.
• Premium and Specialty Rice Varieties: Demand for high-quality rice, including organic, heirloom, and region-specific varieties, is increasing. Consumers are willing to pay a premium for unique flavors and better quality, leading to greater product diversification.
• Technological Advancements: Innovations in rice milling, storage, and packaging are enhancing product freshness and longevity. Smart packaging with QR codes providing traceability and nutritional information is gaining traction among tech-savvy consumers.

These trends are shaping the future of the pre-packaged rice market by driving product innovation, enhancing consumer engagement, and promoting sustainability. The industry is evolving to meet modern demands while ensuring quality, convenience, and environmental responsibility.

Recent Developments in the Pre-Packaged Rice Market

The pre-packaged rice market is experiencing dynamic changes influenced by consumer demand, sustainability concerns, and technological advancements. Key developments include new product innovations, regulatory changes, and enhanced distribution strategies.

• Rising Demand for Organic Rice: Consumers are increasingly choosing organic rice due to its health benefits and environmental considerations. Companies are expanding their organic product lines, meeting stringent certification requirements to cater to this growing segment.
• Smart Packaging Solutions: Advanced packaging technologies, such as modified atmosphere packaging (MAP) and vacuum sealing, are extending the shelf life of pre-packaged rice. These innovations help maintain freshness while reducing food waste.
• Government Regulations on Food Safety: Stringent regulations on food safety and quality control are impacting the market. Compliance with new labeling and certification standards is becoming essential for market players to ensure consumer trust and product acceptance.
• Growth of Private Label Brands: Supermarkets and e-commerce platforms are expanding their private-label offerings, providing cost-effective and high-quality alternatives to established brands. This trend is intensifying market competition and increasing affordability for consumers.
• Sustainable Sourcing Practices: Ethical sourcing and fair trade initiatives are gaining prominence as companies focus on sustainable rice production. Transparency in sourcing and fair compensation for farmers are key priorities for brands looking to strengthen their reputation.

These developments are driving significant changes in the pre-packaged rice market, leading to enhanced product quality, increased consumer trust, and more sustainable industry practices.

Strategic Growth Opportunities in the Pre-Packaged Rice Market

The pre-packaged rice market offers several strategic growth opportunities across different applications. Companies are focusing on product innovation, market expansion, and sustainability to drive long-term growth and competitiveness.

• Health and Wellness Market: The rise of health-conscious consumers presents opportunities for fortified and low-GI rice products. Companies can capitalize on this trend by introducing enriched rice varieties that cater to specific dietary needs.
• Convenience and Ready-to-Eat Segment: The demand for instant and microwaveable rice products is increasing. Manufacturers can leverage this trend by developing innovative, easy-to-cook rice solutions targeting busy consumers and urban dwellers.
• Export and Global Expansion: Emerging markets offer significant growth potential for pre-packaged rice brands. Strengthening distribution networks and aligning with local consumer preferences can help businesses expand internationally.
• Sustainability Initiatives: Investing in eco-friendly packaging and sustainable rice farming practices can enhance brand reputation and attract environmentally conscious consumers. Companies focusing on sustainability can gain a competitive edge in the market.
• Technology-Driven Distribution: Digital transformation in supply chain management and e-commerce is reshaping the industry. Businesses adopting AI-driven demand forecasting and direct-to-consumer models can improve efficiency and customer engagement.

Strategic investments in health-focused products, convenience-oriented solutions, global expansion, sustainability, and digital innovation are key drivers of growth in the pre-packaged rice market, ensuring long-term industry success.

Pre-Packaged Rice Market Driver and Challenges

The pre-packaged rice market is influenced by multiple drivers and challenges, including technological advancements, consumer trends, and regulatory factors. Understanding these factors is crucial for businesses to navigate the evolving landscape.

The factors responsible for driving the pre-packaged rice market include:

1. Health-Conscious Consumer Demand: Rising awareness of healthy eating is increasing the demand for fortified and organic rice varieties.

2. Convenience and Ready-to-Eat Products: Urbanization and busy lifestyles are fueling the demand for quick and easy-to-prepare rice options.

3. E-commerce Growth: Online retail is expanding market reach, offering greater accessibility and product variety.

4. Sustainable and Ethical Sourcing: Consumers prefer brands with eco-friendly packaging and responsible sourcing practices.

5. Technological Innovations: Advances in packaging and storage are enhancing rice quality, shelf life, and distribution efficiency.

Challenges in the pre-packaged rice market are:

1. Regulatory Compliance: Strict food safety laws and labeling requirements add complexity to market entry and operations.

2. Price Fluctuations: Variability in raw material costs affects pricing strategies and profit margins.

3. Supply Chain Disruptions: Logistics challenges and climate-related risks impact the consistent availability of rice products.

The interplay of these drivers and challenges is shaping the pre-packaged rice market, influencing innovation, pricing, and consumer preferences. Addressing these factors effectively will be key to sustainable growth and market leadership.

List of Pre-Packaged Rice Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies pre-packaged rice companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the pre-packaged rice companies profiled in this report include-

• Sai Foods
• RiceSelect
• Kraft Heinz
• Adani Group
• Amira Nature Foods
• Golden Star
• Dona Maria
• KRBL Limited
• Dunar Foods
• SunRice

Pre-Packaged Rice Market by Segment

The study includes a forecast for the global pre-packaged rice market by type, application, and region.

Pre-Packaged Rice Market by Type [Value from 2019 to 2031]:

• Pre-packed High Quality Rice
• Pre-packed Regular Rice

Pre-Packaged Rice Market by Application [Value from 2019 to 2031]:

• Household Consumption
• Catering Service
• Food Processing
• Others

Pre-Packaged Rice Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Pre-Packaged Rice Market

The pre-packaged rice market is witnessing significant transformations driven by changing consumer preferences, technological advancements, and evolving regulatory landscapes. Countries like the United States, China, Germany, India, and Japan are experiencing unique trends shaping the industry. Key developments include the rise of premium rice varieties, increased focus on sustainability, and innovations in packaging and distribution.

• United States: The demand for organic and specialty rice is increasing due to consumer awareness about healthy eating. Companies are launching innovative packaging solutions to enhance shelf life and convenience. The e-commerce sector is playing a crucial role in market expansion, with online platforms offering a wide variety of pre-packaged rice options.
• China: The pre-packaged rice market in China is growing due to urbanization and the rising middle-class population. Government regulations promoting food safety and quality standards are influencing packaging and branding strategies. Additionally, increasing demand for fortified and enriched rice is driving innovation in product offerings.
• Germany: Health-conscious consumers in Germany are driving the demand for low-GI and organic rice products. Sustainable and eco-friendly packaging solutions are gaining traction as environmental concerns rise. The market is also benefiting from the popularity of Asian cuisine, which has led to increased imports and distribution of premium rice varieties.
• India: The demand for convenience food is driving the growth of pre-packaged rice in India. Traditional rice varieties are being repackaged with enhanced branding and improved shelf life. Government initiatives promoting food exports are also boosting the segment as Indian rice brands expand into global markets.
• Japan: The aging population in Japan is fueling the demand for ready-to-eat and single-portion rice packs. Technological innovations in rice processing and packaging are improving product quality and freshness. The market is also seeing a shift toward healthier rice options, including low-carb and fortified rice.

Features of the Global Pre-Packaged Rice Market

Market Size Estimates: Pre-packaged rice market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Pre-packaged rice market size by type, application, and region in terms of value ($B).

Regional Analysis: Pre-packaged rice market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the pre-packaged rice market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the pre-packaged rice market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the pre-packaged rice market by type (pre-packed high quality rice and pre-packed regular rice), application (household consumption, catering service, food processing, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Pre-Packaged Rice Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Pre-Packaged Rice Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Pre-Packaged Rice Market by Type
  • 3.3.1: Pre-packed High Quality Rice
  • 3.3.2: Pre-packed Regular Rice
• 3.4: Global Pre-Packaged Rice Market by Application
  • 3.4.1: Household Consumption
  • 3.4.2: Catering Service
  • 3.4.3: Food Processing
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Pre-Packaged Rice Market by Region
• 4.2: North American Pre-Packaged Rice Market
  • 4.2.1: North American Market by Type: Pre-packed High Quality Rice and Pre-packed Regular Rice
  • 4.2.2: North American Market by Application: Household Consumption, Catering Service, Food Processing, and Others
• 4.3: European Pre-Packaged Rice Market
  • 4.3.1: European Market by Type: Pre-packed High Quality Rice and Pre-packed Regular Rice
  • 4.3.2: European Market by Application: Household Consumption, Catering Service, Food Processing, and Others
• 4.4: APAC Pre-Packaged Rice Market
  • 4.4.1: APAC Market by Type: Pre-packed High Quality Rice and Pre-packed Regular Rice
  • 4.4.2: APAC Market by Application: Household Consumption, Catering Service, Food Processing, and Others
• 4.5: ROW Pre-Packaged Rice Market
  • 4.5.1: ROW Market by Type: Pre-packed High Quality Rice and Pre-packed Regular Rice
  • 4.5.2: ROW Market by Application: Household Consumption, Catering Service, Food Processing, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Pre-Packaged Rice Market by Type
  • 6.1.2: Growth Opportunities for the Global Pre-Packaged Rice Market by Application
  • 6.1.3: Growth Opportunities for the Global Pre-Packaged Rice Market by Region
• 6.2: Emerging Trends in the Global Pre-Packaged Rice Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Pre-Packaged Rice Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Pre-Packaged Rice Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Sai Foods
• 7.2: RiceSelect
• 7.3: Kraft Heinz
• 7.4: Adani Group
• 7.5: Amira Nature Foods
• 7.6: Golden Star
• 7.7: Dona Maria
• 7.8: KRBL Limited
• 7.9: Dunar Foods
• 7.10: SunRice