バナナピューレの世界市場レポート：動向、予測、競合分析（～2031年）

世界のバナナピューレ市場の将来は、飲料、乳幼児用食品、ベーカリー・スナック菓子、アイスクリーム・ヨーグルト市場に機会がありそうです。世界のバナナピューレの市場規模は、2025年～2031年にCAGR6.1％で成長すると予想されます。この市場の主な促進要因は、天然果実原料の需要の増加、ベビーフード製品での使用の増加、健康飲料の人気の高まりです。

• Lucintelの予測では、タイプ別ではオーガニックが予測期間中に高い成長を遂げる見込みです。
• 用途別では、飲料が最も高い成長が見込まれます。
• 地域別では、アジア太平洋が予測期間中に最も高い成長が見込まれます。

バナナピューレ市場の新たな動向

バナナピューレ市場は、消費者動向の変化と技術の進歩に対応して進化しています。食品用途の革新、持続可能な調達、健康主導の消費パターンが変革的な動向を生み出しています。こうした動向は供給サイドの戦略とエンドユーザーの製品開発の双方を形成し、市場をより適応的で効率的な、現代の食生活の期待に沿ったものにしています。

• 健康とウェルネスへの関心：自然で栄養価の高い食品に対する消費者の関心の高まりにより、バナナピューレはスムージー、ヨーグルト、乳幼児用栄養剤などの機能性製品への利用が進んでいます。カリウムとビタミンを豊富に含むバナナピューレの特性は健康志向の動向に合致しており、様々な製剤において健康的な原料の代用品としての利用を促進しています。
• クリーンラベルとオーガニック製品：オーガニック、非遺伝子組み換え、無添加製品に対する需要は、クリーンラベルのバナナピューレの採用を促進しています。メーカー各社はオーガニック認証農園からの調達やトレーサビリティの強調によってこれに対応し、倫理的かつ健康志向の消費者にアピールしています。
• 乳製品とベーカリー用途での拡大：バナナピューレは、その自然な甘さと食感を向上させる特質により、乳製品（フレーバーヨーグルトなど）や焼き菓子（ケーキ、マフィンなど）に幅広く使用されるようになっています。これによって、工業用と職人用の両分野で製品の革新が可能になりました。
• 持続可能で倫理的な調達：持続可能性が重要な関心事となる中、企業は、農家との直接提携や環境に優しいサプライチェーンなど、倫理的な調達慣行に投資しています。こうした取り組みは、長期的な資源の利用可能性を確保すると同時に、ブランドの評判を支えています。
• 加工と包装の革新：ピューレ加工と無菌包装の技術的進歩により、賞味期限が延び、品質が向上しています。こうした技術革新により、廃棄物が削減され、輸出の可能性が高まり、製品用途の柔軟性が高まっています。

このような新たな動向は、技術革新を促進し、持続可能な慣行を育成し、応用分野を広げることで、バナナピューレ市場を再形成しています。このような動向に沿った企業は、長期的な成長と消費者の信頼を得るために有利な立場にあります。

バナナピューレ市場の最近の動向

バナナピューレ市場は、その構造と成長軌道を変える注目すべき開発が進んでいます。生産拠点の拡大から新製品のイノベーションに至るまで、利害関係者は需要パターンの変化、貿易力学、規制の優先順位に対応しています。こうした開発は、市場の持続可能性と国際競争力への積極的なアプローチを反映しています。

• インドにおける輸出志向生産の増加：インドのバナナピューレセクターは政府の奨励策と国際的な需要の高まりを背景に輸出に重点を置いて拡大しています。近代的な加工設備への投資により、製品の品質と世界市場へのアクセスが向上しています。
• 無菌加工技術の採用：バナナピューレの保存期間と品質を向上させるため、無菌包装を採用するメーカーが増えています。この技術は汚染リスクを軽減し、国際的な出荷をサポートするため、生産者の世界の規模拡大に役立っています。
• 新規市場企業の参入：市場には、特にアジアとラテンアメリカにおいて、地域やニッチ企業の参入が見られます。こうした新規参入企業は競争を激化させ、風味づけや栄養強化ピューレなど、差別化された製品ラインを提供しています。
• 栄養補助食品との統合：バナナピューレは栄養補助食品や機能性飲料に配合され、栄養価を高めています。このような分野横断的な革新は、従来の食品用途を超えて市場の範囲を広げています。
• 持続可能性を重視したブランディングへの取り組み：企業はブランディングにおいて持続可能性を活用し、環境に優しい包装を使用し、フェアトレードのバナナ調達を支援しています。このような取り組みは消費者のロイヤリティと規制遵守を強化します。

こうした開発は製品の品質や入手しやすさを向上させるだけでなく、イノベーションと持続可能性を促進します。バナナピューレは世界市場で通用する万能食材として位置づけられています。

目次

第1章 エグゼクティブサマリー

第2章 世界のバナナピューレ市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析（2019年～2031年）

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界のバナナピューレ市場の動向（2019～2024年）と予測（2025～2031年）
• 世界のバナナピューレ市場：タイプ別
  • 従来型
  • オーガニック
• 世界のバナナピューレ市場：用途別
  • 飲料
  • 乳幼児用食品
  • ベーカリー・スナック菓子
  • アイスクリーム・ヨーグルト
  • その他

第4章 市場動向と予測分析：地域別（2019年～2031年）

• 世界のバナナピューレ市場：地域別
• 北米のバナナピューレ市場
• 欧州のバナナピューレ市場
• アジア太平洋のバナナピューレ市場
• その他地域のバナナピューレ市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のバナナピューレ市場の成長機会：タイプ別
  • 世界のバナナピューレ市場の成長機会：用途別
  • 世界のバナナピューレ市場の成長機会：地域別
• 世界のバナナピューレ市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のバナナピューレ市場の生産能力拡大
  • 世界のバナナピューレ市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業プロファイル

• Tree Top
• Nestle
• Earth's Best
• The Kraft Heinz
• Lemon Concentrate
• Sas Sica Sicodis
• Dohler
• Ariza
• AgroFair
• Antigua Processors

The future of the global banana puree market looks promising with opportunities in the beverage, infant food, bakery & snack, and ice cream & yoghurt markets. The global banana puree market is expected to grow with a CAGR of 6.1% from 2025 to 2031. The major drivers for this market are the increasing demand for natural fruit ingredients, the rising use in baby food products, and the growing popularity of healthy beverages.

• Lucintel forecasts that, within the type category, organic is expected to witness higher growth over the forecast period.
• Within the application category, beverage is expected to witness the highest growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Emerging Trends in the Banana Puree Market

The banana puree market is evolving in response to shifting consumer trends and technological advancements. Innovation in food applications, sustainable sourcing, and health-driven consumption patterns are creating transformative trends. These trends are shaping both supply-side strategies and end-user product development, making the market more adaptive, efficient, and aligned with contemporary dietary expectations.

• Health and Wellness Focus: Rising consumer interest in natural, nutrient-rich foods is pushing banana puree into functional products like smoothies, yogurts, and infant nutrition. Its potassium and vitamin-rich profile aligns well with wellness trends, driving its use as a healthy ingredient substitute in various formulations.
• Clean Label and Organic Products: Demand for organic, non-GMO, and additive-free products is encouraging the adoption of clean-label banana puree. Manufacturers are responding by sourcing from certified organic farms and emphasizing traceability, appealing to ethically and health-conscious consumers.
• Expansion in Dairy and Bakery Applications: Banana puree is finding broader use in dairy (e.g., flavored yogurts) and baked goods (e.g., cakes, muffins) due to its natural sweetness and texture-enhancing qualities. This has enabled product innovation in both industrial and artisanal segments.
• Sustainable and Ethical Sourcing: With sustainability becoming a key concern, companies are investing in ethical sourcing practices, such as direct farmer partnerships and eco-friendly supply chains. These efforts support brand reputation while ensuring long-term resource availability.
• Innovations in Processing and Packaging: Technological advancements in puree processing and aseptic packaging have extended shelf life and improved quality. These innovations are reducing waste, enhancing export potential, and allowing greater flexibility in product applications.

These emerging trends are reshaping the banana puree market by driving innovation, fostering sustainable practices, and broadening application areas. Companies aligning with these trends are better positioned for long-term growth and consumer trust.

Recent Developments in the Banana Puree Market

The banana puree market is undergoing notable developments that are transforming its structure and growth trajectory. From expanding production bases to new product innovations, stakeholders are responding to shifting demand patterns, trade dynamics, and regulatory priorities. These developments reflect a proactive approach to market sustainability and global competitiveness.

• Rise in Export-Oriented Production in India: India's banana puree sector is expanding with a focus on exports, backed by government incentives and rising international demand. Investment in modern processing units is improving product quality and global market access.
• Adoption of Aseptic Processing Technology: Manufacturers are increasingly using aseptic packaging to enhance shelf life and quality of banana puree. This technology reduces contamination risk and supports international shipping, helping producers scale globally.
• Entry of New Market Players: The market has seen an influx of regional and niche players, particularly in Asia and Latin America. These entrants are increasing competition and offering differentiated product lines, such as flavored and fortified purees.
• Integration with Nutraceutical Products: Banana puree is being incorporated into nutraceuticals and functional beverages for added nutritional value. This cross-sector innovation is expanding the market's reach beyond traditional food applications.
• Sustainability-Centric Branding Initiatives: Companies are leveraging sustainability in branding, using eco-friendly packaging and supporting fair trade banana sourcing. These initiatives are strengthening consumer loyalty and regulatory compliance.

These developments are not only enhancing product quality and accessibility but also fostering innovation and sustainability. They are positioning banana puree as a versatile ingredient with global market relevance.

Strategic Growth Opportunities in the Banana Puree Market

Strategic growth in the banana puree market is closely tied to expanding application areas. Manufacturers are identifying opportunities across diverse segments-from infant nutrition to beverages-driven by health trends, consumer convenience, and evolving food formats. These application-focused strategies are enabling targeted product development and market penetration.

• Infant Food: Banana puree remains a staple in baby food due to its smooth texture and high nutrient content. Growing demand for organic and clean-label baby foods is creating strong market traction, especially in North America and Europe.
• Beverages and Smoothies: The popularity of fruit-based beverages and smoothies is rising among health-conscious consumers. Banana puree's natural sweetness and creamy consistency make it ideal for ready-to-drink products and wellness drinks.
• Bakery and Confectionery: Banana puree is increasingly used in bakery and dessert formulations for flavor, texture, and moisture retention. The shift toward natural sweeteners in processed foods is fueling demand in this segment.
• Dairy Products: Incorporation of banana puree in yogurts, flavored milk, and frozen desserts is gaining momentum. Its nutritional benefits and ability to blend seamlessly with dairy formats enhance both taste and health profiles.
• Sauces and Spreads: Innovative uses of banana puree in sauces, dips, and fruit spreads are emerging, especially in premium and gourmet product lines. This diversification is broadening its appeal beyond traditional applications.

These growth opportunities across applications are expanding the relevance and versatility of banana puree. They are enabling manufacturers to cater to diverse consumer preferences while boosting market share across sectors.

Banana Puree Market Driver and Challenges

The banana puree market is influenced by a combination of technological, economic, and regulatory factors. These include advancements in food processing, growing health consciousness, and import-export dynamics. At the same time, the market faces notable challenges in terms of perishability, price volatility, and supply chain inefficiencies. Below is a breakdown of major drivers and challenges shaping this space.

The factors responsible for driving the banana puree market include:

1. Health and Nutrition Trends: Growing awareness of the health benefits of bananas, including fiber and potassium content, is driving demand for banana puree in functional foods and baby products.

2. Growth in Food Processing Industry: Expansion of the food processing sector in emerging economies is boosting demand for banana puree as a key input in dairy, beverages, and bakery products.

3. Export Incentives and Government Support: Countries like India benefit from government schemes promoting food exports, which enhance production capacity and encourage global trade of banana puree.

4. Demand for Clean-Label and Organic Ingredients: Rising preference for natural and organic ingredients is fueling demand for banana puree in health-focused food categories, particularly in Europe and North America.

5. Technological Advancements in Processing: Innovations in aseptic packaging and pulp extraction have improved product stability and reduced losses, enabling easier distribution and longer shelf life.

Challenges in the banana puree market are:

1. Perishability and Supply Chain Constraints: The highly perishable nature of bananas and inconsistent cold-chain logistics pose challenges to quality maintenance during transportation.

2. Volatile Raw Material Prices: Seasonal fluctuations and climatic conditions often lead to unstable banana prices, impacting cost structures for manufacturers.

3. Regulatory and Quality Compliance: Meeting strict international standards for food safety and organic certification can be a barrier for small and medium exporters, limiting market entry.

While drivers are expanding the banana puree market's global potential, challenges require strategic management to ensure consistent growth. Addressing these issues through innovation and policy support will be key to sustaining market momentum.

List of Banana Puree Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies banana puree companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the banana puree companies profiled in this report include-

• Tree Top
• Nestle
• Earth's Best
• The Kraft Heinz
• Lemon Concentrate
• Sas Sica Sicodis
• Dohler
• Ariza
• AgroFair
• Antigua Processors

Banana Puree Market by Segment

The study includes a forecast for the global banana puree market by type, application, and region.

Banana Puree Market by Type [Value from 2019 to 2031]:

• Conventional
• Organic

Banana Puree Market by Application [Value from 2019 to 2031]:

• Beverages
• Infant Food
• Bakery & Snacks
• Ice Cream & Yoghurt
• Others

Banana Puree Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Banana Puree Market

The banana puree market is witnessing dynamic shifts across major economies due to evolving consumer preferences, increased demand for natural food ingredients, and expanded food processing industries. Countries like the U.S., China, Germany, India, and Japan are shaping regional growth with distinct strategies involving innovation, import-export activity, and investment in processing infrastructure. These developments are creating new opportunities and redefining market dynamics.

• United States: Rising demand for clean-label baby food and smoothies is driving banana puree imports in the U.S., especially from Latin American suppliers. Local manufacturers are focusing on organic and non-GMO certification, strengthening their appeal among health-conscious consumers. In addition, the integration of banana puree into functional food and beverage lines has helped expand market applications.
• China: The banana puree market in China is experiencing growth driven by its use in the beverage and confectionery sectors. Increased health awareness and demand for convenient fruit-based products have propelled domestic production and import. Chinese firms are also exploring Southeast Asian sourcing partnerships to secure quality supply amid rising consumption patterns.
• Germany: Germany's banana puree market is gaining momentum with increased demand from the baby food and bakery sectors. The emphasis on sustainability and traceability is encouraging companies to work closely with certified suppliers. Moreover, regulatory support for natural ingredients in processed foods is further boosting the use of banana puree in packaged products.
• India: India is not only a leading producer but also a growing exporter of banana puree. Government support for food processing and rising demand from baby food and dairy sectors have spurred investments in puree production. Domestic brands are expanding their presence in value-added segments, leveraging local banana varieties for both domestic and international markets.
• Japan: Japan is showing renewed interest in banana puree through applications in health drinks and functional foods. Aging population trends are fueling demand for easily digestible, nutrient-rich products. Japanese companies are also focusing on premiumization and quality control, ensuring consistent supply from Southeast Asia while enhancing local R&D capabilities for product innovation.

Features of the Global Banana Puree Market

Market Size Estimates: Banana puree market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Banana puree market size by type, application, and region in terms of value ($B).

Regional Analysis: Banana puree market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the banana puree market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the banana puree market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the banana puree market by type (conventional and organic), application (beverages, infant food, bakery & snacks, ice cream & yoghurt, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Banana Puree Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Banana Puree Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Banana Puree Market by Type
  • 3.3.1: Conventional
  • 3.3.2: Organic
• 3.4: Global Banana Puree Market by Application
  • 3.4.1: Beverages
  • 3.4.2: Infant Food
  • 3.4.3: Bakery & Snacks
  • 3.4.4: Ice Cream & Yoghurt
  • 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Banana Puree Market by Region
• 4.2: North American Banana Puree Market
  • 4.2.1: North American Market by Type: Conventional and Organic
  • 4.2.2: North American Market by Application: Beverages, Infant Food, Bakery & Snacks, Ice Cream & Yoghurt, and Others
• 4.3: European Banana Puree Market
  • 4.3.1: European Market by Type: Conventional and Organic
  • 4.3.2: European Market by Application: Beverages, Infant Food, Bakery & Snacks, Ice Cream & Yoghurt, and Others
• 4.4: APAC Banana Puree Market
  • 4.4.1: APAC Market by Type: Conventional and Organic
  • 4.4.2: APAC Market by Application: Beverages, Infant Food, Bakery & Snacks, Ice Cream & Yoghurt, and Others
• 4.5: ROW Banana Puree Market
  • 4.5.1: ROW Market by Type: Conventional and Organic
  • 4.5.2: ROW Market by Application: Beverages, Infant Food, Bakery & Snacks, Ice Cream & Yoghurt, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Banana Puree Market by Type
  • 6.1.2: Growth Opportunities for the Global Banana Puree Market by Application
  • 6.1.3: Growth Opportunities for the Global Banana Puree Market by Region
• 6.2: Emerging Trends in the Global Banana Puree Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Banana Puree Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Banana Puree Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Tree Top
• 7.2: Nestle
• 7.3: Earth's Best
• 7.4: The Kraft Heinz
• 7.5: Lemon Concentrate
• 7.6: Sas Sica Sicodis
• 7.7: Dohler
• 7.8: Ariza
• 7.9: AgroFair
• 7.10: Antigua Processors