マヌカハニー市場レポート：2031年までの動向、予測、競合分析

世界のマヌカハニー市場の将来は、消化・炎症治療と創傷ケアおよびスキンケア製品市場に機会がありそうです。世界のマヌカハニー市場は、2025年から2031年にかけてCAGR 5.5％で成長すると予想されています。この市場の主な促進要因は、健康効果に対する意識の高まり、天然＆オーガニック製品に対する需要の高まり、化粧品・スキンケア業界での使用の増加です。

• Lucintelの予測では、タイプ別ではUMF20+が予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、創傷ケアおよびスキンケア製品が高い成長を遂げると予想されます。
• 地域別では、北米が予測期間中に最も高い成長が見込まれます。

マヌカハニー市場の新たな動向

マヌカハニー市場は、消費者の関心の変化や生産方法の革新に伴い、速いペースで変化しています。ナチュラルでオーガニックな健康製品への需要が高まる中、多くの新たな動向が市場の将来を決定付けています。オーガニック認証への注目の高まりからeコマースの人気の高まりに至るまで、これらの動向は消費者の行動を変化させ、マヌカハニーの世界のリーチを拡大しています。

• オンライン販売とeコマースの拡大：eコマースの拡大はマヌカハニー市場に大きな影響を与えています。オンラインショップは消費者に膨大な種類のマヌカハニー製品への容易なアクセスを提供し、特に実店舗での販売が制限されている地域の消費者にとっては便利です。オンライン販売はまた、ブランドが世界市場にアクセスすることを可能にし、売上と露出の増加をもたらします。顧客は、マヌカハニーのような高品質な製品をオンラインで購入することで、価格、レビュー、認証を簡単に比較できるようになり、市場の成長に貢献しています。
• 品質認証の重視：マヌカハニーの需要が高まるにつれ、顧客は製品の信頼性と品質にますます関心を寄せています。UMF（ユニーク・マヌカ・ファクター）やMGO（メチルグリオキサール）などの認証は、消費者に品質と純度を保証するものであるため、人気を集めています。検証可能な認証を取得できる企業は、市場での信頼と信用を高めるため、需要が増加しています。消費者が製品の透明性をますます重視するようになるにつれ、このパターンはさらに拡大すると予想されます。
• スキンケア製品への利用：マヌカハニーは天然で抗菌作用があり、抗炎症作用もあるため、スキンケア業界でますます使用されるようになっています。現在、ほとんどのスキンケア企業が、癒しと保湿の目的でマヌカハニーを製品に使用しています。これは特に、日本、ドイツ、米国の美容主導市場で広まっています。フェイスマスク、クリーム、ローションへのマヌカハニーの応用が増加していることは、消費者が化学ベースの製品に代わる自然な代替品に目を向けるようになり、スキンケア産業における市場の成長を牽引しています。
• オーガニック・ナチュラル製品に対する需要の増加：マヌカハニーは、そのオーガニックな供給源と健康促進特性を活かし、この需要を取り込むのに適しています。オーガニック食品やウェルネス製品への需要が高まる中、マヌカハニーは免疫力、消化力、健康全般に対する自然な解決策を求める個人にとってプレミアムな選択肢となります。このような動向は、米国、ドイツ、日本などの新興国市場で広く観察されています。
• 新市場における現地生産の成長：ニュージーランドはマヌカハニーの主要生産国として君臨し続けていますが、オーストラリアなど他の国々も現地生産の機会を探し始めています。この特別な蜂蜜に対する需要の増加に伴い、市場は新しい市場で現地生産の成長を経験しています。現地生産は輸送コストの節約になるだけでなく、地元産を選ぶ消費者を喜ばせます。この動向は、持続可能性や真正性といった面で妥協することなく、世界の需要の増加を満たすのに役立ちます。

eコマースの成長、品質認証の重視、スキンケアへのマヌカハニーの利用、オーガニック製品への関心の高まり、現地生産の拡大といった新たな動向は、マヌカハニー市場に変化をもたらしています。これらの動向はマヌカハニーの普及を促進し、消費者の人気を高め、世界中で市場での存在感を高めています。

マヌカハニー市場の最近の動向

マヌカハニー市場は、技術の進歩、消費者の需要の増加、市場勢力の変化により変貌を遂げています。最近の動向の中心は、生産プロセスの改善、真正性の保証、流通チャネルの拡大です。これらの動向は、製品の品質、持続可能性、入手可能性に関する消費者の問題に取り組むものであり、市場の持続的成長にとって重要です。

• マヌカハニー生産における技術開発：マヌカハニーの生産技術の進歩は、その効率と品質を向上させています。収穫と加工技術の開発により、マヌカハニーのユニークな特徴はそのままに、より環境に優しい方法で生産されるようになりました。新技術はまた、消費者が高品質で純粋な蜂蜜を手に入れられるよう、汚染の検出と防止にも役立っています。マヌカハニーの需要が世界中で高まり続ける中、これは非常に重要なことです。
• マヌカハニー認証プログラムの拡張：マヌカハニーの真正性と品質を確認するために、新たな認証プログラムが始まろうとしています。UMFやMGOのような認証は、消費者が製品の強度や原産国を知らせる信頼できる情報源を求めるため、ますます重要性を増しています。これらの認証は、高品質マヌカハニーと低品質マヌカハニーの差別化に大きく貢献し、市場開拓と消費者の信頼を高めます。
• 持続可能性と倫理的調達の重視：マヌカハニーの需要が高まるにつれ、持続可能性と倫理的な調達方法がより重視されるようになっています。企業はグリーンパッケージやフェアトレードの採用など、ハチミツ製造の環境フットプリントを減らすことに注意を払っています。消費者は購入する商品の環境コストをますます認識するようになっており、倫理的な調達慣行は多くのマヌカハニー消費者の購買決定における主要な要因となっています。
• 製品の多様化：需要の増加に対応するため、各ブランドはマヌカハニーを多様化しています。伝統的な蜂蜜の需要は引き続き高いですが、スキンケア製品や栄養補助食品、お茶など、マヌカハニー由来の製品への関心が高まっています。このような多様化した製品は、より幅広い顧客層に対応し、新たな市場にアクセスすることで、マヌカハニーの用途が食品成分としてだけでなく、多様化しています。
• 輸入と流通経路の拡大：マヌカハニーに対する世界の需要は、輸入の増加と流通経路の強化をもたらしました。国際的な小売業者やアマゾンのようなオンラインストアがマヌカハニー製品を販売するようになり、中国、インド、日本などの市場の消費者がマヌカハニーを容易に入手できるようになりました。流通網の強化もまた、価格の引き下げと入手可能性の向上に役立っており、市場成長の原動力となっています。

生産技術のアップグレード、認証制度の拡大、持続可能性の重視、製品の多様化、流通チャネルの強化といった最近の成長がマヌカハニー市場を牽引しています。これらの成長は製品の品質を高め、消費者の信頼を築き、新しい市場にマヌカハニーの門戸を開いています。

目次

第1章 エグゼクティブサマリー

第2章 世界のマヌカハニー市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界のマヌカハニー市場の動向（2019～2024年）と予測（2025～2031年）
• タイプ別
  • UMF5+
  • UMF10+
  • UMF15+
  • UMF 20+
  • その他
• 用途別
  • 消化と炎症の治療
  • 傷のケアとスキンケア製品
  • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別
• 北米
• 欧州
• アジア太平洋
• その他地域

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • タイプ別
  • 用途別
  • 地域別
• 世界のマヌカハニー市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のマヌカハニー市場の生産能力拡大
  • 世界のマヌカハニー市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Comvita
• Oha Honey
• Manuka Health
• Wedderspoon
• Arataki Honey
• Manuka Doctor
• NZ Gold Health

The future of the global manuka honey market looks promising with opportunities in the digestion & inflammation treatment and wound-care & skincare product markets. The global manuka honey market is expected to grow with a CAGR of 5.5% from 2025 to 2031. The major drivers for this market are the rising awareness of health benefits, growing demand for natural & organic products, and the increasing use in the cosmetic & skincare industry.

• Lucintel forecasts that, within the type category, UMF 20+ is expected to witness the highest growth over the forecast period.
• Within the application category, wound-care & skincare product is expected to witness higher growth.
• In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the Manuka Honey Market

The manuka honey market is transforming at a fast pace with shifting consumer interests and innovations in production methods. With growing demand for natural and organic health products, a number of emerging trends are defining the future of the market. Right from increased focus on organic certification to the increasing popularity of e-commerce, these trends are altering consumer behavior and increasing the global reach of manuka honey.

• Expansion of Online Sales and E-commerce: The expansion of e-commerce has largely influenced the manuka honey market. Online stores provide consumers with ease in access to a vast range of manuka honey products, especially for those who are located in areas where physical retail availability is limited. Online sales also make it possible for brands to access a global market, resulting in increased sales and exposures. Customers are more and more at ease buying high-quality products such as manuka honey online, where they can compare prices, reviews, and certifications easily, contributing to the growth of the market.
• Emphasis on Quality Certifications: With the growing demand for manuka honey, customers are increasingly interested in the authenticity and quality of the product. Certifications such as UMF (Unique manuka Factor) and MGO (Methylglyoxal) are gaining traction because they provide consumers with a quality and purity guarantee. Companies that can obtain verifiable certifications are experiencing increased demand because the certifications increase trust and credibility within the market. This pattern is only anticipated to grow as consumers continue to place increasing emphasis on product transparency.
• Use in Skincare Products: Manuka honey is increasingly being used in the skincare industry because it is natural and antibacterial and has anti-inflammatory properties. Most skincare companies are now using manuka honey in their products for healing and moisturizing purposes. This is particularly prevalent in the beauty-driven markets of Japan, Germany, and the United States. The increasing application of manuka honey in face masks, creams, and lotions is driving the market's growth in the skincare industry, as consumers turn to natural substitutes for chemical-based products.
• Increasing Demand for Organic and Natural Products: Consumers are increasingly becoming health-conscious and are turning towards natural and organic products. manuka honey, with its organic source and health-promoting properties, is well-placed to capture this demand. With the growing demand for organic food and wellness products, manuka honey becomes a premium choice for individuals looking for natural solutions to immunity, digestion, and overall well-being. Such a trend is widely observed in developed markets such as the United States, Germany, and Japan.
• Growth of Local Production in New Markets: Although New Zealand continues to dominate as the main producer of manuka honey, other nations, such as Australia, are starting to look for local production opportunities. With increasing demand for this specialty honey, the market is experiencing growth of local production in new markets. Local production is not only cost-saving in terms of shipping costs but also delights consumers who opt for local products. This trend can help satisfy the increased worldwide demand without compromising on aspects of sustainability and authenticity.

New trends like the growth of e-commerce, more emphasis on quality certifications, the use of manuka honey in skincare, greater interest in organic products, and local production expansion are transforming the manuka honey market. These trends are facilitating the growth of manuka honey's reach, enhancing its consumer popularity, and enhancing its market presence across the globe.

Recent Developments in the Manuka Honey Market

The manuka honey market has been transforming with advancements in technology, growing consumer demand, and changing market forces. Recent trends have centered on improving production processes, guaranteeing authenticity, and increasing distribution channels. These trends are important for the sustained growth of the market because they tackle consumer issues related to product quality, sustainability, and availability.

• Technological Developments in manuka Honey Production: Advances in the technology of producing manuka honey are enhancing its efficiency and quality. Developments in harvesting and processing technologies ensure that the honey is kept intact with its unique characteristics while being produced in a more environmentally friendly way. New technology also assists in detecting and preventing contamination so that consumers get high-quality, pure honey. This becomes crucial as the demand for manuka honey continues to rise across the world.
• Extension of manuka Honey Certification Programs: To help verify the authenticity and quality of manuka honey, new certification programs are on the way. Certifications like UMF and MGO are gaining more and more significance since consumers look for trustworthy sources to inform them of the product's strength and country of origin. These certifications significantly contribute to differentiating high-grade manuka honey from lower-quality ones, bolstering market development and consumer confidence.
• Greater Emphasis on Sustainability and Ethical Sourcing: As the demand for manuka honey increases, sustainability and ethical sourcing practices receive greater emphasis. Companies are paying attention to decreasing the environmental footprint of honey manufacturing, such as embracing green packaging and fair trade. Consumers increasingly recognize the environmental cost of what they buy, and ethical sourcing practices are a prime factor in many manuka honey consumers' buying decisions.
• Product Offerings Diversification: To address increasing demand, brands are diversifying manuka honey offerings. Although traditional honey continues to be in high demand, interests are increasingly focused on manuka honey-derived products like skincare products, dietary supplements, and teas. Such diversified products address a wider range of customers and access new markets, diversifying the horizon for the use of manuka honey beyond being a food ingredient.
• Expanded Importation and Distribution Channels: Demand for manuka honey worldwide has resulted in increased imports and enhanced distribution channels. International retailers and online stores like Amazon are now selling manuka honey products, which make the product readily available to consumers in markets such as China, India, and Japan. Enhanced distribution networks also assist in bringing down prices and enhancing availability, which is helping drive market growth.

The recent growths like technology upgradation in production, expanded certification schemes, sustainability focus, product diversification, and strengthening distribution channels are driving the manuka honey market ahead. The growths are enhancing product quality, building consumers' confidence, and opening the door for manuka honey in new markets.

Strategic Growth Opportunities in the Manuka Honey Market

The manuka honey market is offering various growth opportunities, particularly as consumers become more aware of natural and organic wellness products. Producers and companies are targeting major applications that utilize the special characteristics of manuka honey. Such opportunities are assisting in extending the reach of the market and addressing the rise in consumer demand across various industries.

• Growth in the Beauty and Skincare Segment: Manuka honey's anti-inflammatory and antibacterial properties allow it to become a perfect beauty product ingredient. The increasing natural and organic products demand in the beauty industry is creating a very large growth platform for manuka honey. When more skincare products use manuka honey as part of their recipe, the size of the beauty and skincare manuka honey market is likely to grow very high.
• Functional Food and Beverages Growth: Manuka honey is being increasingly added to functional food and beverages, such as smoothies, teas, and energy bars. Its health effects, including immunostimulant and digestive benefits, are being targeted at health-aware consumers. The trend is increasing the demand for manuka honey in the food and beverage market, providing new growth opportunities for manufacturers.
• Dietary Supplement Focus: The increased awareness of wellness trends has seen more demand for dietary supplements. The health advantages of manuka honey, such as its anti-inflammatory and antimicrobial properties, are making it a popular addition to supplements. As consumers are looking for natural options for treating a number of health issues, the inclusion of manuka honey in dietary supplements is emerging as an important growth opportunity.
• Expansion in E-commerce Platforms: E-commerce platforms are becoming an essential distribution channel for manuka honey, particularly in areas of high demand. With more consumers shopping online for health products, the presence of manuka honey on large e-commerce platforms is increasing its coverage. Retailers who adopt e-commerce are taking advantage of the increasing demand for high-quality, natural products such as manuka honey.
• Emerging Market Potential: The manuka honey industry is growing in emerging markets like India, China, and Southeast Asia. With growing disposable incomes and a growing interest in health and wellness products, these markets hold tremendous growth opportunities for manuka honey manufacturers. As the product's benefits gain more awareness, the market in these markets is likely to witness high growth.

Strategic opportunities for growth in the beauty and skincare, food and beverage, dietary supplements, e-commerce, and emerging markets industries are leading the manuka honey market. These opportunities are broadening the uses of the product, growing consumer access, and guaranteeing ongoing growth in the market.

Manuka Honey Market Driver and Challenges

The market for manuka honey is propelled by a range of technological, economic, and regulatory drivers. These forces fuel the development of the market while, at the same time, posing challenges. Technological innovation, increased consumer awareness of health, and widening markets are stimulating demand for manuka honey on the one hand. Conversely, product authenticity, environmental conditions, and regulatory challenges complicate the market scenario. The major drivers and hurdles affecting the manuka honey market are interrelated and have immense implications for its long-term growth and sustainability.

The factors responsible for driving the manuka honey market include:

1. Rising Health Consciousness: With consumers turning increasingly health-conscious, demand for natural and organic products has increased. manuka honey, which is rich in healing properties like anti-inflammatory and antibacterial properties, is being sought after more and more for its health benefits. Individuals are opting for manuka honey to improve immunity, facilitate digestion, and enhance skin health. Growing awareness of health benefits is fueling the demand for manuka honey, particularly in developed nations like the United States, Germany, and Japan, where natural health products are highly demanded.

2. Technological Advances in Production: Technological advances in the production of honey, such as better beekeeping techniques and processing techniques, are assisting in boosting the quantity and quality of manuka honey that finds its way into the market. Innovative technologies for monitoring and guaranteeing the purity of manuka honey, such as blockchain technology to enhance supply chain traceability, are assisting in ensuring product authenticity. These innovations not only enhance the consistency of the product but also build consumer confidence, which is crucial for the growth of the market. Improved harvesting and packaging technologies are also enabling producers to satisfy the increasing demand more effectively.

3. E-commerce Expansion: The emergence of e-commerce platforms has provided new channels of distribution for manuka honey, making it easier to reach a global market. Online shopping websites enable consumers to compare prices, reviews, and certifications easily, so they can get high-quality products. E-commerce also enables international trade, allowing manuka honey producers to access markets outside their usual geographic locations. This trend is particularly important in emerging markets such as China and India, where e-commerce is expanding fast and online shopping is becoming more popular.

4. Increasing Demand for Natural Beauty Products: Increasing demand for natural and organic beauty products is another major force behind the manuka honey market. Since manuka honey is antibacterial, anti-inflammatory, and moisturizing, it is also being used in skin care products such as creams, face masks, and shampoos. Consumers are moving away from chemical-based beauty products towards more natural products, and manuka honey is well-positioned within this trend. The skincare market's adoption of manuka honey is opening up new opportunities for growth for honey producers and broadening its uses.

5. Premium Product Perception: manuka honey tends to be positioned as a premium product because it is rare, of high quality, and has health benefits. The Unique manuka Factor (UMF) certification, which guarantees the purity and strength of the honey, has contributed to its luxury status. With consumers still looking for high-quality, luxury health products, manuka honey is a luxury and valuable product. Demand is driven by this premium image, especially among high-end consumers who are willing to pay more for the perceived health benefits and higher quality.

Challenges in the manuka honey market are:

1. Product Authenticity and Quality Assurance: The most significant challenge confronting the manuka honey industry is the problem of authenticity. Owing to its high price tag, there are numerous fake or low-quality manuka honey products available. A big concern is to ensure that products are indeed authentic and fulfill the quality level needed for manuka honey. The lack of universal certification or variable labeling methods can mislead consumers and erode trust in the product. With increasing demand for manuka honey, it is essential to have stringent systems of quality control and certification to safeguard both consumers and producers.

2. Impacts of Environmental and Climate Change: manuka honey production depends greatly on the supply of manuka flowers, which are indigenous to New Zealand and Australia. Climate change and environmental factors like extreme weather, alteration in flowering patterns, etc., can affect the supply of manuka honey considerably. These climatic challenges are threats to the sustainability of the production of manuka honey and might cause price variation or shortage of supply. Moreover, permanent alterations in climate trends might impact the generalized availability of the product, thus making it hard for producers to satisfy worldwide demand.

3. Regulatory and Import Barriers: Challenges of regulatory frameworks and import/export barriers confront the manuka honey market. Various countries have different rules when it comes to importing and certifying manuka honey, something that presents challenges to producers and exporters. For instance, some nations might have robust rules on labelling, packaging, or using certain certifications, something that might hinder market access. Trade tariffs and restrictions also influence the price of importing manuka honey, particularly in developing markets, making it less affordable for consumers. Tackling these regulatory issues is necessary for broadening the international market for manuka honey.

The manuka honey market is propelled by various determinants such as rising consumers' health consciousness, production technology improvements, increasing e-commerce growth, greater demand for natural beauty items, and its high-end product image. Despite this, issues of product authenticity, environmental effects, and regulatory problems still threaten the expansion of the market. In spite of these hurdles, the drivers are also tremendous expansion opportunities, and solving the barriers will be key to guaranteeing long-term viability and market success. As the market changes, so too will the producers and consumers have to follow suit with these shifting patterns.

List of Manuka Honey Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies manuka honey companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the manuka honey companies profiled in this report include-

• Comvita
• Oha Honey
• Manuka Health
• Wedderspoon
• Arataki Honey
• Manuka Doctor
• NZ Gold Health

Manuka Honey Market by Segment

The study includes a forecast for the global manuka honey market by type, application, and region.

Manuka Honey Market by Type [Value from 2019 to 2031]:

• UMF 5+
• UMF 10+
• UMF 15+
• UMF 20+
• Others

Manuka Honey Market by Application [Value from 2019 to 2031]:

• Digestion & Inflammation Treatment
• Wound-Care & Skincare Products
• Others

Manuka Honey Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Manuka Honey Market

The manuka honey market globally has witnessed strong growth over the years because of its growing popularity amongst health-conscious consumers. manuka honey, with its antibacterial and healing properties, has witnessed an increase in demand in all regions such as the United States, China, Germany, India, and Japan. With natural remedies gaining popularity, the market for this special honey is growing. This expansion is further fueled by continuing research into manuka honey's health benefits and advancements in manufacturing and certification processes to guarantee quality and authenticity.

• United States: In the United States, the market for manuka honey has been expanding continuously as consumers gain more knowledge of its health advantages, such as its antimicrobial properties. The growth in demand for organic and natural products has triggered the sales of manuka honey in all major retail channels, such as health food stores and online. Furthermore, growing consciousness regarding gut health, immunity, and skincare has caused consumers to adopt manuka honey in their regular lifestyle. In addition, brands are turning to certifications such as UMF (Unique manuka Factor) and MGO (Methylglyoxal) in order to assure quality, driving trust and market growth.
• China: China's expanding middle class and their expanding interest in premium health products have driven demand for manuka honey. As disposable income grows and consumers increasingly become aware of the health advantages of the product, Chinese customers are increasingly reaching out for manuka honey as a natural cure for digestive health, skincare, and immune system strengthening. E-commerce websites are serving to provide greater access to the product for a wider range of consumers. Moreover, China's demand for importing top-quality honey, especially from New Zealand, has contributed to higher imports, and several local brands are taking advantage of this demand by positioning manuka honey as a premium product.
• Germany: Germany's manuka honey market has also been steadily growing due to the country's health-conscious population with a preference for natural and organic products. Increased knowledge of the antimicrobial nature of manuka honey and its health benefits is driving demand. Germany's regulatory system also provides assurance that imported honey is of high quality, making true and certified manuka honey more sought after. Online shopping platforms and retailers have been widening their product offerings, and manuka honey is increasingly being utilized in skincare products, thus being a popular choice for consumers looking for natural solutions to both internal and external health.
• India: The demand for manuka honey in India is comparatively recent but fast growing, as there has been a rising interest in organic and natural wellness products. The growth of health and wellness trends in cities is fueling this growth. As word spreads regarding the healing properties of the product, particularly in immunity boosting and digestion, more consumers are turning to manuka honey instead of regular honey. Online platforms are helping to make manuka honey more accessible. Yet, high prices and a shortage of domestic production are constraining the growth potential in the near term.
• Japan: manuka honey has picked up in Japan, particularly in the beauty and skincare markets, as well as among health-oriented consumers. Its ability to assist with skin hydration, acne treatment, and general skin health has driven its application in cosmetics. Also, Japanese consumers are becoming more and more interested in natural health products that provide digestive benefits, and manuka honey is a natural fit for such interests. In spite of it being a premium product, growing awareness and confidence in its health benefits are propelling it toward popularity. Retailers are stocking more, and the product is also witnessing an increase in New Zealand imports.

Features of the Global Manuka Honey Market

Market Size Estimates: Manuka honey market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Manuka honey market size by type, application, and region in terms of value ($B).

Regional Analysis: Manuka honey market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the manuka honey market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the manuka honey market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the manuka honey market by type (UMF 5+, UMF 10+, UMF 15+, UMF 20+, and others), application (digestion & inflammation treatment, wound-care & skincare products, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Manuka Honey Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Manuka Honey Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Manuka Honey Market by Type
  • 3.3.1: UMF 5+
  • 3.3.2: UMF 10+
  • 3.3.3: UMF 15+
  • 3.3.4: UMF 20+
  • 3.3.5: Others
• 3.4: Global Manuka Honey Market by Application
  • 3.4.1: Digestion & Inflammation Treatment
  • 3.4.2: Wound-Care & Skincare Products
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Manuka Honey Market by Region
• 4.2: North American Manuka Honey Market
  • 4.2.1: North American Market by Type: UMF 5+, UMF 10+, UMF 15+, UMF 20+, and Others
  • 4.2.2: North American Market by Application: Digestion & Inflammation Treatment, Wound-Care & Skincare Products, and Others
• 4.3: European Manuka Honey Market
  • 4.3.1: European Market by Type: UMF 5+, UMF 10+, UMF 15+, UMF 20+, and Others
  • 4.3.2: European Market by Application: Digestion & Inflammation Treatment, Wound-Care & Skincare Products, and Others
• 4.4: APAC Manuka Honey Market
  • 4.4.1: APAC Market by Type: UMF 5+, UMF 10+, UMF 15+, UMF 20+, and Others
  • 4.4.2: APAC Market by Application: Digestion & Inflammation Treatment, Wound-Care & Skincare Products, and Others
• 4.5: ROW Manuka Honey Market
  • 4.5.1: ROW Market by Type: UMF 5+, UMF 10+, UMF 15+, UMF 20+, and Others
  • 4.5.2: ROW Market by Application: Digestion & Inflammation Treatment, Wound-Care & Skincare Products, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Manuka Honey Market by Type
  • 6.1.2: Growth Opportunities for the Global Manuka Honey Market by Application
  • 6.1.3: Growth Opportunities for the Global Manuka Honey Market by Region
• 6.2: Emerging Trends in the Global Manuka Honey Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Manuka Honey Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Manuka Honey Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Comvita
• 7.2: Oha Honey
• 7.3: Manuka Health
• 7.4: Wedderspoon
• 7.5: Arataki Honey
• 7.6: Manuka Doctor
• 7.7: NZ Gold Health