高級包装市場レポート：動向、予測、競合分析 (2031年まで)

世界の高級包装市場の将来は有望で、化粧品・香料、菓子類、高級アルコール飲料、タバコ、グルメ食品・飲料、時計・ジュエリー市場に機会があります。世界の高級包装市場は2031年までに推定214億米ドルに達し、2025年から2031年までのCAGRは4.0%になると予想されています。この市場の主な促進要因は、持続可能性と環境に優しい包装材料への注目の高まり、eコマースの台頭、技術の進歩です。

• Lucintelの予測では、種類別ではガラスが予測期間中に最も高い成長を遂げる見込みです。
• 用途別では、化粧品・フレグランスが最も高い成長が見込まれます。
• 地域別では、アジア太平洋が予測期間中に最も高い成長が見込まれます。

高級包装市場の戦略的成長機会

高級包装市場の戦略的成長機会は、イノベーション、消費者の需要、応用分野の拡大によってもたらされます。

• 持続可能なイノベーション：環境に優しい素材と持続可能な慣行への投資は、規制要件を満たし、環境意識の高い消費者を惹きつける。
• カスタマイズとパーソナライゼーション：先進包装技術を活用することで、ブランドの差別化と消費者のエンゲージメントを高める、パーソナライズされたオーダーメイドの包装ソリューションが提供されます。
• 技術の進歩：スマート包装やインタラクティブ機能などの最先端技術を採用することで、ユニークで記憶に残る顧客体験を生み出します。
• eコマースへの進出：eコマース分野に特化した高級包装ソリューションの開発は、オンライン・リテール向けの美的センスと機能性に重点を置いています。
• 新興市場：可処分所得が増加し、高級製品・包装に対する需要が高まっている新興市場での成長機会を探る。
• クロスインダストリー・アプリケーション：化粧品、飲料、ファッションなど、さまざまな業界にわたる高級包装の新たな用途をターゲットとし、市場リーチを拡大します。
• コラボレーションとパートナーシップ：デザイナーやテクノロジープロバイダーと戦略的パートナーシップを結ぶことで、包装のイノベーションと市場での存在感を高める。

高級包装市場の戦略的成長機会は、持続可能性、技術革新、市場拡大によってもたらされ、市場シェア拡大とブランド差別化の可能性を提供します。

高級包装市場の促進要因・課題

高級包装市場は、その成長と開拓に影響を与える様々な促進要因・課題の影響を受けています。

高級包装市場の促進要因には以下のようなものがある：

• 持続可能性の動向：環境に優しく持続可能な包装ソリューションに対する消費者や規制当局の需要の高まりが市場成長を促進します。
• 技術の進歩：材料や生産技術における革新は、高級包装の品質、機能性、美観を向上させる。
• カスタマイズ需要：個人の嗜好やブランド・アイデンティティに対応するパーソナライズされたオーダーメイドの包装ソリューションへの関心が高まっています。
• eコマースの成長：eコマース分野の拡大により、オンライン小売向けの魅力的で安全な包装ソリューションへの需要が高まっています。
• 豊かな消費者層：可処分所得の増加と中間層の拡大が、高級品や贅沢品、包装に対する需要を後押ししています。

高級包装市場の課題は以下の通り：

• 材料コスト：素材コスト：高級素材や先端技術に伴う高い製造コストは、価格設定や市場競争力に影響を与えます。
• 規制遵守：包装廃棄物や環境への影響に関連する複雑で進化する規制を乗り切ることは困難です。
• 市場競争：高級包装業者間の激しい競争は、価格圧力と継続的な技術革新の必要性につながります。
• 持続可能性の実現：製品の性能と費用対効果を維持しながら、持続可能な素材を調達し、導入するには課題があります。
• 消費者の期待：コストと品質のバランスを取りながら、機能性、審美性、環境への影響に対する消費者の多様な嗜好に応えることが重要。
• 経済変動：経済の不安定さや変動は、消費者の支出や市場の成長に影響を与えます。

高級包装市場は、持続可能性、技術革新、消費者の需要によって牽引される一方で、コスト、規制遵守、市場競争に関する課題に直面しています。

目次

第1章 エグゼクティブサマリー

第2章 世界の高級包装市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界の高級包装市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界の高級包装市場：種類別
  • ガラス
  • 金属
  • プラスチック
  • 繊維
  • 木材
  • その他
• 世界の高級包装市場：用途別
  • 化粧品・香水
  • 菓子類
  • 高級アルコール飲料
  • タバコ
  • グルメ食品・飲料
  • 時計・ジュエリー

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界の高級包装市場：地域別
• 北米の高級包装市場
• 欧州の高級包装市場
• アジア太平洋の高級包装市場
• その他地域の高級包装市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界の高級包装市場の成長機会：種類別
  • 世界の高級包装市場の成長機会：用途別
  • 世界の高級包装市場の成長機会：地域別
• 世界の高級包装市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界の高級包装市場の生産能力拡大
  • 世界の高級包装市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Owens-Illinois
• Diam
• Ardagh
• Crown Holdings
• Amcor
• Progress Packaging
• HH Deluxe Packaging

The future of the global luxury packaging market looks promising, with opportunities in the cosmetic & fragrance, confectionery, premium alcoholic drink, tobacco, gourmet food & drink, and watch & jewelry markets. The global luxury packaging market is expected to reach an estimated $21.4 billion by 2031, with a CAGR of 4.0% from 2025 to 2031. The major drivers for this market are increased focus on sustainability and eco-friendly packaging materials, the rise of e-commerce, and advancements in technology.

• Lucintel forecasts that, within the type category, glass is expected to witness the highest growth over the forecast period.
• Within the application category, cosmetic & fragrance is expected to witness the highest growth.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insight for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Luxury Packaging Market

The luxury packaging market is evolving with several emerging trends driven by consumer preferences, technological advancements, and sustainability concerns.

• Sustainability Focus: Increasing adoption of eco-friendly materials and processes, such as recycled paper and biodegradable plastics, meets consumer and regulatory demands for sustainable packaging.
• Customization and Personalization: There is a growing trend toward bespoke and personalized packaging solutions that enhance brand identity and consumer engagement.
• Technological Integration: The use of advanced technologies like digital printing, augmented reality, and interactive features create unique and engaging packaging experiences.
• Minimalist Design: A shift toward minimalist and elegant designs reflects sophistication while reducing excess packaging materials.
• Smart Packaging: The incorporation of smart technology, such as NFC tags and QR codes, provides interactive and traceable packaging solutions.
• Luxury and Heritage: There is an emphasis on high-quality materials and craftsmanship, focusing on integrating traditional elements into modern packaging designs.
• E-commerce Adaptation: The development of luxury packaging solutions caters to the growing e-commerce market, focusing on aesthetics and functionality for secure delivery.

Emerging trends in the luxury packaging market highlight the shift toward sustainability, customization, and technological innovation, driven by evolving consumer expectations and market demands.

Recent Developments in the Luxury Packaging Market

Recent developments in the luxury packaging market reflect advancements in material technology, design innovation, and consumer preferences.

• Sustainable Materials: The introduction of environmentally friendly materials, such as recycled and biodegradable options, meets sustainability goals and consumer expectations.
• Advanced Printing Techniques: The adoption of high-tech printing methods, including digital and 3D printing, enhances packaging aesthetics and personalization.
• Interactive Features: The integration of smart technologies like augmented reality and QR codes creates interactive and engaging packaging experiences.
• Customization Options: There is a growth in bespoke packaging solutions offering tailored designs and personalized elements to reflect individual preferences and brand identity.
• Minimalist Aesthetics: The increasing popularity of minimalist and sophisticated packaging designs prioritizes elegance and functionality.
• E-commerce Solutions: The development of luxury packaging caters to the e-commerce sector, focusing on secure, visually appealing, and practical solutions.
• Cultural Integration: The incorporation of cultural and traditional elements into modern packaging designs appeals to diverse consumer markets.

Recent developments in the luxury packaging market emphasize sustainability, technological innovation, and customization, reflecting the industry's response to evolving consumer preferences and market dynamics.

Strategic Growth Opportunities for Luxury Packaging Market

Strategic growth opportunities in the luxury packaging market are driven by innovation, consumer demand, and expanding application areas.

• Sustainable Innovation: Investment in eco-friendly materials and sustainable practices meets regulatory requirements and attracts environmentally conscious consumers.
• Customization and Personalization: Leveraging advanced technologies offers personalized and bespoke packaging solutions that enhance brand differentiation and consumer engagement.
• Technological Advancements: Adopting cutting-edge technologies, such as smart packaging and interactive features, creates unique and memorable customer experiences.
• Expansion into E-commerce: Developing luxury packaging solutions tailored for the e-commerce sector focuses on aesthetics and functionality for online retail.
• Emerging Markets: Exploring growth opportunities in emerging markets with rising disposable incomes and increasing demand for premium products and packaging.
• Cross-industry Applications: Targeting new applications for luxury packaging across various industries, including cosmetics, beverages, and fashion, expands market reach.
• Collaborations and Partnerships: Forming strategic partnerships with designers and technology providers enhances packaging innovation and market presence.

Strategic growth opportunities in the luxury packaging market are driven by sustainability, technological innovation, and market expansion, offering the potential for increased market share and brand differentiation.

Luxury Packaging Market Driver and Challenges

The luxury packaging market is influenced by various drivers and challenges that impact its growth and development.

The factors responsible for driving the luxury packaging market include:

• Sustainability Trends: Increasing consumer and regulatory demand for eco-friendly and sustainable packaging solutions drives market growth.
• Technological Advancements: Innovations in materials and production technologies enhance the quality, functionality, and aesthetics of luxury packaging.
• Customization Demand: There is a rising interest in personalized and bespoke packaging solutions that cater to individual preferences and brand identity.
• E-commerce Growth: The expansion of the e-commerce sector creates demand for attractive and secure packaging solutions for online retail.
• Affluent Consumer Base: Growing disposable incomes and an expanding middle class drive demand for premium and luxury products and packaging.

Challenges in the luxury packaging market include:

• Cost of Materials: High production costs associated with premium materials and advanced technologies impact pricing and market competitiveness.
• Regulatory Compliance: Navigating complex and evolving regulations related to packaging waste and environmental impact can be challenging.
• Market Competition: Intense competition among luxury packaging providers leads to pricing pressures and the need for continuous innovation.
• Sustainability Implementation: Challenges exist in sourcing and implementing sustainable materials while maintaining product performance and cost-effectiveness.
• Consumer Expectations: Meeting diverse consumer preferences for functionality, aesthetics, and environmental impact while balancing cost and quality is crucial.
• Economic Fluctuations: Economic instability and fluctuations impact consumer spending and market growth.

The luxury packaging market is driven by sustainability, technological innovation, and consumer demand while facing challenges related to cost, regulatory compliance, and market competition.

List of Luxury Packaging Companies

Companies in the market compete based on product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies, luxury packaging companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the luxury packaging companies profiled in this report include-

• Owens-Illinois
• Diam
• Ardagh
• Crown Holdings
• Amcor
• Progress Packaging
• HH Deluxe Packaging

Luxury Packaging by Segment

The study includes a forecast for the global luxury packaging market by type, application, and region.

Luxury Packaging Market by Type [Analysis by Value from 2019 to 2031]:

• Glass
• Metal
• Plastic
• Textiles
• Wood
• Others

Luxury Packaging Market by Application [Analysis by Value from 2019 to 2031]:

• Cosmetics & Fragrances
• Confectionery
• Premium Alcoholic Drinks
• Tobacco
• Gourmet Food & Drinks
• Watches & Jewelry

Luxury Packaging Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Luxury Packaging Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. The content below highlights recent developments by major luxury packaging providers in key regions: the USA, Germany, China, India, and Japan.

• USA: The luxury packaging market in the USA is experiencing a surge in innovation and sustainability. Companies increasingly adopt eco-friendly materials, such as recycled paper and biodegradable plastics, to align with the growing consumer demand for sustainable products. Recent developments include the use of advanced technologies like digital printing and embossing to enhance packaging aesthetics and personalization. The rise of e-commerce has also spurred growth in luxury packaging solutions that offer elegance and practicality for online retail. Additionally, premium brands focus on incorporating smart technology, such as QR codes and NFC tags, to provide an interactive customer experience.
• Germany: Germany is leading the way in luxury packaging with a strong emphasis on sustainability and high-quality craftsmanship. Recent developments include integrating sustainable materials such as FSC-certified paper and vegan leather into packaging designs. German companies are investing in innovative manufacturing techniques to reduce waste and improve energy efficiency. There is also a notable trend toward minimalist and sophisticated designs that appeal to the eco-conscious consumer. The market is supported by stringent environmental regulations and a high level of consumer awareness regarding sustainable practices, driving demand for luxurious yet eco-friendly packaging solutions.
• China: The luxury packaging market in China is growing rapidly due to increasing disposable incomes and a burgeoning middle class. Recent developments highlight a shift toward high-tech packaging solutions, including the use of holographic and augmented reality features to enhance the consumer experience. Chinese manufacturers focus on premium materials such as high-grade cardboard and glossy finishes to attract luxury consumers. Additionally, there is a growing emphasis on customization and personalization, with brands offering bespoke packaging solutions tailored to individual preferences. The market is also influenced by rising trends in online shopping, which require innovative packaging solutions for secure and visually appealing delivery.
• India: India's luxury packaging market is expanding as the demand for premium products rises among affluent consumers. Recent developments include using high-quality materials like handcrafted paper and intricate foil stamping to enhance the visual appeal of packaging. Indian companies are also incorporating traditional elements into modern designs, reflecting cultural heritage while appealing to contemporary tastes. There is an increasing focus on sustainability, with brands adopting eco-friendly materials and processes to meet regulatory requirements and consumer expectations. The market is also seeing growth in the use of luxury packaging for various sectors, including cosmetics, beverages, and fashion.
• Japan: Japan's luxury packaging market is characterized by precision and elegance, with recent developments focusing on high-quality materials and innovative design techniques. Japanese companies are integrating advanced technologies such as precision die-cutting and embossing to create intricate and aesthetically pleasing packaging solutions. There is also a strong emphasis on sustainable practices, with many brands opting for eco-friendly materials and minimalistic designs. The market is influenced by a high level of consumer sophistication and a demand for packaging that reflects the premium nature of the product. Additionally, Japan is seeing increased use of interactive packaging features, such as QR codes, to enhance the customer experience.

Features of the Global Luxury Packaging Market

Market Size Estimates: Luxury packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Luxury packaging market size by type, application, and region in terms of value ($B).

Regional Analysis: Luxury packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the luxury packaging market.

Strategic Analysis: This includes M&A, new product development, and the competitive landscape of the luxury packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers the following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the luxury packaging market by type (glass, metal, plastic, textiles, wood, and others), application (cosmetics & fragrances, confectionery, premium alcoholic drinks, tobacco, gourmet food & drinks, and watches & jewelry), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market, and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years, and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Luxury Packaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Luxury Packaging Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Luxury Packaging Market by Type
  • 3.3.1: Glass
  • 3.3.2: Metal
  • 3.3.3: Plastic
  • 3.3.4: Textiles
  • 3.3.5: Wood
  • 3.3.6: Others
• 3.4: Global Luxury Packaging Market by Application
  • 3.4.1: Cosmetics & Fragrances
  • 3.4.2: Confectionery
  • 3.4.3: Premium Alcoholic Drinks
  • 3.4.4: Tobacco
  • 3.4.5: Gourmet Food & Drinks
  • 3.4.6: Watches & Jewelry

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Luxury Packaging Market by Region
• 4.2: North American Luxury Packaging Market
  • 4.2.1: North American Market by Type: Glass, Metal, Plastic, Textiles, Wood, and Others
  • 4.2.2: North American Market by Application: Cosmetics & Fragrances, Confectionery, Premium Alcoholic Drinks, Tobacco, Gourmet Food & Drinks, and Watches & Jewelry
• 4.3: European Luxury Packaging Market
  • 4.3.1: European Market by Type: Glass, Metal, Plastic, Textiles, Wood, and Others
  • 4.3.2: European Market by Application: Cosmetics & Fragrances, Confectionery, Premium Alcoholic Drinks, Tobacco, Gourmet Food & Drinks, and Watches & Jewelry
• 4.4: APAC Luxury Packaging Market
  • 4.4.1: APAC Market by Type: Glass, Metal, Plastic, Textiles, Wood, and Others
  • 4.4.2: APAC Market by Application: Cosmetics & Fragrances, Confectionery, Premium Alcoholic Drinks, Tobacco, Gourmet Food & Drinks, and Watches & Jewelry
• 4.5: ROW Luxury Packaging Market
  • 4.5.1: ROW Market by Type: Glass, Metal, Plastic, Textiles, Wood, and Others
  • 4.5.2: ROW Market by Application: Cosmetics & Fragrances, Confectionery, Premium Alcoholic Drinks, Tobacco, Gourmet Food & Drinks, and Watches & Jewelry

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Luxury Packaging Market by Type
  • 6.1.2: Growth Opportunities for the Global Luxury Packaging Market by Application
  • 6.1.3: Growth Opportunities for the Global Luxury Packaging Market by Region
• 6.2: Emerging Trends in the Global Luxury Packaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Luxury Packaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Luxury Packaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Owens-Illinois
• 7.2: Diam
• 7.3: Ardagh
• 7.4: Crown Holdings
• 7.5: Amcor
• 7.6: Progress Packaging
• 7.7: HH Deluxe Packaging