フレキシブルペーパーパッケージング市場レポート：2031年までの動向、予測、競合分析

世界のフレキシブルペーパーパッケージング市場の将来は、美容・パーソナルケア、電気製品、飲食品、ヘルスケア、家庭用ケア市場における機会で有望視されています。世界のフレキシブルペーパーパッケージング市場は、2025年から2031年までのCAGRが4.0%で、2031年までに推定795億米ドルに達すると予想されています。この市場の主な促進要因は、持続可能で環境に優しいパッケージングへの要求が高まっていることと、食品・医薬品分野でのパッケージングソリューションの採用が増加していることです。

• Lucintelの予測では、包装タイプ別では、パウチは軽量で適応性が高く、輸送が便利であることから、食品包装業界やeコマース業界からの需要が増加しており、予測期間中も最大セグメントであり続ける。
• 最終用途別では、食品ロスを減らし、食品の保存期間を延ばすために、この分野でフレキシブルペーパーパッケージングの需要が増加しているため、飲食品が最大セグメントであり続けると思われます。
• 地域別では、アジア太平洋地域は継続的な人口増加、急速な経済開発、同地域の人口可処分所得の増加により、予測期間中最大の地域であり続けると思われます。

フレキシブルペーパーパッケージング市場の戦略的成長機会

フレキシブルペーパーパッケージング分野には、主要な応用分野でいくつかの戦略的成長機会があります。

• 飲食品産業：食品業界は、フレキシブルペーパーパッケージングを利用して開発できる数多くの展望を提供しています。これには、バリア技術の革新や、消費者の環境に優しい嗜好に沿った持続可能な材料オプションが含まれ、製品の貯蔵寿命を向上させる。
• ヘルスケアと医薬品：ヘルスケアと医薬品では、フレキシブルペーパーパッケージングは製品保護と規制遵守を強化する機会を提供します。高度なバリア技術とカスタマイズは、業界基準への適合を保証すると同時に、これらの製品の安全対策を強化するのに役立ちます。
• パーソナルケアと化粧品パーソナルケア業界は、その持続可能性の特徴と美的アピールのため、フレキシブルペーパーパッケージングを受け入れています。顧客の嗜好に合った持続可能な素材を使用した高品質の印刷パッケージの開発などの機会もあります。
• eコマースと小売：eコマースの成長に伴い、より耐久性があり、カスタマイズされた軟包装への需要が高まっています。輸送中のブランディングツールとしても機能する、優れた輸送用パッケージが求められます。
• 産業と物流：費用対効果と汎用性の高さから、フレキシブルペーパーパッケージングは産業・物流分野で人気が高まっています。廃棄物を減らしながらサプライチェーン管理を改善する新しい包装ソリューションを生み出す機会が存在します。

このような成長機会は、フレキシブルペーパーパッケージング分野における技術革新と市場拡大を促進します。業界のニーズに対応し、技術の向上と持続可能性を活用することで、企業は新たな市場に参入し、製品を強化することができます。

フレキシブルペーパーパッケージング市場促進要因・課題

フレキシブルペーパーパッケージング市場の成長と開発には、様々な市場促進要因・課題が影響しています。

フレキシブルペーパーパッケージング市場を牽引する要因は以下の通り：

• 技術の進歩：ハイバリアコーティングやデジタル印刷などの素材や技術の革新により、包装性能、持続可能性、カスタマイズ性が向上し、消費者の需要の変化に対応できるようになります。
• 持続可能性：環境に優しい包装ソリューションへの移行が大きな推進力となっています。企業は、環境に優しい製品を求める顧客の嗜好に沿いながら、環境への影響を最小限に抑えるため、持続可能な素材や慣行を使用しています。
• 規制遵守：環境問題や製品の安全性に関する厳格な基準を遵守することは非常に重要です。コンプライアンスはイノベーションを刺激し、パッケージが持続可能な安全基準を満たしていることを保証します。
• カスタマイズに対する消費者の要求：パーソナライズされたパッケージやカスタマイズされたパッケージへの動向は高まり続けています。ブランドはデジタル印刷やスマートテクノロジーを活用することで、パッケージを通じて独自のソリューションを提供し、顧客体験を向上させることができます。
• eコマースの成長：eコマースの増加により、弾力性があり機能的なパッケージング、特にブランド保護の機会を提供するフレキシブルな紙ベースのパックに対する需要が高まっています。

フレキシブルペーパーパッケージング市場の課題は以下の通り：

• 規制の複雑さ：規制の複雑さ：地域によって異なる規制を乗り越えるのは複雑でコストがかかります。企業は現地の規制と国際規格の両方に準拠しなければならず、多大な資源投資が必要となります。
• 生産コスト：先端技術や持続可能な素材を生産に取り入れることは、時にコストがかかります。手頃な価格と品質を維持しながら、生産コストとのバランスをとることは、メーカーにとって難しい課題です。
• 消費者の認識：フレキシブルペーパーパッケージングの効率性と持続可能性についての誤解を解くためには、明確なコミュニケーションと教育が必要です。企業は消費者の懸念に対応し、先進パッケージングソリューションの利点を説明しなければならないです。

これらの促進要因・課題の性質は、フレキシブルペーパーパッケージング市場の開発を形作る。技術の進歩、持続可能性の動向、規制の遵守、規制の複雑さ、生産コスト、消費者の認識は技術革新に影響を与えるが、市場の成功のためには継続的な課題に対処する必要があります。

目次

第1章 エグゼクティブサマリー

第2章 世界のフレキシブルペーパーパッケージング市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2019年から2031年までの市場動向と予測分析

• マクロ経済動向（2019-2024年）と予測（2025-2031年）
• 世界のフレキシブルペーパーパッケージング市場の動向（2019-2024年）と予測（2025-2031年）
• 包装タイプ別
  • パウチ
  • ロールストック
  • シュリンクスリーブ
  • ラップ
  • その他
• 印刷技術別
  • デジタル印刷
  • フレキソ印刷
  • グラビア印刷
  • その他
• グレード別
  • 段ボール
  • コンテナボード
• 最終用途別
  • 美容とパーソナルケア
  • 電気製品
  • 飲食品
  • ヘルスケア
  • 家庭のケア
  • その他

第4章 2019年から2031年までの地域別市場動向と予測分析

• 地域別：世界のフレキシブルペーパーパッケージング市場
• 北米のフレキシブルペーパーパッケージング市場
• 欧州のフレキシブルペーパーパッケージング市場
• アジア太平洋地域のフレキシブルペーパーパッケージング市場
• その他地域のフレキシブルペーパーパッケージング市場

第5章 競合分析

• 製品ポートフォリオ分析
• 業務統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 包装タイプ別
  • 印刷技術別
  • グレード別
  • 最終用途別
  • 地域別
• 世界のフレキシブルペーパーパッケージング市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のフレキシブルペーパーパッケージング市場の生産能力拡大
  • 世界のフレキシブルペーパーパッケージング市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Amcor
• Mondi
• Sonoco Products
• Sealed Air
• Huhtamaki OYJ
• Sappi Global
• DS Smith
• Coveris Holding
• Sabert
• Wihuri

The future of the global flexible paper packaging market looks promising with opportunities in the beauty & personal care, electrical product, food & beverage, healthcare, and household care markets. The global flexible paper packaging market is expected to reach an estimated $79.5 billion by 2031 with a CAGR of 4.0% from 2025 to 2031. The major drivers for this market are the growing requirement for sustainable and environmentally friendly packaging and the rising adoption of packaging solutions in the food and pharmaceutical sectors.

• Lucintel forecasts that, within the packaging type category, the pouch will remain the largest segment over the forecast period due to its increasing demand from the food packaging and e-commerce industries given to its lightweight, adaptable, and convenient transport.
• Within the end use category, food & beverage will remain the largest segment due to increasing demand for flexible paper packaging in this sector to reduce food loss and increase the shelf-life of food products.
• In terms of regions, APAC will remain the largest region over the forecast period due to continual population growth, rapid economic development, and rising population disposable income in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Flexible Paper Packaging Market

Several major trends characterize the changing flexible paper packaging industry, reflecting technological advances, sustainability concerns, and consumer preferences.

• Sustainable Materials: The move toward sustainable materials is one of these trends, involving recycled papers, compostable options, and reduced plastics, among others. This trend is driven by consumers who want environmentally friendly products and legislation on ecologically hazardous goods. Sustainable materials are crucial for minimizing the ecological footprint and achieving circular economy targets.
• Advanced Barrier Technologies: Developments in barrier technologies have increased the performance level of flexible paper packaging materials. Through high-barrier coatings and laminates, it becomes possible to enhance product protection while keeping recyclability intact. These advancements extend shelf life and preserve product quality, rendering paper packages suitable for diverse applications.
• Digital Printing and Customization: The adoption of digital printing technology has revolutionized the flexible paper packaging sector. With digital printing, brands can get customized artwork printed with high quality, even for small production runs. This allows brands to provide personalized packages that correspond to fast fashion demand patterns, highlighting their needs at any time.
• Smart Packaging Solutions: There is an increasing trend of incorporating smart technologies such as QR codes and NFC into packaging. Consequently, these solutions result in increased consumer engagement through the provision of supplementary product knowledge, tracking abilities, and advertising materials. Smart packaging also facilitates product traceability and supply chain management.
• Regulatory Compliance and Waste Reduction: Compliance with strict environmental regulations has led to the development of flexible paper packaging innovations. Companies are focusing on concepts that reduce material consumption and waste generation. Observing such laws guarantees product safety while aligning with sustainability objectives.

These factors are altering the shape of the flexible paper packaging market by adding value to functionality, sustainability, and consumer involvement. While technological advancement and compliance drive innovation, market growth has been impacted by customer preferences for green products and customization.

Recent Developments in the Flexible Paper Packaging Market

Current developments in the flexible paper packaging market reflect ongoing innovations and adaptations to market needs.

• Sustainable Materials: More companies in this industry are using sustainable materials like recycled papers and compostable fibers. This change is fueled by the demand for eco-friendly packaging among consumers and regulatory pressures. These materials help reduce environmental damage and support circular economy principles.
• Advanced Barrier Technologies: High-barrier coatings, laminates, and other innovations in barrier technology have improved the performance of flexible paper packaging. As a result, these technologies offer better protection for products while maintaining recyclability, enhancing shelf life, and preserving quality.
• Digital Printing and Customization: The emergence of digital printing technologies has allowed brands to produce high-quality customizable packaging solutions. With customized designs from shorter runs, manufacturers can increase customer interactions, making them more responsive to market variables.
• Smart Packaging Solutions: QR codes and NFC, among other smart technologies, are now being used, leading to transformative flexible paper solutions that improve interactive customer experiences, such as supply chain management and product traceability, which add value to packaging and reinforce customer loyalty.
• Regulatory Compliance and Waste Reduction: The designs are targeted at complying with environmental legislation and minimizing waste. Notably, such developments have reduced the amount of materials used for packaging and support recycling efforts by businesses to meet regulatory requirements and cater to consumer interests.

This has resulted in increased functionality, sustainability, and consumer engagement, making flexible paper packaging a competitive choice in the market. Flexible paper packaging innovations are broadening material options, expanding applications, and improving performance, thereby creating competition among those who also want to be explored.

Strategic Growth Opportunities for Flexible Paper Packaging Market

There are several strategic growth opportunities within key application areas available in the flexible paper packaging sector.

• Food and Beverage Industry: The food industry offers numerous prospects that can be exploited using flexible paper packaging. These include innovations in barrier technologies and sustainable material options that align with eco-friendly preferences among consumers and enhance product shelf life.
• Healthcare and Pharmaceuticals: In healthcare and pharmaceuticals, flexible paper packaging provides opportunities for enhanced product protection and regulatory compliance. Advanced barrier technologies and customization aid in guaranteeing conformity to industry standards while enhancing safety measures for these products.
• Personal Care and Cosmetics: The personal care industry is embracing flexible paper packaging due to its sustainability features and aesthetic appeal. Some opportunities include developing high-quality printed packages using sustainable materials that adhere to customer tastes.
• E-Commerce and Retail: As e-commerce grows, there has been a demand for more durable, customized flexible packaging. It should provide a good transit package that also serves as a branding tool during shipping.
• Industrial and Logistics: Due to its cost-effectiveness and versatility, flexible paper packaging is becoming more popular in the industrial and logistics sector. Opportunities exist for creating new packaging solutions that improve supply chain management while reducing waste.

These growth opportunities foster innovation and market expansion in the flexible paper packaging sector. By addressing industry needs and leveraging technological improvements and sustainability, firms can enter new markets and enhance their products.

Flexible Paper Packaging Market Driver and Challenges

Various drivers and challenges affect the growth and development of the flexible paper packaging market.

The factors driving the flexible paper packaging market include:

• Technological Advancements: Market growth is driven by innovations in materials and technologies such as high-barrier coatings and digital printing, which improve packaging performance, sustainability, and customization to meet changing consumer demands.
• Sustainability: A significant driver is the move toward environmentally friendly packaging solutions. Companies are using sustainable materials and practices to minimize environmental impact while aligning with customer preferences for green products.
• Regulatory Compliance: Complying with strict standards regarding environmental issues and product safety is critical. Compliance stimulates innovation and ensures that packages meet sustainable safety standards.
• Consumer Demand for Customization: The trend toward personalized or customized packages continues to grow. Brands can utilize digital printing and smart technologies to provide unique solutions through their packaging, thereby improving the customer experience.
• E-Commerce Growth: The increase in e-commerce has driven demand for resilient, functional packaging, especially regarding flexible paper-based packs that offer brand protection opportunities.

Challenges in the flexible paper packaging market include:

• Regulatory Complexity: Navigating different regulations across regions can be complex and expensive. Companies must comply with both local regulations and international standards, requiring significant resource investments.
• Production Costs: Integrating advanced technologies and sustainable materials into production can sometimes be costly. Maintaining affordability and quality while balancing production expenses can be challenging for manufacturers.
• Consumer Perceptions: Clear communication and education are needed to overcome misunderstandings about the efficiency and sustainability of flexible paper packaging. Companies must address consumer concerns and outline the advantages of advanced packaging solutions.

The nature of these drivers and challenges shapes the development of the flexible paper packaging market. Technological advancements, sustainability trends, regulatory compliance, regulatory complexity, production costs, and consumer perceptions influence innovation, while ongoing challenges need to be addressed for market success.

List of Flexible Paper Packaging Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies flexible paper packaging companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the flexible paper packaging companies profiled in this report include-

• Amcor
• Mondi
• Sonoco Products
• Sealed Air
• Huhtamaki OYJ
• Sappi Global
• DS Smith
• Coveris Holding
• Sabert
• Wihuri

Flexible Paper Packaging by Segment

The study includes a forecast for the global flexible paper packaging market by packaging type, printing technology, grade, end use, and region.

Flexible Paper Packaging Market by Packaging Type [Analysis by Value from 2019 to 2031]:

• Pouches
• Rollstock
• Shrink Sleeves
• Wraps
• Others

Flexible Paper Packaging Market by Printing Technology [Analysis by Value from 2019 to 2031]:

• Digital Printing
• Flexography
• Rotogravure
• Others

Flexible Paper Packaging Market by Grade [Analysis by Value from 2019 to 2031]:

• Carton Board
• Container Board

Flexible Paper Packaging Market by End Use [Analysis by Value from 2019 to 2031]:

• Beauty & Personal Care
• Electrical Products
• Food & Beverage
• Healthcare
• Household Care
• Others

Flexible Paper Packaging Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Flexible Paper Packaging Market

Flexible paper packaging is becoming a preferred alternative to traditional packaging materials that are versatile and sustainable. This shift has been supported by advances in materials, environmental consciousness, and changes in consumer preferences. Here is a summary of recent developments in the markets of the United States, China, Germany, India, and Japan.

• United States: In the U.S., flexible paper packaging is gaining popularity due to its eco-friendly advantages. Key developments include barrier coatings that enhance product life without compromising recyclability. Companies are also incorporating digital printing technologies to provide customized, high-quality packages. Many firms are adopting environmentally friendly measures such as using recycled paper and reducing plastic.
• China: China's market for flexible paper packaging is undergoing major transformations due to regulatory adjustments and consumer demand for sustainability. Recent developments include innovations in compostable and biodegradable materials. Moreover, there is a shift toward smart packaging technologies, such as QR codes and NFC, to boost product traceability and consumer engagement. The Chinese market has also seen increased investments in high-efficiency manufacturing processes to meet growing demand.
• Germany: Germany leads in sustainable solutions in packaging, especially for flexible paper packaging. Notable developments include the use of high-barrier paper laminates, which offer better protection while remaining recyclable. The German market is also moving away from invasive designs that reduce packing materials. Additionally, strict European Union regulations on environmental impact and product safety have made this country very particular about compliance.
• India: In India, flexible paper packaging is preferred due to its affordability and eco-friendliness. This includes the introduction of paper pouches and wraps instead of plastics. Advanced adhesive technology and improved barrier properties further enhance the performance of flexible paper packages. The adoption of green materials addresses ecological concerns and aligns with government directives.
• Japan: Japan is leading in innovation in flexible paper packaging through the use of advanced material technologies alongside aesthetics. Examples include the application of paper coatings that ensure increased durability and moisture resistance. Japan is also working on innovative designs that combine traditional aesthetics with modern functionality. Additionally, packaging solutions that support recycling programs while minimizing environmental damage are increasingly being sought.

Features of the Global Flexible Paper Packaging Market

Market Size Estimates: Flexible paper packaging market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Flexible paper packaging market size by various segments, such as by packaging type, printing technology, grade, end use, and region in terms of value ($B).

Regional Analysis: Flexible paper packaging market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different packaging types, printing technologies, grades, end uses, and regions for the flexible paper packaging market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the flexible paper packaging market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the flexible paper packaging market by packaging type (pouches, rollstock, shrink sleeves, wraps, and others), printing technology (digital printing, flexography, rotogravure, and others), grade (carton board and container board), end use (beauty & personal care, electrical products, food & beverage, healthcare, household care, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Flexible Paper Packaging Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Flexible Paper Packaging Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Flexible Paper Packaging Market by Packaging Type
  • 3.3.1: Pouches
  • 3.3.2: Rollstock
  • 3.3.3: Shrink Sleeves
  • 3.3.4: Wraps
  • 3.3.5: Others
• 3.4: Global Flexible Paper Packaging Market by Printing Technology
  • 3.4.1: Digital Printing
  • 3.4.2: Flexography
  • 3.4.3: Rotogravure
  • 3.4.4: Others
• 3.5: Global Flexible Paper Packaging Market by Grade
  • 3.5.1: Carton Board
  • 3.5.2: Container Board
• 3.6: Global Flexible Paper Packaging Market by End Use
  • 3.6.1: Beauty & Personal Care
  • 3.6.2: Electrical Products
  • 3.6.3: Food & Beverage
  • 3.6.4: Healthcare
  • 3.6.5: Household Care
  • 3.6.6: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Flexible Paper Packaging Market by Region
• 4.2: North American Flexible Paper Packaging Market
  • 4.2.1: North American Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
  • 4.2.2: North American Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others
• 4.3: European Flexible Paper Packaging Market
  • 4.3.1: European Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
  • 4.3.2: European Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others
• 4.4: APAC Flexible Paper Packaging Market
  • 4.4.1: APAC Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
  • 4.4.2: APAC Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others
• 4.5: ROW Flexible Paper Packaging Market
  • 4.5.1: ROW Flexible Paper Packaging Market by Packaging Type: Pouches, Rollstock, Shrink Sleeves, Wraps, and Others
  • 4.5.2: ROW Flexible Paper Packaging Market by End Use: Beauty & Personal Care, Electrical Products, Food & Beverage, Healthcare, Household Care, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Flexible Paper Packaging Market by Packaging Type
  • 6.1.2: Growth Opportunities for the Global Flexible Paper Packaging Market by Printing Technology
  • 6.1.3: Growth Opportunities for the Global Flexible Paper Packaging Market by Grade
  • 6.1.4: Growth Opportunities for the Global Flexible Paper Packaging Market by End Use
  • 6.1.5: Growth Opportunities for the Global Flexible Paper Packaging Market by Region
• 6.2: Emerging Trends in the Global Flexible Paper Packaging Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Flexible Paper Packaging Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Flexible Paper Packaging Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Amcor
• 7.2: Mondi
• 7.3: Sonoco Products
• 7.4: Sealed Air
• 7.5: Huhtamaki OYJ
• 7.6: Sappi Global
• 7.7: DS Smith
• 7.8: Coveris Holding
• 7.9: Sabert
• 7.10: Wihuri