テクスチャーペイント市場レポート：動向、予測、競合分析 (2031年まで)

世界のテクスチャーペイント市場の将来は、住宅市場と非住宅市場に機会がありそうです。テクスチャーペイントの世界市場は、2025年から2031年までのCAGRが4.1%で、2031年までに推定163億米ドルに達すると予想されます。この市場の主な促進要因は、建築部門の繁栄と、優れた品質と美的魅力への欲求の高まりです。

• Lucintelの予測によると、技術別では水性が、洗浄が容易で子供にも優しく、より楽しい塗装体験をもたらすため、予測期間中も大きなセグメントであり続けます。
• 用途別では、建築構造物の長寿命化に対する需要の高まりから、住宅用塗料が引き続き大きな割合を占めると思われます。
• 地域別ではアジア太平洋が、インフラや建築プロジェクトのための大規模な資金調達により、予測期間中最大の地域であり続けると思われます。

テクスチャーペイント市場の戦略的成長機会

テクスチャーペイント市場は、進化する消費者の嗜好と、住宅、商業、工業分野にわたる様々な用途に牽引され、大幅な成長を遂げようとしています。美観、持続可能性、耐久性が重視されるようになり、さまざまな分野に独自の拡大機会がもたらされています。市場力学に大きな影響を与える重要な用途が出現しており、メーカーは製品の革新と多様化を進めることができます。本概要では、重要な用途にわたるテクスチャーペイント市場における5つの戦略的成長機会を紹介します。

• 住宅用途：住宅分野は、住宅リフォームやインテリアデザインの動向の高まりを背景に、テクスチャーペイントの成長機会に恵まれています。住宅所有者は、美的魅力を高め、個人のスタイルを反映する特徴的な仕上げを求めるようになっています。装飾的な壁のテクスチャやフェイク仕上げのような製品は、家の装飾のカスタマイズや創造性を可能にするため、人気を集めています。この需要は、メーカーが革新的で多様なテクスチャーペイントのソリューションを開発し、多様な消費者の嗜好に対応し、市場への浸透を高めることを後押ししています。
• 商業空間：テクスチャーペイントの商業用途は、特にオフィス、小売スペース、ホスピタリティ施設において急速に拡大しています。企業は、美観が消費者の体験に与える影響を認識しており、魅力的で機能的なインテリアデザインへの投資を促しています。耐久性に優れ、メンテナンスが容易なテクスチャーペイントは、人通りの多い場所では特に魅力的です。企業がデザインを通じてブランドイメージや顧客との関わりを優先させる中、テクスチャーペイントメーカーには、商業顧客の特定のニーズを満たす製品をオーダーメイドする大きな機会があります。
• 工業用途：工業分野は、特に製造業や倉庫業において、テクスチャーペイントの顕著な成長機会を示しています。滑り止めや耐腐食性など、保護や機能的な目的で設計されたテクスチャーペイントの需要が高まっています。こうした用途は安全性を高めるだけでなく、構造物の長寿命化にも貢献します。市場開拓は、業界固有の基準を満たす特殊なテクスチャーペイントを開発することで、このニーズに対応し、新たな市場と収益源を開拓することができます。
• 自動車産業：自動車産業：自動車産業は、自動車のカスタマイズやデザインの動向に後押しされ、テクスチャーペイントの新たな用途のひとつとなっています。テクスチャーペイントは内装仕上げと外装塗装の両方に使用されており、メーカーは美観と性能を高めるテクスチャーでイノベーションを起こす機会を提供しています。消費者がよりパーソナライズされた車両オプションを求める中、自動車会社は様々なテクスチャーや仕上げを模索しています。この成長機会は、塗料メーカーと自動車デザイナーのコラボレーションを促し、市場のニーズを満たす特殊なソリューションを生み出します。
• DIYとホームインプルーブメント：DIY文化の台頭はテクスチャーペイント市場に大きな影響を与えています。ユーザーフレンドリーな製品が増え、プロ並みの仕上がりを実現するためにテクスチャーペイントを試してみようとする人が増えています。メーカーは、説明資料やオンライン・チュートリアル、塗布を簡素化する専用キットを提供することで、この傾向を活用することができます。DIY市場を活用することで、ブランドは顧客ロイヤリティを育み、リピート購入を促し、市場でのプレゼンスを拡大することができます。

こうした戦略的成長機会は、テクスチャーペイント市場のダイナミックな可能性を浮き彫りにしています。住宅、商業、工業、自動車、DIYプロジェクトなど多様な用途に焦点を当てることで、メーカーは技術革新を推進し、進化する消費者の需要に応えることができます。これは市場競争力を高めるだけでなく、ますます創造的で多様化する業界情勢の中で持続可能な成長を促進します。

テクスチャーペイント市場促進要因・課題

テクスチャーペイント市場は、技術的・経済的・規制的要因に起因する様々な促進要因・課題の影響を受けています。これらの要素を理解することは、メーカーが進化する状況を効果的にナビゲートする上で極めて重要です。市場は大きな成長促進要因によって支えられている一方で、進展を妨げる課題にも直面しています。本概要では、テクスチャーペイント市場に影響を与える5つの主な促進要因と3つの主要課題にハイライトを当てます。

テクスチャーペイント市場を牽引する要因は以下の通りである：

• 美観に対する需要の高まり：テクスチャーペイント市場の重要な促進要因は、美観を重視するインテリアに対する消費者需要の増加です。住宅所有者や企業は、空間の視覚的魅力を高めるユニークな仕上げへの投資を増やしています。この動向は、メーカーに製品ラインの革新と多様化を促し、多様なデザイン嗜好に対応しています。美観の重視が拡大し続ける中、創造性とカスタマイズに後押しされ、テクスチャーペイント市場は拡大すると予想されます。
• 持続可能性の動向：消費者の環境意識が高まるにつれ、持続可能性がテクスチャーペイント市場を形成しつつあります。環境への影響を最小限に抑えた、環境に優しい低VOC水性テクスチャーペイントへの好みが高まっています。開発メーカーは、持続可能な配合や透明性のある表示方法を開発することで対応しています。このような持続可能性の動向との整合は、規制要件を満たすだけでなく、環境意識の高い消費者を引き付け、ブランド・ロイヤルティと市場競争力を高めます。
• 技術の進歩：塗料の配合と塗布技術における技術革新が、テクスチャーペイント市場の成長を牽引しています。耐久性の向上や塗布の容易さといった製品性能の進歩により、メーカーは消費者にアピールする高品質のソリューションを提供できるようになりました。さらに、変色特性やセルフクリーニング特性を含むスマートペイント技術の開発は、製品の差別化に新たな道を開きます。技術の進化に伴い、成長と市場拡大の大きな機会がもたらされます。
• 都市化とインフラ開発：特に新興国市場における急速な都市化とインフラ開発は、テクスチャーペイント市場の重要な促進要因です。都市が拡大し建設活動が活発化するにつれて、装飾塗料や保護塗料の需要が高まります。政府と民間セクターは住宅や商業施設に投資しており、テクスチャーペイントの堅調な市場を形成しています。この動向は、成長する都市部においてパートナーシップを確立し、製品提供を拡大する機会をメーカーに提供します。
• DIYによる住宅改修動向：DIYによる住宅改修動向は、テクスチャーペイント市場の主要促進要因です。より多くの消費者が住宅改修プロジェクトに取り組み、手頃な価格で創造的な方法で居住空間を向上させようとしています。メーカーは、消費者がテクスチャーペイントを試してみたくなるような使いやすい製品やリソースを提供することで、この動向を活用することができます。DIYプロジェクトが人気を博すにつれ、革新的で汎用性の高いテクスチャーペイントの需要は拡大し、市場関係者に大きな機会を提供する可能性が高いです。

テクスチャーペイント市場の課題は以下の通り：

• 規制遵守：テクスチャーペイント市場が直面する主な課題の一つは、厳しい規制遵守です。各国政府は、消費者の安全と環境保護を確保するため、塗料の処方と販売に厳格なガイドラインを課しています。これらの規制を遵守することは、生産コストを増加させ、製品の提供を制限する可能性があります。メーカー各社は、規制に準拠した配合を生み出すための研究開発に投資しなければなりませんが、これは資源集約的で利益率に影響を与える可能性があります。
• 競合と市場の飽和：テクスチャーペイント市場は競争が激化しており、多数の企業が市場シェアを争っています。この競争は価格競争と利益率の低下を招き、メーカーにとっては製品の差別化が難しくなります。飽和状態の市場では、ブランドは絶えず革新を続け、消費者を惹きつける独自の売りを見つけなければなりません。目立つことができなければ、機会を失い、市場での存在感が低下する可能性があります。
• 変動する原材料価格：原材料価格の変動は、テクスチャーペイントメーカーにとって大きな課題です。顔料や樹脂などの主要原料のコストの変動は、生産費用や価格戦略に影響を与える可能性があります。このような変動により、メーカーは価格調整を余儀なくされ、消費者の需要に影響を与える可能性があります。こうしたリスクを軽減し、安定した生産コストを確保するためには、効果的なサプライチェーン管理と戦略的調達が不可欠です。

こうした促進要因・課題の相互作用は、テクスチャーペイント市場に大きな影響を与えます。美的需要、持続可能性、技術の進歩といった要因が成長を促進する一方で、規制遵守、競合、原材料の変動は顕著な課題となっています。メーカー各社は、この複雑な状況を戦略的にナビゲートし、市場の関連性と収益性を維持するためにリスクを軽減しながら、機会を生かすために促進要因を活用しなければなりません。

目次

第1章 エグゼクティブサマリー

第2章 世界のテクスチャーペイント市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のテクスチャーペイント市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のテクスチャーペイント市場：製品種類別
  • 内装
  • 外観
• 世界のテクスチャーペイント市場：技術別
  • 水性
  • 溶剤系
• 世界のテクスチャーペイント市場：用途別
  • 住宅
  • 非住宅
  • その他

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のテクスチャーペイント市場：地域別
• 北米のテクスチャーペイント市場
• 欧州のテクスチャーペイント市場
• アジア太平洋のテクスチャーペイント市場
• その他地域のテクスチャーペイント市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のテクスチャーペイント市場の成長機会：製品種類別
  • 世界のテクスチャーペイント市場の成長機会：技術別
  • 世界のテクスチャーペイント市場の成長機会：用途別
  • 世界のテクスチャーペイント市場の成長機会：地域別
• 世界のテクスチャーペイント市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のテクスチャーペイント市場の生産能力拡大
  • 世界のテクスチャーペイント市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Sherwin-Williams
• PPG Industries
• AkzoNobel
• Asian Paints
• Kansai Paint
• Nippon Paint Holding
• Axalta Coating Systems

The future of the global texture paint market looks promising with opportunities in the residential and non-residential markets. The global texture paint market is expected to reach an estimated $16.3 billion by 2031 with a CAGR of 4.1% from 2025 to 2031. The major drivers for this market are the thriving building sector and the increasing desire for superior qualities and aesthetic appeal.

• Lucintel forecasts that, within the technology category, the water-based will remain the larger segment over the forecast period due to being easier to clean and child-friendly, resulting in a more enjoyable painting experience.
• Within the application category, the residential will remain larger due to growing demand for longer building structure lifespans.
• In terms of regions, APAC will remain the largest region over the forecast period due to large-scale funding for infrastructure and building projects.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Texture Paint Market

The texture paint market is undergoing notable shifts driven by consumer preferences, environmental concerns, and technological advancements. Emerging trends are reshaping how products are formulated, marketed, and utilized, reflecting a broader movement toward sustainability and customization. The following trends highlight the future direction of the texture paint market.

• Sustainable Products: The growing awareness of environmental issues is driving demand for sustainable texture paints. Consumers are increasingly seeking low-VOC and eco-friendly formulations that minimize health risks and environmental impact. Manufacturers are responding by reformulating products, incorporating natural ingredients and sustainable packaging solutions. This trend not only meets regulatory requirements but also appeals to environmentally conscious consumers, making sustainability a key competitive advantage.
• Customization and Personalization: As consumers seek unique interior designs, customization options in texture paints are becoming more popular. Brands are offering a wide range of colors, finishes, and textures that allow consumers to create personalized spaces. This trend is especially prominent among younger homeowners who value individuality in home decor. Advanced mixing technologies enable precise color matching, further enhancing customization possibilities and driving consumer engagement.
• Technological Advancements: Innovations in application techniques and product formulations are transforming the texture paint market. New spraying technologies, texture rollers, and smart paint formulations enhance the ease and efficiency of application. Additionally, digital tools for virtual painting and design visualization allow consumers to experiment with textures and colors before committing. These advancements not only improve user experience but also expand the market by attracting DIY enthusiasts.
• Online Sales Channels: The rise of e-commerce has significantly impacted the texture paint market, providing consumers with greater access to products and information. Online platforms facilitate the comparison of brands and products, enabling consumers to make informed choices. Manufacturers are increasingly investing in digital marketing strategies to reach a broader audience. This trend is reshaping distribution channels and encouraging brands to enhance their online presence and customer engagement.
• Influences from Global Design Trends: Global design trends are influencing the texture paint market, as consumers are exposed to diverse aesthetics through social media and travel. Trends such as minimalism, biophilic design, and industrial chic are prompting brands to innovate their product offerings to align with current tastes. This globalization of design preferences fosters creativity and drives competition, pushing manufacturers to continuously adapt to changing consumer demands.

These emerging trends are significantly reshaping the texture paint market, reflecting a growing emphasis on sustainability, customization, and technological innovation. As consumers become more discerning, manufacturers are compelled to innovate and diversify their offerings. This dynamic environment fosters a competitive landscape where companies must remain agile, leveraging these trends to capture market share and meet evolving consumer expectations.

Recent Developments in the Texture Paint Market

The texture paint market has seen transformative developments across various regions, driven by consumer demand, environmental considerations, and technological innovations. As homeowners and businesses seek distinctive finishes that enhance aesthetics and durability, manufacturers are evolving their strategies to align with these needs. This overview outlines five key developments impacting the texture paint market.

• Rise of Eco-Friendly Formulations: A major development in the texture paint market is the shift toward eco-friendly formulations. Manufacturers are increasingly prioritizing low-VOC and water-based paints to address environmental concerns. This aligns with consumer preferences for healthier indoor air quality and reduced environmental impact. Brands that adopt sustainable practices not only comply with regulations but also attract environmentally conscious consumers.
• Technological Innovations in Application: Advancements in application technology are revolutionizing the texture paint market. The introduction of sophisticated spraying equipment and texturing tools has improved application efficiency and quality. These innovations allow both professionals and DIY enthusiasts to achieve flawless finishes with minimal effort. As manufacturers focus on enhancing user experience, the market is becoming more accessible, encouraging greater consumer participation.
• Expansion of Online Retail: The texture paint market is witnessing a significant shift towards online retail channels. E-commerce platforms enable consumers to access a broader range of products and brands, facilitating informed purchasing decisions. Brands are investing in digital marketing and e-commerce capabilities to enhance visibility and customer engagement. This trend is reshaping distribution strategies and promoting greater competition among manufacturers.
• Growth of Decorative Textures: The demand for decorative textures in both residential and commercial spaces is on the rise. Homeowners and designers are seeking unique finishes that add character and sophistication to interiors. Manufacturers are responding by introducing innovative texture options, such as 3D effects and custom finishes. This diversification not only caters to consumer preferences but also expands market opportunities for brands.
• Increased Focus on Customization: The trend toward personalization in home decor has led to an increased focus on customization within the texture paint market. Brands are offering a wider variety of textures, colors, and finishes, allowing consumers to create bespoke designs. This emphasis on customization enhances consumer engagement and satisfaction, fostering brand loyalty and driving repeat purchases.

These recent developments are significantly impacting the texture paint market, fostering innovation and responsiveness to consumer needs. As sustainability, technology, and customization become central to market dynamics, manufacturers must adapt to stay competitive. This evolution not only enhances the consumer experience but also propels the industry towards a more sustainable and innovative future.

Strategic Growth Opportunities for Texture Paint Market

The texture paint market is poised for substantial growth, driven by evolving consumer preferences and a range of applications across residential, commercial, and industrial sectors. With an increasing emphasis on aesthetics, sustainability, and durability, various segments present unique expansion opportunities. Key applications are emerging that can significantly influence market dynamics, enabling manufacturers to innovate and diversify their product offerings. This overview highlights five strategic growth opportunities in the texture paint market across critical applications.

• Residential Applications: The residential sector offers rich opportunities for texture paint growth, driven by rising home renovation and interior design trends. Homeowners increasingly seek distinctive finishes that enhance aesthetic appeal and reflect personal style. Products such as decorative wall textures and faux finishes are gaining popularity, as they allow for customization and creativity in home decor. This demand encourages manufacturers to develop innovative and varied texture paint solutions, catering to diverse consumer tastes and increasing market penetration.
• Commercial Spaces: Commercial applications of texture paint are expanding rapidly, particularly in offices, retail spaces, and hospitality venues. Businesses recognize the impact of aesthetics on consumer experience, prompting investment in attractive and functional interior designs. Texture paints that offer durability and ease of maintenance are particularly appealing in high-traffic areas. As companies prioritize brand image and customer engagement through design, there is a significant opportunity for texture paint manufacturers to tailor products that meet the specific needs of commercial clients.
• Industrial Applications: The industrial sector presents a notable growth opportunity for texture paints, particularly in manufacturing and warehousing facilities. Texture paints designed for protective and functional purposes, such as anti-slip surfaces and corrosion resistance, are increasingly in demand. These applications not only enhance safety but also contribute to the longevity of structures. Manufacturers can capitalize on this need by developing specialized texture paints that meet industry-specific standards, thus opening new markets and revenue streams.
• Automotive Industry: The automotive sector is another emerging application for texture paints, driven by trends in vehicle customization and design. Texture paints are used for both interior finishes and exterior coatings, offering manufacturers opportunities to innovate with textures that enhance aesthetics and performance. As consumers demand more personalized vehicle options, automotive companies are exploring various textures and finishes. This growth opportunity invites collaboration between paint manufacturers and automotive designers to create specialized solutions that meet market needs.
• DIY and Home Improvement: The rise of DIY culture is significantly impacting the texture paint market, as more consumers engage in home improvement projects. With a growing array of user-friendly products available, individuals are increasingly willing to experiment with texture paints to achieve professional-looking results. Manufacturers can leverage this trend by offering instructional resources, online tutorials, and specialized kits that simplify applications. By tapping into the DIY market, brands can foster customer loyalty and encourage repeat purchases, thus expanding their market presence.

These strategic growth opportunities highlight the dynamic potential within the texture paint market. By focusing on diverse applications such as residential, commercial, industrial, automotive, and DIY projects, manufacturers can drive innovation and meet evolving consumer demands. This not only enhances market competitiveness but also fosters sustainable growth in an increasingly creative and diverse industry landscape.

Texture Paint Market Driver and Challenges

The texture paint market is influenced by various drivers and challenges that stem from technological, economic, and regulatory factors. Understanding these elements is crucial for manufacturers to navigate the evolving landscape effectively. While the market is bolstered by significant growth drivers, it also faces challenges that can impede progress. This overview highlights five major drivers and three key challenges impacting the texture paint market.

The factors driving the texture paint market include:

• Growing Demand for Aesthetics: A significant driver of the texture paint market is the increasing consumer demand for aesthetically pleasing interiors. Homeowners and businesses are investing more in unique finishes that enhance the visual appeal of spaces. This trend is prompting manufacturers to innovate and diversify their product lines, catering to varied design preferences. As the emphasis on aesthetics continues to grow, the texture paint market is expected to expand, fueled by creativity and customization.
• Sustainability Trends: Sustainability is reshaping the texture paint market as consumers become more environmentally conscious. There is a rising preference for eco-friendly, low-VOC, and water-based texture paints that minimize environmental impact. Manufacturers are responding by developing sustainable formulations and transparent labeling practices. This alignment with sustainability trends not only meets regulatory requirements but also attracts eco-aware consumers, enhancing brand loyalty and market competitiveness.
• Technological Advancements: Technological innovations in paint formulation and application techniques are driving growth in the texture paint market. Advances in product performance, such as improved durability and ease of application, enable manufacturers to offer high-quality solutions that appeal to consumers. Additionally, the development of smart paint technologies, including color-changing and self-cleaning properties, opens new avenues for product differentiation. As technology evolves, it presents significant opportunities for growth and market expansion.
• Urbanization and Infrastructure Development: Rapid urbanization and infrastructure development, particularly in emerging markets, are significant drivers of the texture paint market. As cities expand and construction activities increase, the demand for decorative and protective coatings rises. Governments and private sectors are investing in residential and commercial properties, creating a robust market for texture paints. This trend provides manufacturers with opportunities to establish partnerships and expand their product offerings in growing urban areas.
• DIY Home Improvement Trend: The DIY home improvement trend is a key driver of the texture paint market. More consumers are engaging in home renovation projects, seeking affordable and creative ways to enhance their living spaces. Manufacturers can capitalize on this trend by offering user-friendly products and resources that empower consumers to experiment with texture paints. As DIY projects gain popularity, the demand for innovative and versatile texture paints is likely to grow, providing significant opportunities for market players.

Challenges in the texture paint market are:

• Regulatory Compliance: One of the key challenges facing the texture paint market is stringent regulatory compliance. Governments impose strict guidelines on the formulation and sale of paints to ensure consumer safety and environmental protection. Adhering to these regulations can increase production costs and limit product offerings. Manufacturers must invest in research and development to create compliant formulations, which can be resource-intensive and impact profit margins.
• Competition and Market Saturation: The texture paint market is becoming increasingly competitive, with numerous players vying for market share. This competition can lead to price wars and reduced profit margins, making it challenging for manufacturers to differentiate their products. In a saturated market, brands must innovate continuously and find unique selling propositions to attract consumers. Failure to stand out may result in lost opportunities and diminished market presence.
• Fluctuating Raw Material Prices: Fluctuating prices of raw materials pose a significant challenge for texture paint manufacturers. Variability in the costs of key ingredients, such as pigments and resins, can impact production expenses and pricing strategies. These fluctuations may compel manufacturers to adjust their pricing, potentially affecting consumer demand. Effective supply chain management and strategic sourcing are essential for mitigating these risks and ensuring stable production costs.

The interplay of these drivers and challenges significantly impacts the texture paint market. While factors like aesthetic demand, sustainability, and technological advancements propel growth, regulatory compliance, competition, and raw material volatility pose notable challenges. Manufacturers must navigate this complex landscape strategically, leveraging drivers to capitalize on opportunities while mitigating risks to sustain market relevance and profitability.

List of Texture Paint Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies texture paint companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the texture paint companies profiled in this report include-

• Sherwin-Williams
• PPG Industries
• AkzoNobel
• Asian Paints
• Kansai Paint
• Nippon Paint Holding
• Axalta Coating Systems

Texture Paint by Segment

The study includes a forecast for the global texture paint market by product type, technology, application, and region.

Texture Paint Market by Product Type [Analysis by Value from 2019 to 2031]:

• Interior
• Exterior

Texture Paint Market by Technology [Analysis by Value from 2019 to 2031]:

• Water Based
• Solvent Based

Texture Paint Market by Application [Analysis by Value from 2019 to 2031]:

• Residential
• Non-Residential
• Others

Texture Paint Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Texture Paint Market

The texture paint market has witnessed significant growth and transformation across major global players, driven by trends in interior design, sustainable practices, and technological advancements. As homeowners and businesses seek innovative finishes that provide both aesthetic appeal and durability, various regions have adapted their offerings to meet these demands. This overview focuses on recent developments in the United States, China, Germany, India, and Japan, highlighting key advancements in each market.

• United States: In the U.S., the texture paint market has expanded due to a surge in home renovation projects and a growing preference for customized finishes. Eco-friendly products have gained traction, with manufacturers introducing low-VOC and non-toxic options. Additionally, technological advancements in paint application tools have made it easier for DIY enthusiasts to achieve professional-quality results. The rise of social media platforms also influences consumer choices, as visually appealing textures gain popularity in home decor trends.
• China: The Chinese texture paint market is evolving rapidly, fueled by urbanization and increasing disposable incomes. The demand for high-quality, durable, and aesthetically pleasing finishes has led manufacturers to invest in advanced technologies and innovative materials. There is a noticeable shift toward eco-friendly solutions, reflecting the government's push for sustainable development. Online sales channels are becoming more prominent, allowing consumers easier access to a wider range of texture paints, which enhances competition and product diversity in the market.
• Germany: Germany continues to be a leader in the texture paint market, emphasizing sustainability and innovation. The demand for energy-efficient building materials has driven the development of texture paints that offer insulation properties. Manufacturers are also focusing on water-based formulations that comply with stringent environmental regulations. A growing trend toward minimalistic designs has prompted the introduction of subtle textures that complement contemporary interiors, while trade shows and exhibitions showcase cutting-edge products and technologies.
• India: In India, the texture paint market is experiencing rapid growth, driven by a booming real estate sector and a rising middle class. Consumers are increasingly opting for decorative wall finishes that reflect personal style, leading to the introduction of a diverse range of textures and colors. The shift toward premium products is also evident, with manufacturers focusing on enhancing quality and durability. Digital marketing strategies are becoming crucial as brands engage with a younger demographic seeking unique home decor solutions.
• Japan: Japan's texture paint market is characterized by a blend of tradition and innovation. Consumers favor products that incorporate traditional Japanese aesthetics, such as natural textures and muted colors. There is a strong emphasis on environmentally friendly options, aligning with Japan's sustainability goals. Manufacturers are exploring advanced application techniques, including spray systems and texture rollers, to meet the demands of both residential and commercial markets. Additionally, the influence of international design trends is prompting local brands to diversify their product offerings.

Features of the Global Texture Paint Market

Market Size Estimates: Texture paint market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Texture paint market size by product type, technology, application, and region in terms of value ($B).

Regional Analysis: Texture paint market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different product type, technology, application, and regions for the texture paint market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the texture paint market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

If you are looking to expand your business in this market or adjacent markets, then contact us. We have done hundreds of strategic consulting projects in market entry, opportunity screening, due diligence, supply chain analysis, M & A, and more.

This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the texture paint market by product type (interior and exterior), technology (water based and solvent based), application (residential, non-residential, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Texture Paint Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Texture Paint Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Texture Paint Market by Product Type
  • 3.3.1: Interior
  • 3.3.2: Exterior
• 3.4: Global Texture Paint Market by Technology
  • 3.4.1: Water Based
  • 3.4.2: Solvent Based
• 3.5: Global Texture Paint Market by Application
  • 3.5.1: Residential
  • 3.5.2: Non-Residential
  • 3.5.3: Others

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Texture Paint Market by Region
• 4.2: North American Texture Paint Market
  • 4.2.1: North American Texture Paint Market by Technology: Water Based and Solvent Based
  • 4.2.2: North American Texture Paint Market by Application: Residential, Non-Residential, and Others
• 4.3: European Texture Paint Market
  • 4.3.1: European Texture Paint Market by Technology: Water Based and Solvent Based
  • 4.3.2: European Texture Paint Market by Application: Residential, Non-Residential, and Others
• 4.4: APAC Texture Paint Market
  • 4.4.1: APAC Texture Paint Market by Technology: Water Based and Solvent Based
  • 4.4.2: APAC Texture Paint Market by Application: Residential, Non-Residential, and Others
• 4.5: ROW Texture Paint Market
  • 4.5.1: ROW Texture Paint Market by Technology: Water Based and Solvent Based
  • 4.5.2: ROW Texture Paint Market by Application: Residential, Non-Residential, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Texture Paint Market by Product Type
  • 6.1.2: Growth Opportunities for the Global Texture Paint Market by Technology
  • 6.1.3: Growth Opportunities for the Global Texture Paint Market by Application
  • 6.1.4: Growth Opportunities for the Global Texture Paint Market by Region
• 6.2: Emerging Trends in the Global Texture Paint Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Texture Paint Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Texture Paint Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Sherwin-Williams
• 7.2: PPG Industries
• 7.3: AkzoNobel
• 7.4: Asian Paints
• 7.5: Kansai Paint
• 7.6: Nippon Paint Holding
• 7.7: Axalta Coating Systems