壁装材市場- 世界の産業規模、シェア、動向、機会、予測、タイプ別、素材別、エンドユーザー別、地域別、競合別、2020年～2030年

壁装材の世界市場規模は2024年に418億7,000万米ドルで、予測期間中のCAGRは4.48%で2030年には549億5,000万米ドルに達すると予測されています。

壁装材市場とは、住宅、商業施設、工業スペースの内壁や外壁を装飾し、保護し、外観を向上させるために使用される素材を生産・供給する業界を指します。壁紙、壁パネル、タイル、塗料やコーティング剤、布やビニールのカバー材などが含まれます。壁紙は機能的、審美的な役割を果たし、断熱性、耐湿性、メンテナンスのしやすさ、デザイン性の向上といった利点を提供します。この市場は、住宅、オフィス、店舗、病院、ホスピタリティ環境、施設など、多様な用途に対応しています。

壁装材市場の成長の原動力となっているのは、世界各地、特にアジア太平洋や中東の新興経済圏における建設やリフォームの増加です。都市人口の拡大と不動産開発の激化に伴い、スタイリッシュで耐久性があり、設置が容易な壁面ソリューションへのニーズが高まっています。可処分所得の増加や、視覚に訴えるインテリアへの消費者の嗜好の変化も需要を押し上げています。技術の進歩により、環境にやさしく、費用対効果が高く、耐火性、防水性、メンテナンスのしやすさなどの面で優れた性能を持つ革新的な素材が開発されています。

商業スペースでは、ブランド・アイデンティティと顧客体験に重点を置くことで、企業がテーマや雰囲気に沿った高品質の壁仕上げ材に投資するようになっています。さらに、ホテルやレストランなどのホスピタリティ業界では、豪華なインテリアを演出するための高級な壁装材ソリューションが求められ続けています。住宅分野では、住宅のカスタマイズやDIYリフォームなどの動向により、装飾壁パネルや壁紙の人気が高まっています。

また、eコマースやデジタルプラットフォームの台頭も、消費者に幅広い壁装材製品への簡単なアクセスを提供し、バーチャルな部屋のビジュアライゼーションツールを提供することで、市場の成長を支えています。持続可能性が重要視される中、メーカーはリサイクル可能、低VOC、天然素材ベースの壁材を導入しています。こうした動向は、グリーンビルディングやインフラ開拓を支援する政府の政策とともに、壁装材市場の今後数年間の拡大を加速すると予想されます。

市場促進要因

世界の建設・インフラ開発の急増

主な市場課題

原材料価格の高騰とサプライチェーンの混乱

主要市場動向

デジタル印刷壁装材の採用拡大

目次

第1章 概要

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声

第5章 世界の壁装材市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • タイプ別（壁パネル、壁紙、タイル、布張り、塗料、コーティング）
  • 素材別（ビニール、布、紙、プラスチック、木材、ガラス、金属）
  • エンドユーザー別（住宅、商業、工業）
  • 地域別（北米、欧州、南米、中東・アフリカ、アジア太平洋）
• 企業別（2024年）
• 市場マップ

第6章 北米の壁装材市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州の壁装材市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン

第8章 アジア太平洋の壁装材市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋：国別分析
  • 中国
  • インド
  • 日本
  • 韓国
  • オーストラリア

第9章 中東・アフリカの壁装材市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • サウジアラビア
  • アラブ首長国連邦
  • 南アフリカ

第10章 南米の壁装材市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • コロンビア
  • アルゼンチン

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 企業プロファイル

• Ahlstrom-Munksjo Oyj
• York Wallcoverings Inc.
• AS Creation Tapeten AG
• F. Schumacher & Co.
• Koroseal Interior Products LLC
• Asian Paints Ltd.
• 4Walls
• Graham & Brown Ltd.
• Walker Greenbank PLC
• Marburger Tapetenfabrik

第14章 戦略的提言

第15章 調査会社について・免責事項

The Global Wall Covering Market was valued at USD 41.87 billion in 2024 and is expected to reach USD 54.95 billion by 2030 with a CAGR of 4.48% during the forecast period.

The Wall Covering Market refers to the industry that produces and supplies materials used to decorate, protect, or enhance the appearance of interior and exterior walls in residential, commercial, and industrial spaces. These materials include wallpaper, wall panels, tiles, paint and coatings, and fabric or vinyl coverings. Wall coverings serve both functional and aesthetic purposes-offering benefits such as insulation, moisture resistance, ease of maintenance, and design enhancement. The market caters to a diverse range of applications including homes, offices, retail spaces, hospitals, hospitality environments, and institutional buildings.

The growth of the Wall Covering Market is driven by increasing construction and renovation activities across the globe, particularly in emerging economies within Asia Pacific and the Middle East. As urban populations expand and real estate development intensifies, there is a growing need for stylish, durable, and easy-to-install wall solutions. Rising disposable income and a shift in consumer preference toward visually appealing interiors are also boosting demand. Technological advancements have led to the development of innovative materials that are eco-friendly, cost-effective, and offer superior performance in terms of fire resistance, waterproofing, and ease of maintenance.

In commercial spaces, the focus on brand identity and customer experience has led businesses to invest in high-quality wall finishes that align with their themes and ambiance. Furthermore, the hospitality industry, including hotels and restaurants, continues to demand premium wall covering solutions to create luxurious interiors. In the residential sector, trends like home customization and DIY renovations have made decorative wall panels and wallpapers increasingly popular.

The rise of e-commerce and digital platforms is also supporting market growth by offering consumers easy access to a wide range of wall covering products, along with virtual room visualization tools. As sustainability becomes a key consideration, manufacturers are introducing recyclable, low-VOC, and natural material-based wall coverings. These trends, along with supportive government policies for green buildings and infrastructure development, are expected to accelerate the Wall Covering Market's expansion over the coming years.

Key Market Drivers

Surge in Global Construction and Infrastructure Development

The Wall Covering Market is experiencing significant growth driven by the global surge in construction and infrastructure development, encompassing residential, commercial, and public projects. Rapid urbanization, particularly in emerging economies like India, China, and Brazil, has increased the demand for Wall Coverings in high-rise buildings, bridges, highways, and public spaces. Wall Coverings are essential for ensuring safety and compliance with building codes, while also enhancing aesthetic appeal.

In residential construction, Wall Coverings are integral for balconies, staircases, and terraces, driven by the rising number of multi-story homes and apartments. Commercial projects, such as office complexes and shopping malls, require durable and stylish Wall Coverings to accommodate high foot traffic. Public infrastructure, including airports, railway stations, and pedestrian bridges, relies on Wall Coverings for crowd management and safety.

The emphasis on modern architectural designs further boosts demand for innovative Wall Covering materials like glass, aluminum, and stainless steel, which offer both functionality and visual appeal. Government investments in smart cities and sustainable infrastructure projects amplify this trend, as Wall Coverings are critical for safe urban environments. For instance, India's urban population is projected to grow significantly, necessitating robust infrastructure development. This global construction boom, coupled with stringent safety regulations, positions Wall Coverings as a vital component, driving market expansion as manufacturers innovate to meet diverse project requirements and aesthetic preferences.

In 2024, global construction output reached USD 12.7 trillion, with the Asia-Pacific region accounting for 45 percent of the total. India's construction sector expanded by 7.1 percent in 2023, fueled by 3,200 infrastructure projects valued at USD 1.2 trillion. This surge in development significantly increased demand for Wall Covering systems across residential buildings and public infrastructure, reflecting a broader shift toward enhanced safety and aesthetic standards in the rapidly evolving construction landscape of emerging economies.

Key Market Challenges

High Volatility in Raw Material Prices and Supply Chain Disruptions

One of the foremost challenges confronting the Wall Covering Market is the significant volatility in raw material prices coupled with frequent disruptions in the global supply chain. The production of wall coverings relies heavily on a wide range of raw materials such as polyvinyl chloride, textiles, natural fibers, metals, wood, and paper-based substrates. These materials are often subject to fluctuating prices due to macroeconomic conditions, geopolitical instability, environmental regulations, and variations in crude oil prices. For example, the cost of polyvinyl chloride, a key component in vinyl-based wall coverings, is directly influenced by the petrochemical industry, which is known for its price sensitivity to global oil markets.

Supply chain bottlenecks arising from international trade barriers, transportation delays, port congestion, and labor shortages further exacerbate the challenge. These disruptions can significantly delay production schedules, increase operational costs, and ultimately reduce profit margins for manufacturers. In recent years, unexpected events such as pandemics, regional conflicts, and extreme weather conditions have caused severe interruptions in the availability of both raw materials and finished goods. Manufacturers are often forced to either absorb these additional costs or pass them on to consumers, thereby affecting competitiveness and customer retention.

Moreover, smaller and mid-sized enterprises in the wall covering industry are particularly vulnerable to these fluctuations, as they may lack the financial resilience or strategic sourcing capabilities to mitigate the risks effectively. This environment of unpredictability discourages long-term planning, hinders scalability, and leads to frequent revisions in product pricing and supply commitments. In markets where cost-effectiveness and timely delivery are critical for maintaining client relationships-such as commercial or institutional construction-these inconsistencies can result in loss of contracts and reputational damage.

In addition, the increasing regulatory scrutiny on environmental compliance further constrains the flexibility of raw material sourcing. With many governments enforcing stricter environmental norms on the manufacturing and transportation of chemicals and synthetic materials, companies are compelled to seek alternatives, often at higher costs or limited availability. This adds another layer of complexity to supply chain management and material procurement strategies. As a result, the Wall Covering Market must invest significantly in diversifying sourcing channels, enhancing inventory planning, and embracing digital supply chain tools to remain resilient in this increasingly unpredictable operating environment.

Key Market Trends

Growing Adoption of Digitally Printed Wall Coverings

The Wall Covering Market is experiencing a significant shift toward digitally printed wall coverings, driven by technological advancements and growing consumer interest in customization. Digital printing technology allows for high-definition imagery, intricate patterns, and vibrant color schemes to be reproduced with precision on a wide variety of materials including vinyl, fabric, and paper. This capability enables manufacturers and interior designers to offer personalized design solutions tailored to individual preferences, which is increasingly becoming a differentiating factor in both residential and commercial interior decor.

The trend is particularly strong in the hospitality and retail sectors, where businesses seek to create immersive brand environments and visually engaging interiors. Custom wall coverings with thematic designs or brand-oriented visuals contribute to storytelling, ambiance enhancement, and memorable customer experiences. Similarly, in the residential segment, homeowners are increasingly opting for murals, abstract designs, or nature-inspired themes that reflect their personal taste and style. This demand for uniqueness is propelling the growth of on-demand digital printing services and short-run production models.

From an operational standpoint, digital printing reduces production time, minimizes waste, and eliminates the need for large inventories, thereby aligning with sustainable business practices. It also allows manufacturers to respond quickly to changing market trends without the financial risks associated with traditional mass production. In addition, digital wall coverings can be designed to incorporate textures, 3D effects, and augmented reality features, further enhancing their aesthetic and functional value.

The availability of user-friendly design software and visualization tools has made it easier for consumers and professionals to co-create designs and preview them in real-time. E-commerce platforms are also leveraging digital printing capabilities to allow customers to upload designs or choose from an extensive online gallery, streamlining the purchasing process. As consumer preferences shift toward experiential and individualized spaces, the demand for digitally printed wall coverings is expected to rise significantly. Manufacturers investing in advanced printing equipment, design collaboration tools, and personalized offerings are well-positioned to capitalize on this emerging trend in the Wall Covering Market.

Key Market Players

• Ahlstrom-Munksjo Oyj
• York Wallcoverings Inc.
• AS Creation Tapeten AG
• F. Schumacher & Co.
• Koroseal Interior Products LLC
• Asian Paints Ltd.
• 4Walls
• Graham & Brown Ltd.
• Walker Greenbank PLC
• Marburger Tapetenfabrik

Report Scope:

In this report, the Global Wall Covering Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Wall Covering Market, By Type:

• Wall Panels
• Wallpaper
• Tiles
• Fabric Coverings
• Paints and Coatings

Wall Covering Market, By Material:

• Vinyl
• Fabric
• Paper
• Plastic
• Wood
• Glass
• Metal

Wall Covering Market, By End User:

• Residential
• Commercial
• Industrial

Wall Covering Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• South America
  • Brazil
  • Argentina
  • Colombia
• Asia-Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Wall Covering Market.

Available Customizations:

Global Wall Covering Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Wall Covering Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Wall Panels, Wallpaper, Tiles, Fabric Coverings, Paints and Coatings)
  • 5.2.2. By Material (Vinyl, Fabric, Paper, Plastic, Wood, Glass, Metal)
  • 5.2.3. By End User (Residential, Commercial, Industrial)
  • 5.2.4. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Wall Covering Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Material
  • 6.2.3. By End User
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Wall Covering Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Material
      • 6.3.1.2.3. By End User
  • 6.3.2. Canada Wall Covering Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Material
      • 6.3.2.2.3. By End User
  • 6.3.3. Mexico Wall Covering Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Material
      • 6.3.3.2.3. By End User

7. Europe Wall Covering Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Material
  • 7.2.3. By End User
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Wall Covering Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Material
      • 7.3.1.2.3. By End User
  • 7.3.2. France Wall Covering Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Material
      • 7.3.2.2.3. By End User
  • 7.3.3. United Kingdom Wall Covering Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Material
      • 7.3.3.2.3. By End User
  • 7.3.4. Italy Wall Covering Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Material
      • 7.3.4.2.3. By End User
  • 7.3.5. Spain Wall Covering Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Material
      • 7.3.5.2.3. By End User

8. Asia Pacific Wall Covering Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Material
  • 8.2.3. By End User
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Wall Covering Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Material
      • 8.3.1.2.3. By End User
  • 8.3.2. India Wall Covering Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Material
      • 8.3.2.2.3. By End User
  • 8.3.3. Japan Wall Covering Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Material
      • 8.3.3.2.3. By End User
  • 8.3.4. South Korea Wall Covering Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Material
      • 8.3.4.2.3. By End User
  • 8.3.5. Australia Wall Covering Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Material
      • 8.3.5.2.3. By End User

9. Middle East & Africa Wall Covering Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Material
  • 9.2.3. By End User
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Wall Covering Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Material
      • 9.3.1.2.3. By End User
  • 9.3.2. UAE Wall Covering Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Material
      • 9.3.2.2.3. By End User
  • 9.3.3. South Africa Wall Covering Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Material
      • 9.3.3.2.3. By End User

10. South America Wall Covering Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Material
  • 10.2.3. By End User
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Wall Covering Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Material
      • 10.3.1.2.3. By End User
  • 10.3.2. Colombia Wall Covering Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Material
      • 10.3.2.2.3. By End User
  • 10.3.3. Argentina Wall Covering Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Material
      • 10.3.3.2.3. By End User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Ahlstrom-Munksjo Oyj
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. York Wallcoverings Inc.
• 13.3. AS Creation Tapeten AG
• 13.4. F. Schumacher & Co.
• 13.5. Koroseal Interior Products LLC
• 13.6. Asian Paints Ltd.
• 13.7. 4Walls
• 13.8. Graham & Brown Ltd.
• 13.9. Walker Greenbank PLC
• 13.10. Marburger Tapetenfabrik

14. Strategic Recommendations

15. About Us & Disclaimer