PIMソフトウェア市場レポート：2031年までの動向、予測、競合分析

世界のPIMソフトウェア市場の将来は、中小企業（SME）市場と大企業市場における機会で有望視されています。世界のPIMソフトウェア市場は、2025～2031年までのCAGRが9.5%で、2031年までに219億米ドルに達すると推定されます。この市場の主な促進要因は、オンライン小売の存在感の高まり、複数のチャネルにまたがる一貫した製品データへのニーズの高まり、製品やバリエーションの拡大です。

• Lucintelの予測によると、タイプ別ではクラウドベースが予測期間中に高い成長を遂げる見込みです。
• 用途別では、中小企業（SME）が高い成長を遂げると予測されます。
• 地域別では、アジア太平洋地域が予測期間中に最も高い成長が見込まれます。

PIMソフトウェア市場の戦略的成長機会

技術の進歩と企業のニーズの進化により、PIMソフトウェア市場にはさまざまな戦略的成長機会が生まれています。こうした機会を見極めることで、企業は市場でのプレゼンスを拡大し、製品開発を改善することができます。

• 新興市場の拡大：デジタルトランスフォーメーションの動向が勢いを増す新興市場には、大きな成長機会が存在します。東南アジアやラテンアメリカなどの地域にPIMソフトウェアの提供を拡大することで、製品情報管理の需要が高まる新たな顧客基盤を獲得することができます。
• ERPやCRMシステムとの統合：ERPやCRMシステムとの統合により、より効率的なデータ管理の道が開かれつつあります。この統合により、シームレスなデータ交換が可能になり、よりスムーズなビジネス運営に貢献し、企業にとって魅力的な選択肢となります。
• クラウドベースのソリューションへの志向：クラウドベースのソリューションに対する需要の高まりは、PIMソフトウェアプロバイダーにとって、拡張性と柔軟性に優れたソリューションを提供する絶好の機会となります。クラウドベースのPIMシステムは、リモートアクセス、コラボレーション、コスト削減を容易にし、現在のビジネスニーズに合致しています。
• AI主導の機能開発：自動データ入力や予測分析など、AI主導の機能開発への投資は成長機会を開きます。これらのAI技術はPIMソフトウェアの機能を強化し、高度な自動化とデータインサイトを求めている企業にとってより魅力的なものとなります。
• オムニチャネル機能の向上：多くの企業がオムニチャネル戦略を採用する中、複数の販売チャネルをシームレスに統合し、顧客体験と業務効率の一貫性を確保するPIMソリューションを開発する機会があります。

PIMソフトウェア市場における戦略的成長機会としては、新興市場への進出、ERPやCRMシステムとの統合、クラウドベースのソリューションへの注力、AIを活用した機能開発、オムニチャネル機能の向上などが挙げられます。こうした機会を活用する企業は、新たなビジネスニーズに対応し、製品情報管理を強化する上で有利な立場になると思われます。

PIMソフトウェア市場の促進要因・課題

いくつかの促進要因と課題が、マーケットプレースにおけるPIMソフトウェアの成長と導入に影響を与えています。市場を牽引する要因には、技術的進歩、市場力学、規制への配慮などがあります。

PIMソフトウェア市場の促進要因

• 技術の進歩：AI、クラウドコンピューティング、高度な分析がPIMソフトウェアの採用を促進しています。これらの技術は機能を強化し、プロセスを自動化し、近代的なビジネスオペレーションをサポートするため、PIMソリューションは企業にとってより魅力的なものとなっています。
• デジタルトランスフォーメーションへの需要の高まり：効率的な製品データ管理に対する需要の高まりが、PIMソフトウェアの採用に拍車をかけています。企業は、製品情報プロセスを合理化し、デジタルワークフローをサポートするソリューションを求めています。
• オムニチャネル小売への注力：オムニチャネルリテイリングの動向は、複数の販売チャネルにわたって一貫性のある正確な商品情報を必要としています。PIMソフトウェアは、企業が商品データを同期し、統一された顧客体験を提供するのに役立ちます。
• eコマースの成長：eコマースやオンラインマーケットプレースの台頭により、効率的な商品情報管理の需要が高まっています。PIMソフトウェアはeコマースプラットフォームと統合し、オンライン販売用の高品質な商品データを確保します。
• コンプライアンスに対する規制要件：データのプライバシーと保護に関する懸念の高まりにより、PIMソフトウェアには高度なセキュリティ機能が不可欠となっています。GDPRやCCPAのような規制への準拠は、企業にとって重要な検討事項です。

PIMソフトウェア市場の課題

• 高い導入コスト：中小企業にとって、PIMソフトウエアの導入にかかる初期費用は、継続的なメンテナンス費用とともに高額になる可能性があります。こうしたコストにより、導入率が制限される可能性があります。
• 既存システムとの複雑な統合：PIMソフトウェアを既存の企業システムと統合するのは難しい課題です。統合が成功するかどうかは、適切な計画と技術的専門知識にかかっています。
• データの品質と一貫性：さまざまなチャネルやシステムにまたがるデータの正確性、完全性、標準化を確保することは、依然として重要な課題です。PIMソフトウェアの恩恵を十分に受けるためには、企業はこれらの問題に取り組まなければなりません。

企業がPIMソフトウェア市場で成功し、製品情報を効果的に管理するためには、これらの促進要因・課題に対処することが極めて重要です。

目次

第1章 エグゼクティブサマリー

第2章 世界のPIMソフトウェア市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析(2019年～2031年)

• マクロ経済動向（2019～2024年）と予測（2025～2031年）
• 世界のPIMソフトウェア市場の動向（2019～2024年）と予測（2025～2031年）
• 世界のPIMソフトウェア市場：タイプ別
  • クラウドベース
  • オンプレミス
• 世界のPIMソフトウェア市場：用途別
  • 中小企業
  • 大企業

第4章 地域別の市場動向と予測分析(2019年～2031年)

• 世界のPIMソフトウェア市場：地域別
• 北米のPIMソフトウェア市場
• 欧州のPIMソフトウェア市場
• アジア太平洋のPIMソフトウェア市場
• その他地域のPIMソフトウェア市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のPIMソフトウェア市場の成長機会：タイプ別
  • 世界のPIMソフトウェア市場の成長機会：用途別
  • 世界のPIMソフトウェア市場の成長機会：地域別
• 世界のPIMソフトウェア市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のPIMソフトウェア市場の能力拡大
  • 世界のPIMソフトウェア市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Plytix PIM
• StiboSystems
• Shotfarm
• Talkoot
• Jasper
• MaPS System
• Oracle

The future of the global PIM software market looks promising with opportunities in the small & medium enterprise (SMEs) and large enterprise markets. The global PIM software market is expected to reach an estimated $21.9 billion by 2031 with a CAGR of 9.5% from 2025 to 2031. The major drivers of this market are the increased presence of online retailing, the growing need for consistent product data across multiple channels, and the expanding range of products and variants.

• Lucintel forecasts that, within the type category, cloud-based is expected to witness higher growth over the forecast period.
• Within this application category, small & medium enterprise (SMEs) is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the PIM Software Market

The PIM software market has several emerging trends that reflect developments in technology and changes in business needs. These trends set the direction for how companies manage and leverage product information to drive efficiency and competitiveness.

• AI and Machine Learning Integration: AI and machine learning are being integrated into PIM software to enhance data enrichment, automate data entry, and enable better product recommendations. This allows for more precise and effective management of product information by learning from patterns in the data and user behavior.
• Cloud Solutions: The movement of PIM solutions to the cloud is growing. Advantages include scalability, accessibility, and cost efficiency. Cloud platforms are ideal for businesses with a global presence, as they enable real-time updates and collaboration across dispersed teams.
• Improved Data Analytics and Reporting: PIM software is increasingly equipped with advanced data analytics and reporting capabilities. Companies use these tools to assess various performance indicators, customer preferences, and market trends for better decision-making.
• Omnichannel Integration: PIM solutions are increasingly integrating with omnichannel platforms to ensure consistency in product information across all sales touchpoints. This helps companies provide a unified customer experience and streamline marketing and sales operations.
• More Focus on User Experience and Personalization: There is a growing emphasis on user experience and personalization in PIM software. Companies are developing intuitive interfaces and offering customizable features tailored to specific industries, enhancing user satisfaction.

New emerging trends in the PIM software market include AI integration, cloud-based solutions, extended analytics, omnichannel integration, and a focus on user experience. These trends drive innovation in businesses, improving product information management.

Recent Developments in the PIM Software Market

Recent developments in the PIM software market reflect advances in technology and the increasing demand for efficiency in managing product information. These developments highlight trends toward automation, integration, and improved user functionality.

• AI-Driven Data Enrichment: AI technologies are being increasingly incorporated into PIM software to automate data enrichment. This development enhances the accuracy and consistency of product information through machine learning algorithms that process and update the data.
• Cloud Deployment: The growing demand for scalability and flexibility in PIM solutions has increased the adoption of cloud-based deployments. Cloud platforms enable companies to store, access, and manage product information from anywhere in the world, enhancing collaboration and supporting remote work.
• Integration with E-Commerce Platforms: Much development is underway to ensure that PIM software can better integrate with e-commerce platforms. This integration ensures the seamless synchronization of data between product information systems and online sales channels without compromising efficiency or accuracy.
• Advanced Data Analytics: Advanced data analytics capabilities are now embedded in PIM solutions, providing visibility into product performance and market trends. These tools support data-driven decisions and help optimize strategies for product information management.
• User-Centric Design Enhancements: Developers of PIM software are focused on enhancing user experience by designing more intuitive interfaces, making it easier to handle and navigate product information.

AI-driven data enrichment, cloud deployment, integration with e-commerce platforms, advanced data analytics, and user-centric design are some of the decisive developments shaping the PIM software market. These developments address evolving business needs and improve the management of product information.

Strategic Growth Opportunities for PIM Software Market

Technological advancements and the evolving needs of businesses are creating various strategic growth opportunities in the PIM software market. Identifying these opportunities enables enterprises to expand their market presence and improve product development.

• Emerging Market Expansion: Significant growth opportunities exist in emerging markets, where the trend of digital transformation is gaining momentum. Expanding PIM software offerings into regions like Southeast Asia and Latin America can help tap into new customer bases with growing demand for product information management.
• Integration with ERP and CRM Systems: Integration with ERP and CRM systems is creating avenues for more efficient data management. This integration ensures seamless data exchange, contributing to smoother business operations and making it an attractive option for companies.
• Orientation toward Cloud-Based Solutions: The increasing demand for cloud-based solutions provides an excellent opportunity for PIM software providers to offer scalable and flexible solutions. Cloud-based PIM systems facilitate remote access, collaboration, and cost savings, aligning with current business needs.
• AI-Driven Feature Development: Investment in developing AI-driven features, such as auto-data entry and predictive analytics, opens up growth opportunities. These AI technologies will enhance the functionality of PIM software, making it more appealing to businesses seeking advanced automation and data insights.
• Improved Omnichannel Capabilities: With many businesses embracing an omnichannel strategy, there is an opportunity to develop PIM solutions that offer seamless integration across multiple sales channels, ensuring consistency in customer experience and operational efficiency.

Strategic growth opportunities in the PIM software market include expansion into emerging markets, integration with ERP and CRM systems, focus on cloud-based solutions, AI-driven feature development, and improving omnichannel capabilities. Companies that leverage these opportunities will be better positioned to address emerging business needs and enhance product information management.

PIM Software Market Driver and Challenges

Several drivers and challenges influence the growth and adoption of PIM software in the marketplace. The factors driving the market include technological advancements, market dynamics, and regulatory considerations.

Drivers of the PIM Software Market:

• Technological Advancements: AI, cloud computing, and advanced analytics are driving the adoption of PIM software. These technologies enhance functionality, automate processes, and support modern business operations, making PIM solutions more attractive to companies.
• Increasing Demand for Digital Transformation: The growing demand for efficient product data management is fueling the adoption of PIM software. Organizations seek solutions to streamline product information processes and support digital workflows.
• Focus on Omnichannel Retailing: The trend toward omnichannel retailing requires consistent and accurate product information across multiple sales channels. PIM software helps businesses synchronize product data and deliver a unified customer experience.
• E-Commerce Growth: The rise of e-commerce and online marketplaces has increased the demand for efficient product information management. PIM software integrates with e-commerce platforms, ensuring high-quality product data for online sales.
• Regulatory Requirements for Compliance: Growing concerns about data privacy and protection have made it essential for PIM software to include advanced security features. Compliance with regulations like GDPR and CCPA is a key consideration for companies.

Challenges in the PIM Software Market:

• High Implementation Costs: For SMEs, the upfront cost of implementing PIM software can be prohibitive, along with ongoing maintenance expenses. These costs may limit adoption rates.
• Complex Integration with Existing Systems: Integrating PIM software with existing enterprise systems can be challenging. Successful integration depends on proper planning and technical expertise.
• Data Quality and Consistency: Ensuring the accuracy, completeness, and standardization of data across various channels and systems remains a significant challenge. Businesses must address these issues to fully benefit from PIM software.

Addressing these drivers and challenges is crucial for businesses to succeed in the PIM software market and effectively manage product information.

List of PIM Software Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies PIM software companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the PIM software companies profiled in this report include-

• Plytix PIM
• StiboSystems
• Shotfarm
• Talkoot
• Jasper
• MaPS System
• Oracle

PIM Software by Segment

The study includes a forecast for the global PIM software market by type, application, and region.

PIM Software Market by Type [Analysis by Value from 2019 to 2031]:

• Cloud-Based
• On-Premises

PIM Software Market by Application [Analysis by Value from 2019 to 2031]:

• Small & Medium Enterprises (SMEs)
• Large Enterprises

PIM Software Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the PIM Software Market

PIM software has evolved significantly as organizations aim to automate product data management and ensure accurate, timely information access. Trends in different geographies reflect a shift toward greater integration, automation, and user-oriented features to meet changing business needs.

• United States: In the U.S., PIM solutions are focused on e-commerce and omnichannel marketing integrations. Companies are increasingly seeking features that include AI-driven data enrichment and real-time analytics to improve product information accuracy and enhance customer interactions. Cloud-based solutions are also gaining popularity for their scalability and accessibility.
• China: China is experiencing rapid digitalization, with PIM solutions adapting to local requirements. This includes multilanguage support and integration with domestic e-commerce platforms like Alibaba and JD.com. Chinese companies are also focusing on solutions that comply with local data protection regulations and cross-border trade requirements.
• Germany: In Germany, PIM software places a strong emphasis on compliance and accuracy. Recent developments include deeper ERP integration and enhanced functionality for managing complex product data structures. The software also adheres to strict EU data protection regulations, providing advanced features for product lifecycle management.
• India: In India, the growing e-commerce sector and increasing demand for digitalization in product management are driving the development of affordable, cloud-based PIM solutions. These solutions are customizable, targeting various industries and offering user-friendly interfaces with integrations into local marketplaces.
• Japan: Japanese PIM solutions focus on automation and integration with manufacturing execution systems. New features include managing product information across multiple sales channels and integrating PIM with Japan's robust supply chain networks. There is also an emphasis on mobile access and user experience.

Features of the Global PIM Software Market

Market Size Estimates: PIM software market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: PIM software market size by type, application, and region in terms of value ($B).

Regional Analysis: PIM software market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the PIM software market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the PIM software market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the PIM software market by type (cloud-based and on-premises), application (small & medium enterprises (smes) and large enterprises), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global PIM Software Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global PIM Software Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global PIM Software Market by Type
  • 3.3.1: Cloud-Based
  • 3.3.2: On-Premises
• 3.4: Global PIM Software Market by Application
  • 3.4.1: Small & Medium Enterprises (SMEs)
  • 3.4.2: Large Enterprises

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global PIM Software Market by Region
• 4.2: North American PIM Software Market
  • 4.2.1: North American Market by Type: Cloud-Based and On-Premises
  • 4.2.2: North American Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises
• 4.3: European PIM Software Market
  • 4.3.1: European Market by Type: Cloud-Based and On-Premises
  • 4.3.2: European Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises
• 4.4: APAC PIM Software Market
  • 4.4.1: APAC Market by Type: Cloud-Based and On-Premises
  • 4.4.2: APAC Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises
• 4.5: ROW PIM Software Market
  • 4.5.1: ROW Market by Type: Cloud-Based and On-Premises
  • 4.5.2: ROW Market by Application: Small & Medium Enterprises (SMEs) and Large Enterprises

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global PIM Software Market by Type
  • 6.1.2: Growth Opportunities for the Global PIM Software Market by Application
  • 6.1.3: Growth Opportunities for the Global PIM Software Market by Region
• 6.2: Emerging Trends in the Global PIM Software Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global PIM Software Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global PIM Software Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Plytix PIM
• 7.2: StiboSystems
• 7.3: Shotfarm
• 7.4: Talkoot
• 7.5: Jasper
• 7.6: MaPS System
• 7.7: Oracle