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市場調査レポート
商品コード
1540956
製品情報管理市場レポート:展開タイプ、コンポーネントタイプ、オペレーティングシステム、組織規模、業界別、地域別、2024年~2032年Product Information Management Market Report by Deployment Type, Component Type, Operating System, Organization Size, Vertical, and Region 2024-2032 |
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製品情報管理市場レポート:展開タイプ、コンポーネントタイプ、オペレーティングシステム、組織規模、業界別、地域別、2024年~2032年 |
出版日: 2024年08月10日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2~3営業日
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世界の製品情報管理(PIM)市場規模は2023年に131億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて9.8%の成長率(CAGR)を示し、2032年までに311億米ドルに達すると予測しています。
製品情報管理(PIM)とは、製品情報の管理と一元化に利用されるシステムまたはシステムの集合体を指します。商品のマーケティングや販売に必要なデータ、コンテンツ、その他のマテリアルハンドリングを扱い、内部使用のために質の高いデータを作成します。eコマース企業では、一貫性のある正確な情報で商品カタログを管理するために採用されています。PIMは、カタログ管理、ビジネスプロセス管理(BPM)、データ品質と組み合わせることで、複雑なデータを識別・分類し、目的の流通チャネルに転送することができます。その結果、小売業、製造業、ヘルスケア、情報技術(IT)・電気通信、銀行・金融サービス・保険(BFSI)など、さまざまな業界で幅広く活用されています。
PIMは、商品説明や仕様を充実させ、進捗状況や商品の完成度を追跡し、画像や文書、メディアを商品にリンクさせ、商品やファイルを分類し、上流データを管理し、販売チャネル用に準備し、商品シートを作成して公開し、ブランドポータルの作成とメンテナンスを自動化するのに役立ちます。また、エラーや冗長性の削減、サプライヤー・データの迅速な取り込みと並べ替え、オーバーヘッドや無駄なリソースの削減、顧客満足度とロイヤルティの向上、商品ラインナップの持続的な拡大、より良いコンテンツとアクセス可能なデータによる販売拡大、ボトルネックやデータのサイロ化、手作業によるデータ入力や更新の排除などを実現します。
COVID-19によるeコマース分野の急成長が市場成長を促進
現在、デジタル化の進展に伴い、業界全体で一元化されたデータ管理ツールに対する需要が高まっていることが、PIM市場の成長を促進する重要な要因の一つとなっています。PIMは、集中化されたデータベースへの安全でセキュアなアクセスを提供しながら、企業が製品に関連するデータを効果的に整理することを可能にします。これとは別に、世界中で急成長しているeコマース取引も、消費者の体験を向上させ、オンライン・プラットフォーム上でエラーを排除し、顧客の評価、レビュー、行動を維持するための効果的なオンボーディング・インストラクションを提供することに、組織がますます注力するようになり、それによってPIMの利用が促進されるという理由で、市場の成長を後押ししています。さらに、メディアクリップ、録音、画像、テキストファイルなどの製品情報を公開し、デジタルと非デジタルの両プラットフォームを管理するためのメディア・エンターテインメント業界の著しい成長も、もう一つの大きな成長促進要因として作用しています。これ以外にも、特に新興諸国における急速な都市化、人工知能(AI)や機械学習(ML)とPIMの統合などの要因が、市場の成長を促進しています。さらに、コロナウイルス感染症(COVID-19)の突発的な発生と、それに伴う多くの国々での封鎖措置により、eコマースプラットフォーム全体の売上が大幅に増加しており、これが今後数年間の市場の成長を促進すると予測されています。
The global product information management (PIM) market size reached US$ 13.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 31.1 Billion by 2032, exhibiting a growth rate (CAGR) of 9.8% during 2024-2032.
Product information management (PIM) refers to a system or a collection of systems utilized for managing and centralizing product information. It comprises handling of data, content and other materials required for the marketing and selling of products and ensuring that quality data is created for internal use. It is employed in e-commerce organizations to maintain product catalogs with consistent and accurate information. PIM can be combined with catalog management, business process management (BPM) and data quality to identify and sort complex data and forward it to the desired distribution channels. Consequently, it finds extensive applications across various industry verticals, such as retail, manufacturing, healthcare, information technology (IT) and telecom, and banking, financial services, and insurance (BFSI).
PIM helps to enrich product descriptions and specifications; track progress and product completion; link images, documents and media to products; categorize products and files; manage upstream data and prepare it for sales channels; create and publish product sheets; and automate brand portal creation and maintenance. It also reduces errors and redundancies, imports and sorts supplier data quickly, reduces overheads and wasted resources, increases customer satisfaction and loyalty, sustainably expands product offerings, sells more with better content and accessible data, and eliminates bottlenecks and data silos and manual data entry and updating.
Burgeoning E-Commerce Sector on Account of COVID-19 is Propelling Market Growth
At present, increasing digitalization, along with the escalating demand for centralized data management tools across industries, represents one of the significant factors driving the growth of the PIM market. PIM enables organizations to organize their data related to products effectively while offering safe and secure access to the centralized database. Apart from this, the burgeoning e-commerce trade across the globe is also providing a boost to the market growth on account of the increasing organizational focus on improving consumer's experience and providing effective onboarding instruction to eliminate errors and maintain customer ratings, reviews and behavior on the online platform, thereby enhancing PIM utilization. Furthermore, significant growth in the media and entertainment industry for publishing product information, such as media clips, sound recording, images and text files, to manage both digital and non-digital platforms, is acting as another major growth-inducing factor. Besides this, other factors, such as rapid urbanization, especially in the emerging nations, along with the integration of artificial intelligence (AI) and machine learning (ML) with PIM, are driving the market growth. Moreover, the sudden outbreak of the coronavirus disease (COVID-19) and consequent lockdowns imposed in numerous countries have resulted in a significant rise in the overall sales of e-commerce platforms, which, in turn, is anticipated to fuel the growth of the market in the upcoming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global product information management market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on deployment type, component type, operating system, organization size and vertical.
Cloud-based
On-premises
At present, the on-premises segment exhibits a clear dominance in the market on account of the rising adoption of PIM solutions in industry verticals such as healthcare and life sciences and banking, financial services and insurance (BFSI). Besides this, on-premises solutions are also utilized to maintain complete control over data and information technology (IT) infrastructure and customize solutions based on end users' requirements. Moreover, diverse data and design requirements, along with sufficient resources among large enterprises, are contributing to the adoption of on-premises PIM solutions worldwide.
Cloud-based PIM solutions are nowadays considered one of the most reliable forms of IT security available as they eliminate the risk of system break down and reduce the requirement for various security platforms and constant updates.
Software
Single Domain
Multi-Domain
Services
Consulting and System Integration
Training, Support and Maintenance
PIM services, including consulting and system integration, and training, support and maintenance, account for the majority of the total market share.
iOS
Windows
Android
Others
Small and Medium Enterprises
Large Enterprises
Large enterprises presently hold the leading market share. The rising utilization of PIM solutions among large enterprises can be accredited to their extensive product portfolio. Additionally, as data inconsistencies and poor data syndication may lead to the loss of customers, it is positively influencing the application of PIM solutions in large enterprises.
BFSI
Manufacturing
Retail
Healthcare
IT and Telecom
Logistics and Transportation
Travel and Hospitality
Others
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America, including Canada and the United States, enjoys the leading position in the market due to the increasing presence of a large number of PIM vendors and the rising adoption of advanced technologies to minimize manual tasks and streamline workflows among different enterprises of the region. Other regions include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia and others); Europe (the United Kingdom, Germany, France, Italy, Spain, Russia and others); Latin America (Brazil, Mexico and others); and Middle East and Africa.
The competitive landscape of the market has been analyzed in the product information management market report, along with the detailed profiles of the major players operating in the industry. Some of these players are Aprimo US LLC, Magnitude Software, Inc., International Business Machines (IBM) Corporation, Informatica LLC, inRiver Inc., Oracle Corporation, Pimcore GmbH, Riversand Technologies, Inc., SAP SE and Stibo Systems.