デジタル教育コンテンツ市場レポート：動向、予測、競合分析 (2031年まで)

世界のデジタル教育コンテンツ市場の将来は、Webベースコンテンツ、モバイルアプリ、オフラインでアクセス可能なコンテンツ市場に機会があり、有望視されています。世界のデジタル教育コンテンツ市場は、2025年から2031年にかけてCAGR 27.0％で成長すると予測されます。この市場の主な促進要因は、デジタル教育プラットフォームの技術進歩、オンライン学習や遠隔学習に対する需要の高まり、個別学習に対する需要の高まりです。

• Lucintelの予測では、コンテンツの種類別では電子書籍・教科書のセグメントが、可搬性、検索性、インタラクティブ機能などの利点により、予測期間中に最も高い成長が見込まれています。
• 提供方式別では、学習者がウェブを通じてコンテンツにアクセスできるウェブベースのコンテンツが最大のセグメントであり続けると思われます。
• 地域別では、北米が、強固な技術インフラ、インターネットの普及、デジタル学習ソリューションの急速な導入により、予測期間中も最大地域であり続けると思われます。

デジタル教育コンテンツ市場の戦略的成長機会

デジタル教育コンテンツ市場における戦略的成長機会は、技術の進歩や独自の教育要件によって具体化し始めています。こうした成長機会を見極めることで、企業は不安定な環境下でも成長を実現できます。

• AI主導型ソリューションの拡大：パーソナライズされた学習体験のための適切な生涯学習アプローチを提供する人工知能の利用には、数多くの成長機会があります。AIは、学習者と教育コンテンツとの関わり方を改善することができます。
• VR/AR学習ツールの開発：仮想現実や拡張現実を通じた教育コンテンツの成長は、従来のやり方ではなく、より多くの関与によって教育を強化することができます。これらのツールは汎用性が高く、さまざまなトピックをさまざまなレベルで教えることができます。
• モバイル学習プラットフォームの台頭：モバイル・デバイスの利用が増加するにつれ、モバイル学習プラットフォームは成長し、より多くの人口に対応し、現在の教育ニーズに対応しています。
• インタラクティブでゲーム化されたコンテンツ：この動向は、学習プロセスを楽しいものにするために、インタラクティブでゲーム化されたコンテンツの利用を促進しています。このアプローチは、学習者のモチベーションを高め、学習の定着を促進します。
• ビッグデータからの洞察：学習モデルはビッグデータとアナリティクスを統合し、成長機会を特定します。客観的データに導かれた政策や実践は、教育成果を向上させる可能性が高いです。

こうした成長機会AI主導のソリューション、VR/ARツール、モバイル学習プラットフォーム、インタラクティブコンテンツ、データ主導の洞察は、デジタル教育コンテンツ市場における成長と革新のための新たな空間を捉え、教育環境の変化と技術の進歩に対応します。

デジタル教育コンテンツ市場の促進要因・課題

デジタル教育コンテンツ市場に影響を与える主な促進要因・課題には、技術の進歩、経済環境、法的枠組みなどがあります。これらの要因を理解することは、市場での効果的な競争にとって極めて重要です。

デジタル教育コンテンツ市場を牽引する要因には、以下のようなものがある：

• 技術革新：デジタル教育コンテンツの質と到達度を高めるAIやVRなどの技術の進歩により、市場は拡大しています。これらの改善により、より魅力的でカスタマイズされた学習体験が保証されます。
• eラーニング・ソリューションに対する需要の高まり：教育がオンライン化され、遠隔教育の選択肢が増えるにつれて、eラーニング・リソースの消費は増加しています。この変化は、多忙で要求の厳しい社会が後押ししています。
• 政府の取り組みと資金援助：デジタル学習インフラの強化に向けた政府の取り組みと資金援助が市場の成長を支えます。資金援助はデジタル教育リソースの作成と利用を後押しします。
• モバイルデバイス利用の増加：デジタルコンテンツへのアクセス増加により、教育リソースへの需要が高まり、市場成長に寄与。モバイル学習ソリューションは、外出先での学習需要の高まりに対応します。
• 個別学習の重視：新しいデジタル学習リソースは個別教育を可能にし、デジタルコンテンツの利用意欲を高めます。多様な顧客ニーズに合わせた専門的な学習サービスの市場は大きいです。

デジタル教育コンテンツ市場の課題は以下の通り：

• デジタルデバイド：この課題は、デジタル教育コンテンツの普及と流通を阻害しています。世界な教育目標を達成するためには、デジタルデバイドへの対応が不可欠です。
• データ・プライバシーの問題：生徒のデータプライバシーを保護し、データ利用に関する法律を遵守することは複雑です。データ保護法の厳格化により、機密情報をより安全に取り扱う必要があります。
• 高い開発コスト：新しいデジタル学習コンテンツや技術の開発には、リスクとコストがかかります。高額な開発費は、教育機関によっては革新的なソリューションへのアクセスを妨げる可能性があります。
• コンテンツの品質と標準化：デジタル教育コンテンツは管理され、標準化される必要があります。コンテンツの表現にばらつきがあると、学習プロセスが妨げられ、プログラムの効果に影響する可能性があります。
• 変化への抵抗：新しいテクノロジーを受け入れることに消極的な人もいるため、従来の教育手法からデジタル手法への移行は難しく、効果的なチェンジ・マネジメントが必要となります。

技術の進歩、eラーニングの普及、政府の取り組み、モバイル機器、個別学習などの市場促進要因が、デジタル教育コンテンツ市場を形成していくと思われます。しかし、デジタルデバイド、データプライバシーへの懸念、開発コスト、コンテンツの品質、変化への抵抗などの課題に対処しなければ、市場で効果的に競争することはできません。

目次

第1章 エグゼクティブサマリー

第2章 世界のデジタル教育コンテンツ市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 市場動向と予測分析 (2019年～2031年)

• マクロ経済動向 (2019～2024年) と予測 (2025～2031年)
• 世界のデジタル教育コンテンツ市場の動向 (2019～2024年) と予測 (2025～2031年)
• 世界のデジタル教育コンテンツ市場：コンテンツの種類別
  • 電子書籍・教科書
  • マルチメディアコンテンツ
  • 評価・クイズ
  • インタラクティブシミュレーション
  • その他
• 世界のデジタル教育コンテンツ市場：提供方式別
  • Webベースコンテンツ
  • モバイルアプリ用ケーション
  • オフラインでアクセス可能なコンテンツ
• 世界のデジタル教育コンテンツ市場：最終用途別
  • K-12教育
  • 高等教育

第4章 地域別の市場動向と予測分析 (2019年～2031年)

• 世界のデジタル教育コンテンツ市場：地域別
• 北米のデジタル教育コンテンツ市場
• 欧州のデジタル教育コンテンツ市場
• アジア太平洋のデジタル教育コンテンツ市場
• その他地域のデジタル教育コンテンツ市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のデジタル教育コンテンツ市場の成長機会：コンテンツの種類別
  • 世界のデジタル教育コンテンツ市場の成長機会：提供方式別
  • 世界のデジタル教育コンテンツ市場の成長機会：最終用途別
  • 世界のデジタル教育コンテンツ市場の成長機会：地域別
• 世界のデジタル教育コンテンツ市場の新たな動向
• 戦略的分析
  • 新製品の開発
  • 世界のデジタル教育コンテンツ市場の生産能力拡大
  • 世界のデジタル教育コンテンツ市場における企業合併・買収 (M&A)、合弁事業
  • 認証とライセンシング

第7章 主要企業のプロファイル

• Cengage
• Codecademy
• Duolingo
• edX
• Khan Academy
• Jogn Wiley
• MasterClass
• McGraw-Hill Education
• Pearson
• Pluralsight

The future of the global digital education content market looks promising with opportunities in the web-based content, mobile application, and offline accessible content markets. The global digital education content market is expected to grow with a CAGR of 27.0% from 2025 to 2031. The major drivers for this market are the technological progress in digital education platforms, rising demand for online and distance learning, and increasing demand for personalized learning.

• Lucintel forecasts that, within the content type category, e-book & textbook segment is expected to witness the highest growth over the forecast period due to their benefits, including portability, searchability, and interactive features.
• Within the delivery mode category, web-based content will remain the largest segment as it enables learners to access content through the web.
• In terms of regions, North America will remain the largest region over the forecast period due to robust technological infrastructure, widespread internet penetration, and rapid adoption of digital learning solutions in the region.

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Emerging Trends in the Digital Education Content Market

The factors responsible for the trends in the digital education content market include newer and sophisticated technologies as well as new educational needs. These trends are indicators of the growing use of creative resources and approaches for improving learning experiences.

• AI-Driven Personalized Learning: Students are now equipped with AI technology so that they can be provided with a set of learning resources that have been suggested for each of them based on their progress. As a result, this approach improves learning by matching what is being delivered with the intended audience's level.
• Growth of Gamification: There is a growing trend of gamification, particularly in digital education content, which is integrated with pictures and games. It makes it easier to learn since it combines video and educational content, allowing children to play and study simultaneously.
• Expansion of VR and AR Applications: The education system is evolving due to technological advancements, allowing learners to use devices such as computers and smartphones to learn while immersing themselves in Virtual Reality (VR) and Augmented Reality (AR). Such learning technologies recreate real-life situations and provide opportunities for experimentation.
• Increased Focus on Mobile Learning: With the penetration of mobile smart devices like smartphones and tablets, mobile learning solutions are gaining traction. Learners can access educational material at any time, using their devices.
• Integration of Big Data and Analytics: Big data and analytics are employed in tracking and evaluating student performance to understand trends and outcomes of the learning process. This trend encourages teachers to be more progressive and incorporate effective changes in their instructional practices.

These trends AI-based tailor-made education, game-based learning, use of VR and AR, mobile education, and computer-based analysis of vast data-are changing the landscape of digital educational content by improving engagement, convenience, and productivity of learning.

Recent Developments in the Digital Education Content Market

New trends in the digital education content market illustrate the progress of technologies in addition to the development of the education system. These developments enhance the future of education by making it easier and more participatory.

• AI-Powered Learning Platforms: The development and implementation of AI cognition applications have changed the paradigm of learning by ensuring personalization in service delivery to learners. This development enhances participation in education and effectiveness in delivery.
• Adoption of VR/AR Technologies: The implementation of VR and AR technology has resulted in learning environments enriched with content that students can actively participate in.
• Rise of Mobile Learning Apps: With the rise in mobile device usage, educational applications are gaining wider acceptance as they enable users to learn on the go, keeping educational material within easy reach.
• Growth of Interactive and Gamified Content: Interactive and gamified content is on the rise as learning continues to be interactive and fun. This approach enhances motivation and retention among students.
• Development of Comprehensive E-Learning Solutions: There is growing development in comprehensive e-learning solutions that include all learning methods and tools. These solutions create an all-round education where content delivery, testing, and interaction are all conducted through a digital platform.

Progress in AI, VR, AR, mobile applications for learning, interactive content, and complex e-learning tools is reshaping the market for educational content by enabling a better user experience in terms of personalization, engagement, and accessibility.

Strategic Growth Opportunities for Digital Education Content Market

Strategic growth opportunities within the digital education content market are beginning to take shape with technological advances and unique educational requirements. Identifying such opportunities enables companies to harness growth in a volatile environment.

• Expansion of AI-Driven Solutions: There are numerous opportunities for growth through the use of artificial intelligence to provide relevant lifelong learning approaches for personalized learning experiences. AI can improve the way learners interact with educational content.
• Development of VR/AR Learning Tools: The growth of educational content through virtual and augmented reality can enhance teaching by involving more engagement rather than traditional practices. These tools are versatile and can be applied to teach various topics at different levels.
• The Rise of Mobile Learning Platforms: With the increase in mobile device usage, mobile learning platforms are growing, accommodating a larger population and addressing current educational needs.
• Interactive and Gamified Content: This trend promotes the use of interactive and gamified content to make the learning process enjoyable. This approach enhances motivation and retention among learners.
• Insights from Big Data: Learning models are integrating big data and analytics to identify growth opportunities. Policies and practices guided by objective data are likely to improve educational outcomes.

These growth opportunities AI-driven solutions, VR/AR tools, mobile learning platforms, interactive content, and data-driven insights capture new spaces for growth and innovation in the digital education content market, responding to the changing educational landscape and technological advancements.

Digital Education Content Market Driver and Challenges

Key drivers and challenges affecting the digital education content market include technological advancements, economic environment, and legal frameworks. Understanding these factors is crucial for effective competition in the market.

The factors responsible for driving the digital education content market include:

• Technological Change: The market is expanding due to advancements in technology such as AI and VR, which enhance the quality and reach of digital educational content. These improvements ensure more engaging and customized learning experiences.
• Growing Demand for E-Learning Solutions: As education moves online and distance learning options become more favorable, the consumption of e-learning resources increases. This shift is driven by a busy and demanding society.
• Government Initiatives and Funding: Government actions and resources directed at enhancing digital learning infrastructure support market growth. Funding boosts the creation and utilization of digital education resources.
• Rise in Mobile Device Usage: Increased access to digital content fuels the demand for educational resources, contributing to market growth. Mobile learning solutions meet the rising demand for on-the-go learning.
• Focus on Personalized Learning: New digital learning resources enable personalized education, motivating the use of digital content. There is a significant market for specialized learning services tailored to meet diverse client needs.

Challenges in the digital education content market are:

• Digital Divide: This challenge inhibits the penetration and distribution of digital educational content. Addressing the digital divide is essential to achieve global education goals.
• Data Privacy Concerns: Safeguarding student data privacy and complying with laws regarding data usage is complex. Stricter data protection laws necessitate more secure methods of handling sensitive information.
• High Development Costs: Developing new digital learning content and technologies can be risky and costly. High development expenses may hinder access to innovative solutions for some institutions.
• Content Quality and Standardization: Digital educational content needs to be controlled and standardized. Variations in content representation can impede the learning process and affect program effectiveness.
• Resistance to Change: Some individuals may be reluctant to embrace new technologies, making it difficult to shift from traditional educational practices to digital methods, which require effective change management.

Drivers such as technological advancements, the increasing popularity of e-learning, government initiatives, mobile devices, and personalized learning will shape the digital education content market. However, challenges including the digital divide, data privacy concerns, development costs, content quality, and resistance to change must be addressed to compete effectively in the market.

List of Digital Education Content Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies digital education content companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the digital education content companies profiled in this report include-

• Cengage
• Codecademy
• Duolingo
• edX
• Khan Academy
• Jogn Wiley
• MasterClass
• McGraw-Hill Education
• Pearson
• Pluralsight

Digital Education Content by Segment

The study includes a forecast for the global digital education content market by content type, delivery mode, end use, and region.

Digital Education Content Market by Content Type [Analysis by Value from 2019 to 2031]:

• e-Books & Textbooks
• Multimedia Content
• Assessments & Quizzes
• Interactive Simulations
• Others

Digital Education Content Market by Delivery Mode [Analysis by Value from 2019 to 2031]:

• Web-Based Content
• Mobile Applications
• Offline Accessible Content

Digital Education Content Market by End Use [Analysis by Value from 2019 to 2031]:

• K-12 Education
• Higher Education

Digital Education Content Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Digital Education Content Market

Major players in the market are expanding their operations and forming strategic partnerships to strengthen their positions. The following highlights recent developments by major digital education content producers in key regions: the USA, China, India, Japan, and Germany.

• United States: The U.S. market is witnessing an exponential increase in technology to engage students in learning. Interactivity in education is enhanced by the use of VR and AR technologies.
• China: In China, the digital academic content market is expanding through the development of new approaches that apply advanced AI and big data. This strategy aims to personalize learning effectively.
• Germany: Germany's digital educational content market focuses on developing fully functional and compliant e-learning frameworks that adhere to local data economy legislation. There is also a strong trend towards gaming and interactive content.
• India: India is experiencing a surge in digital education content as internet access and mobile device usage increase. Affordable e-learning apps are being utilized by individuals in urban and rural areas for various educational purposes.
• Japan: The Japanese market is evolving by integrating digital education with AI and robotics. Significant attention is being directed towards virtual classroom environments and other forms of interactive content to meet current and future educational needs.

Features of the Global Digital Education Content Market

Market Size Estimates: Digital education content market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Digital education content market size by content type, delivery mode, end use, and region in terms of value ($B).

Regional Analysis: Digital education content market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different content types, delivery mode, end uses, and regions for the digital education content market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the digital education content market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the digital education content market by content type (e-books & textbooks, multimedia content, assessments & quizzes, interactive simulations, and others), delivery mode (web-based content, mobile applications, and offline accessible content), end use (k-12 education and higher education), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Digital Education Content Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global Digital Education Content Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global Digital Education Content Market by Content Type
  • 3.3.1: e-Books & Textbooks
  • 3.3.2: Multimedia Content
  • 3.3.3: Assessments & Quizzes
  • 3.3.4: Interactive Simulations
  • 3.3.5: Others
• 3.4: Global Digital Education Content Market by Delivery Mode
  • 3.4.1: Web-Based Content
  • 3.4.2: Mobile Applications
  • 3.4.3: Offline Accessible Content
• 3.5: Global Digital Education Content Market by End Use
  • 3.5.1: K-12 Education
  • 3.5.2: Higher Education

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global Digital Education Content Market by Region
• 4.2: North American Digital Education Content Market
  • 4.2.1: North American Digital Education Content Market by Content Type: e-Books & Textbooks, Multimedia Content, Assessments & Quizzes, Interactive Simulations, and Others
  • 4.2.2: North American Digital Education Content Market by Delivery Mode: Web-Based Content, Mobile Applications, and Offline Accessible Content
• 4.3: European Digital Education Content Market
  • 4.3.1: European Digital Education Content Market by Content Type: e-Books & Textbooks, Multimedia Content, Assessments & Quizzes, Interactive Simulations, and Others
  • 4.3.2: European Digital Education Content Market by Delivery Mode: Web-Based Content, Mobile Applications, and Offline Accessible Content
• 4.4: APAC Digital Education Content Market
  • 4.4.1: APAC Digital Education Content Market by Content Type: e-Books & Textbooks, Multimedia Content, Assessments & Quizzes, Interactive Simulations, and Others
  • 4.4.2: APAC Digital Education Content Market by Delivery Mode: Web-Based Content, Mobile Applications, and Offline Accessible Content
• 4.5: ROW Digital Education Content Market
  • 4.5.1: ROW Digital Education Content Market by Content Type: e-Books & Textbooks, Multimedia Content, Assessments & Quizzes, Interactive Simulations, and Others
  • 4.5.2: ROW Digital Education Content Market by Delivery Mode: Web-Based Content, Mobile Applications, and Offline Accessible Content

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Digital Education Content Market by Content Type
  • 6.1.2: Growth Opportunities for the Global Digital Education Content Market by Delivery Mode
  • 6.1.3: Growth Opportunities for the Global Digital Education Content Market by End Use
  • 6.1.4: Growth Opportunities for the Global Digital Education Content Market by Region
• 6.2: Emerging Trends in the Global Digital Education Content Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Digital Education Content Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Digital Education Content Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Cengage
• 7.2: Codecademy
• 7.3: Duolingo
• 7.4: edX
• 7.5: Khan Academy
• 7.6: Jogn Wiley
• 7.7: MasterClass
• 7.8: McGraw-Hill Education
• 7.9: Pearson
• 7.10: Pluralsight