バーチャルプロダクション市場レポート：2030年までの動向、予測、競合分析

バーチャルプロダクションの動向と予測

世界のバーチャルプロダクション市場の将来は、映画、TVシリーズ、CM広告、オンラインビデオ市場における機会で有望視されています。世界のバーチャルプロダクション市場は、2024～2030年のCAGRが15.1%で、2030年までに推定77億米ドルに達すると予想されています。この市場の主要促進要因は、映画やテレビ産業における視覚効果の需要の大幅な増加、LEDウォール技術によるバーチャルプロダクションの導入の増加、NetflixやAmazon Primeのようなデジタルビデオストリーミングプラットフォームの世界の需要の増加です。

• Lucintelは、製品タイプではポストプロダクションが予測期間中最大セグメントであり続けると予測しています。
• 最終用途カテゴリーでは、映画が最大のセグメントであり続けると考えられます。
• 地域別では、アジア太平洋が予測期間中に最も高い成長を遂げると予測されています。

バーチャルプロダクション市場の戦略的成長機会

バーチャルプロダクション市場は、様々な用途においていくつかの戦略的成長機会を提供し、市場浸透の拡大とともにイノベーションを促進します。

• 長編映画制作：長編映画のバーチャルプロダクションに投資することで、より管理された環境によるコストと時間のかかる複雑な視覚効果の削減が可能になります。
• テレビとストリーミング・コンテンツ：バーチャルプロダクション技術は、テレビやストリーミングプラットフォームに、高品質で視覚的に魅力的なコンテンツを効率的に制作する能力を提供し、多様な番組に対する消費者の需要の高まりに応えます。
• ゲームとインタラクティブメディア：ゲームやインタラクティブメディアでバーチャルプロダクションを活用することで、リアルタイムのレンダリングや没入体験が強化され、より魅力的でダイナミックなコンテンツの機会が提供されます。
• 広告とコマーシャル：バーチャルプロダクションは、視覚的に美しい革新的な広告の制作を可能にし、ブランドが視聴者を惹きつけ、説得力のあるメッセージを伝える新しい方法を記載しています。
• 教育とトレーニング・シミュレーション：バーチャルプロダクション技術は、リアルな教育・トレーニングシミュレーションの開発に利用でき、学習体験を向上させ、さまざまなセグメントでの実習を記載しています。

こうした成長機会がバーチャルプロダクション市場の将来を形成し、投資戦略や技術進歩に影響を与えています。

バーチャルプロダクション市場促進要因・課題

バーチャルプロダクション市場の開拓は、様々な促進要因・課題の影響を受けています。

バーチャルプロダクション市場促進要因には以下のようなものがあります。

• 技術革新：LEDディスプレイやリアルタイムレンダリングなど、ビジュアルストーリーテリングや制作効率に新たな可能性を与える技術革新が市場を牽引します。
• コスト効率：バーチャルプロダクションは、ロケ撮影や物理的なセットデザインよりも安価であるため、制作コストが削減され、高品質なコンテンツへのアクセスが増加します。
• 高品質コンテンツへの需要：映画、テレビ、ストリーミングプラットフォームにおいて、視覚的に魅力的で没入感のあるコンテンツへの需要が高まっているため、バーチャルプロダクション技術は成長しています。
• クリエイティブな柔軟性：バーチャルプロダクションを使用するクリエイティブプロフェッショナルは、デジタル環境やエフェクトでより自由に遊ぶことができるため、ストーリーテリングやプロダクションの能力が向上
• 世界のコラボレーション：これらの技術・プロバイダーがプロデューサーと協力することで、世界中でこれらの技術の導入が促進されます。

バーチャルプロダクション市場課題は以下の通りです。

• 高額な初期投資：これは、最新技術とバーチャルスタジオを使って映画を制作しようとする多くの映画会社にとって、大きな課題となりえます。
• 技術的な複雑さ：新しい手法に移行する従来のチームは、バーチャルプロダクションの仕組みに関する特定のスキルを習得することが困難な場合があります。
• 従来の手法との統合：従来の撮影方法とバーチャルプロダクションで使用される方法を組み合わせるには、一貫した結果が得られるよう、適切な調整と計画が必要となります。

これらの促進要因と障害は、バーチャルプロダクション市場を形成し、その成長と市場参入企業の戦略に影響を与えます。

目次

第1章 エグゼクティブサマリー

第2章 世界のバーチャルプロダクション市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 産業の促進要因と課題

第3章 2018～2030年の市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界のバーチャルプロダクション市場の動向（2018～2023年）と予測（2024～2030年）
• タイプによる世界のバーチャルプロダクション市場
  • プリプロダクション
  • プロダクション
  • ポストプロダクション
• コンポーネントによる世界のバーチャルプロダクション市場
  • ハードウェア
  • ソフトウェア
  • サービス
• 最終用途による世界のバーチャルプロダクション市場
  • フィルム
  • 連続テレビ番組
  • 商業広告
  • オンラインビデオ
  • その他

第4章 2018～2030年の地域別市場動向と予測分析

• 地域別バーチャルプロダクション市場
• 北米バーチャルプロダクション市場
• 欧州バーチャルプロダクション市場
• アジア太平洋バーチャルプロダクション市場
• その他地域バーチャルプロダクション市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のバーチャルプロダクション市場における成長機会：タイプ別
  • 世界バーチャルプロダクション市場の成長機会：コンポーネント別
  • 世界のバーチャルプロダクション市場の成長機会：最終用途別
  • 世界のバーチャルプロダクション市場の成長機会：地域別
• 世界のバーチャルプロダクション市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のバーチャルプロダクション市場の能力拡大
  • 世界のバーチャルプロダクション市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

Virtual Production Trends and Forecast

The future of the global virtual production market looks promising with opportunities in the movies, TV series, commercial Ad, and online video markets. The global virtual production market is expected to reach an estimated $7.7 billion by 2030 with a CAGR of 15.1% from 2024 to 2030. The major drivers for this market the significantly growing demand for visual effects in the movie and television industries, the increasing implementation of virtual production with LED wall technology, and the rising demand for digital video streaming platforms like Netflix and Amazon Prime across the globe.

• Lucintel forecasts that, within the type category, post-production will remain the largest segment over the forecast period.
• Within the end-use category, movies will remain the largest segment.
• In terms of regions, APAC is expected to witness the highest growth over the forecast period.

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Emerging Trends in the Virtual Production Market

Several important trends are transforming how content is created and delivered in the virtual production market.

• LED Volume Stages: Instead of using green screens for traditional backgrounds, large LED screens can interface with digital environments in real-time, thereby enhancing realism.
• Real-Time Rendering: Developments in real-time rendering technologies enable instant visualization of virtual scenes and effects resulting in a more streamlined production process as well as more vibrant creative choices.
• Hybrid Production Models: By combining conventional and virtual production techniques, hybrid processes have become more flexible and efficient. Thus, it is possible to combine physical sets with digital elements which will add value to visual storytelling.
• Increased Use of VR and AR: Virtual Reality (VR) and Augmented Reality (AR) have been deployed for the creation of immersive environments and experiences which are meant to widen the scope of possibilities while expanding virtual production applications.
• AI-Driven Content Creation: Artificial intelligence is being utilized in optimizing workflows in virtual production from script analysis to scene composition and automated rendering among other functions thus increasing productivity and creativity across sectors.

These trends are driving innovation in the virtual production market, reshaping how content is produced and experienced.

Recent Developments in the Virtual Production Market

Such recent developments emphasize rapid advancements as well as widening scopes through various key changes made to this technology.

• LED Volume Technology is Expanding: The development of LED volume technology has resulted in more engulfing and versatile production settings, which reduces the need for location shoots and enhances special effects.
• Advances in Real-Time Graphics Engines: Betterment of real-time graphics engines such as Unity and Unreal Engine facilitates detailed virtual arenas that are interactive; making it possible to revolutionize how scenes are seen and created.
• Virtual Studios Are on the Rise: New virtual studios are being set up across the globe to meet the growing demand for virtual production by offering high-end scalable facilities for premium quality content creation.
• Embedding AI Tools: Integration of AI tools into virtual production workflows increases automation from the scene generation to post-production processes making them faster and more efficient.
• Collaborations And Partnerships: Collaboration between technological solutions providers and production companies is enabling innovation, leading to new techniques such as virtual film shooting being adopted.

These changes continue to push forward advancements in the virtual production market ultimately making this a crucial part of any modern movie or content development process.

Strategic Growth Opportunities for Virtual Production Market

The virtual production market offers several strategic growth opportunities within various applications thereby spurring innovation as well as expanding its market penetration.

• Feature Film Production: Investing in virtual production for feature films brings about less costly and time-intensive complex visual effects due to more managed environments.
• Television and Streaming Content: Virtual production techniques offer TV and streaming platforms the ability to create high-quality, visually engaging content efficiently, catering to growing consumer demand for diverse programming.
• Gaming and Interactive Media: Leveraging virtual production in gaming and interactive media enhances real-time rendering and immersive experiences, providing opportunities for more engaging and dynamic content.
• Advertising and Commercials: Virtual production allows for the creation of visually stunning and innovative advertisements, offering brands new ways to engage audiences and deliver compelling messages.
• Educational and Training Simulations: Virtual production technologies can be used to develop realistic educational and training simulations, improving learning experiences and providing hands-on practice in various fields.

These growth opportunities are shaping the future of the virtual production market, influencing investment strategies as well as technological advancements.

Virtual Production Market Driver and Challenges

The development of the virtual production market is influenced by various drivers and challenges.

The factors responsible for driving the virtual production market include:

• Technological Innovation: The market is driven by technological innovation, like LED displays and real-time rendering, that gives new possibilities to visual storytelling and production efficiency.
• Cost Efficiency: This makes virtual production cheaper than location shoots and physical set designs thus reducing the cost of production thereby increasing access to high-quality content.
• Demand for High-Quality Content: Virtual production technologies are growing because of the rise in demand for visually appealing and immersive content in film, TV, and streaming platforms.
• Creative Flexibility: This enhances storytelling and production capacities as creative professionals who use virtual production have more room to play around with digital environments as well as effects.
• Global Collaboration: The innovation by these technology providers working together with producers will enhance the adoption of these techniques across the globe.

Challenges in the virtual production market are:

• High Initial Investment: This can be a significant challenge for many film companies seeking to produce their movies using virtual studios coupled with modern technology in place.
• Technical Complexity: Traditional teams transitioning to new methods may find it challenging to acquire specific skills on how virtual production works
• Integration with Traditional Methods: Combining traditional filming methods with those used in virtual productions requires proper coordination and planning so that they give consistent results.

The drivers and obstacles serve to shape the virtual production market and thereby influence its growth as well as the strategies of industry participants.

List of Virtual Production Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies virtual production companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the virtual production companies profiled in this report include-

• 360Rize
• Adobe
• Arashi Vision
• Autodesk
• BORIS FX
• Epic Games
• HTC Corporation
• HumanEyes Technologies
• Mo-Sys Engineering
• NVIDIA

Virtual Production Market by Segment

The study includes a forecast for the global virtual production market by type, component, end use, and region

Virtual Production Market by Type [Analysis by Value from 2018 to 2030]:

• Pre-production
• Production
• Post-production

Virtual Production Market by Component [Analysis by Value from 2018 to 2030]:

• Hardware
• Software
• Services

Virtual Production Market by End Use [Analysis by Value from 2018 to 2030]:

• Movies
• TV Series
• Commercial Ads
• Online Videos
• Others

Virtual Production Market by Region [Shipment Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Virtual Production Market

As technology advances and creative industries embrace new ways of filmmaking and content creation, there have been significant advancements in the virtual production market.

• United States: Hollywood has shown us how to use LED volume stages and immediate rendering technologies with real-time rendering technologies that enhance quality and speed up processes.
• China: China is quickly adopting virtual production technologies, investing heavily in cutting-edge studios, and partnering with virtual set integrators for mainstream media productions.
• Germany: Germany is expanding its virtual production capabilities, concentrating on high-tech virtual studio infrastructure and collaborations with European technology companies to improve the film and television production process.
• India: India is investigating into application of virtual production to its motion picture industry where emerging studios are employing it as a mode of simplifying their methods of work during production thus adding vfx to their movies.
• Japan: Japan uses virtual sets together with digital effects for animation films. This helps them come up with their anime storylines better even as they cut down on several shootings within the live-action movies as well.

Features of the Global Virtual Production Market

Market Size Estimates: Virtual production market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Virtual production market size by type, component, end use, and region in terms of value ($B).

Regional Analysis: Virtual production market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, components, end uses, and regions for the virtual production market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the virtual production market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the virtual production market by type (pre-production, production, and post-production), component (hardware, software, and services), end use (movies, TV series, commercial Ads, online videos, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Virtual Production Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Virtual Production Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Virtual Production Market by Type
  • 3.3.1: Pre-production
  • 3.3.2: Production
  • 3.3.3: Post-production
• 3.4: Global Virtual Production Market by Component
  • 3.4.1: Hardware
  • 3.4.2: Software
  • 3.4.3: Services
• 3.5: Global Virtual Production Market by End Use
  • 3.5.1: Movies
  • 3.5.2: TV Series
  • 3.5.3: Commercial Ads
  • 3.5.4: Online Videos
  • 3.5.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Virtual Production Market by Region
• 4.2: North American Virtual Production Market
  • 4.2.1: North American Market by Type: Pre-production, Production, and Post-production
  • 4.2.2: North American Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.3: European Virtual Production Market
  • 4.3.1: European Market by Type: Pre-production, Production, and Post-production
  • 4.3.2: European Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.4: APAC Virtual Production Market
  • 4.4.1: APAC Market by Type: Pre-production, Production, and Post-production
  • 4.4.2: APAC Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others
• 4.5: ROW Virtual Production Market
  • 4.5.1: ROW Market by Type: Pre-production, Production, and Post-production
  • 4.5.2: ROW Market by End Use: Movies, TV Series, Commercial Ads, Online Videos, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Virtual Production Market by Type
  • 6.1.2: Growth Opportunities for the Global Virtual Production Market by Component
  • 6.1.3: Growth Opportunities for the Global Virtual Production Market by End Use
  • 6.1.4: Growth Opportunities for the Global Virtual Production Market Region
• 6.2: Emerging Trends in the Global Virtual Production Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Virtual Production Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Virtual Production Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: 360Rize
• 7.2: Adobe
• 7.3: Arashi Vision
• 7.4: Autodesk
• 7.5: BORIS FX
• 7.6: Epic Games
• 7.7: HTC Corporation
• 7.8: HumanEyes Technologies
• 7.9: Mo-Sys Engineering
• 7.10: NVIDIA