フィットネス機器市場レポート：2030年までの動向、予測、競合分析

フィットネス機器の動向と予測

世界のフィットネス機器市場の将来は、住宅市場および商業市場における機会で有望視されています。世界のフィットネス機器市場は、2024年から2030年までのCAGRが5.0%で、2030年には推定198億米ドルに達すると予測されています。この市場の主な促進要因は、肥満の高蔓延、若年層の人口増加、可処分所得の増加、さらに世界中の人々の健康問題に対する意識の高まりです。

• Lucintelの予測によると、タイプ別では、筋力トレーニングが予測期間中に最も高い成長を遂げる見込みです。これは、運動能力を向上させ、ケガの治療や予防を行うだけでなく、単に見栄えを良くするために若者の間で高い適応性があるためです。
• 地域別では、APACが予測期間中最大の地域であり続けると思われます。これは、パーソナルトレーニングや指導サービスへの傾斜が高いこと、ライフスタイルが変化していること、食生活が乱れていること、肥満率が世界的に上昇しており、この地域で健康的で活動的なライフスタイルの必要性が浮き彫りになっているためです。

フィットネス機器市場の戦略的成長機会

フィットネス機器市場に生じる戦略的成長機会は、新たな動向と消費者の需要の変化を反映しています。したがって、主な用途を検討することは、これらの戦略的成長機会を活用して市場ポジションを強化するための有効な根拠となります。

• ホームジム機器：家庭でのフィットネスは、家庭用ジム機器分野における成長機会の広範な道を示しています。この点で、コンパクトで汎用性が高く、技術的に革新的な製品は、家庭で効果的なワークアウト・ソリューションを求める消費者のニーズに応えています。
• ウェアラブル・フィットネス技術：この分野は、フィットネス器具をウェアラブル技術と統合できることから、成長の可能性を示しています。企業は、フィットネストラッカーやスマートウォッチと同期するように設計された製品を開発し、ユーザーに貴重なデータやワークアウトに関するパーソナライズされた洞察を提供することができます。
• 企業向けウェルネス・プログラム：企業向けウェルネス・プログラムへの進出による成長の可能性があります。企業は、職場環境に合わせたフィットネス機器やウェルネス・ソリューションを販売することができます。企業が従業員の健康と生産性を向上させることで、これは新たな市場セグメントとなります。
• フィットネスの仮想化：バーチャル・フィットネス・プラットフォームと機器の統合は、有望な成長分野です。インタラクティブ機能など、バーチャル・ワークアウトの体験を高める機器をデザインすることは、オンライン・フィットネス・クラスに興味を持つ消費者を惹きつける確実な方法です。
• シニア・フィットネス・ソリューション：高齢者の運動ニーズへの対応は、戦略的なチャンスとなります。加齢に伴う健康問題に対応し、使いやすく設計された器具は、健康維持に熱心な高齢者を惹きつけることができます。

こうした成長機会は、フィットネス機器市場が拡大・革新できる主要分野を浮き彫りにします。企業は、ホームジム・ソリューション、ウェアラブル統合、企業ウェルネス、バーチャル・フィットネス、シニア・フィットネスに注力することで、提供製品を改善し、進化する消費者ニーズに応えることができます。

フィットネス機器市場の促進要因・課題

フィットネス機器市場に影響を与える技術動向、経済要因、消費者の嗜好の変化には、さまざまな促進要因・課題があります。これらの要因を念頭に置いておくことは、この市場をナビゲートし、成長機会を活用する上で不可欠です。

フィットネス機器市場を牽引している要因は以下の通り：

• 技術の進歩：AI、機械学習、スマートテクノロジーは、依然として先進的な機器の需要を牽引するトップイノベーションの一部です。これらの技術は、カスタマイズされたワークアウト、リアルタイムのフィードバック、統合されたデータトラッキングを通じてユーザー体験を向上させる。
• 健康意識の高まり：人々の健康意識の高まりにより、健康とフィットネスに対する需要が高まり、様々なタイプのフィットネス機器に対する高い需要につながっています。消費者の健康維持に役立つ製品への投資意欲が高まり、全体的な生活の質の向上に寄与しています。
• ホーム・フィットネスの出現：自宅でのワークアウトの動向は、様々なタイプのホームジム機器への需要を高めています。人々は、自分のライフスタイルや自宅の空きスペースに合った、便利でフレキシブルなオプションを探し求めています。
• 職場でのウェルネス：企業は、従業員の健康と生産性を向上させるため、企業向けウェルネス・プログラムへの投資を増やしています。そのため、企業環境や特定のウェルネス・プログラムに合わせたフィットネス機器の需要が高まっています。
• 持続可能性の動向：持続可能性という新たな動向がマーケットプレースに影響を与えています。人々は、リサイクル可能な素材やエネルギー効率の高い技術を使った環境に優しい製品を求めています。

フィットネス機器市場における課題は以下の通り：

• 高コスト：先進的なフィットネス機器は、消費者によっては手が届かないこともあります。高価格のため、新技術や革新的製品の採用が制限され、市場成長が阻害される可能性があります。
• 市場の飽和：フィットネス機器市場は、多種多様な製品で飽和しつつあります。競合他社との差別化が難しくなり、競争優位性を維持することが困難になる可能性があります。
• 消費者の嗜好の変化：消費者の動向や嗜好が刻々と変化する中、イノベーションは極めて重要であり、適応は不可欠です。企業は、変化する需要に対応し、自社製品に対する顧客の関心を維持するために、市場動向を上回る必要があります。

フィットネス機器市場に影響を与える促進要因・課題から、イノベーション、適応性、戦略的焦点に焦点を当てるべきです。企業がこれらの側面に取り組めば、市場で前進し、成長機会を活用し、さまざまな要因から生じる障害を克服する上で、より有利な立場に立つことができます。

目次

第1章 エグゼクティブサマリー

第2章 世界のフィットネス機器市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018年～2023年）と予測（2024年～2030年）
• 世界のフィットネス機器市場の動向（2018年～2023年）と予測（2024年～2030年）
• 世界のフィットネス機器市場：タイプ別
  • 筋力トレーニング機器
  • 心血管トレーニング機器
• 世界のフィットネス機器市場：最終用途別
  • 住宅
  • コマーシャル
  • その他

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別の世界フィットネス機器市場
• 北米のフィットネス機器市場
• 欧州のフィットネス機器市場
• アジア太平洋のフィットネス機器市場
• その他地域のフィットネス機器市場

第5章 競合分析

• 製品ポートフォリオ分析
• 業務統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 世界のフィットネス機器市場における成長機会（タイプ別）
  • 世界のフィットネス機器市場における最終用途別の成長機会
  • 地域別の世界のフィットネス機器市場の成長機会
• 世界のフィットネス機器市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のフィットネス機器市場の能力拡大
  • 世界のフィットネス機器市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Precor Incorporated
• Life Fitness
• Shandong EM Health Industry
• Icon Health & Fitness
• Johnson Health Tech
• Nautilus
• TRUE
• Technogym
• Torque Fitness
• Core Health & Fitness

Fitness Equipment Trends and Forecast

The future of the global fitness equipment market looks promising with opportunities in the residential and commercial markets. The global fitness equipment market is expected to reach an estimated $19.8 billion by 2030 with a CAGR of 5.0% from 2024 to 2030. The major drivers for this market are the high prevalence of obesity, the rising youth population, and disposable incomes, as well as growing awareness of health issues among people worldwide.

• Lucintel forecasts that, within the type category, strength training is expected to witness the highest growth over the forecast period due to high adaption among young people to improve their athletic ability and treat or prevent injuries, as well as, treat or prevent injuries, or simply look better.
• In terms of region, APAC will remain the largest region over the forecast period due to a higher inclination toward personal training and instruction services, changing lifestyles, and poor eating habits, obesity rates are rising globally which highlights the need for healthy, active lifestyles in this region.

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Emerging Trends in the Fitness Equipment Market

A set of newly emerging trends is sweeping across the landscape and changing the way the market for fitness equipment is developing. These trends reflect changing consumer preferences, advances in technology, and shifts in lifestyles. These are the vital elements that influence the design and marketing of the equipment, besides usage aspects, which drive massive sales and innovation in the industry.

• Smart and Connected Equipment: The integration of intelligent technologies is changing user experiences in health and fitness equipment. Devices with integrated sensors, Bluetooth connectivity, and internet connectivity enable customized workouts, progress tracking, and real-time feedback. This trend addresses the growing demand for more interactive and data-driven solutions in fitness.
• Rise of Home Fitness Solutions: The increased accessibility and flexibility of home fitness have contributed to its growing popularity. Compact home gyms, resistance bands, and other interactive fitness technologies are in high demand. This reflects a shift from gym-based workouts, which rely on memberships, to solution-based at-home fitness routines.
• Wearables Integration: Modern gym equipment integrates wearables such as fitness trackers or smartwatches, allowing for the tracking of vital signs. These devices can share data across different platforms to provide better insights into performance and enhance user experiences.
• Wellness and Holistic Fitness: The concept of fitness is increasingly being linked to holistic wellness, which includes mental, emotional, and physical health. Accessories related to yoga, meditation, and stress relief are becoming more popular, reflecting a broader view of fitness that goes beyond just exercise.
• Sustainability and Eco-Friendly Designs: Sustainability is becoming a key consideration in the design and manufacturing of fitness equipment. Companies are adopting eco-friendly materials and practices, such as using recycled components and energy-efficient technologies, to appeal to environmentally conscious consumers.

These trends are pushing the envelope of innovation in the fitness equipment market, improving user experiences, and aligning more with the broader wellness and sustainability objectives. As consumers increasingly seek smart, holistic, and sustainable ways to stay fit, it follows that the market is adapting to these evolving demands.

Recent Developments in the Fitness Equipment Market

Recent developments in the fitness equipment market underline major milestones that are redefining the sector. These key events characterize technological advancements, changes in consumer preferences, and market dynamics that are shaping the future of fitness.

• AI and Machine Learning Integration: There is a great advantage in integrating AI and machine learning into fitness equipment for personalized workout recommendations and real-time performance tracking. AI-driven machines adapt to users' fitness levels and goals, increasing both efficiency and enjoyment during workouts.
• Expansion of Virtual Fitness Platforms: One of the most significant trends in the fitness equipment market is the expansion of virtual fitness platforms. These platforms offer both live and on-demand classes, enabling users to exercise at home. The integration of virtual platforms into home fitness equipment enhances ease of operation and user engagement.
• Growth of Space-Saving and Compact Equipment: As living spaces in urban areas become smaller, the use of compact and space-saving equipment has increased. Products such as foldable treadmills and multi-use exercise machines appeal to consumers who need effective workout options that fit in small spaces.
• Eco-Friendly Equipment Development: The manufacturing of fitness equipment is going green. In addition to more energy-efficient technologies, new products that use recyclable materials are being developed. This shift towards environmentally conscious practices caters to eco-aware consumers and supports larger sustainability goals.
• Increased Wearable Integration: Modern fitness equipment is designed to easily integrate with wearables, allowing users to monitor workouts, track health metrics, and synchronize data across devices for a complete view of their fitness progress.

These are some of the key developments driving growth and innovation in the fitness equipment market. The industry is evolving with advanced technologies while considering space constraints and ecological conservation as essential needs for modern consumers.

Strategic Growth Opportunities for Fitness Equipment Market

The strategic growth opportunities that arise in the fitness equipment market reflect emerging trends and changing consumer demands. A review of major applications, therefore, provides a valid basis for leveraging these strategic growth opportunities to strengthen market positions.

• Home Gym Equipment: Fitness at home presents a broad avenue of growth opportunities in the home gym equipment sector. In this regard, compact, versatile, and technologically innovative offerings meet the consumer need for effective workout solutions at home.
• Wearable Fitness Technology: This area shows growth potential as fitness equipment can be integrated with wearable technology. Companies can create products designed to sync with fitness trackers and smartwatches, providing users with valuable data and personalized insights into their workouts.
• Corporate Wellness Programs: There is growth potential through expansion into corporate wellness programs. Companies can sell fitness equipment and wellness solutions tailored for the workplace environment. By enabling firms to improve employee health and productivity, this represents a new market segment.
• Virtualization of Fitness: The integration of virtual fitness platforms with equipment is a promising growth area. Designing equipment that enhances the experience of virtual workouts, including interactive features, is a surefire way to attract consumers interested in online fitness classes.
• Senior Fitness Solutions: Addressing the exercise needs of older adults presents a strategic opportunity. Equipment designed to tackle health problems associated with aging-and facilitate ease of use-can attract senior enthusiasts looking to stay fit.

These growth opportunities highlight key areas where the fitness equipment market can expand and innovate. Companies can improve their offerings and meet evolving consumer needs by focusing on home gym solutions, wearable integration, corporate wellness, virtual fitness, and senior fitness.

Fitness Equipment Market Driver and Challenges

Various drivers and challenges have influenced the trends in technology, economic factors, and changing consumer preferences that affect the fitness equipment market. Keeping these factors in mind is essential when navigating this market and capitalizing on growth opportunities.

The factors responsible for driving the fitness equipment market include:

• Technological Advancements: AI, machine learning, and smart technology remain some of the top innovations driving demand for advanced equipment. These technologies enhance the user experience through customized workouts, real-time feedback, and integrated data tracking.
• Growth in Health Awareness: The demand for health and fitness has increased due to greater awareness among people, leading to a high demand for various types of fitness equipment. Consumers are more interested in investing in products that help them stay fit and healthy, which contributes to an improvement in their overall quality of life.
• Emergence of Home Fitness: The trend of working out at home is increasing the demand for different types of home gym equipment. People are looking for convenient and flexible options that align with their lifestyles and the available space in their homes.
• Wellness at Work: Companies are increasingly investing in corporate wellness programs to improve the health and productivity of their employees. This, in turn, creates demand for fitness equipment tailored to the corporate environment and specific wellness programs.
• Sustainability Trend: The emerging trend of sustainability is influencing the marketplace. People want eco-friendly products made from recyclable materials and energy-efficient technologies.

Challenges in the fitness equipment market include:

• High Costs: Advanced fitness equipment may be unaffordable for some consumers. High prices may result in limited adoption of new technology and innovative products, which could deter market growth.
• Market Saturation: The fitness equipment market is becoming saturated with a wide variety of products. It could be difficult for companies to differentiate their offerings from those of competitors, making it challenging to maintain a competitive advantage.
• Evolving Consumer Preferences: Given the ever-changing consumer trends and preferences, innovation is crucial, and adaptation is essential. Companies need to outpace market trends to meet changing demands and retain customer interest in their products.

From the drivers and challenges that impact the fitness equipment market, the focus should be on innovation, adaptability, and strategic focus. Once companies address these aspects, they will be better positioned to advance in the market, capitalize on growth opportunities, and overcome obstacles arising from various factors.

List of Fitness Equipment Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies fitness equipment companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the fitness equipment companies profiled in this report include-

• Precor Incorporated
• Life Fitness
• Shandong EM Health Industry
• Icon Health & Fitness
• Johnson Health Tech
• Nautilus
• TRUE
• Technogym
• Torque Fitness
• Core Health & Fitness

Fitness Equipment by Segment

The study includes a forecast for the global fitness equipment by type, end use, and region.

Fitness Equipment Market by Type [Analysis by Value from 2018 to 2030]:

• Strength Training Equipment
• Cardiovascular Training Equipment

Fitness Equipment Market by End Use [Analysis by Value from 2018 to 2030]:

• Residential
• Commercial
• Others

Fitness Equipment Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Fitness Equipment Market

Fitness equipment has become an increasingly fast-moving market due to technological advancements, a change in consumer preferences, and improvements in global health. Owing to the rising focus on personal health and wellness, massive developments are increasingly being seen in key markets like the United States, China, Germany, India, and Japan. These changes reveal broader trends in exercise habits, the incorporation of technology, and market demands-showing how people cater to their fitness and well-being.

• United States: The market for connected fitness equipment is growing rapidly in the U.S. due to the rise of smart treadmills, stationary bikes, and home gym interactive systems. Companies are integrating advanced technologies such as AI and IoT into their products to provide personalized workouts along with real-time feedback. The growth of virtual fitness classes and subscription-based services is influencing consumer preferences toward home-based fitness solutions.
• China: The Chinese market is increasingly focusing on technology-related fitness and smart equipment. Most importantly, the market is witnessing the greater use of AI-enabled fitness machines and application-based workout platforms. The Chinese government encourages physical fitness through policies and investments in public facilities meant for fitness. This, in turn, creates more demand for the latest innovations in the field of physical fitness.
• Germany: Current trends in the German market include high-quality and durable products, with practices that are sustainable in nature. Moreover, there is an increasing use of eco-friendly materials and energy-efficient designs. Additionally, Germany has been experiencing a surge of interest in professional multi-functional exercise apparatus developed for a diverse set of workouts.
• India: The Indian fitness equipment market is growing hand-in-hand with increased awareness of health and fitness. There is a visible upward trend in demand for affordable but space-saving equipment, including compact home gyms and resistance training tools. Growing health consciousness, coupled with rising middle-class incomes, fuels this growth.
• Japan: Robotics and automation are driving new advancements in the fitness equipment market. Innovations include AI-powered personal trainers and smart exercise equipment that provide real-time data analysis and instruct users on how to perform workouts correctly. The market is also experiencing an influx of fitness technologies integrated with wearable devices for enhanced exercise performance.

Features of the Global Fitness Equipment Market

Market Size Estimates: Fitness equipment market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Fitness equipment market size by type, end use, and region in terms of value ($B).

Regional Analysis: Fitness equipment market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, end use, and regions for the fitness equipment market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the fitness equipment market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the fitness equipment market by type (strength training equipment and cardiovascular training equipment), end use (residential, commercial, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Fitness Equipment Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Fitness Equipment Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Fitness Equipment Market by Type
  • 3.3.1: Strength Training Equipment
  • 3.3.2: Cardiovascular Training Equipment
• 3.4: Global Fitness Equipment Market by End Use
  • 3.4.1: Residential
  • 3.4.2: Commercial
  • 3.4.3: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Fitness Equipment Market by Region
• 4.2: North American Fitness Equipment Market
  • 4.2.1: North American Market by Type: Strength Training Equipment and Cardiovascular Training Equipment
  • 4.2.2: North American Market by End Use: Residential, Commercial, and Others
• 4.3: European Fitness Equipment Market
  • 4.3.1: European Market by Type: Strength Training Equipment and Cardiovascular Training Equipment
  • 4.3.2: European Market by End Use: Residential, Commercial, and Others
• 4.4: APAC Fitness Equipment Market
  • 4.4.1: APAC Market by Type: Strength Training Equipment and Cardiovascular Training Equipment
  • 4.4.2: APAC Market by End Use: Residential, Commercial, and Others
• 4.5: ROW Fitness Equipment Market
  • 4.5.1: ROW Market by Type: Strength Training Equipment and Cardiovascular Training Equipment
  • 4.5.2: ROW Market by End Use: Residential, Commercial, and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Fitness Equipment Market by Type
  • 6.1.2: Growth Opportunities for the Global Fitness Equipment Market by End Use
  • 6.1.3: Growth Opportunities for the Global Fitness Equipment Market by Region
• 6.2: Emerging Trends in the Global Fitness Equipment Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Fitness Equipment Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Fitness Equipment Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Precor Incorporated
• 7.2: Life Fitness
• 7.3: Shandong EM Health Industry
• 7.4: Icon Health & Fitness
• 7.5: Johnson Health Tech
• 7.6: Nautilus
• 7.7: TRUE
• 7.8: Technogym
• 7.9: Torque Fitness
• 7.10: Core Health & Fitness