サーモン市場レポート：2030年までの動向、予測、競合分析

サーモンの動向と予測

世界のサーモン市場の将来は、生鮮、冷凍、缶詰の各市場における機会により有望視されています。世界のサーモン市場は、2024年から2030年にかけてCAGR 3.4%の成長が見込まれます。この市場の主な促進要因は、水産物消費の増加、オメガ3脂肪酸と高品質タンパク質の供給源としてのサーモン人気の高まり、養殖技術の継続的進歩です。

• Lucintelの予測では、種類別カテゴリーでは、ピンクサーモンが予測期間中最大のセグメントであり続ける。
• 最終製品タイプでは、冷凍サーモンが予測期間中に最も高い成長を遂げる見込みです。
• 地域別では、APACが予測期間中最大の地域となる見込みです。

サーモン市場の戦略的成長機会

消費者と業界のニーズが変化するにつれ、サーモン市場には様々な用途で数多くの戦略的成長機会がもたらされます。こうした成長機会は、市場の成長とイノベーションを強化するために不可欠です。

• 健康志向の製品：オメガ3を強化した製品など、サーモンを原料とする製品は、健康志向の高まる市場にとって魅力的です。生産者は、サーモンの健康上のメリットを効果的に売り込む必要があります。
• 調理済み製品および調理済み食用製品：調理済み食品の需要が高まっています。調理済みサーモンディナーやその他の調理済みサーモン料理を導入することで、ヘルシーで手軽な選択肢を求める多忙な人々に対応することができます。
• 未開拓地域への市場参入：新興国の多くで魚の消費量が増加していることから、サーモン生産者にとっては未開拓の市場に大きな可能性があります。このような潜在的な市場に注力することで、市場の成長とシェアの拡大が期待できます。
• 革新的なパッケージデザイン：持続可能なパッケージングの変化は、特に健康志向の高い消費者向けの製品に付加価値を与える機会をもたらします。環境に配慮したパッケージングを使用することで、消費者の注目を集める競合を勝ち抜くことができます。
• eコマースの発展：より多くのオンライン販売チャネルを通じて、消費者のカバー範囲とアクセシビリティを高めることが不可欠です。生産者は、食料品のオンラインショッピングの動向を利用するため、eコマースに投資しなければならないです。

鮭の市場開拓者は、こうした成長機会を積極的に活用し、消費者の進化するニーズに応える製品の創造と開発を促進します。

サーモン市場促進要因・課題

健康志向の高まりにより、オメガ3脂肪酸などサーモンの健康効果に対する消費者の関心が高まり、需要増につながっています。この動向は、様々な年齢層で消費を拡大しています。

サーモン市場を牽引する要因は以下の通り：

• 責任ある調達に対する消費者の意識：サーモンに対する需要は、責任ある調達にますます焦点が当てられるようになっており、生産慣行の変化に影響を与えています。
• 技術の進歩：養殖の原動力は、増大する需要に対応するため、生産性を向上させる技術に基づく介入や、より優れた飼育・給餌方法によってますます促進されています。
• 水産物消費の増加：サーモン製品に対する食欲の高まりは、魚介類やその他の水産物消費の増加によってもたらされています。消費者の嗜好がより健康的な蛋白源へとシフトするにつれて、サケに対する需要は増加しています。
• eコマースの成長：eコマース部門とオンライン食料品サービスの確立を目指した取り組みにより、サーモン製品の代替小売オプションが生まれ、特に都市部での消費が増加しています。

サーモン市場における課題は以下の通り：

• 環境問題：環境問題：漁獲量の増加と生息地の破壊が、サケの持続可能な供給にとっての障害となっています。生産者は、生態学的問題に関する法律や社会的懸念に対処しなければならないです。
• 価格の不安定性：サケ価格の変動は、大規模な生産者や小売業者の収益性に悪影響を及ぼす可能性があります。経済的要因とサプライチェーンの問題が、この不安定性の一因となっています。
• 食品安全規制：食品安全基準を満たし、必要な認証を維持することは生産者にとって困難であり、市場におけるマーケティング活動の妨げとなります。

こうした促進要因・課題がサーモン市場力学、成長見通し、戦略的経営をどのように形成しているかを理解することは極めて重要です。この分野に携わる者は、市場機会が発生した際にそれを活用するための準備を整えることができます。

目次

第1章 エグゼクティブサマリー

第2章 世界のサーモン市場：市場力学

• イントロダクション、背景、分類
• サプライチェーン
• 業界の促進要因と課題

第3章 2018年から2030年までの市場動向と予測分析

• マクロ経済動向（2018～2023年）と予測（2024～2030年）
• 世界のサーモン市場の動向（2018～2023年）と予測（2024～2030年）
• タイプ別、世界のサーモン市場
  • キングサーモン
  • ギンザケ
  • ピンクサーモン
  • レッドサーモン
  • サルモ・サラー
  • シルバーブライトサーモン
• 最終製品タイプ別、世界のサーモン市場
  • 新鮮
  • 冷凍
  • 缶詰
  • その他

第4章 2018年から2030年までの地域別市場動向と予測分析

• 地域別の世界のサーモン市場
• 北米のサーモン市場
• 欧州のサーモン市場
• アジア太平洋のサーモン市場
• その他地域のサーモン市場

第5章 競合分析

• 製品ポートフォリオ分析
• 運用統合
• ポーターのファイブフォース分析

第6章 成長機会と戦略分析

• 成長機会分析
  • 種類別世界のサーモン市場の成長機会
  • 最終製品タイプ別の世界のサーモン市場の成長機会
  • 地域別の世界のサーモン市場の成長機会
• 世界のサーモン市場の新たな動向
• 戦略分析
  • 新製品開発
  • 世界のサーモン市場の能力拡大
  • 世界のサーモン市場における合併、買収、合弁事業
  • 認証とライセンシング

第7章 主要企業の企業プロファイル

• Greig Seafood
• Nova Sea
• Salmones Camanchaca
• Blumar
• Nordlaks
• Mowi
• SalMar
• Bakkafrost
• Cremaq
• Leroy Seafood

Salmon Trends and Forecast

The future of the global salmon market looks promising with opportunities in the fresh, frozen, and canned markets. The global salmon market is expected to grow with a CAGR of 3.4% from 2024 to 2030. The major drivers for this market are the rise in seafood consumption, the increasing popularity of salmon as a source of omega-3 fatty acids and high-quality protein, and ongoing advances in aquaculture technologies.

• Lucintel forecasts that, within the type category, pink salmon will remain the largest segment over the forecast period.
• Within the end product type category, frozen is expected to witness the highest growth over the forecast period.
• In terms of regions, APAC is expected to witness the largest region over the forecast period.

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Emerging Trends in the Salmon Market

The salmon market is progressing with new developments that are changing consumer habits and production levels. These trends indicate the scalability of an industry to adapt to changes in market conditions and consumer needs.

• Sustainability Initiatives: As novel aquaculture elements attract attention, the focus on adopting sustainable farming practices is increasing. Manufacturers are turning to eco-label accreditation to meet the ever-increasing demand for seafood from sustainable sources.
• Health and Wellness Awareness: Online shoppers, who are more aware of the health benefits that salmon provides, specifically omega-3 fats, are more likely to buy it regularly. This trend is stimulating growth among health-oriented marketers.
• Convenience Products: Ready-to-eat and other easy-to-use forms, such as pre-marinated fillets and smoked salmon, are becoming more popular. This trend serves busy individuals who want a quick way to prepare dinner.
• E-commerce Growth: The way people purchase salmon is changing due to the rise in online grocery shopping. Access to fresh and frozen products is becoming easier with e-commerce platforms, increasing market development in urban areas.
• Innovation in Processing: The adoption of new processing technologies is improving the quality and range of salmon product offerings. Innovative packaging and more effective preservation methods are extending shelf life and keeping products fresh.

These trends are transforming the dynamics of the salmon market, emphasizing sustainability, convenience for consumers, and innovation in product development to enable growth and survival in a competitive environment.

Recent Developments in the Salmon Market

The changes occurring in the salmon market reflect an industry that is constantly evolving to meet diverse consumer needs, technological advancements, and regulatory requirements. The following are five key developments influencing the market:

• Improvements in Sustainability of Tools and Production: To reduce environmental impact, producers are embracing more sustainable aquaculture methods. This trend is leading to an increase in the number of certifications and eco-friendly appeals in the market.
• Technological Improvements: The introduction of new technologies in aquaculture, such as improved feed and health management solutions, is enhancing productivity and sustainability, meeting rising global demand.
• Changing Demand for Value-Added Salmon Products: Ready-to-cook and ready-to-eat salmon products have become popular, prompting manufacturers to diversify their offerings. More smoked and marinated salmon products are opening up new market avenues.
• Growth of E-commerce Channels: Given the increasing trend of urbanization, online grocery shopping is becoming a preferred outlet for salmon products, making it easier and more convenient for consumers.
• Evolving Standards in Food Safety and Traceability: Due to stringent food safety compliance and growing public demand, producers are implementing sophisticated tracking systems for their products. These measures focus on quality control and building consumer confidence.

Such trends have positive implications for the salmon market by increasing sustainability, offering improved products, and making high-quality seafood accessible to consumers.

Strategic Growth Opportunities for Salmon Market

As consumer and industry needs shift, the salmon market presents numerous strategic growth opportunities across various applications. These opportunities are vital for enhancing market growth and innovation.

• Health-Oriented Products: Products made from salmon, such as omega-3 enriched options, are appealing to a growing health-conscious market. Producers should effectively market the health benefits of salmon.
• Ready-to-Cook and Ready-to-Eat Products: There is a rising demand for ready meals. Introducing ready-to-cook salmon dinners and other pre-prepared salmon meals can cater to busy individuals seeking healthy, quick options.
• Market Penetration into Untapped Regions: There is significant potential for salmon producers in untapped markets, as fish consumption is increasing in many emerging economies. Focusing on this potential market can lead to growth and a larger market share.
• Innovative Packaging Design: The changing landscape of sustainable packaging presents opportunities to add value to products, particularly those aimed at health-conscious consumers. Competition for consumer attention can be won through the use of eco-friendly packaging.
• E-commerce Development: Increasing the coverage and accessibility for consumers through more online sales channels is essential. Producers must invest in e-commerce to capitalize on the trend of online grocery shopping.

Salmon marketers will actively utilize these growth opportunities to encourage product creation and development that meets the evolving needs of consumers.

Salmon Market Driver and Challenges

Growing health awareness is increasing consumer interest in the health benefits of salmon, such as omega-3 fatty acids, leading to higher demand. This trend expands consumption across various age groups.

The factors driving the salmon market include:

• Consumer Awareness Toward Responsible Sourcing: Demand for salmon is increasingly focused on responsible sourcing, influencing changes in production practices.
• Technological Advancements: The dynamics of aquaculture are increasingly driven by technology-based interventions and better breeding and feeding practices that improve productivity to meet growing demand.
• Increase in Seafood Consumption: The growing appetite for salmon products is driven by increased consumption of fish and other seafood. Demand for salmon is rising as consumer preferences shift toward healthier protein sources.
• Growth of E-commerce: The e-commerce sector and initiatives aimed at establishing online grocery services have created alternative retailing options for salmon products, thus increasing consumption, especially in urban areas.

Challenges in the salmon market include:

• Environmental Issues: Increasing fish capture and habitat destruction are barriers to a sustainable supply of salmon. Producers must address laws and public concerns about ecological issues.
• Price Instability: Fluctuations in salmon prices can negatively affect the profitability of large producers and retailers. Economic factors and supply chain issues contribute to this instability.
• Food Safety Regulations: Meeting food safety standards and maintaining necessary certifications can be challenging for producers, hindering marketing activities in the market.

Understanding how these drivers and challenges shape the dynamics of the salmon market, its growth prospects, and strategic management is crucial. Those engaged in this field will be better prepared to capitalize on market opportunities as they arise.

List of Salmon Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies salmon companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the salmon companies profiled in this report include-

• Greig Seafood
• Nova Sea
• Salmones Camanchaca
• Blumar
• Nordlaks
• Mowi
• SalMar
• Bakkafrost
• Cremaq
• Leroy Seafood

Salmon by Segment

The study includes a forecast for the global salmon by type, end product type, and region.

Salmon Market by Type [Analysis by Value from 2018 to 2030]:

• Chinook Salmon
• Coho Salmon
• Pink Salmon
• Red Salmon
• Salmo Salar
• Silverbrite Salmon

Salmon Market by End Product Type [Analysis by Value from 2018 to 2030]:

• Fresh
• Frozen
• Canned
• Others

Salmon Market by Region [Analysis by Value from 2018 to 2030]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Salmon Market

Recent developments in the salmon market are marked by remarkable changes driven by shifting consumer tastes, increasing concern for sustainability, and technological advancements. Major markets, including the United States and China, are constantly evolving to respond to heightened awareness of health benefits and rising seafood consumption worldwide. Coupled with transformations in the socio-economic characteristics of people in each market, there are unique developments in each region that influence the production, distribution, and consumption of salmon in different ways. This positively impacts the consumer-oriented dynamics of each region.

• United States: In the United States, the salmon market is growing steadily, with farmed salmon being one of the most promising market segments. Salmon is increasingly consumed by health-conscious individuals due to its beneficial omega-3 fatty acids and lean protein. There is a notable shift away from traditional practices that are not environmentally friendly as better fish production practices emerge. Additionally, the trend of ready-to-eat products, such as smoked or marinated salmon, is growing due to consumers' busy schedules. The U.S. market has also embraced traceability and transparency for consumers.
• China: China is entering the salmon industry, fueled by increasing demand driven by improved earnings and better eating habits. The state promotes aquaculture development to enhance local supply and minimize imports. Salmon is gaining popularity among Chinese consumers for its health benefits. The rise of online grocery shopping is making fresh and frozen salmon products more accessible, thus spurring market growth. However, the market faces challenges related to food safety regulations and import standards.
• Germany: Sustainability is a mainstream attribute of Germany's salmon market. Increased environmental awareness among consumers has raised the demand for salmon with eco-friendly labeling. A shift toward healthy food consumption contributes to the growth in sales of fresh and smoked salmon. Offerings also include salmon in sauces and soups, ready to be reheated. Additionally, there is a demand for local products among German consumers, encouraging domestic policies on aquaculture, although the market primarily relies on imports.
• India: The salmon market in India, although still in its infancy, shows promising potential. Rapid urbanization and increasing disposable income lead to greater seafood consumption, including salmon. There is a general shift in diet as more people recognize the importance of eating fish. However, challenges remain with the existing aquaculture infrastructure. Efforts are underway to enhance cold chain logistics and distribution, and the state is promoting seafood farming to increase local supply and reduce imports.
• Japan: Japan's salmon market is also evolving, with changes in conventional consumption patterns. Salmon is a staple in many meals in Japan; however, the rise in culinary culture is driving demand for value-added farmed salmon for sushi and sashimi preparation. Consumers are increasingly concerned about safety, seeking healthy and ethically sourced fish. Convenience is also boosting the demand for ready-to-eat salmon, such as pre-packaged products. Innovations in packaging and preservation are enhancing product quality and freshness.

Features of the Global Salmon Market

Market Size Estimates: Salmon market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Salmon market size by type, end product type, and region in terms of value ($B).

Regional Analysis: Salmon market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, end product types, and regions for the salmon market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the salmon market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the salmon market by type (chinook salmon, coho salmon, pink salmon, red salmon, salmo salar, and silverbrite salmon), end product type (fresh, frozen, canned , and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global Salmon Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

• 3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
• 3.2. Global Salmon Market Trends (2018-2023) and Forecast (2024-2030)
• 3.3: Global Salmon Market by Type
  • 3.3.1: Chinook Salmon
  • 3.3.2: Coho Salmon
  • 3.3.3: Pink Salmon
  • 3.3.4: Red Salmon
  • 3.3.5: Salmo Salar
  • 3.3.6: Silverbrite Salmon
• 3.4: Global Salmon Market by End Product Type
  • 3.4.1: Fresh
  • 3.4.2: Frozen
  • 3.4.3: Canned
  • 3.4.4: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

• 4.1: Global Salmon Market by Region
• 4.2: North American Salmon Market
  • 4.2.1: North American Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.2.2: North American Market by End Product Type: Fresh, Frozen, Canned , and Others
• 4.3: European Salmon Market
  • 4.3.1: European Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.3.2: European Market by End Product Type: Fresh, Frozen, Canned , and Others
• 4.4: APAC Salmon Market
  • 4.4.1: APAC Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.4.2: APAC Market by End Product Type: Fresh, Frozen, Canned , and Others
• 4.5: ROW Salmon Market
  • 4.5.1: ROW Market by Type: Chinook Salmon, Coho Salmon, Pink Salmon, Red Salmon, Salmo Salar, and Silverbrite Salmon
  • 4.5.2: ROW Market by End Product Type: Fresh, Frozen, Canned , and Others

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global Salmon Market by Type
  • 6.1.2: Growth Opportunities for the Global Salmon Market by End Product Type
  • 6.1.3: Growth Opportunities for the Global Salmon Market by Region
• 6.2: Emerging Trends in the Global Salmon Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global Salmon Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Salmon Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Greig Seafood
• 7.2: Nova Sea
• 7.3: Salmones Camanchaca
• 7.4: Blumar
• 7.5: Nordlaks
• 7.6: Mowi
• 7.7: SalMar
• 7.8: Bakkafrost
• 7.9: Cremaq
• 7.10: Leroy Seafood