ヘアカラースプレーの世界市場予測（2022年～2027年）

世界のヘアカラースプレーの市場規模は、2020年に4億4,937万8,000米ドルとなり、予測期間中に4.34％のCAGRで成長し、2027年に6億513万8,000米ドルになると予測されています。市場を牽引する要因には、ソーシャルメディアの浸透の結果として特にミレニアルズの間でヘアカラースプレーの人気が高まっていることや、世界的に健康志向が高まり、十分なヘアケアへの関心が高まっていること、新興国を中心とした景気拡大による消費意欲の高まりなどが挙げられます。

当レポートでは、世界のヘアカラースプレー市場について調査し、市場規模や予測、COVID-19の影響、市場の促進要因および課題、市場動向、セグメント別の市場分析、競合情勢、主要企業のプロファイルなどの体系的な情報を提供しています。

目次

第1章 イントロダクション

• 市場概要
• COVID-19の影響
• 市場の定義
• 市場セグメンテーション

第2章 調査手法

• 調査データ
• 前提条件

第3章 エグゼクティブサマリー

• 調査のハイライト

第4章 市場力学

• 市場促進要因
• 市場抑制要因
• ポーターのファイブフォース分析
  • 供給企業の交渉力
  • 買い手の交渉力
  • 新規参入者の脅威
  • 代替品の脅威
  • 競争企業間の敵対関係
• 業界のバリューチェーン分析

第5章 ヘアカラースプレー市場分析：成分別

• イントロダクション
• 自然
• 合成

第6章 ヘアカラースプレー市場分析：最終用途別

• イントロダクション
• 住宅
• 商業

第7章 ヘアカラースプレー市場分析：流通チャネル別

• イントロダクション
• オンライン
• オフライン

第8章 ヘアカラースプレー市場分析：地域別

• イントロダクション
• 北米
  • 米国
  • カナダ
  • メキシコ
• 南米
  • ブラジル
  • アルゼンチン
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • スペイン
  • その他
• 中東・アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • イスラエル
  • その他
• アジア太平洋地域
  • 中国
  • 日本
  • 韓国
  • インド
  • 台湾
  • タイ
  • インドネシア
  • その他

第9章 競合環境と分析

• 主要企業と戦略分析
• 新興企業と市場の有利性
• 合併、買収、契約、コラボレーション
• ベンダーの競合マトリックス

第10章 企業プロファイル

• L'Oreal Paris
• Honasa Consumer Pvt. Ltd.
• Henkel AG & Co. KGaA
• GT World.fr
• Amka Products (Pty) Ltd
• Kao Corporation
• Amika, LLC
• Henkel Corporation

The hair color spray market is expected to grow at a CAGR of 4.34%, reaching a market size of US$605.138 million in 2027 from US$449.378 million in 2020.

Aerosol cans with hair color are what makeup hair color sprays. When opposed to powder-based or liquid hair colors, these temporary hair colors give smoother and quicker effects. Shampoo can be used to readily remove these kinds of colors. One of the major factors enabling the market growth over the next five years will be the increasing popularity of hair color sprays, particularly among millennials, as a result of consumers' shifting preferences toward the adoption of fashion as a result of the penetration of social media platforms. The demand for many personal care products has unexpectedly increased as a result of the growing worries among health-conscious customers around the world about adequate hair care, as well as the rising spending power due to economic expansion, particularly in emerging economies. This is expected to have a favorable impact on market growth throughout the course of the forecast period.

The market for hair color spray is also expanding as a result of the increased use of cosmetics and personal care items, which is mostly due to the growing appeal of these items, notably among young women around the world. This is due to the fact that these women like discovering the many beauty care products that are on the market, which further increases the market demand for these items and fuels market expansion.

Additionally, several independent brands are coming up and every new brand has a new idea of remaining or becoming beautiful, hence, contributing to the growth of the cosmetic industry, thus fuelling the market growth. Apart from the younger generation, the inclination of adults towards the use of these kinds of products, thereby providing an impetus for the market to propel the coming years. These colors are highly useful in providing instant coloring. This coupled with the rising consciousness among the young generation regarding looks and appearance is leading to the increased adoption of instant products, too, with temporary effects. Thus, significantly boosting the demand for hair color sprays and thereby driving the market growth in the next five years.

Rapid product innovation is boosting the market growth

Rising consumer requirements have led to the continuous participation of both big and small market players in the form of investments in R&D for the development of new and latest products to cater to the rising consumer expectations, which is also considered to be a major factor bolstering the market growth in the coming years. For instance, recently in February 2020, the small company Mydentity Guy Tang announced the launch of a line of new product offerings that included a wide range of hair color sprays. Similarly, in August 2019, KMS, a UK-based cosmetics company, and salon chain announced the launch of its three new spray-on tones. Also, in September 2017, got2b, a leading brand under Schwarzkopf, announced the launch of their new lighteners, colorations, and color sprays for people who like to experiment with their hair colors. Thus, all these product launches and innovations by the key players operating in the hair color spray market with the aim of expanding their market share and gaining a competitive edge over other players are some of the factors that show the potential for the hair color spray market to grow in the next five years.

The rising middle-class population is also driving the market growth

The decent growth in the sales of cosmetic and personal care products can be attributed to the increase in the proportion of middle-class income, especially across the developing economies of the world. The increase in the number of people with high incomes is creating a consumer base. Increased affordability is leading to the growing adoption of the latest fashion trends and an inclination toward personal grooming. The global middle class is expected to grow from a size of 1.8 billion in 2009 to a size of 3.2 billion in 2020 (source: OECD statistics). Asia, by 2030, is projected to hold the maximum middle-class population, where it will represent more than 60% share of the global middle-class population and over 50% on the basis of middle-class consumption. China and India are expected to account for the maximum share of the middle-class population and consumption in the forecast period. According to the National Bureau of Statistics, China, by 2020, the middle-class population in China is projected to grow at an exponential rate, especially in big cities, and at the same time will consist of the most active consumer group for cosmetics and personal care products. Thus, all these factors are propelling the opportunities for the market to grow in the next five years.

The global hair color spray market has been classified on the basis of ingredients, end-use, distribution channel, and geography. On the basis of ingredients, the market has been segmented into natural and synthetic. By end-use, the classification of the market has been done into residential and commercial. By the distribution channel, the segmentation of the market has been done online and offline. Geographically, the market is segmented into North America, South America, Europe, the Middle East, Africa, and Asia Pacific.

Key Developments:

• February 2022: Bblunt, a hair care brand, was acquired by Honasa Consumer Pvt Ltd, the parent company of Mamaearth, from Godrej Consumer Products Limited. Bblunt is a premium hair care, hair color, and styling products brand. Under the terms of the agreement, Honasa will manage and operate Bblunt's hair styling and care products business whereas the salon business will continue to run independently. Its current product line includes hair colors, hair products, conditioners, dry shampoos, shampoos, and temporary hair colors.
• March 2022: The latest collection from hair care company Kevin Murphy, "Everlasting. Colour," is a regimen for preserving, and enhancing the structure of the hair. A new product line for the cosmetics company combines the benefits of coloring and treatments, and it includes leave-in spray, shampoo, conditioner, and other things. The light leave-in spray improves, hydrates, and strengthens hair from the inside out, protects hair from environmental stressors, and maintains the brilliance of the color while nourishing, moisturizing, and repairing the hair.

Product Offerings:

• L'Oreal Paris Magic Retouch: The L'Oreal Paris Magic Retouch is a root concealer spray that instantly hides grey roots with only one short spray. In 3 seconds, it flawlessly matches and melds with the color of hair for a root touch-up. The rich color pigments provide flawlessly blended coverage while the precision micro-diffuser precisely targets gray hair. The non-ammonia hair dye is gentle on hair and suitable for repeated applications.
• Berina Hair Color Spray Gold: With the help of the simple-to-use Berina Color Hair Spray, it is possible to apply attractive colors evenly and with amazing results. An instant party look and colored appearance are provided by Berina Hair Color Spray. The color spray is perfect for both men and women and only lasts through one wash. Because of its extreme pigmentation, Temporary Berina hair color produces the greatest results. The Berina color hair sprays provide hair good hold and a burst of non-commitment color.

Segmentation

• By Ingredients

Natural

Synthetic

• By End-Use

Residential

Commercial

• By Distribution Channel

Online

Offline

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Spain
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Israel
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Thailand
• Taiwan
• Indonesia
• Others

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Overview
• 1.2. COVID-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. Research Methodology

• 2.1. Research Data
• 2.2. Assumptions

3. Executive Summary

• 3.1. Research Highlights

4. Market Dynamics

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. Hair Color Spray Market Analysis, By Ingredients

• 5.1. Introduction
• 5.2. Natural
• 5.3. Synthetic

6. Hair Color Spray Market Analysis, By End-Use

• 6.1. Introduction
• 6.2. Residential
• 6.3. Commercial

7. Hair Color Spray Market Analysis, By Distribution Channel

• 7.1. Introduction
• 7.2. Online
• 7.3. Offline

8. Hair Color Spray Market Analysis, By Geography

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Israel
  • 8.5.4. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. Japan
  • 8.6.3. South Korea
  • 8.6.4. India
  • 8.6.5. Taiwan
  • 8.6.6. Thailand
  • 8.6.7. Indonesia
  • 8.6.8. Others

9. Competitive Environment and Analysis

• 9.1. Major Players and Strategy Analysis
• 9.2. Emerging Players and Market Lucrativeness
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Vendor Competitiveness Matrix

10. Company Profiles

• 10.1. L'Oreal Paris
• 10.2. Honasa Consumer Pvt. Ltd.
• 10.3. Henkel AG & Co. KGaA
• 10.4. GT World.fr
• 10.5. Amka Products (Pty) Ltd
• 10.6. Kao Corporation
• 10.7. Amika, LLC
• 10.8. Henkel Corporation