The Global Hair Color Spray Market size is expected to reach $3. billion by 2030, rising at a market growth of 5.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,12,654.6 thousand units (PER 100 ML), experiencing a growth of 5.1% (2019-2022).
Economic growth in many Asia Pacific countries has led to an increase in disposable income, allowing consumers to spend more on personal care products, including this. Thus, Asia Pacific region captured 36.2% revenue share in the market 2022. The global phenomenon of K-Beauty (Korean Beauty) has played a significant role in shaping trends and preferences in the cosmetics sector, including hair care products. South Korean beauty standards often celebrate diversity and experimentation, fostering an environment where unique and vibrant hair colors, achievable through this, are embraced.
influencers and celebrities have large followings on social media platforms. When they share content featuring this, it reaches a broad audience instantly. This mass exposure is invaluable for brands seeking to increase awareness and reach potential customers. Celebrities and influencers are often trendsetters in the fashion and beauty space. Adopting a particular style or product can spark trends and set new standards for what is considered fashionable.
Additionally, the leading segments for B2C e-commerce are consumer electronics, fashion, furniture, toys/hobbies, health pharmaceuticals, media & entertainment, beverages, and food. Likewise, as per the data from the International Trade Administration, Canada had more than 27 million e-commerce consumers in 2022, which represented 75% of the country's population. The projected increase for this figure is 77.6% by 2025. The value of e-commerce transactions reached an estimated $2.34 billion in March 2022.
However, the temporary nature of it, an attractive feature for individuals looking for quick and reversible changes in their color, has become a notable restraint for consumers desiring longer-lasting results. Unlike permanent hair dyes, the color achieved through it tends to fade relatively quickly, especially with regular washing and exposure to environmental factors. This limited longevity poses challenges for users who seek a more enduring and low-maintenance solution. Thus, these factors can lead to decreased demand for this in the coming years.
By End Use Analysis
Based on end-user, the market is segmented into male, female, and others. In 2022, the male segment garnered 33.9% revenue share in the market. Men's hygiene trends have been significantly influenced by popular culture and social media. Influencers and celebrities often use their platforms to showcase diverse and trendsetting styles, including experimenting with this.
By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. The hypermarkets and supermarkets segment recorded 38.2% revenue share in the market in 2022. In terms of volume hypermarkets & supermarkets segment would register 1,20,208.8 thousand units (PER 100 ML) in 2022. Supermarkets and hypermarkets provide a unified retail environment, enabling customers to purchase various products from a single location.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 29.8% revenue share in the market in 2022. The North American region, encompassing the United States and Canada, is known for its diverse and dynamic fashion and beauty landscape.
Recent Strategies Deployed in the Market
- 2023-Dec: Unilever PLC took over "biotech" hair care brand K18. Through this acquisition, Unilever PLC would enhance the collection of high-quality consumer brands that resonate culturally.
- 2023-May: Revlon Inc. introduced the "N care" hair color. N care is infused with argan, sunflower, coconut, and jojoba oil to provide complete nourishment to hair.
- 2022-Feb: Honasa Consumer Private Limited took over BBLUNT, an Indian wellness and fitness company. Through this acquisition, Honasa Consumer Private Limited would enter in hair color and hair styling market.
- 2020-Aug: L'Oreal S.A. introduced "Haircolor Concierge". The hair color Concierge merges cutting-edge technology with exclusive hair color expertise and knowledge to inspire, educate, and empower our consumers.
- 2019-Jul: Henkel AG & Company, KGaA came into partnership with eSalon, a hair color company based in El Segundo, California. Through this partnership, Henkel AG & Company, KGaA would enhance its prominent range of hair color products and broaden its digital business presence.
List of Key Companies Profiled
- Coty, Inc.
- Henkel AG & Company, KGaA
- The Estee Lauder Companies, Inc.
- Unilever PLC
- Honasa Consumer Private Limited
- L'Oreal S.A.
- Revlon Inc.
- Kao Corporation
- Amka Products (Pty) Ltd.
- John Paul Mitchell Systems
Global Hair Color Spray Market Report Segmentation
By End-user (Volume, Thousand Units (PER 100 ML), USD Billion, 2019-2030)
By Distribution Channel (Volume, Thousand Units (PER 100 ML), USD Billion, 2019-2030)
- Hypermarkets & Supermarkets
- Online
- Convenience Stores
- Specialty Stores
- Others
By Geography (Volume, Thousand Units (PER 100 ML), USD Billion, 2019-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Hair Color Spray Market, by End-user
- 1.4.2Global Hair Color Spray Market, by Distribution Channel
- 1.4.3Global Hair Color Spray Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter Five Forces Analysis
Chapter 4.Global Hair Color Spray Market by End-user
- 4.1Global Female Market by Region
- 4.2Global Male Market by Region
- 4.3Global Children Market by Region
Chapter 5.Global Hair Color Spray Market by Distribution Channel
- 5.1Global Hypermarkets & Supermarkets Market by Region
- 5.2Global Online Market by Region
- 5.3Global Convenience Stores Market by Region
- 5.4Global Specialty Stores Market by Region
- 5.5Global Others Market by Region
Chapter 6.Global Hair Color Spray Market by Region
- 6.1North America Hair Color Spray Market
- 6.1.1North America Hair Color Spray Market by End-user
- 6.1.1.1North America Female Market by Country
- 6.1.1.2North America Male Market by Country
- 6.1.1.3North America Children Market by Country
- 6.1.2North America Hair Color Spray Market by Distribution Channel
- 6.1.2.1North America Hypermarkets & Supermarkets Market by Country
- 6.1.2.2North America Online Market by Country
- 6.1.2.3North America Convenience Stores Market by Country
- 6.1.2.4North America Specialty Stores Market by Country
- 6.1.2.5North America Others Market by Country
- 6.1.3North America Hair Color Spray Market by Country
- 6.1.3.1US Hair Color Spray Market
- 6.1.3.1.1US Hair Color Spray Market by End-user
- 6.1.3.1.2US Hair Color Spray Market by Distribution Channel
- 6.1.3.2Canada Hair Color Spray Market
- 6.1.3.2.1Canada Hair Color Spray Market by End-user
- 6.1.3.2.2Canada Hair Color Spray Market by Distribution Channel
- 6.1.3.3Mexico Hair Color Spray Market
- 6.1.3.3.1Mexico Hair Color Spray Market by End-user
- 6.1.3.3.2Mexico Hair Color Spray Market by Distribution Channel
- 6.1.3.4Rest of North America Hair Color Spray Market
- 6.1.3.4.1Rest of North America Hair Color Spray Market by End-user
- 6.1.3.4.2Rest of North America Hair Color Spray Market by Distribution Channel
- 6.2Europe Hair Color Spray Market
- 6.2.1Europe Hair Color Spray Market by End-user
- 6.2.1.1Europe Female Market by Country
- 6.2.1.2Europe Male Market by Country
- 6.2.1.3Europe Children Market by Country
- 6.2.2Europe Hair Color Spray Market by Distribution Channel
- 6.2.2.1Europe Hypermarkets & Supermarkets Market by Country
- 6.2.2.2Europe Online Market by Country
- 6.2.2.3Europe Convenience Stores Market by Country
- 6.2.2.4Europe Specialty Stores Market by Country
- 6.2.2.5Europe Others Market by Country
- 6.2.3Europe Hair Color Spray Market by Country
- 6.2.3.1Germany Hair Color Spray Market
- 6.2.3.1.1Germany Hair Color Spray Market by End-user
- 6.2.3.1.2Germany Hair Color Spray Market by Distribution Channel
- 6.2.3.2UK Hair Color Spray Market
- 6.2.3.2.1UK Hair Color Spray Market by End-user
- 6.2.3.2.2UK Hair Color Spray Market by Distribution Channel
- 6.2.3.3France Hair Color Spray Market
- 6.2.3.3.1France Hair Color Spray Market by End-user
- 6.2.3.3.2France Hair Color Spray Market by Distribution Channel
- 6.2.3.4Russia Hair Color Spray Market
- 6.2.3.4.1Russia Hair Color Spray Market by End-user
- 6.2.3.4.2Russia Hair Color Spray Market by Distribution Channel
- 6.2.3.5Spain Hair Color Spray Market
- 6.2.3.5.1Spain Hair Color Spray Market by End-user
- 6.2.3.5.2Spain Hair Color Spray Market by Distribution Channel
- 6.2.3.6Italy Hair Color Spray Market
- 6.2.3.6.1Italy Hair Color Spray Market by End-user
- 6.2.3.6.2Italy Hair Color Spray Market by Distribution Channel
- 6.2.3.7Rest of Europe Hair Color Spray Market
- 6.2.3.7.1Rest of Europe Hair Color Spray Market by End-user
- 6.2.3.7.2Rest of Europe Hair Color Spray Market by Distribution Channel
- 6.3Asia Pacific Hair Color Spray Market
- 6.3.1Asia Pacific Hair Color Spray Market by End-user
- 6.3.1.1Asia Pacific Female Market by Country
- 6.3.1.2Asia Pacific Male Market by Country
- 6.3.1.3Asia Pacific Children Market by Country
- 6.3.2Asia Pacific Hair Color Spray Market by Distribution Channel
- 6.3.2.1Asia Pacific Hypermarkets & Supermarkets Market by Country
- 6.3.2.2Asia Pacific Online Market by Country
- 6.3.2.3Asia Pacific Convenience Stores Market by Country
- 6.3.2.4Asia Pacific Specialty Stores Market by Country
- 6.3.2.5Asia Pacific Others Market by Country
- 6.3.3Asia Pacific Hair Color Spray Market by Country
- 6.3.3.1China Hair Color Spray Market
- 6.3.3.1.1China Hair Color Spray Market by End-user
- 6.3.3.1.2China Hair Color Spray Market by Distribution Channel
- 6.3.3.2Japan Hair Color Spray Market
- 6.3.3.2.1Japan Hair Color Spray Market by End-user
- 6.3.3.2.2Japan Hair Color Spray Market by Distribution Channel
- 6.3.3.3India Hair Color Spray Market
- 6.3.3.3.1India Hair Color Spray Market by End-user
- 6.3.3.3.2India Hair Color Spray Market by Distribution Channel
- 6.3.3.4South Korea Hair Color Spray Market
- 6.3.3.4.1South Korea Hair Color Spray Market by End-user
- 6.3.3.4.2South Korea Hair Color Spray Market by Distribution Channel
- 6.3.3.5Singapore Hair Color Spray Market
- 6.3.3.5.1Singapore Hair Color Spray Market by End-user
- 6.3.3.5.2Singapore Hair Color Spray Market by Distribution Channel
- 6.3.3.6Malaysia Hair Color Spray Market
- 6.3.3.6.1Malaysia Hair Color Spray Market by End-user
- 6.3.3.6.2Malaysia Hair Color Spray Market by Distribution Channel
- 6.3.3.7Rest of Asia Pacific Hair Color Spray Market
- 6.3.3.7.1Rest of Asia Pacific Hair Color Spray Market by End-user
- 6.3.3.7.2Rest of Asia Pacific Hair Color Spray Market by Distribution Channel
- 6.4LAMEA Hair Color Spray Market
- 6.4.1LAMEA Hair Color Spray Market by End-user
- 6.4.1.1LAMEA Female Market by Country
- 6.4.1.2LAMEA Male Market by Country
- 6.4.1.3LAMEA Children Market by Country
- 6.4.2LAMEA Hair Color Spray Market by Distribution Channel
- 6.4.2.1LAMEA Hypermarkets & Supermarkets Market by Country
- 6.4.2.2LAMEA Online Market by Country
- 6.4.2.3LAMEA Convenience Stores Market by Country
- 6.4.2.4LAMEA Specialty Stores Market by Country
- 6.4.2.5LAMEA Others Market by Country
- 6.4.3LAMEA Hair Color Spray Market by Country
- 6.4.3.1Brazil Hair Color Spray Market
- 6.4.3.1.1Brazil Hair Color Spray Market by End-user
- 6.4.3.1.2Brazil Hair Color Spray Market by Distribution Channel
- 6.4.3.2Argentina Hair Color Spray Market
- 6.4.3.2.1Argentina Hair Color Spray Market by End-user
- 6.4.3.2.2Argentina Hair Color Spray Market by Distribution Channel
- 6.4.3.3UAE Hair Color Spray Market
- 6.4.3.3.1UAE Hair Color Spray Market by End-user
- 6.4.3.3.2UAE Hair Color Spray Market by Distribution Channel
- 6.4.3.4Saudi Arabia Hair Color Spray Market
- 6.4.3.4.1Saudi Arabia Hair Color Spray Market by End-user
- 6.4.3.4.2Saudi Arabia Hair Color Spray Market by Distribution Channel
- 6.4.3.5South Africa Hair Color Spray Market
- 6.4.3.5.1South Africa Hair Color Spray Market by End-user
- 6.4.3.5.2South Africa Hair Color Spray Market by Distribution Channel
- 6.4.3.6Nigeria Hair Color Spray Market
- 6.4.3.6.1Nigeria Hair Color Spray Market by End-user
- 6.4.3.6.2Nigeria Hair Color Spray Market by Distribution Channel
- 6.4.3.7Rest of LAMEA Hair Color Spray Market
- 6.4.3.7.1Rest of LAMEA Hair Color Spray Market by End-user
- 6.4.3.7.2Rest of LAMEA Hair Color Spray Market by Distribution Channel
Chapter 7.Company Profiles
- 7.1Coty, Inc.
- 7.1.1Company Overview
- 7.1.2Financial Analysis
- 7.1.3SWOT Analysis
- 7.2Henkel AG & Company, KGaA
- 7.2.1Company Overview
- 7.2.2Financial Analysis
- 7.2.3Segmental and Regional Analysis
- 7.2.4Research & Development Expense
- 7.2.5Recent strategies and developments:
- 7.2.5.1Partnerships, Collaborations, and Agreements:
- 7.2.6SWOT Analysis
- 7.3The Estee Lauder Companies, Inc.
- 7.3.1Company Overview
- 7.3.2Financial Analysis
- 7.3.3Segmental and Regional Analysis
- 7.3.4Research & Development Expense
- 7.3.5SWOT Analysis
- 7.4Unilever PLC
- 7.4.1Company Overview
- 7.4.2Financial Analysis
- 7.4.3Segmental and Regional Analysis
- 7.4.4Research & Development Expense
- 7.4.5Recent strategies and developments:
- 7.4.5.1Acquisition and Mergers:
- 7.4.6SWOT Analysis
- 7.5Honasa Consumer Private Limited
- 7.5.1Company Overview
- 7.5.2Recent strategies and developments:
- 7.5.2.1Acquisition and Mergers:
- 7.6L'Oreal S.A.
- 7.6.1Company Overview
- 7.6.2Financial Analysis
- 7.6.3Segmental and Regional Analysis
- 7.6.4Recent strategies and developments:
- 7.6.4.1Product Launches and Product Expansions:
- 7.6.5SWOT Analysis
- 7.7Revlon, Inc. (MacAndrews & Forbes)
- 7.7.1Company Overview
- 7.7.2Financial Analysis
- 7.7.3Segmental Analysis
- 7.7.4Recent strategies and developments:
- 7.7.4.1Product Launches and Product Expansions:
- 7.7.5SWOT Analysis
- 7.8Kao Corporation
- 7.8.1Company Overview
- 7.8.2Financial Analysis
- 7.8.3Segmental and Regional Analysis
- 7.8.4Research & Development Expenses
- 7.8.5SWOT Analysis
- 7.9Amka Products (Pty) Ltd.
- 7.10.John Paul Mitchell Systems
Chapter 8.Winning Imperatives of Hair Color Spray Market