パーソナルケアワイプの世界市場：2022年～2027年

世界のパーソナルケアワイプの市場規模は、2020年に67億2,900万米ドルの規模を示しています。

特に新興経済諸国では、人々の多忙なライフスタイルにより、便利な製品への需要が高まっているため、今後5年間の市場成長が予測されています。また、使い捨てのため環境への影響が少なく、特にミレニアル世代の女性や赤ちゃんの肌のお手入れに使用されるなど、その普及にプラスの影響を与えています。パーソナルケアと衛生に関する意識の高まりも今後の市場成長を後押ししています。

当レポートでは、世界のパーソナルケアワイプの市場を調査し、市場概要、市場成長への各種影響因子の分析、市場規模の推移・予測、各種区分・地域/主要国別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場力学

• 市場促進要因
• 市場抑制要因
• ポーターのファイブフォース分析
• 産業バリューチェーン分析

第5章 パーソナルケアワイプ市場の分析：製品タイプ別

• フェイシャルワイプ
• ベビーワイプ
• 抗菌ワイプ
• ボディワイプ
• その他

第6章 パーソナルケアワイプ市場の分析：流通チャネル別

• オンライン
• オフライン

第7章 パーソナルケアワイプ市場の分析：地域別

• 北米
• 南米
• 欧州
• 中東・アフリカ
• アジア太平洋

第8章 競合環境・分析

• 主要企業・戦略分析
• 新興企業・市場の収益性
• M&A・契約・提携
• ベンダーの競合マトリックス

第9章 企業プロファイル

• Albaad
• Diamond Rides International Inc.
• Johnson & Johnson Services, Inc.
• Kmberly Clark
• The Honest Company, Inc
• Procter & Gamble
• PDI LTD
• Unicharm Corporation
• Suominen Corporation
• Rockline Industries

The personal care wipes market was evaluated at US$6.729 billion in the year 2020.

Personal care wipes refer to wet or dry wipes made from various materials such as polyester, polypropylene, cotton, wood pulp, or rayon fibres and formed into sheets. These wipes are used for numerous purposes, such as cleansing, disinfecting various surfaces, and cosmetics purposes, among others. The personal care wipes market is projected to witness decent growth over the next five years, primarily on account of the growing demand for these products, especially across the developing economies of the region due to the hectic lifestyle of the people, which has led to an increased demand for convenience products. Additionally, these wipes are disposable and further cause a minimal impact on the environment, which also positively impacts their adoption, especially by the millennial female population and by mothers for the proper care of their baby's skin. The globally growing population, rapid urbanization, and an increase in disposable income are further leading to the change in the living standards of the people. Furthermore, the growing awareness regarding personal care and hygiene is also amplifying the usage of wipes, thus driving the market growth during the next five years.

The development of plant-based products is offering various lucrative opportunities for the market to grow

One of the major factors that are projected to widen the opportunities for the personal care wipes market to grow in the near future is the inclination of the key market players towards the development of numerous products made out of plant-based materials. The companies are aiming to develop the products keeping in view the environmental impacts. Various companies are taking initiatives even to eliminate the use of plastic packaging also. For instance, in October 2019, Huggies, a globally known brand offering baby products under Kimberly-Clark, announced that it has pledged to eliminate the use of plastics from its baby wipe range in the United Kingdom over the next five years. The company also announced to launch of a new product portfolio by the end of 2020 in which the customers will be allowed to return the packaging back to the supermarket for recycling purposes. Furthermore, new product launches by companies made of 100% plant-based materials further provide an impetus for the market to grow in the near future.

The personal care wipes market has been segmented on the basis of product type, distribution channel, and Geography. Based on product type, the segmentation has been done into facial wipes, baby wipes, antibacterial wipes, and others. On the basis of the distribution channel, the personal care wipes market has been segmented into online and offline. Geographically, the classification of the market has been done on the basis of North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

The Asia Pacific to witness a healthy growth

Geographically, the North American region is anticipated to hold a considerable market share throughout the forecast period on account of the presence of a considerably sizeable health-savvy population base in countries like the United States and Canada, among others. Furthermore, the presence of key players in the region is also supplementing the market growth during the next five years. Moreover, the Asia Pacific region is projected to witness healthy growth for the next five years on account of the rising awareness regarding personal hygiene and the use of personal care products for avoiding skin problems and infectious diseases in the countries like India, China, and Japan, among others. The growing penetration of the internet and rising adoption of smartphones has also led to an upsurge in the sales of various personal care products in the APAC region, thus bolstering market growth during the next five years.

Recent Developments and expansions

• Baby wipes were introduced in 2021 by Unicharm, a Japanese manufacturer of disposable hygiene products, ensuring both environmental sustainability and safety. To safeguard the sanitation and wellbeing of newborn babies, the company used cotton compound sheets. This has significantly increased the industry's overall revenue share.
• New disinfectants were introduced in 2022 by PDI Healthcare Inc. to aid in the fight against the unique coronavirus virus infection. In order to prevent the spread of pathogenic organisms, Sani-24, for instance, uses continuously active disinfectant (CAD) technology. SaniHypercide, another disinfectant in the wipe & spray type that is widely used to combat microorganisms, is similar. To protect the safety of patients and workers, the company makes a sustained commitment to the prevention of infection in the foodservice industry and healthcare facilities. This increased the popularity for wet wipes, resulting in higher production and market expansion.
• January 2020, Diamond Wipes International Inc. announced that its new product, HandyClean™ Steridol® Wipes, has been confirmed as an effective product against the COVID-19 virus on hard and non-porous surfaces and can be used as per the directions of use to clean surfaces against viruses similar to the novel coronavirus.
• In October 2019, Edgewell Personal Care Company announced an agreement with Le Holding Angelcare Inc. to sell their infant and pet care business with a price consideration of US$122.5 million.
• In August 2019, Eisai Co. Ltd. announced that it would launch a new product ETAK, which is an antimicrobial wet wipe for the elimination of viruses and bacteria on personal belongings.

COVID-19 Impact

Due to the heightened emphasis on personal hygiene and sanitization during the pandemic, the COVID-19 outbreak had a favourable effect on the market expansion. The market benefited from healthcare facilities using bacterial wipes to prevent any infections. For example, Johnson & Johnson introduced baby wipes. Additionally, a campaign was started by the Australian government's Department of Health to encourage the use of such products and raise people's knowledge of the importance of good hand hygiene.

Competitive Insights

Prominent key market players in the personal care wipes market include Albaad, KCWW, Johnson and Johnson Services Inc., and Procter and Gamble, among others. These companies hold a noteworthy share in the market because of their good brand image and product offerings.

Major players in the personal care wipes market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Segmentation

• By Product Type

Facial Wipes

Baby Wipes

Antibacterial Wipes

Body Wipes

Others

• By Distribution Channel

Online

Offline

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• France
• United Kingdom
• Spain
• Others

Middle East and Africa

• Saudi Arabia
• Israel
• Others

Asia Pacific

• China
• Japan
• South Korea
• India
• Thailand
• Taiwan
• Indonesia
• Others

TABLE OF CONTENTS

1. Introduction

• 1.1. Market Overview
• 1.2. COVID-19 Impact
• 1.3. Market Definition
• 1.4. Market Segmentation

2. Research Methodology

• 2.1. Research Data
• 2.2. Assumptions

3. Executive Summary

• 3.1. Research Highlights

4. Market Dynamics

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. Personal Care Wipes Market Analysis, By Product Type

• 5.1. Introduction
• 5.2. Facial Wipes
• 5.3. Baby Wipes
• 5.4. Antibacterial Wipes
• 5.5. Body Wipes
• 5.6. Others

6. Personal Care Wipes Market Analysis, By Distribution Channel

• 6.1. Introduction
• 6.2. Online
• 6.3. Offline

7. Personal Care Wipes Market Analysis, By Geography

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. North America Personal Care Wipes Market, By Product Type, 2020 to 2027
  • 7.2.2. North America Personal Care Wipes Market, By Distribution Channel, 2020 to 2027
  • 7.2.3. By Country
    • 7.2.3.1. USA
    • 7.2.3.2. Canada
    • 7.2.3.3. Mexico
• 7.3. South America
  • 7.3.1. South America Personal Care Wipes Market, By Product Type, 2020 to 2027
  • 7.3.2. South America Personal Care Wipes Market, By Distribution Channel, 2020 to 2027
  • 7.3.3. By Country
    • 7.3.3.1. Brazil
    • 7.3.3.2. Argentina
    • 7.3.3.3. Others
• 7.4. Europe
  • 7.4.1. Europe Personal Care Wipes Market, By Product Type, 2020 to 2027
  • 7.4.2. Europe Personal Care Wipes Market, By Distribution Channel, 2020 to 2027
  • 7.4.3. By Country
    • 7.4.3.1. Germany
    • 7.4.3.2. France
    • 7.4.3.3. United Kingdom
    • 7.4.3.4. Spain
    • 7.4.3.5. Others
• 7.5. Middle East and Africa
  • 7.5.1. Middle East and Africa Personal Care Wipes Market, By Product Type, 2020 to 2027
  • 7.5.2. Middle East and Africa Personal Care Wipes Market, By Distribution Channel, 2020 to 2027
  • 7.5.3. By Country
    • 7.5.3.1. Saudi Arabia
    • 7.5.3.2. Israel
    • 7.5.3.3. Others
• 7.6. Asia Pacific
  • 7.6.1. Asia Pacific Personal Care Wipes Market, By Product Type, 2020 to 2027
  • 7.6.2. Asia Pacific Personal Care Wipes Market, By Distribution Channel, 2020 to 2027
  • 7.6.3. By Country
    • 7.6.3.1. China
    • 7.6.3.2. Japan
    • 7.6.3.3. South Korea
    • 7.6.3.4. India
    • 7.6.3.5. Thailand
    • 7.6.3.6. Taiwan
    • 7.6.3.7. Indonesia 
    • 7.6.3.8. Others

8. Competitive Environment and Analysis

• 8.1. Major Players and Strategy Analysis
• 8.2. Emerging Players and Market Lucrativeness
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Vendor Competitiveness Matrix

9. Company Profiles

• 9.1. Albaad 
• 9.2. Diamond Rides International Inc.
• 9.3. Johnson & Johnson Services, Inc.
• 9.4. Kmberly Clark
• 9.5. The Honest Company, Inc
• 9.6. Procter & Gamble
• 9.7. PDI LTD
• 9.8. Unicharm Corporation
• 9.9. Suominen Corporation
• 9.10. Rockline Industries