市場調査レポート
商品コード
1565196

小売メディアネットワークの世界市場の規模、シェア、動向分析レポート(プラットフォーム別、業界別、広告形式別、地域別、展望と予測、2024年~2031年)

Global Retail Media Networks Market Size, Share & Trends Analysis Report By Platform Type (Retailer-Owned Networks and Third-Party Networks), By Industry Vertical, By Advertising Format, By Regional Outlook and Forecast, 2024 - 2031


出版日
発行
KBV Research
ページ情報
英文 251 Pages
納期
即納可能 即納可能とは
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.00円
小売メディアネットワークの世界市場の規模、シェア、動向分析レポート(プラットフォーム別、業界別、広告形式別、地域別、展望と予測、2024年~2031年)
出版日: 2024年09月30日
発行: KBV Research
ページ情報: 英文 251 Pages
納期: 即納可能 即納可能とは
GIIご利用のメリット
  • 全表示
  • 概要
  • 図表
  • 目次
概要

小売メディアネットワーク市場規模は、予測期間中に10.3%のCAGRで市場成長し、2031年までに625億米ドルに達すると予想されています。

さらに、今日の消費者は、自分の好み、ニーズ、行動に合わせたショッピング体験を期待しています。このパーソナライゼーションの需要により、ブランドはカスタマイズされた広告やプロモーションコンテンツを配信できるネットワークに投資するようになりました。データ分析と顧客インサイトを活用することで、小売業者は特定のターゲットオーディエンスに響くカスタマイズされたキャンペーンを作成し、メッセージの関連性と効果を高めることができます。このように、カスタマイズされたショッピング体験に対する消費者の需要は高まっています。

こうしたネットワークの可能性を認識するブランドが増えるにつれ、認知度と消費者の注目をめぐる競合が激化しています。広告チャネルが飽和状態になると、消費者は広告疲れを感じ、プロモーションコンテンツへの反応が鈍くなります。混雑したマーケットプレースでは、消費者は膨大な量の広告に圧倒され、エンゲージメントが低下し、広告キャンペーンの効果も低下します。結論として、激しい競合と広告の飽和状態が市場の成長を妨げています。

プラットフォームタイプの展望

プラットフォームに基づいて、この市場は小売業者所有のネットワークとサードパーティのネットワークに分かれています。サードパーティのネットワークセグメントは、2023年に小売メディアネットワーク市場で34%の収益シェアを獲得しました。サードパーティのネットワークは仲介者として機能し、広告主が小売業者やプラットフォームを越えて消費者にリーチできるようにします。より広いリーチと多様性を提供しますが、小売業者所有のネットワークが提供する深い顧客洞察が欠けている可能性があります。

業界の展望

業界別に見ると、この市場は消費財(CPG)、エレクトロニクスとテクノロジー、アパレルとファッション、食料品と食品の配達、美容とパーソナルケア、その他に分類されます。エレクトロニクスとテクノロジーのセグメントは、2023年に小売メディアネットワーク市場で21%の収益シェアを獲得しました。このセグメントは小売メディアの視覚的な性質から大きな恩恵を受けており、ブランドは製品の機能、技術仕様、顧客レビューを効果的に強調できます。エレクトロニクス業界の消費者は、購入前に広範な調査を行うことが多く、小売メディアを通じたターゲット広告は、重要な意思決定の瞬間に必要な情報を消費者に提供できます。

広告形式の展望

広告形式に基づいて、この市場はディスプレイ広告、ビデオ広告、スポンサー付き業界、その他に分類されます。2023年、スポンサー付き業界セグメントは、小売メディアネットワーク市場で27%の収益シェアを獲得しました。このセグメントは特定のカテゴリまたは業界に焦点を当てており、ブランドが関連のあるコンテキストで製品を宣伝できるようにします。スポンサー付き業界により、広告主はニッチなオーディエンスを効果的にターゲットにすることができ、特定の関心やショッピング行動の枠組みの中で製品を提示することで、コンバージョンの可能性が高まります。

地域の展望

地域別に見ると、この市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカにわたって分析されています。北米地域は、2023年に小売メディアネットワーク市場で38%の収益シェアを記録しました。この優位性は、この地域の成熟したeコマース情勢と高いデジタル広告支出に起因しています。北米の小売業者は、広範な顧客データを活用して、ターゲットを絞った広告を配信し、革新的な小売メディア戦略を迅速に採用しています。

目次

第1章 市場範囲と調査手法

  • 市場の定義
  • 目的
  • 市場範囲
  • セグメンテーション
  • 調査手法

第2章 市場要覧

  • 主なハイライト

第3章 市場概要

  • イントロダクション
    • 概要
      • 市場構成とシナリオ
  • 市場に影響を与える主な要因
    • 市場促進要因
    • 市場抑制要因
    • 市場機会
    • 市場の課題

第4章 競合分析- 世界

  • 市場シェア分析2023
  • 小売メディアネットワーク市場で展開される戦略
  • ポーターのファイブフォース分析

第5章 世界市場:プラットフォーム別

  • 世界の小売業者所有ネットワーク市場:地域別
  • 世界のサードパーティネットワーク市場:地域別

第6章 世界市場:業界別

  • 世界の消費財(CPG)市場:地域別
  • 世界のエレクトロニクス・テクノロジー市場:地域別
  • 世界のアパレル・ファッション市場:地域別
  • 世界の食料品・食品配達市場:地域別
  • 世界の美容・パーソナルケア市場:地域別
  • 世界のその他の産業分野市場:地域別

第7章 世界市場:広告形式別

  • 世界のディスプレイ広告市場:地域別
  • 世界の動画広告市場:地域別
  • 世界のスポンサー業界市場:地域別
  • 世界のその他の広告フォーマット市場:地域別

第8章 世界市場:地域別

  • 北米
    • 北米の市場:国別
      • 米国
      • カナダ
      • メキシコ
      • その他北米地域
  • 欧州
    • 欧州の市場:国別
      • ドイツ
      • 英国
      • フランス
      • ロシア
      • スペイン
      • イタリア
      • その他欧州地域
  • アジア太平洋地域
    • アジア太平洋の市場:国別
      • 中国
      • 日本
      • インド
      • 韓国
      • オーストラリア
      • マレーシア
      • その他アジア太平洋地域
  • ラテンアメリカ・中東・アフリカ
    • ラテンアメリカ・中東・アフリカの市場:国別
      • ブラジル
      • アルゼンチン
      • アラブ首長国連邦
      • サウジアラビア
      • 南アフリカ
      • ナイジェリア
      • その他ラテンアメリカ・中東・アフリカ地域

第9章 企業プロファイル

  • Amazoncom, Inc.
  • eBay, Inc
  • Walmart, Inc
  • Home Depot, Inc
  • The Kroger Co(Kroger Precision Marketing)
  • Instacart
  • Target Corporation(Target Brands, Inc)
  • Macy's, Inc
  • Best Buy Co, Inc.
  • Wayfair Inc

第10章 小売メディアネットワーク市場の成功必須条件

図表

LIST OF TABLES

  • TABLE 1 Global Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 2 Global Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 3 Global Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 4 Global Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 5 Global Retailer-Owned Networks Market by Region, 2020 - 2023, USD Million
  • TABLE 6 Global Retailer-Owned Networks Market by Region, 2024 - 2031, USD Million
  • TABLE 7 Global Third-Party Networks Market by Region, 2020 - 2023, USD Million
  • TABLE 8 Global Third-Party Networks Market by Region, 2024 - 2031, USD Million
  • TABLE 9 Global Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 10 Global Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 11 Global Consumer Packaged Goods (CPG) Market by Region, 2020 - 2023, USD Million
  • TABLE 12 Global Consumer Packaged Goods (CPG) Market by Region, 2024 - 2031, USD Million
  • TABLE 13 Global Electronics & Technology Market by Region, 2020 - 2023, USD Million
  • TABLE 14 Global Electronics & Technology Market by Region, 2024 - 2031, USD Million
  • TABLE 15 Global Apparel & Fashion Market by Region, 2020 - 2023, USD Million
  • TABLE 16 Global Apparel & Fashion Market by Region, 2024 - 2031, USD Million
  • TABLE 17 Global Grocery & Food Delivery Market by Region, 2020 - 2023, USD Million
  • TABLE 18 Global Grocery & Food Delivery Market by Region, 2024 - 2031, USD Million
  • TABLE 19 Global Beauty & Personal Care Market by Region, 2020 - 2023, USD Million
  • TABLE 20 Global Beauty & Personal Care Market by Region, 2024 - 2031, USD Million
  • TABLE 21 Global Other Industry Verticals Market by Region, 2020 - 2023, USD Million
  • TABLE 22 Global Other Industry Verticals Market by Region, 2024 - 2031, USD Million
  • TABLE 23 Global Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 24 Global Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 25 Global Display Ads Market by Region, 2020 - 2023, USD Million
  • TABLE 26 Global Display Ads Market by Region, 2024 - 2031, USD Million
  • TABLE 27 Global Video Ads Market by Region, 2020 - 2023, USD Million
  • TABLE 28 Global Video Ads Market by Region, 2024 - 2031, USD Million
  • TABLE 29 Global Sponsored Industry Verticals Market by Region, 2020 - 2023, USD Million
  • TABLE 30 Global Sponsored Industry Verticals Market by Region, 2024 - 2031, USD Million
  • TABLE 31 Global Other Advertising Formats Market by Region, 2020 - 2023, USD Million
  • TABLE 32 Global Other Advertising Formats Market by Region, 2024 - 2031, USD Million
  • TABLE 33 Global Retail Media Networks Market by Region, 2020 - 2023, USD Million
  • TABLE 34 Global Retail Media Networks Market by Region, 2024 - 2031, USD Million
  • TABLE 35 North America Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 36 North America Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 37 North America Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 38 North America Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 39 North America Retailer-Owned Networks Market by Region, 2020 - 2023, USD Million
  • TABLE 40 North America Retailer-Owned Networks Market by Region, 2024 - 2031, USD Million
  • TABLE 41 North America Third-Party Networks Market by Region, 2020 - 2023, USD Million
  • TABLE 42 North America Third-Party Networks Market by Region, 2024 - 2031, USD Million
  • TABLE 43 North America Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 44 North America Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 45 North America Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
  • TABLE 46 North America Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
  • TABLE 47 North America Electronics & Technology Market by Country, 2020 - 2023, USD Million
  • TABLE 48 North America Electronics & Technology Market by Country, 2024 - 2031, USD Million
  • TABLE 49 North America Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 50 North America Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 51 North America Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
  • TABLE 52 North America Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
  • TABLE 53 North America Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 54 North America Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 55 North America Other Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 56 North America Other Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 57 North America Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 58 North America Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 59 North America Display Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 60 North America Display Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 61 North America Video Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 62 North America Video Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 63 North America Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 64 North America Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 65 North America Other Advertising Formats Market by Country, 2020 - 2023, USD Million
  • TABLE 66 North America Other Advertising Formats Market by Country, 2024 - 2031, USD Million
  • TABLE 67 North America Retail Media Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 68 North America Retail Media Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 69 US Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 70 US Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 71 US Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 72 US Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 73 US Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 74 US Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 75 US Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 76 US Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 77 Canada Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 78 Canada Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 79 Canada Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 80 Canada Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 81 Canada Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 82 Canada Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 83 Canada Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 84 Canada Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 85 Mexico Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 86 Mexico Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 87 Mexico Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 88 Mexico Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 89 Mexico Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 90 Mexico Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 91 Mexico Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 92 Mexico Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 93 Rest of North America Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 94 Rest of North America Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 95 Rest of North America Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 96 Rest of North America Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 97 Rest of North America Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 98 Rest of North America Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 99 Rest of North America Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 100 Rest of North America Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 101 Europe Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 102 Europe Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 103 Europe Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 104 Europe Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 105 Europe Retailer-Owned Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 106 Europe Retailer-Owned Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 107 Europe Third-Party Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 108 Europe Third-Party Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 109 Europe Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 110 Europe Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 111 Europe Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
  • TABLE 112 Europe Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
  • TABLE 113 Europe Electronics & Technology Market by Country, 2020 - 2023, USD Million
  • TABLE 114 Europe Electronics & Technology Market by Country, 2024 - 2031, USD Million
  • TABLE 115 Europe Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 116 Europe Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 117 Europe Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
  • TABLE 118 Europe Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
  • TABLE 119 Europe Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 120 Europe Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 121 Europe Other Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 122 Europe Other Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 123 Europe Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 124 Europe Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 125 Europe Display Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 126 Europe Display Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 127 Europe Video Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 128 Europe Video Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 129 Europe Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 130 Europe Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 131 Europe Other Advertising Formats Market by Country, 2020 - 2023, USD Million
  • TABLE 132 Europe Other Advertising Formats Market by Country, 2024 - 2031, USD Million
  • TABLE 133 Europe Retail Media Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 134 Europe Retail Media Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 135 Germany Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 136 Germany Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 137 Germany Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 138 Germany Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 139 Germany Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 140 Germany Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 141 Germany Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 142 Germany Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 143 UK Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 144 UK Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 145 UK Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 146 UK Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 147 UK Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 148 UK Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 149 UK Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 150 UK Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 151 France Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 152 France Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 153 France Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 154 France Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 155 France Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 156 France Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 157 France Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 158 France Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 159 Russia Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 160 Russia Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 161 Russia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 162 Russia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 163 Russia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 164 Russia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 165 Russia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 166 Russia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 167 Spain Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 168 Spain Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 169 Spain Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 170 Spain Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 171 Spain Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 172 Spain Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 173 Spain Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 174 Spain Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 175 Italy Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 176 Italy Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 177 Italy Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 178 Italy Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 179 Italy Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 180 Italy Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 181 Italy Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 182 Italy Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 183 Rest of Europe Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 184 Rest of Europe Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 185 Rest of Europe Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 186 Rest of Europe Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 187 Rest of Europe Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 188 Rest of Europe Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 189 Rest of Europe Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 190 Rest of Europe Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 191 Asia Pacific Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 192 Asia Pacific Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 193 Asia Pacific Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 194 Asia Pacific Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 195 Asia Pacific Retailer-Owned Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 196 Asia Pacific Retailer-Owned Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 197 Asia Pacific Third-Party Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 198 Asia Pacific Third-Party Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 199 Asia Pacific Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 200 Asia Pacific Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 201 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
  • TABLE 202 Asia Pacific Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
  • TABLE 203 Asia Pacific Electronics & Technology Market by Country, 2020 - 2023, USD Million
  • TABLE 204 Asia Pacific Electronics & Technology Market by Country, 2024 - 2031, USD Million
  • TABLE 205 Asia Pacific Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 206 Asia Pacific Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 207 Asia Pacific Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
  • TABLE 208 Asia Pacific Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
  • TABLE 209 Asia Pacific Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 210 Asia Pacific Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 211 Asia Pacific Other Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 212 Asia Pacific Other Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 213 Asia Pacific Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 214 Asia Pacific Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 215 Asia Pacific Display Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 216 Asia Pacific Display Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 217 Asia Pacific Video Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 218 Asia Pacific Video Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 219 Asia Pacific Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 220 Asia Pacific Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 221 Asia Pacific Other Advertising Formats Market by Country, 2020 - 2023, USD Million
  • TABLE 222 Asia Pacific Other Advertising Formats Market by Country, 2024 - 2031, USD Million
  • TABLE 223 Asia Pacific Retail Media Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 224 Asia Pacific Retail Media Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 225 China Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 226 China Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 227 China Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 228 China Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 229 China Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 230 China Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 231 China Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 232 China Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 233 Japan Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 234 Japan Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 235 Japan Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 236 Japan Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 237 Japan Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 238 Japan Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 239 Japan Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 240 Japan Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 241 India Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 242 India Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 243 India Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 244 India Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 245 India Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 246 India Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 247 India Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 248 India Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 249 South Korea Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 250 South Korea Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 251 South Korea Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 252 South Korea Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 253 South Korea Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 254 South Korea Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 255 South Korea Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 256 South Korea Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 257 Australia Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 258 Australia Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 259 Australia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 260 Australia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 261 Australia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 262 Australia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 263 Australia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 264 Australia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 265 Malaysia Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 266 Malaysia Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 267 Malaysia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 268 Malaysia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 269 Malaysia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 270 Malaysia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 271 Malaysia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 272 Malaysia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 273 Rest of Asia Pacific Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 274 Rest of Asia Pacific Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 275 Rest of Asia Pacific Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 276 Rest of Asia Pacific Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 277 Rest of Asia Pacific Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 278 Rest of Asia Pacific Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 279 Rest of Asia Pacific Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 280 Rest of Asia Pacific Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 281 LAMEA Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 282 LAMEA Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 283 LAMEA Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 284 LAMEA Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 285 LAMEA Retailer-Owned Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 286 LAMEA Retailer-Owned Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 287 LAMEA Third-Party Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 288 LAMEA Third-Party Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 289 LAMEA Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 290 LAMEA Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 291 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2020 - 2023, USD Million
  • TABLE 292 LAMEA Consumer Packaged Goods (CPG) Market by Country, 2024 - 2031, USD Million
  • TABLE 293 LAMEA Electronics & Technology Market by Country, 2020 - 2023, USD Million
  • TABLE 294 LAMEA Electronics & Technology Market by Country, 2024 - 2031, USD Million
  • TABLE 295 LAMEA Apparel & Fashion Market by Country, 2020 - 2023, USD Million
  • TABLE 296 LAMEA Apparel & Fashion Market by Country, 2024 - 2031, USD Million
  • TABLE 297 LAMEA Grocery & Food Delivery Market by Country, 2020 - 2023, USD Million
  • TABLE 298 LAMEA Grocery & Food Delivery Market by Country, 2024 - 2031, USD Million
  • TABLE 299 LAMEA Beauty & Personal Care Market by Country, 2020 - 2023, USD Million
  • TABLE 300 LAMEA Beauty & Personal Care Market by Country, 2024 - 2031, USD Million
  • TABLE 301 LAMEA Other Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 302 LAMEA Other Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 303 LAMEA Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 304 LAMEA Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 305 LAMEA Display Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 306 LAMEA Display Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 307 LAMEA Video Ads Market by Country, 2020 - 2023, USD Million
  • TABLE 308 LAMEA Video Ads Market by Country, 2024 - 2031, USD Million
  • TABLE 309 LAMEA Sponsored Industry Verticals Market by Country, 2020 - 2023, USD Million
  • TABLE 310 LAMEA Sponsored Industry Verticals Market by Country, 2024 - 2031, USD Million
  • TABLE 311 LAMEA Other Advertising Formats Market by Country, 2020 - 2023, USD Million
  • TABLE 312 LAMEA Other Advertising Formats Market by Country, 2024 - 2031, USD Million
  • TABLE 313 LAMEA Retail Media Networks Market by Country, 2020 - 2023, USD Million
  • TABLE 314 LAMEA Retail Media Networks Market by Country, 2024 - 2031, USD Million
  • TABLE 315 Brazil Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 316 Brazil Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 317 Brazil Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 318 Brazil Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 319 Brazil Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 320 Brazil Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 321 Brazil Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 322 Brazil Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 323 Argentina Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 324 Argentina Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 325 Argentina Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 326 Argentina Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 327 Argentina Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 328 Argentina Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 329 Argentina Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 330 Argentina Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 331 UAE Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 332 UAE Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 333 UAE Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 334 UAE Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 335 UAE Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 336 UAE Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 337 UAE Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 338 UAE Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 339 Saudi Arabia Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 340 Saudi Arabia Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 341 Saudi Arabia Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 342 Saudi Arabia Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 343 Saudi Arabia Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 344 Saudi Arabia Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 345 Saudi Arabia Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 346 Saudi Arabia Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 347 South Africa Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 348 South Africa Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 349 South Africa Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 350 South Africa Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 351 South Africa Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 352 South Africa Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 353 South Africa Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 354 South Africa Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 355 Nigeria Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 356 Nigeria Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 357 Nigeria Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 358 Nigeria Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 359 Nigeria Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 360 Nigeria Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 361 Nigeria Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 362 Nigeria Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 363 Rest of LAMEA Retail Media Networks Market, 2020 - 2023, USD Million
  • TABLE 364 Rest of LAMEA Retail Media Networks Market, 2024 - 2031, USD Million
  • TABLE 365 Rest of LAMEA Retail Media Networks Market by Platform Type, 2020 - 2023, USD Million
  • TABLE 366 Rest of LAMEA Retail Media Networks Market by Platform Type, 2024 - 2031, USD Million
  • TABLE 367 Rest of LAMEA Retail Media Networks Market by Industry Vertical, 2020 - 2023, USD Million
  • TABLE 368 Rest of LAMEA Retail Media Networks Market by Industry Vertical, 2024 - 2031, USD Million
  • TABLE 369 Rest of LAMEA Retail Media Networks Market by Advertising Format, 2020 - 2023, USD Million
  • TABLE 370 Rest of LAMEA Retail Media Networks Market by Advertising Format, 2024 - 2031, USD Million
  • TABLE 371 Key Information - Amazon.com, Inc.
  • TABLE 372 Key Information - eBay, Inc.
  • TABLE 373 Key Information - Walmart, Inc.
  • TABLE 374 key Information - Home Depot, Inc.
  • TABLE 375 Key information - The Kroger Co.
  • TABLE 376 KEY INFORMATION - Instacart
  • TABLE 377 key information - Target Corporation
  • TABLE 378 Key Information - Macy's, Inc.
  • TABLE 379 Key Information - Best Buy Co., Inc.
  • TABLE 380 Key Information - Wayfair Inc.
目次

The Global Retail Media Networks Market size is expected to reach $62.5 billion by 2031, rising at a market growth of 10.3% CAGR during the forecast period.

In 2023, the Europe region generated 29% revenue share in the retail media networks market. The European market is characterized by diverse consumer preferences and shopping behaviours across various countries, necessitating tailored advertising approaches. Retailers in Europe are increasingly investing in retail media networks to enhance their advertising capabilities, especially as e-commerce grows in popularity.

Retailers are increasingly moving away from traditional advertising methods, such as print and broadcast media, in favour of digital advertising strategies. This shift is primarily driven by the changing preferences of consumers spending more time online. Digital advertising allows for more precise targeting, real-time performance tracking, and interactive engagement, leading to higher conversion rates. In conclusion, retail transformation through digital advertising strategies is driving growth.

Additionally, Consumers today expect shopping experiences to cater to their preferences, needs, and behaviours. This demand for personalization has prompted brands to invest in these networks that allow them to deliver customized advertising and promotional content. By leveraging data analytics and customer insights, retailers can create tailored campaigns that resonate with specific target audiences, enhancing the relevance and effectiveness of their messaging. Thus, growing consumer demand for tailored shopping experiences

As more brands recognize the potential of these networks, the competition for visibility and consumer attention intensifies. An oversaturation of advertising channels can lead to ad fatigue among consumers, making them less responsive to promotional content. In a crowded marketplace, consumers may become overwhelmed by the sheer volume of ads, resulting in decreased engagement and reduced effectiveness of advertising campaigns. In conclusion, high competition and saturation in advertising are impeding the market's growth.

Platform Type Outlook

Based on platform, this market is divided into retailer-owned networks and third-party networks. The third-party networks segment attained 34% revenue share in the retail media networks market in 2023. Third-party networks act as intermediaries, enabling advertisers to reach consumers across retailers and platforms. While they offer a broader reach and diversification, they may lack the depth of customer insights that retailer-owned networks provide.

Industry Vertical Outlook

By industry vertical, this market is divided into consumer packaged goods (CPG), electronics & technology, apparel & fashion, grocery & food delivery, beauty & personal care, and others. The electronics & technology segment procured 21% revenue share in the retail media networks market in 2023. This segment benefits significantly from the visual nature of retail media, allowing brands to effectively highlight product features, technical specifications, and customer reviews. Consumers in the electronics industry often conduct extensive research before making a purchase, and targeted advertising through retail media can provide them with the necessary information at crucial decision-making moments.

Advertising Format Outlook

On the basis of advertising format, this market is segmented into display ads, video ads, sponsored industry verticals, and others. In 2023, the sponsored industry verticals segment attained 27% revenue share in the retail media networks market. This segment focuses on specific categories or industries, allowing brands to promote their products in relevant contexts. Sponsored industry verticals enable advertisers to target niche audiences effectively, increasing the likelihood of conversions by presenting products within the framework of specific interests or shopping behaviours.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 38% revenue share in the retail media networks market in 2023. This dominance can be attributed to the region's mature e-commerce landscape and high digital advertising spending. North American retailers have quickly adopted innovative retail media strategies, leveraging their extensive customer data to deliver highly targeted advertisements.

Recent Strategies Deployed in the Market

  • Sep-2024: Instacart partnered with Thrive Market, an online grocery platform focused on organic and healthy products, to launch an Instacart-powered retail media network. This collaboration enables Thrive Market to leverage Instacart's retail media expertise, providing brands with new opportunities to engage customers through targeted digital advertising.
  • May-2024: Walmart joined hands with Disney, a global leader in entertainment, to launch a retail media and connected TV (CTV) advertising integration. This collaboration combines Walmart's retail media expertise with Disney's premium content, enabling brands to connect with shoppers through immersive advertising experiences.
  • May-2024: Kroger collaborated with Yahoo, a global leader in internet services, to expand the reach of Kroger's retail media network. This collaboration allows Yahoo to tap into Kroger's first-party shopper data, enabling more precise ad targeting across Yahoo's digital properties.
  • May-2024: Instacart formed a partnership with ROFDA, a cooperative representing independent grocers across the United States, to power the retail media network for ROFDA's independent grocer members. Through this collaboration, Instacart will provide its retail media expertise, enabling ROFDA members to offer enhanced digital advertising opportunities to brands.
  • Jun-2023: Kroger launched a self-service platform for its retail media network. The platform empowers advertisers to independently create and manage campaigns, utilizing Kroger's shopper data to better connect with consumers across various digital channels.

List of Key Companies Profiled

  • Amazon.com, Inc.
  • Walmart, Inc.
  • eBay, Inc.
  • Home Depot, Inc.
  • The Kroger Co. (Kroger Precision Marketing)
  • Instacart
  • Target Corporation (Target Brands, Inc.)
  • Macy's, Inc.
  • Best Buy Co., Inc.
  • Wayfair Inc.

Global Retail Media Networks Market Report Segmentation

By Platform Type

  • Retailer-Owned Networks
  • Third-Party Networks

By Industry Vertical

  • Consumer Packaged Goods (CPG)
  • Electronics & Technology
  • Apparel & Fashion
  • Grocery & Food Delivery
  • Beauty & Personal Care
  • Other Industry Verticals

By Advertising Format

  • Display Ads
  • Video Ads
  • Sponsored Industry Verticals
  • Other Advertising Formats

By Geography

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

  • 1.1 Market Definition
  • 1.2 Objectives
  • 1.3 Market Scope
  • 1.4 Segmentation
    • 1.4.1 Global Retail Media Networks Market, by Platform Type
    • 1.4.2 Global Retail Media Networks Market, by Industry Vertical
    • 1.4.3 Global Retail Media Networks Market, by Advertising Format
    • 1.4.4 Global Retail Media Networks Market, by Geography
  • 1.5 Methodology for the research

Chapter 2. Market at a Glance

  • 2.1 Key Highlights

Chapter 3. Market Overview

  • 3.1 Introduction
    • 3.1.1 Overview
      • 3.1.1.1 Market Composition and Scenario
  • 3.2 Key Factors Impacting the Market
    • 3.2.1 Market Drivers
    • 3.2.2 Market Restraints
    • 3.2.3 Market Opportunities
    • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

  • 4.1 Market Share Analysis, 2023
  • 4.2 Strategies Deployed in Retail Media Networks Market
  • 4.3 Porter Five Forces Analysis

Chapter 5. Global Retail Media Networks Market by Platform Type

  • 5.1 Global Retailer-Owned Networks Market by Region
  • 5.2 Global Third-Party Networks Market by Region

Chapter 6. Global Retail Media Networks Market by Industry Vertical

  • 6.1 Global Consumer Packaged Goods (CPG) Market by Region
  • 6.2 Global Electronics & Technology Market by Region
  • 6.3 Global Apparel & Fashion Market by Region
  • 6.4 Global Grocery & Food Delivery Market by Region
  • 6.5 Global Beauty & Personal Care Market by Region
  • 6.6 Global Other Industry Verticals Market by Region

Chapter 7. Global Retail Media Networks Market by Advertising Format

  • 7.1 Global Display Ads Market by Region
  • 7.2 Global Video Ads Market by Region
  • 7.3 Global Sponsored Industry Verticals Market by Region
  • 7.4 Global Other Advertising Formats Market by Region

Chapter 8. Global Retail Media Networks Market by Region

  • 8.1 North America Retail Media Networks Market
    • 8.1.1 North America Retail Media Networks Market by Platform Type
      • 8.1.1.1 North America Retailer-Owned Networks Market by Region
      • 8.1.1.2 North America Third-Party Networks Market by Region
    • 8.1.2 North America Retail Media Networks Market by Industry Vertical
      • 8.1.2.1 North America Consumer Packaged Goods (CPG) Market by Country
      • 8.1.2.2 North America Electronics & Technology Market by Country
      • 8.1.2.3 North America Apparel & Fashion Market by Country
      • 8.1.2.4 North America Grocery & Food Delivery Market by Country
      • 8.1.2.5 North America Beauty & Personal Care Market by Country
      • 8.1.2.6 North America Other Industry Verticals Market by Country
    • 8.1.3 North America Retail Media Networks Market by Advertising Format
      • 8.1.3.1 North America Display Ads Market by Country
      • 8.1.3.2 North America Video Ads Market by Country
      • 8.1.3.3 North America Sponsored Industry Verticals Market by Country
      • 8.1.3.4 North America Other Advertising Formats Market by Country
    • 8.1.4 North America Retail Media Networks Market by Country
      • 8.1.4.1 US Retail Media Networks Market
        • 8.1.4.1.1 US Retail Media Networks Market by Platform Type
        • 8.1.4.1.2 US Retail Media Networks Market by Industry Vertical
        • 8.1.4.1.3 US Retail Media Networks Market by Advertising Format
      • 8.1.4.2 Canada Retail Media Networks Market
        • 8.1.4.2.1 Canada Retail Media Networks Market by Platform Type
        • 8.1.4.2.2 Canada Retail Media Networks Market by Industry Vertical
        • 8.1.4.2.3 Canada Retail Media Networks Market by Advertising Format
      • 8.1.4.3 Mexico Retail Media Networks Market
        • 8.1.4.3.1 Mexico Retail Media Networks Market by Platform Type
        • 8.1.4.3.2 Mexico Retail Media Networks Market by Industry Vertical
        • 8.1.4.3.3 Mexico Retail Media Networks Market by Advertising Format
      • 8.1.4.4 Rest of North America Retail Media Networks Market
        • 8.1.4.4.1 Rest of North America Retail Media Networks Market by Platform Type
        • 8.1.4.4.2 Rest of North America Retail Media Networks Market by Industry Vertical
        • 8.1.4.4.3 Rest of North America Retail Media Networks Market by Advertising Format
  • 8.2 Europe Retail Media Networks Market
    • 8.2.1 Europe Retail Media Networks Market by Platform Type
      • 8.2.1.1 Europe Retailer-Owned Networks Market by Country
      • 8.2.1.2 Europe Third-Party Networks Market by Country
    • 8.2.2 Europe Retail Media Networks Market by Industry Vertical
      • 8.2.2.1 Europe Consumer Packaged Goods (CPG) Market by Country
      • 8.2.2.2 Europe Electronics & Technology Market by Country
      • 8.2.2.3 Europe Apparel & Fashion Market by Country
      • 8.2.2.4 Europe Grocery & Food Delivery Market by Country
      • 8.2.2.5 Europe Beauty & Personal Care Market by Country
      • 8.2.2.6 Europe Other Industry Verticals Market by Country
    • 8.2.3 Europe Retail Media Networks Market by Advertising Format
      • 8.2.3.1 Europe Display Ads Market by Country
      • 8.2.3.2 Europe Video Ads Market by Country
      • 8.2.3.3 Europe Sponsored Industry Verticals Market by Country
      • 8.2.3.4 Europe Other Advertising Formats Market by Country
    • 8.2.4 Europe Retail Media Networks Market by Country
      • 8.2.4.1 Germany Retail Media Networks Market
        • 8.2.4.1.1 Germany Retail Media Networks Market by Platform Type
        • 8.2.4.1.2 Germany Retail Media Networks Market by Industry Vertical
        • 8.2.4.1.3 Germany Retail Media Networks Market by Advertising Format
      • 8.2.4.2 UK Retail Media Networks Market
        • 8.2.4.2.1 UK Retail Media Networks Market by Platform Type
        • 8.2.4.2.2 UK Retail Media Networks Market by Industry Vertical
        • 8.2.4.2.3 UK Retail Media Networks Market by Advertising Format
      • 8.2.4.3 France Retail Media Networks Market
        • 8.2.4.3.1 France Retail Media Networks Market by Platform Type
        • 8.2.4.3.2 France Retail Media Networks Market by Industry Vertical
        • 8.2.4.3.3 France Retail Media Networks Market by Advertising Format
      • 8.2.4.4 Russia Retail Media Networks Market
        • 8.2.4.4.1 Russia Retail Media Networks Market by Platform Type
        • 8.2.4.4.2 Russia Retail Media Networks Market by Industry Vertical
        • 8.2.4.4.3 Russia Retail Media Networks Market by Advertising Format
      • 8.2.4.5 Spain Retail Media Networks Market
        • 8.2.4.5.1 Spain Retail Media Networks Market by Platform Type
        • 8.2.4.5.2 Spain Retail Media Networks Market by Industry Vertical
        • 8.2.4.5.3 Spain Retail Media Networks Market by Advertising Format
      • 8.2.4.6 Italy Retail Media Networks Market
        • 8.2.4.6.1 Italy Retail Media Networks Market by Platform Type
        • 8.2.4.6.2 Italy Retail Media Networks Market by Industry Vertical
        • 8.2.4.6.3 Italy Retail Media Networks Market by Advertising Format
      • 8.2.4.7 Rest of Europe Retail Media Networks Market
        • 8.2.4.7.1 Rest of Europe Retail Media Networks Market by Platform Type
        • 8.2.4.7.2 Rest of Europe Retail Media Networks Market by Industry Vertical
        • 8.2.4.7.3 Rest of Europe Retail Media Networks Market by Advertising Format
  • 8.3 Asia Pacific Retail Media Networks Market
    • 8.3.1 Asia Pacific Retail Media Networks Market by Platform Type
      • 8.3.1.1 Asia Pacific Retailer-Owned Networks Market by Country
      • 8.3.1.2 Asia Pacific Third-Party Networks Market by Country
    • 8.3.2 Asia Pacific Retail Media Networks Market by Industry Vertical
      • 8.3.2.1 Asia Pacific Consumer Packaged Goods (CPG) Market by Country
      • 8.3.2.2 Asia Pacific Electronics & Technology Market by Country
      • 8.3.2.3 Asia Pacific Apparel & Fashion Market by Country
      • 8.3.2.4 Asia Pacific Grocery & Food Delivery Market by Country
      • 8.3.2.5 Asia Pacific Beauty & Personal Care Market by Country
      • 8.3.2.6 Asia Pacific Other Industry Verticals Market by Country
    • 8.3.3 Asia Pacific Retail Media Networks Market by Advertising Format
      • 8.3.3.1 Asia Pacific Display Ads Market by Country
      • 8.3.3.2 Asia Pacific Video Ads Market by Country
      • 8.3.3.3 Asia Pacific Sponsored Industry Verticals Market by Country
      • 8.3.3.4 Asia Pacific Other Advertising Formats Market by Country
    • 8.3.4 Asia Pacific Retail Media Networks Market by Country
      • 8.3.4.1 China Retail Media Networks Market
        • 8.3.4.1.1 China Retail Media Networks Market by Platform Type
        • 8.3.4.1.2 China Retail Media Networks Market by Industry Vertical
        • 8.3.4.1.3 China Retail Media Networks Market by Advertising Format
      • 8.3.4.2 Japan Retail Media Networks Market
        • 8.3.4.2.1 Japan Retail Media Networks Market by Platform Type
        • 8.3.4.2.2 Japan Retail Media Networks Market by Industry Vertical
        • 8.3.4.2.3 Japan Retail Media Networks Market by Advertising Format
      • 8.3.4.3 India Retail Media Networks Market
        • 8.3.4.3.1 India Retail Media Networks Market by Platform Type
        • 8.3.4.3.2 India Retail Media Networks Market by Industry Vertical
        • 8.3.4.3.3 India Retail Media Networks Market by Advertising Format
      • 8.3.4.4 South Korea Retail Media Networks Market
        • 8.3.4.4.1 South Korea Retail Media Networks Market by Platform Type
        • 8.3.4.4.2 South Korea Retail Media Networks Market by Industry Vertical
        • 8.3.4.4.3 South Korea Retail Media Networks Market by Advertising Format
      • 8.3.4.5 Australia Retail Media Networks Market
        • 8.3.4.5.1 Australia Retail Media Networks Market by Platform Type
        • 8.3.4.5.2 Australia Retail Media Networks Market by Industry Vertical
        • 8.3.4.5.3 Australia Retail Media Networks Market by Advertising Format
      • 8.3.4.6 Malaysia Retail Media Networks Market
        • 8.3.4.6.1 Malaysia Retail Media Networks Market by Platform Type
        • 8.3.4.6.2 Malaysia Retail Media Networks Market by Industry Vertical
        • 8.3.4.6.3 Malaysia Retail Media Networks Market by Advertising Format
      • 8.3.4.7 Rest of Asia Pacific Retail Media Networks Market
        • 8.3.4.7.1 Rest of Asia Pacific Retail Media Networks Market by Platform Type
        • 8.3.4.7.2 Rest of Asia Pacific Retail Media Networks Market by Industry Vertical
        • 8.3.4.7.3 Rest of Asia Pacific Retail Media Networks Market by Advertising Format
  • 8.4 LAMEA Retail Media Networks Market
    • 8.4.1 LAMEA Retail Media Networks Market by Platform Type
      • 8.4.1.1 LAMEA Retailer-Owned Networks Market by Country
      • 8.4.1.2 LAMEA Third-Party Networks Market by Country
    • 8.4.2 LAMEA Retail Media Networks Market by Industry Vertical
      • 8.4.2.1 LAMEA Consumer Packaged Goods (CPG) Market by Country
      • 8.4.2.2 LAMEA Electronics & Technology Market by Country
      • 8.4.2.3 LAMEA Apparel & Fashion Market by Country
      • 8.4.2.4 LAMEA Grocery & Food Delivery Market by Country
      • 8.4.2.5 LAMEA Beauty & Personal Care Market by Country
      • 8.4.2.6 LAMEA Other Industry Verticals Market by Country
    • 8.4.3 LAMEA Retail Media Networks Market by Advertising Format
      • 8.4.3.1 LAMEA Display Ads Market by Country
      • 8.4.3.2 LAMEA Video Ads Market by Country
      • 8.4.3.3 LAMEA Sponsored Industry Verticals Market by Country
      • 8.4.3.4 LAMEA Other Advertising Formats Market by Country
    • 8.4.4 LAMEA Retail Media Networks Market by Country
      • 8.4.4.1 Brazil Retail Media Networks Market
        • 8.4.4.1.1 Brazil Retail Media Networks Market by Platform Type
        • 8.4.4.1.2 Brazil Retail Media Networks Market by Industry Vertical
        • 8.4.4.1.3 Brazil Retail Media Networks Market by Advertising Format
      • 8.4.4.2 Argentina Retail Media Networks Market
        • 8.4.4.2.1 Argentina Retail Media Networks Market by Platform Type
        • 8.4.4.2.2 Argentina Retail Media Networks Market by Industry Vertical
        • 8.4.4.2.3 Argentina Retail Media Networks Market by Advertising Format
      • 8.4.4.3 UAE Retail Media Networks Market
        • 8.4.4.3.1 UAE Retail Media Networks Market by Platform Type
        • 8.4.4.3.2 UAE Retail Media Networks Market by Industry Vertical
        • 8.4.4.3.3 UAE Retail Media Networks Market by Advertising Format
      • 8.4.4.4 Saudi Arabia Retail Media Networks Market
        • 8.4.4.4.1 Saudi Arabia Retail Media Networks Market by Platform Type
        • 8.4.4.4.2 Saudi Arabia Retail Media Networks Market by Industry Vertical
        • 8.4.4.4.3 Saudi Arabia Retail Media Networks Market by Advertising Format
      • 8.4.4.5 South Africa Retail Media Networks Market
        • 8.4.4.5.1 South Africa Retail Media Networks Market by Platform Type
        • 8.4.4.5.2 South Africa Retail Media Networks Market by Industry Vertical
        • 8.4.4.5.3 South Africa Retail Media Networks Market by Advertising Format
      • 8.4.4.6 Nigeria Retail Media Networks Market
        • 8.4.4.6.1 Nigeria Retail Media Networks Market by Platform Type
        • 8.4.4.6.2 Nigeria Retail Media Networks Market by Industry Vertical
        • 8.4.4.6.3 Nigeria Retail Media Networks Market by Advertising Format
      • 8.4.4.7 Rest of LAMEA Retail Media Networks Market
        • 8.4.4.7.1 Rest of LAMEA Retail Media Networks Market by Platform Type
        • 8.4.4.7.2 Rest of LAMEA Retail Media Networks Market by Industry Vertical
        • 8.4.4.7.3 Rest of LAMEA Retail Media Networks Market by Advertising Format

Chapter 9. Company Profiles

  • 9.1 Amazon.com, Inc.
    • 9.1.1 Company Overview
    • 9.1.2 Financial Analysis
    • 9.1.3 Segmental Analysis
    • 9.1.4 SWOT Analysis
  • 9.2 eBay, Inc.
    • 9.2.1 Company Overview
    • 9.2.2 Financial Analysis
    • 9.2.3 Regional Analysis
    • 9.2.4 SWOT Analysis
  • 9.3 Walmart, Inc.
    • 9.3.1 Company Overview
    • 9.3.2 Financial Analysis
    • 9.3.3 Segmental and Regional Analysis
    • 9.3.4 Recent strategies and developments:
      • 9.3.4.1 Partnerships, Collaborations, and Agreements:
      • 9.3.4.2 Product Launches and Product Expansions:
    • 9.3.5 SWOT Analysis
  • 9.4 Home Depot, Inc.
    • 9.4.1 Company Overview
    • 9.4.2 Financial Analysis
    • 9.4.3 Product Line and Regional Analysis
  • 9.5 The Kroger Co. (Kroger Precision Marketing)
    • 9.5.1 Company Overview
    • 9.5.2 Financial Analysis
    • 9.5.3 Recent strategies and developments:
      • 9.5.3.1 Partnerships, Collaborations, and Agreements:
      • 9.5.3.2 Product Launches and Product Expansions:
  • 9.6 Instacart
    • 9.6.1 Company Overview
    • 9.6.2 Recent strategies and developments:
      • 9.6.2.1 Partnerships, Collaborations, and Agreements:
  • 9.7 Target Corporation (Target Brands, Inc.)
    • 9.7.1 Company Overview
    • 9.7.2 Financial Analysis
  • 9.8 Macy's, Inc.
    • 9.8.1 Company Overview
    • 9.8.2 Financial Analysis
  • 9.9 Best Buy Co., Inc.
    • 9.9.1 Company Overview
  • 9.10. Wayfair Inc.
    • 9.10.1 Company Overview

Chapter 10. Winning Imperatives of Retail Media Networks Market