The Global Electric Hair Brush Market size is expected to reach $424.1 million by 2030, rising at a market growth of 5.7% CAGR during the forecast period. In the year 2022, the market attained a volume of 12,773.3 thousand units, experiencing a growth of 5.8% (2019-2022).
European consumers prioritize hair health and wellness, seeking products and tools that promote strong, healthy-looking hair. Therefore, the Europe region acquired 35.9% revenue share in 2022., according to a report on the French aging policy published by the UN, as in other European countries, France faces a continuous and significant increase in older people. The nation had 15 million people aged more than 60 in France in 2012, expected to reach 24 million in 2060.
Personal grooming is often viewed as a form of self-expression and boosting confidence. People want to look and feel their best, and well-styled hair enhances overall appearance and self-confidence. This allows users to achieve various hairstyles and looks, empowering individuals to express their style and project confidence in their daily lives.
Additionally, as people age, hormonal changes can lead to hair texture alterations, including thinning, dryness, and frizziness. This is equipped with gentle bristles, adjustable heat settings, and ionization technology can help address these concerns by minimizing damage, reducing frizz, and enhancing manageability. Hence, the increasing number of senior citizens has been a pivotal factor in driving the growth of the market.
However, high initial costs may result in a slower adoption rate of this among consumers. Even those interested in the benefits of electric grooming tools may delay or forgo purchasing due to cost concerns, prolonging the time it takes for the market to reach critical mass and achieve widespread acceptance. Thus, the high initial cost of this can slow down the growth of the market.
By Gender Analysis
By gender, the market is categorized into female and male. In 2022, the female segment held 74.2% revenue share in the market. Females prioritize hair health and maintenance, seeking products and tools that promote strong, healthy-looking hair.
By End Use Analysis
Based on end use, the market is classified into household and commercial. The commercial segment acquired 43.4% revenue share in the market in 2022. Commercial users appreciate electric its versatility and customization options, which cater to a wide range of styling needs and preferences.
By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into online and offline. In 2022, the offline segment dominated the market with 58.3% revenue share. In terms of volume offline segment registered 7,265.0 thousand units in 2022. Offline retail outlets allow consumers to experience its firsthand, allowing them to touch, feel, and test the products before purchasing.
By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired 27.3% revenue share in the market. The beauty and personal care sectors are extending quickly in Asia-Pacific due to shifting consumer lifestyles, urbanization, and increased disposable incomes.
Recent Strategies Deployed in the Market
- Jan-2023: Panasonic Corporation came into partnership with Molton Brown, a British fragrance brand. Through this partnership, Panasonic Corporation would provide a special edition kit. The edition kit is Designed to deliver a comprehensive and luxurious grooming encounter, the MultiShape Ultimate Special Edition Kit ensures users enjoy a top-tier grooming experience.
- Jun-2022: Panasonic Corporation introduced the "MULTISHAPE Modular Personal Care System". The product is designed to deliver a comprehensive and luxurious grooming encounter, the Ultimate Special Edition Kit ensures users enjoy a top tier grooming experience.
- Dec-2021: The Procter & Gamble Company introduced "Smart hair grooming devices". This hairbrush comes with sensors to analyze the speed, time, and force during grooming.
- Jul-2020: Koninklijke Philips N.V. unveiled "Haircare high-tech devices and DIY female grooming products". The products encompass a comprehensive collection, featuring the Facial Pen Trimmer and the high-end SenseIQ range. This signals an expansion of Philips' user-friendly at-home options, responding to the increasing trend of women seeking self-styling solutions in the comfort of their homes.
- Aug-2019: Koninklijke Philips N.V. introduced "Hair Straightening Brush". The product is designed for busy multitasking individuals, this product caters to those who frequently find themselves sacrificing their desired appearance due to time constraints. It guarantees to provide naturally straight hair to women within 5 minutes.
List of Key Companies Profiled
- Panasonic Corporation
- Koninklijke Philips N.V.
- The Procter & Gamble Company
- Revlon, Inc. (MacAndrews & Forbes)
- Spectrum Brands Holdings, Inc.
- Conair LLC (American Securities LLC)
- Dafni
- Helen of Troy Limited
- Corioliss
- Miropure
Global Electric Hair Brush Market Report Segmentation
By Gender (Volume, Thousand Units, USD Million, 2019-2030)
By End Use (Volume, Thousand Units, USD Million, 2019-2030)
By Distribution Channel (Volume, Thousand Units, USD Million, 2019-2030)
By Geography (Volume, Thousand Units, USD Million, 2019-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Electric Hair Brush Market, by Gender
- 1.4.2Global Electric Hair Brush Market, by End Use
- 1.4.3Global Electric Hair Brush Market, by Distribution Channel
- 1.4.4Global Electric Hair Brush Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Opportunities
- 3.2.3Market Restraints
- 3.2.4Market Challenges
- 3.3Porter Five Forces Analysis
Chapter 4.Global Electric Hair Brush Market, By Gender
- 4.1Global Female Market, By Region
- 4.2Global Male Market, By Region
Chapter 5.Global Electric Hair Brush Market, By End Use
- 5.1Global Household Market, By Region
- 5.2Global Commercial Market, By Region
Chapter 6.Global Electric Hair Brush Market, By Distribution Channel
- 6.1Global Offline Market, By Region
- 6.2Global Online Market, By Region
Chapter 7.Global Electric Hair Brush Market, By Region
- 7.1North America Electric Hair Brush Market
- 7.1.1North America Electric Hair Brush Market, By Gender
- 7.1.1.1North America Female Market, By Country
- 7.1.1.2North America Male Market, By Country
- 7.1.2North America Electric Hair Brush Market, By End Use
- 7.1.2.1North America Household Market, By Country
- 7.1.2.2North America Commercial Market, By Country
- 7.1.3North America Electric Hair Brush Market, By Distribution Channel
- 7.1.3.1North America Offline Market, By Country
- 7.1.3.2North America Online Market, By Country
- 7.1.4North America Electric Hair Brush Market, By Country
- 7.1.4.1US Electric Hair Brush Market
- 7.1.4.1.1US Electric Hair Brush Market, By Gender
- 7.1.4.1.2US Electric Hair Brush Market, By End Use
- 7.1.4.1.3US Electric Hair Brush Market, By Distribution Channel
- 7.1.4.2Canada Electric Hair Brush Market
- 7.1.4.2.1Canada Electric Hair Brush Market, By Gender
- 7.1.4.2.2Canada Electric Hair Brush Market, By End Use
- 7.1.4.2.3Canada Electric Hair Brush Market, By Distribution Channel
- 7.1.4.3Mexico Electric Hair Brush Market
- 7.1.4.3.1Mexico Electric Hair Brush Market, By Gender
- 7.1.4.3.2Mexico Electric Hair Brush Market, By End Use
- 7.1.4.3.3Mexico Electric Hair Brush Market, By Distribution Channel
- 7.1.4.4Rest of North America Electric Hair Brush Market
- 7.1.4.4.1Rest of North America Electric Hair Brush Market, By Gender
- 7.1.4.4.2Rest of North America Electric Hair Brush Market, By End Use
- 7.1.4.4.3Rest of North America Electric Hair Brush Market, By Distribution Channel
- 7.2Europe Electric Hair Brush Market
- 7.2.1Europe Electric Hair Brush Market, By Gender
- 7.2.1.1Europe Female Market, By Country
- 7.2.1.2Europe Male Market, By Country
- 7.2.2Europe Electric Hair Brush Market, By End Use
- 7.2.2.1Europe Household Market, By Country
- 7.2.2.2Europe Commercial Market, By Country
- 7.2.3Europe Electric Hair Brush Market, By Distribution Channel
- 7.2.3.1Europe Offline Market, By Country
- 7.2.3.2Europe Online Market, By Country
- 7.2.4Europe Electric Hair Brush Market, By Country
- 7.2.4.1Germany Electric Hair Brush Market
- 7.2.4.1.1Germany Electric Hair Brush Market, By Gender
- 7.2.4.1.2Germany Electric Hair Brush Market, By End Use
- 7.2.4.1.3Germany Electric Hair Brush Market, By Distribution Channel
- 7.2.4.2UK Electric Hair Brush Market
- 7.2.4.2.1UK Electric Hair Brush Market, By Gender
- 7.2.4.2.2UK Electric Hair Brush Market, By End Use
- 7.2.4.2.3UK Electric Hair Brush Market, By Distribution Channel
- 7.2.4.3France Electric Hair Brush Market
- 7.2.4.3.1France Electric Hair Brush Market, By Gender
- 7.2.4.3.2France Electric Hair Brush Market, By End Use
- 7.2.4.3.3France Electric Hair Brush Market, By Distribution Channel
- 7.2.4.4Russia Electric Hair Brush Market
- 7.2.4.4.1Russia Electric Hair Brush Market, By Gender
- 7.2.4.4.2Russia Electric Hair Brush Market, By End Use
- 7.2.4.4.3Russia Electric Hair Brush Market, By Distribution Channel
- 7.2.4.5Spain Electric Hair Brush Market
- 7.2.4.5.1Spain Electric Hair Brush Market, By Gender
- 7.2.4.5.2Spain Electric Hair Brush Market, By End Use
- 7.2.4.5.3Spain Electric Hair Brush Market, By Distribution Channel
- 7.2.4.6Italy Electric Hair Brush Market
- 7.2.4.6.1Italy Electric Hair Brush Market, By Gender
- 7.2.4.6.2Italy Electric Hair Brush Market, By End Use
- 7.2.4.6.3Italy Electric Hair Brush Market, By Distribution Channel
- 7.2.4.7Rest of Europe Electric Hair Brush Market
- 7.2.4.7.1Rest of Europe Electric Hair Brush Market, By Gender
- 7.2.4.7.2Rest of Europe Electric Hair Brush Market, By End Use
- 7.2.4.7.3Rest of Europe Electric Hair Brush Market, By Distribution Channel
- 7.3Asia Pacific Electric Hair Brush Market
- 7.3.1Asia Pacific Electric Hair Brush Market, By Gender
- 7.3.1.1Asia Pacific Female Market, By Country
- 7.3.1.2Asia Pacific Male Market, By Country
- 7.3.2Asia Pacific Electric Hair Brush Market, By End Use
- 7.3.2.1Asia Pacific Household Market, By Country
- 7.3.2.2Asia Pacific Commercial Market, By Country
- 7.3.3Asia Pacific Electric Hair Brush Market, By Distribution Channel
- 7.3.3.1Asia Pacific Offline Market, By Country
- 7.3.3.2Asia Pacific Online Market, By Country
- 7.3.4Asia Pacific Electric Hair Brush Market, By Country
- 7.3.4.1China Electric Hair Brush Market
- 7.3.4.1.1China Electric Hair Brush Market, By Gender
- 7.3.4.1.2China Electric Hair Brush Market, By End Use
- 7.3.4.1.3China Electric Hair Brush Market, By Distribution Channel
- 7.3.4.2Japan Electric Hair Brush Market
- 7.3.4.2.1Japan Electric Hair Brush Market, By Gender
- 7.3.4.2.2Japan Electric Hair Brush Market, By End Use
- 7.3.4.2.3Japan Electric Hair Brush Market, By Distribution Channel
- 7.3.4.3India Electric Hair Brush Market
- 7.3.4.3.1India Electric Hair Brush Market, By Gender
- 7.3.4.3.2India Electric Hair Brush Market, By End Use
- 7.3.4.3.3India Electric Hair Brush Market, By Distribution Channel
- 7.3.4.4South Korea Electric Hair Brush Market
- 7.3.4.4.1South Korea Electric Hair Brush Market, By Gender
- 7.3.4.4.2South Korea Electric Hair Brush Market, By End Use
- 7.3.4.4.3South Korea Electric Hair Brush Market, By Distribution Channel
- 7.3.4.5Singapore Electric Hair Brush Market
- 7.3.4.5.1Singapore Electric Hair Brush Market, By Gender
- 7.3.4.5.2Singapore Electric Hair Brush Market, By End Use
- 7.3.4.5.3Singapore Electric Hair Brush Market, By Distribution Channel
- 7.3.4.6Malaysia Electric Hair Brush Market
- 7.3.4.6.1Malaysia Electric Hair Brush Market, By Gender
- 7.3.4.6.2Malaysia Electric Hair Brush Market, By End Use
- 7.3.4.6.3Malaysia Electric Hair Brush Market, By Distribution Channel
- 7.3.4.7Rest of Asia Pacific Electric Hair Brush Market
- 7.3.4.7.1Rest of Asia Pacific Electric Hair Brush Market, By Gender
- 7.3.4.7.2Rest of Asia Pacific Electric Hair Brush Market, By End Use
- 7.3.4.7.3Rest of Asia Pacific Electric Hair Brush Market, By Distribution Channel
- 7.4LAMEA Electric Hair Brush Market
- 7.4.1LAMEA Electric Hair Brush Market, By Gender
- 7.4.1.1LAMEA Female Market, By Country
- 7.4.1.2LAMEA Male Market, By Country
- 7.4.2LAMEA Electric Hair Brush Market, By End Use
- 7.4.2.1LAMEA Household Market, By Country
- 7.4.2.2LAMEA Commercial Market, By Country
- 7.4.3LAMEA Electric Hair Brush Market, By Distribution Channel
- 7.4.3.1LAMEA Offline Market, By Country
- 7.4.3.2LAMEA Online Market, By Country
- 7.4.4LAMEA Electric Hair Brush Market, By Country
- 7.4.4.1Brazil Electric Hair Brush Market
- 7.4.4.1.1Brazil Electric Hair Brush Market, By Gender
- 7.4.4.1.2Brazil Electric Hair Brush Market, By End Use
- 7.4.4.1.3Brazil Electric Hair Brush Market, By Distribution Channel
- 7.4.4.2Argentina Electric Hair Brush Market
- 7.4.4.2.1Argentina Electric Hair Brush Market, By Gender
- 7.4.4.2.2Argentina Electric Hair Brush Market, By End Use
- 7.4.4.2.3Argentina Electric Hair Brush Market, By Distribution Channel
- 7.4.4.3UAE Electric Hair Brush Market
- 7.4.4.3.1UAE Electric Hair Brush Market, By Gender
- 7.4.4.3.2UAE Electric Hair Brush Market, By End Use
- 7.4.4.3.3UAE Electric Hair Brush Market, By Distribution Channel
- 7.4.4.4Saudi Arabia Electric Hair Brush Market
- 7.4.4.4.1Saudi Arabia Electric Hair Brush Market, By Gender
- 7.4.4.4.2Saudi Arabia Electric Hair Brush Market, By End Use
- 7.4.4.4.3Saudi Arabia Electric Hair Brush Market, By Distribution Channel
- 7.4.4.5South Africa Electric Hair Brush Market
- 7.4.4.5.1South Africa Electric Hair Brush Market, By Gender
- 7.4.4.5.2South Africa Electric Hair Brush Market, By End Use
- 7.4.4.5.3South Africa Electric Hair Brush Market, By Distribution Channel
- 7.4.4.6Nigeria Electric Hair Brush Market
- 7.4.4.6.1Nigeria Electric Hair Brush Market, By Gender
- 7.4.4.6.2Nigeria Electric Hair Brush Market, By End Use
- 7.4.4.6.3Nigeria Electric Hair Brush Market, By Distribution Channel
- 7.4.4.7Rest of LAMEA Electric Hair Brush Market
- 7.4.4.7.1Rest of LAMEA Electric Hair Brush Market, By Gender
- 7.4.4.7.2Rest of LAMEA Electric Hair Brush Market, By End Use
- 7.4.4.7.3Rest of LAMEA Electric Hair Brush Market, By Distribution Channel
Chapter 8.Company Profiles
- 8.1Panasonic Holdings Corporation
- 8.1.1Company Overview
- 8.1.2Financial Analysis
- 8.1.3Segmental and Regional Analysis
- 8.1.4Research & Development Expenses
- 8.1.5Recent strategies and developments:
- 8.1.5.1Partnerships, Collaborations, and Agreements:
- 8.1.5.2Product Launches and Product Expansions:
- 8.1.6SWOT Analysis
- 8.2Koninklijke Philips N.V.
- 8.2.1Company Overview
- 8.2.2Financial Analysis
- 8.2.3Segmental and Regional Analysis
- 8.2.4Research & Development Expense
- 8.2.5Recent strategies and developments:
- 8.2.5.1Product Launches and Product Expansions:
- 8.2.6SWOT Analysis
- 8.3The Procter & Gamble Company
- 8.3.1Company Overview
- 8.3.2Financial Analysis
- 8.3.3Segmental and Regional Analysis
- 8.3.4Research & Development Expense
- 8.3.5Recent strategies and developments:
- 8.3.5.1Product Launches and Product Expansions:
- 8.3.6SWOT Analysis
- 8.4Revlon, Inc. (MacAndrews & Forbes)
- 8.4.1Company Overview
- 8.4.2Financial Analysis
- 8.4.3Segmental Analysis
- 8.4.4SWOT Analysis
- 8.5Spectrum Brands Holdings, Inc.
- 8.5.1Company Overview
- 8.5.2Financial Analysis
- 8.5.3Segmental and Regional Analysis
- 8.5.4Research & Development Expenses
- 8.5.5SWOT Analysis
- 8.6Conair LLC (American Securities LLC)
- 8.6.1Company Overview
- 8.6.2SWOT Analysis
- 8.7Dafni
- 8.8Helen of Troy Limited
- 8.8.1Company Overview
- 8.8.2Financial Analysis
- 8.8.3Segmental and Regional Analysis
- 8.8.4Research & Development Expenses
- 8.8.5SWOT Analysis
- 8.9Corioliss Europe, SL
- 8.10.Miropure
Chapter 9.Winning Imperatives for Electric Hair Brush Market