The Global Athleisure Market size is expected to reach $687.5 million by 2030, rising at a market growth of 9.2% CAGR during the forecast period.
Yoga apparel strongly emphasizes comfort, aligning with the core principles of yoga practice. Soft, breathable fabrics and ergonomic designs ensure that individuals can move freely and comfortably during yoga sessions. Consequently, the yoga apparels segment would generate approximately 16.05 % share of the market by 2030. Yoga apparel has evolved beyond simple and functional designs to incorporate fashion-forward elements.
The increasing emphasis on health and wellness has led to a surge in the adoption of active lifestyles. People are incorporating regular physical activity into their routines, whether it's through gym workouts, outdoor activities, or fitness classes. Therefore, the market is expanding significantly due to the rising health and wellness trends.
Additionally, The widespread adoption of remote work and the implementation of more flexible dress codes have redefined workplace attire. With fewer employees adhering to traditional business dress norms, casual and comfortable clothing, including athleisure, is more accepted. Thus, because of the growing casualization of work and lifestyle, the market is anticipated to increase significantly.
However, Athleisure products are often positioned as premium or high-quality items, which may lead to affordability concerns for some consumers. Price-sensitive consumers may be reluctant to invest in athleisure apparel, especially when lower-cost alternatives or traditional activewear brands are available. While discounts can stimulate short-term sales, they can also impact profit margins and create challenges in maintaining sustainable growth.
By Type Analysis
By type, the market is bifurcated into mass and premium. The premium segment covered a 30.20 % revenue share in the market in 2022. Premium athleisure brands prioritize the use of high-quality materials and meticulous craftsmanship. The emphasis on superior fabrics, advanced technologies, and attention to detail contributes to a luxury experience for consumers. Consumers are drawn to the aspirational qualities of these brands, seeing them as symbols of status and sophistication.
By End User Analysis
On the basis of end-user, the market is divided into men, women, and children. In 2022, the women segment registered the 44.32 % share in the market. Athleisure offers women various versatile options for various activities, including workouts, yoga, running errands, and casual outings. These technological advancements enhance the functionality and performance of athleisure wear, contributing to its appeal.
By Distribution Channel Analysis
By distribution channel, the market is categorized into online and offline. The online segment acquired a substantial 34.20 % share in the market in 2022. Online shopping offers unparalleled convenience and ease of access. Integrating social media with online shopping allows consumers to discover athleisure trends, see how influencers style their activewear, and directly access product links, creating a seamless and engaging online shopping experience.
By Product Analysis
Based on product, the market is classified into yoga apparels, shirts, leggings & tights, shorts, and others. In 2022, the shirts segment witnessed the 29.71 % revenue share in the market. Athleisure shirts add versatility to athleisure wardrobes, providing individuals with various styling options. The relaxed fit and casual styles make athleisure shirts suitable for various settings, including workplaces with more relaxed dress codes, further blurring the lines between traditional casual and active wear.
By Regional Analysis
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a 28.47 % share in the market. The rapid urbanization and changing lifestyles in many Asia Pacific countries have led to a preference for more casual and versatile clothing. The surge in e-commerce and online retail platforms has facilitated the accessibility of athleisure in the Asia Pacific.
List of Key Companies Profiled
- Hanes Brands, Inc.
- Adidas AG
- Vuori, Inc.
- Pangaia
- Under Armour, Inc.
- Outerknown
- Eileen Fisher, Inc.
- Patagonia, Inc.
- Wear Pact, LLC
- Lululemon Athletica, Inc.
Global Athleisure Market Report Segmentation
By Type
By End User
By Distribution Channel
By Product
- Shirts
- Shorts
- Leggings & Tights
- Yoga Apparels
- Others
By Geography
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Athleisure Market, by Type
- 1.4.2Global Athleisure Market, by End User
- 1.4.3Global Athleisure Market, by Distribution Channel
- 1.4.4Global Athleisure Market, by Product
- 1.4.5Global Athleisure Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
- 3.3Porter's Five Forces Analysis
Chapter 4.Global Athleisure Market, By Type
- 4.1Global Mass Market, By Region
- 4.2Global Premium Market, By Region
Chapter 5.Global Athleisure Market, By End-user
- 5.1Global Women Market, By Region
- 5.2Global Men Market, By Region
- 5.3Global Children Market, By Region
Chapter 6.Global Athleisure Market, By Distribution Channel
- 6.1Global Offline Market, By Region
- 6.2Global Online Market, By Region
Chapter 7.Global Athleisure Market, By Product
- 7.1Global Shirts Market, By Region
- 7.2Global Shorts Market, By Region
- 7.3Global Leggings & Tights Market, By Region
- 7.4Global Yoga Apparels Market, By Region
- 7.5Global Others Market, By Region
Chapter 8.Global Athleisure Market, By Region
- 8.1North America Athleisure Market
- 8.1.1North America Athleisure Market, By Type
- 8.1.1.1North America Mass Market, By Country
- 8.1.1.2North America Premium Market, By Country
- 8.1.2North America Athleisure Market, By End-user
- 8.1.2.1North America Women Market, By Country
- 8.1.2.2North America Men Market, By Country
- 8.1.2.3North America Children Market, By Country
- 8.1.3North America Athleisure Market, By Distribution Channel
- 8.1.3.1North America Offline Market, By Country
- 8.1.3.2North America Online Market, By Country
- 8.1.4North America Athleisure Market, By Product
- 8.1.4.1North America Shirts Market, By Country
- 8.1.4.2North America Shorts Market, By Country
- 8.1.4.3North America Leggings & Tights Market, By Country
- 8.1.4.4North America Yoga Apparels Market, By Country
- 8.1.4.5North America Others Market, By Country
- 8.1.5North America Athleisure Market, By Country
- 8.1.5.1US Athleisure Market
- 8.1.5.1.1US Athleisure Market, By Type
- 8.1.5.1.2US Athleisure Market, By End-user
- 8.1.5.1.3US Athleisure Market, By Distribution Channel
- 8.1.5.1.4US Athleisure Market, By Product
- 8.1.5.2Canada Athleisure Market
- 8.1.5.2.1Canada Athleisure Market, By Type
- 8.1.5.2.2Canada Athleisure Market, By End-user
- 8.1.5.2.3Canada Athleisure Market, By Distribution Channel
- 8.1.5.2.4Canada Athleisure Market, By Product
- 8.1.5.3Mexico Athleisure Market
- 8.1.5.3.1Mexico Athleisure Market, By Type
- 8.1.5.3.2Mexico Athleisure Market, By End-user
- 8.1.5.3.3Mexico Athleisure Market, By Distribution Channel
- 8.1.5.3.4Mexico Athleisure Market, By Product
- 8.1.5.4Rest of North America Athleisure Market
- 8.1.5.4.1Rest of North America Athleisure Market, By Type
- 8.1.5.4.2Rest of North America Athleisure Market, By End-user
- 8.1.5.4.3Rest of North America Athleisure Market, By Distribution Channel
- 8.1.5.4.4Rest of North America Athleisure Market, By Product
- 8.2Europe Athleisure Market
- 8.2.1Europe Athleisure Market, By Type
- 8.2.1.1Europe Mass Market, By Country
- 8.2.1.2Europe Premium Market, By Country
- 8.2.2Europe Athleisure Market, By End-user
- 8.2.2.1Europe Women Market, By Country
- 8.2.2.2Europe Men Market, By Country
- 8.2.2.3Europe Children Market, By Country
- 8.2.3Europe Athleisure Market, By Distribution Channel
- 8.2.3.1Europe Offline Market, By Country
- 8.2.3.2Europe Online Market, By Country
- 8.2.4Europe Athleisure Market, By Product
- 8.2.4.1Europe Shirts Market, By Country
- 8.2.4.2Europe Shorts Market, By Country
- 8.2.4.3Europe Leggings & Tights Market, By Country
- 8.2.4.4Europe Yoga Apparels Market, By Country
- 8.2.4.5Europe Others Market, By Country
- 8.2.5Europe Athleisure Market, By Country
- 8.2.5.1Germany Athleisure Market
- 8.2.5.1.1Germany Athleisure Market, By Type
- 8.2.5.1.2Germany Athleisure Market, By End-user
- 8.2.5.1.3Germany Athleisure Market, By Distribution Channel
- 8.2.5.1.4Germany Athleisure Market, By Product
- 8.2.5.2UK Athleisure Market
- 8.2.5.2.1UK Athleisure Market, By Type
- 8.2.5.2.2UK Athleisure Market, By End-user
- 8.2.5.2.3UK Athleisure Market, By Distribution Channel
- 8.2.5.2.4UK Athleisure Market, By Product
- 8.2.5.3France Athleisure Market
- 8.2.5.3.1France Athleisure Market, By Type
- 8.2.5.3.2France Athleisure Market, By End-user
- 8.2.5.3.3France Athleisure Market, By Distribution Channel
- 8.2.5.3.4France Athleisure Market, By Product
- 8.2.5.4Russia Athleisure Market
- 8.2.5.4.1Russia Athleisure Market, By Type
- 8.2.5.4.2Russia Athleisure Market, By End-user
- 8.2.5.4.3Russia Athleisure Market, By Distribution Channel
- 8.2.5.4.4Russia Athleisure Market, By Product
- 8.2.5.5Spain Athleisure Market
- 8.2.5.5.1Spain Athleisure Market, By Type
- 8.2.5.5.2Spain Athleisure Market, By End-user
- 8.2.5.5.3Spain Athleisure Market, By Distribution Channel
- 8.2.5.5.4Spain Athleisure Market, By Product
- 8.2.5.6Italy Athleisure Market
- 8.2.5.6.1Italy Athleisure Market, By Type
- 8.2.5.6.2Italy Athleisure Market, By End-user
- 8.2.5.6.3Italy Athleisure Market, By Distribution Channel
- 8.2.5.6.4Italy Athleisure Market, By Product
- 8.2.5.7Rest of Europe Athleisure Market
- 8.2.5.7.1Rest of Europe Athleisure Market, By Type
- 8.2.5.7.2Rest of Europe Athleisure Market, By End-user
- 8.2.5.7.3Rest of Europe Athleisure Market, By Distribution Channel
- 8.2.5.7.4Rest of Europe Athleisure Market, By Product
- 8.3Asia Pacific Athleisure Market
- 8.3.1Asia Pacific Athleisure Market, By Type
- 8.3.1.1Asia Pacific Mass Market, By Country
- 8.3.1.2Asia Pacific Premium Market, By Country
- 8.3.2Asia Pacific Athleisure Market, By End-user
- 8.3.2.1Asia Pacific Women Market, By Country
- 8.3.2.2Asia Pacific Men Market, By Country
- 8.3.2.3Asia Pacific Children Market, By Country
- 8.3.3Asia Pacific Athleisure Market, By Distribution Channel
- 8.3.3.1Asia Pacific Offline Market, By Country
- 8.3.3.2Asia Pacific Online Market, By Country
- 8.3.4Asia Pacific Athleisure Market, By Product
- 8.3.4.1Asia Pacific Shirts Market, By Country
- 8.3.4.2Asia Pacific Shorts Market, By Country
- 8.3.4.3Asia Pacific Leggings & Tights Market, By Country
- 8.3.4.4Asia Pacific Yoga Apparels Market, By Country
- 8.3.4.5Asia Pacific Others Market, By Country
- 8.3.5Asia Pacific Athleisure Market, By Country
- 8.3.5.1China Athleisure Market
- 8.3.5.1.1China Athleisure Market, By Type
- 8.3.5.1.2China Athleisure Market, By End-user
- 8.3.5.1.3China Athleisure Market, By Distribution Channel
- 8.3.5.1.4China Athleisure Market, By Product
- 8.3.5.2Japan Athleisure Market
- 8.3.5.2.1Japan Athleisure Market, By Type
- 8.3.5.2.2Japan Athleisure Market, By End-user
- 8.3.5.2.3Japan Athleisure Market, By Distribution Channel
- 8.3.5.2.4Japan Athleisure Market, By Product
- 8.3.5.3India Athleisure Market
- 8.3.5.3.1India Athleisure Market, By Type
- 8.3.5.3.2India Athleisure Market, By End-user
- 8.3.5.3.3India Athleisure Market, By Distribution Channel
- 8.3.5.3.4India Athleisure Market, By Product
- 8.3.5.4South Korea Athleisure Market
- 8.3.5.4.1South Korea Athleisure Market, By Type
- 8.3.5.4.2South Korea Athleisure Market, By End-user
- 8.3.5.4.3South Korea Athleisure Market, By Distribution Channel
- 8.3.5.4.4South Korea Athleisure Market, By Product
- 8.3.5.5Australia Athleisure Market
- 8.3.5.5.1Australia Athleisure Market, By Type
- 8.3.5.5.2Australia Athleisure Market, By End-user
- 8.3.5.5.3Australia Athleisure Market, By Distribution Channel
- 8.3.5.5.4Australia Athleisure Market, By Product
- 8.3.5.6Malaysia Athleisure Market
- 8.3.5.6.1Malaysia Athleisure Market, By Type
- 8.3.5.6.2Malaysia Athleisure Market, By End-user
- 8.3.5.6.3Malaysia Athleisure Market, By Distribution Channel
- 8.3.5.6.4Malaysia Athleisure Market, By Product
- 8.3.6Rest of Asia Pacific Athleisure Market
- 8.3.6.1.1Rest of Asia Pacific Athleisure Market, By Type
- 8.3.6.1.2Rest of Asia Pacific Athleisure Market, By End-user
- 8.3.6.1.3Rest of Asia Pacific Athleisure Market, By Distribution Channel
- 8.3.6.1.4Rest of Asia Pacific Athleisure Market, By Product
- 8.4LAMEA Athleisure Market
- 8.4.1LAMEA Athleisure Market, By Type
- 8.4.1.1LAMEA Mass Market, By Country
- 8.4.1.2LAMEA Premium Market, By Country
- 8.4.2LAMEA Athleisure Market, By End-user
- 8.4.2.1LAMEA Women Market, By Country
- 8.4.2.2LAMEA Men Market, By Country
- 8.4.2.3LAMEA Children Market, By Country
- 8.4.3LAMEA Athleisure Market, By Distribution Channel
- 8.4.3.1LAMEA Offline Market, By Country
- 8.4.3.2LAMEA Online Market, By Country
- 8.4.4LAMEA Athleisure Market, By Product
- 8.4.4.1LAMEA Shirts Market, By Country
- 8.4.4.2LAMEA Shorts Market, By Country
- 8.4.4.3LAMEA Leggings & Tights Market, By Country
- 8.4.4.4LAMEA Yoga Apparels Market, By Country
- 8.4.4.5LAMEA Others Market, By Country
- 8.4.5LAMEA Athleisure Market, By Country
- 8.4.5.1Brazil Athleisure Market
- 8.4.5.1.1Brazil Athleisure Market, By Type
- 8.4.5.1.2Brazil Athleisure Market, By End-user
- 8.4.5.1.3Brazil Athleisure Market, By Distribution Channel
- 8.4.5.1.4Brazil Athleisure Market, By Product
- 8.4.5.2Argentina Athleisure Market
- 8.4.5.2.1Argentina Athleisure Market, By Type
- 8.4.5.2.2Argentina Athleisure Market, By End-user
- 8.4.5.2.3Argentina Athleisure Market, By Distribution Channel
- 8.4.5.2.4Argentina Athleisure Market, By Product
- 8.4.5.3UAE Athleisure Market
- 8.4.5.3.1UAE Athleisure Market, By Type
- 8.4.5.3.2UAE Athleisure Market, By End-user
- 8.4.5.3.3UAE Athleisure Market, By Distribution Channel
- 8.4.5.3.4UAE Athleisure Market, By Product
- 8.4.5.4Saudi Arabia Athleisure Market
- 8.4.5.4.1Saudi Arabia Athleisure Market, By Type
- 8.4.5.4.2Saudi Arabia Athleisure Market, By End-user
- 8.4.5.4.3Saudi Arabia Athleisure Market, By Distribution Channel
- 8.4.5.4.4Saudi Arabia Athleisure Market, By Product
- 8.4.5.5South Africa Athleisure Market
- 8.4.5.5.1South Africa Athleisure Market, By Type
- 8.4.5.5.2South Africa Athleisure Market, By End-user
- 8.4.5.5.3South Africa Athleisure Market, By Distribution Channel
- 8.4.5.5.4South Africa Athleisure Market, By Product
- 8.4.5.6Nigeria Athleisure Market
- 8.4.5.6.1Nigeria Athleisure Market, By Type
- 8.4.5.6.2Nigeria Athleisure Market, By End-user
- 8.4.5.6.3Nigeria Athleisure Market, By Distribution Channel
- 8.4.5.6.4Nigeria Athleisure Market, By Product
- 8.4.5.7Rest of LAMEA Athleisure Market
- 8.4.5.7.1Rest of LAMEA Athleisure Market, By Type
- 8.4.5.7.2Rest of LAMEA Athleisure Market, By End-user
- 8.4.5.7.3Rest of LAMEA Athleisure Market, By Distribution Channel
- 8.4.5.7.4Rest of LAMEA Athleisure Market, By Product
Chapter 9.Company Profiles
- 9.1Adidas AG
- 9.1.1Company Overview
- 9.1.2Financial Analysis
- 9.1.3Regional Analysis
- 9.1.4Research & Development Expense
- 9.1.5SWOT Analysis
- 9.2Vuori, Inc.
- 9.3Pangaia
- 9.4Wear Pact, LLC
- 9.5Under Armour, Inc.
- 9.5.1Company Overview
- 9.5.2Financial Analysis
- 9.5.3Regional Analysis
- 9.5.4SWOT Analysis
- 9.6Outerknown
- 9.7Eileen Fisher, Inc.
- 9.8Patagonia, Inc.
- 9.8.1Company Overview
- 9.8.2SWOT Analysis
- 9.9Lululemon Athletica, Inc.
- 9.9.1Company Overview
- 9.9.2Financial Analysis
- 9.9.3Segmental and Regional Analysis
- 9.9.4SWOT Analysis
- 9.10.Hanesbrands Inc.
- 9.10.1Company Overview
- 9.10.2Financial Analysis
- 9.10.3Segmental and Regional Analysis
- 9.10.4Research & Development Expenses
Chapter 10.Winning imperatives of Athleisure Market