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市場調査レポート
商品コード
1405336
Wi-Fiアナリティクスの世界市場規模、シェア、動向分析レポート:コンポーネント別、タイプ別、展開別、最終用途別、地域別展望と予測、2023年~2030年Global Wi-Fi Analytics Market Size, Share & Trends Analysis Report By Component, By Type (Wi-Fi Presence Analytics, Wi-Fi Marketing Analytics, and Wi-Fi Advertising Analytics), By Deployment, By End-use, By Regional Outlook and Forecast, 2023 - 2030 |
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Wi-Fiアナリティクスの世界市場規模、シェア、動向分析レポート:コンポーネント別、タイプ別、展開別、最終用途別、地域別展望と予測、2023年~2030年 |
出版日: 2024年01月05日
発行: KBV Research
ページ情報: 英文 289 Pages
納期: 即納可能
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Wi-Fiアナリティクス市場規模は2030年までに275億米ドルに達し、予測期間中のCAGR22.2%の市場成長率で上昇すると予測されています。
しかし、主な課題の1つは、データプライバシーとセキュリティの懸念に対処する必要性です。Wi-Fiアナリティクスでは、ユーザーの行動に関連するデータを収集・分析するため、機密情報の保護に関する問題が生じる。データプライバシー問題に対する意識の高まりは、世界の監視と厳しい規制の強化につながっています。これらの基準を遵守しないと、法的な影響や罰金、Wi-Fiアナリティクス・プロバイダーの評判に傷がつく可能性があります。このような規制状況は、プロバイダーがコンプライアンス上の課題に対処するため、市場を減速させる可能性があります。国境を越えて運用されるソリューションは、異なるデータ保護法や規制に関連する課題に遭遇する可能性があります。データプライバシーとセキュリティの懸念は、市場の拡大を減速させる可能性があります。
コンポーネント別の展望
コンポーネント別に見ると、市場はソフトウェアとサービスに分類されます。2022年の市場では、サービス分野がかなりの収益シェアを占めています。トレーニングサービスは、組織がWi-Fiアナリティクスのメリットを最大化するために不可欠です。サービスプロバイダは、IT管理者、ネットワークエンジニア、エンドユーザにトレーニングセッションを提供し、アナリティクスプラットフォームを深く理解してもらう。知識の伝達により、組織はWi-Fiアナリティクスの機能を独自に管理、活用できるようになります。サービス・プロバイダーは、Wi-Fiネットワークのパフォーマンス、カバレッジ、効率を評価するためのネットワーク評価を実施します。最適化サービスを通じて、企業はネットワーク構成の改善、ボトルネックへの対処、Wi-Fiインフラストラクチャの全体的なパフォーマンスの向上に関する提案を受けることができます。
タイプ別展望
タイプ別に、市場はWi-Fiプレゼンス分析、Wi-Fiマーケティング分析、Wi-Fi広告分析に分類されます。2022年には、Wi-Fiプレゼンスアナリティクスセグメントが最大収益シェアで市場を独占しました。Wi-Fiプレゼンス分析によって、企業はWi-Fi接続デバイスのリアルタイムの位置と行動に基づいて、パーソナライズされたマーケティングメッセージや広告を配信できるようになります。このターゲットを絞ったアプローチにより、プロモーションの関連性が向上し、顧客エンゲージメントの可能性が高まる。空港、交通ハブ、市街地などの公共スペースでは、Wi-Fiプレゼンス分析が混雑管理、セキュリティ、インフラの最適化に活用されています。人の流れや混雑状況を把握することで、当局は公共スペースの効率を改善するためのデータ主導の意思決定を行うことができます。
展開の展望
展開によって、市場はオンプレミスとクラウドに分けられます。2022年の市場では、オンプレミス型セグメントが顕著な収益シェアを記録しました。オンプレミスは、低遅延のデータ処理とリアルタイム分析を容易にします。これは、リアルタイムデータによってパーソナライズされた顧客体験を促進し、店頭でのオペレーションを最適化できる小売環境など、タイムリーな洞察が重要なアプリケーションでは特に重要です。オンプレミスのWi-Fiアナリティクス・ソリューションは、高度なカスタマイズ性と柔軟性を提供します。企業は、特定の要件に合わせて分析プラットフォームをカスタマイズし、既存のITインフラとシームレスに統合し、独自の使用事例や業界のニーズにソリューションを適合させることができます。
最終用途の展望
最終用途別では、市場は小売、レストラン/ホスピタリティ、旅行/交通、スマートシティ/コミュニティ、教育、その他に細分化されます。2022年には、レストラン/ホスピタリティ分野が最も高い収益シェアを獲得して市場をリードしました。宿泊客にWi-Fiアクセスを提供することは、ホスピタリティ分野における標準的な期待となっています。これにより、レストランやホテルは安全でシームレスなインターネットアクセスを提供し、全体的な顧客体験と満足度を高めることができます。パーソナライズされた顧客エンゲージメントが可能になります。レストランやホテルでは、ゲストのWi-Fi利用状況からの洞察を利用して、プロモーションのカスタマイズ、パーソナライズされたオファーの送信、ターゲットを絞ったマーケティング・キャンペーンを実施し、ゲストの満足度とロイヤルティを高めることができます。ホテルや会議場では、会議やイベントの管理に役立ちます。参加者の動き、好み、接続ニーズを把握することで、イベントレイアウトの最適化、参加者の体験の向上、イベント中の信頼性の高いインターネットアクセスの提供が可能になります。
地域別展望
地域別では、北米、欧州、アジア太平洋、LAMEAで市場を分析しています。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。北米は接続性とインターネット普及率が高く、Wi-Fiをユビキタスにしています。同地域は高度な技術インフラを誇り、Wi-Fiアナリティクスソリューションの展開をサポートしています。北米で大きな存在感を示す小売業や接客業は、顧客体験を向上させるためにWi-Fiアナリティクスを導入しています。北米の教育分野では、教室やキャンパスにテクノロジーが導入されています。
The Global Wi-Fi Analytics Market size is expected to reach $27.5 billion by 2030, rising at a market growth of 22.2% CAGR during the forecast period.
Wi-Fi analytics in retail enables businesses to engage with customers more effectively. Therefore, the retail segment acquired $1,295.4 million in 2022. Retailers use insights from Wi-Fi analytics to understand customer behaviors, preferences, and shopping patterns, allowing for personalized interactions and targeted promotions. It enables retailers to deliver personalized marketing messages and promotions to customers in real-time. By understanding customer preferences and behaviors, retailers can tailor promotions to individual shoppers, increasing the relevance of marketing communications and driving engagement. It assists retailers in optimizing inventory management. By analyzing customer traffic and product popularity, retailers can adjust stocking strategies, ensure product availability, and minimize stockouts or overstock situations, improving overall inventory efficiency. Some of the factors impacting the market are advancements in wireless technologies, proliferation of connected devices, and data privacy and security concerns.
Ongoing advancements in wireless technologies, such as the deployment of 5G networks, improve Wi-Fi networks' overall capabilities and performance. This, in turn, enhances the potential for Wi-Fi analytics to deliver faster and more efficient data processing. Wi-Fi 6, the most recent Wi-Fi standard, provides considerable advances in speed, capacity, and efficiency. Wi-Fi 6 offers technologies that improve user experience and facilitate more effective data handling, such as Target Wake Time (TWT) and Orthogonal Frequency Division Multiple Access (OFDMA). It leverages these improvements to provide more accurate and detailed insights. Multi-User Multiple Input Multiple Output (MU-MIMO) technology allows Wi-Fi routers to communicate with numerous devices simultaneously rather than sequentially. This enhances network efficiency and reduces latency, making it beneficial for applications requiring real-time data, such as those supported by Wi-Fi analytics platforms. Additionally, the increasing number of connected devices, like smartphones, tablets, IoT devices, and smart appliances, contributes to the growth of Wi-Fi analytics. Organizations leverage Wi-Fi analytics to manage and optimize the performance of these devices within their networks. The increasing number of connected devices necessitates efficient utilization of network resources. Its solutions help organizations optimize network configurations, allocate bandwidth appropriately, and ensure a seamless connectivity experience for users across various devices. The proliferation of connected devices extends to smart homes, where Wi-Fi analytics enhances the management of various smart devices. Analyzing data from smart thermostats, security cameras, and other connected devices contributes to an integrated and efficient smart home experience. This integration is valuable for smart city initiatives, where data from various sources, including transportation, public safety, and utilities, can be analyzed for improved urban living. Proliferation of connected devices has been a pivotal factor in driving the growth of the market.
However, one of the primary challenges is the need to address data privacy and security concerns. Wi-Fi analytics involves collecting and analyzing data related to user behavior, which raises issues regarding protecting sensitive information. Heightened awareness of data privacy issues has led to increased scrutiny and stringent regulations globally. Failure to comply with these standards can result in legal implications, fines, and damage to the reputation of Wi-Fi analytics providers. This regulatory landscape can slow down the market as providers navigate compliance challenges. Its solutions that operate across borders may encounter challenges related to differing data protection laws and regulations. Data privacy and security concerns may slow down the expansion of the market.
Component Outlook
By component, the market is categorized into software and services. The services segment covered a considerable revenue share in the market in 2022. Training services are essential for organizations to maximize the benefits of Wi-Fi analytics. Service providers offer training sessions to IT administrators, network engineers, and end-users to ensure a deep understanding of the analytics platform. Knowledge transfer empowers organizations to manage and leverage the capabilities of Wi-Fi analytics independently. Service providers conduct network assessments to evaluate Wi-Fi networks' performance, coverage, and efficiency. Through optimization services, organizations receive recommendations for improving network configurations, addressing bottlenecks, and enhancing the overall performance of Wi-Fi infrastructure.
Type Outlook
Based on type, the market is classified into Wi-Fi presence analytics, Wi-Fi marketing analytics, and Wi-Fi advertising analytics. In 2022, the Wi-Fi presence analytics segment dominated the market with maximum revenue share. Wi-Fi presence analytics enable businesses to deliver personalized marketing messages and advertisements based on Wi-Fi-connected devices' real-time location and behavior. This targeted approach improves the relevance of promotions and increases the likelihood of customer engagement. Public spaces like airports, transportation hubs, and city centers leverage Wi-Fi presence analytics for crowd management, security, and infrastructure optimization. Insights into people flow, and congestion help authorities make data-driven decisions to improve public space efficiency.
Deployment Outlook
On the basis of deployment, the market is divided into on-premise and cloud. The on-premise segment recorded a remarkable revenue share in the market in 2022. On-premise deployment facilitates low-latency data processing and real-time analytics. This is particularly important for applications where timely insights are critical, such as retail environments, where real-time data can drive personalized customer experiences and optimize operations on the shop floor. On-premise Wi-Fi analytics solutions offer a high degree of customization and flexibility. Organizations can tailor the analytics platform to meet specific requirements, integrate it seamlessly with existing IT infrastructure, and adapt the solution to unique use cases and industry needs.
End-use Outlook
By end-use, the market is fragmented into retail, restaurants/hospitality, travel & transportation, smart cities & communities, education, and others. In 2022, the restaurants/hospitality segment led the market by generating highest revenue share. Offering Wi-Fi access to guests has become a standard expectation in the hospitality sector. It allows restaurants and hotels to provide secure and seamless internet access, enhancing the overall guest experience and satisfaction. It enables personalized customer engagement. Restaurants and hotels can use insights from guest Wi-Fi usage to tailor promotions, send personalized offers, and create targeted marketing campaigns, enhancing guest satisfaction and loyalty. In hotels and conference venues, It assists in managing conferences and events. Understanding attendee movements, preferences, and connectivity needs helps optimize event layouts, improve attendee experiences, and provide reliable internet access during events.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the market by generating the highest revenue share. North America has a high connectivity and internet penetration level, making Wi-Fi ubiquitous. The region boasts advanced technological infrastructure, supporting the deployment of Wi-Fi analytics solutions. With a significant presence in North America, the retail and hospitality sectors have embraced Wi-Fi analytics to enhance customer experiences. The education sector in North America has witnessed technology integration in classrooms and campuses.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Cisco Systems Inc., Aruba Networks (Hewlett Packard Enterprise Company), Fortinet, Inc., Extreme Networks, Inc., Hughes Network Systems, LLC (EchoStar Corporation), Singtel (Temasek Holdings (Private) Limited), MetTel, GoZone WiFi LLC, Bloom Intelligence LLC, and Cloud4Wi, Inc.
Strategies Deployed in Wi-Fi Analytics Market.
Dec-2023: Fortinet, Inc. Introduced 'FortiSwitch Rugged 424F'. The Rugged 424F is engineered for use in challenging outdoor conditions, particularly suitable for digital substations and the power utility sector.
May-2022: Extreme Networks, Inc. came into partnership with Verizon Business, a US-based IT Services and IT Consulting company. Through this partnership, Extreme Networks, Inc. would be providing connectivity and network insights to extensive venues and stadiums throughout the Asia Pacific and European regions.
Jan-2022: Extreme Networks, Inc. came into partnership with Manchester United, a Football club. Through this partnership, Extreme Networks, Inc. would deliver wifi network solution with official wifi analystics. Moreover, Extreme would assist Manchester United in obtaining immediate network analytics for making personalized and well-informed decisions regarding both the fan experience and overall venue operations.
Jul-2020: Cisco Systems Inc. took over Fluidmesh Networks, a wireless services company in Brooklyn, NY. Through this acquisition, Cisco Systems Inc. would enhance its portfolio of industrial wireless solutions to cater to industries with mobile assets and critical applications.
Aug-2019: Extreme Networks, Inc. took over Aerohive Networks, a US-based communications equipment company. Through this acquisition, Extreme Networks, Inc. would enhance the range of end-to-end, edge-to-cloud software-driven networking solutions. Additionally, it broadens Extreme's technological leadership in Wi-Fi and NAC by introducing cloud-managed solutions alongside its existing on-premises Wi-Fi and NAC technology.
Apr-2019: Cisco Systems Inc introduced 'Wi-Fi 6' the new standard for Wi-Fi network. The Wi-Fi 6 help customers embrace a new age of wireless connectivity.
Market Segments covered in the Report:
By Component
By Type
By Deployment
By End-use
By Geography
Companies Profiled
Unique Offerings from KBV Research