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市場調査レポート
商品コード
1385132
ウェットペットフードの世界市場規模、シェア、産業動向分析レポート:ペット別、原料別、流通チャネル別、地域別展望と予測、2023年~2030年Global Wet Pet Food Market Size, Share & Industry Trends Analysis Report By Pet (Dog, and Cat), By Source (Animal-based, Plant-derivatives, and Synthetic), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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ウェットペットフードの世界市場規模、シェア、産業動向分析レポート:ペット別、原料別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年10月31日
発行: KBV Research
ページ情報: 英文 339 Pages
納期: 即納可能
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ウェットペットフード市場規模は、予測期間中にCAGR 4.9%で成長し、2030年には354億米ドルに達すると予測されます。2022年の市場規模は3467.8キロトンで、成長率は2.0%(2019-2022年)です。
しかし、高品質の原料の調達、加工、特殊な包装に関連するコスト上昇は、これらの製品の価格上昇の一因となっています。これは、ドライタイプのフードなど、より低予算の代替ペットフードを選ぶかもしれない価格に敏感な消費者を抑止することができます。製造コストが高いことも、メーカーの収益性を制限します。ウェットペットフードの製造にかかる経済的負担は、ペットフード業界の競合という性質と相まって、利益率の低下につながる可能性があります。メーカーは競争力のある価格設定や、マーケティングや製品開発への投資において課題に直面する可能性があります。したがって、こうした要因が市場の成長を妨げる可能性があります。
ペットの展望
ペット別では、市場は犬と猫に分けられます。2022年には、犬セグメントが市場で最も高い収益シェアを記録しました。予測期間中、ウェットペットフードの売上は犬、特に歯のない子犬によって押し上げられると予想されます。この背景には、ペットとして犬を飼う人が増えていることと、犬の健康に対する意識が高まっていることがあります。市場のかなりの部分を獲得するために、トップメーカーは、これらの犬の栄養ニーズを満たすために特別に処方されたウェットペットフードを作成しています。さらに、高級なドッグフード製品に対する消費者の需要の高まりと、そのような犬の親が高い価格を支払う意欲に応えるため、企業は犬専用のウェットペットフードの生産を強化しています。
原料の見通し
原料に基づいて、市場は動物由来、植物由来、合成に分類されます。2022年には、植物由来セグメントが市場で大きな収益シェアを獲得しました。同分野の成長の主な要因は、持続可能で動物性のない食物のみを摂取することに関心が高まっているため、人々がペットを人間化しようとしていることです。ペットには、ウェットタイプの植物性肉類を与えることもできます。欧米経済では菜食主義が台頭しており、菜食主義に切り替える飼い主が増えるにつれて、ペットフードメーカーも飼い主の嗜好を考慮するようになっています。
流通チャネルの展望
流通チャネル別では、ペット専門店、スーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンラインに分類されます。2022年には、ペット専門店が市場で最大の収益シェアを記録しました。ペットフード専門小売店における魅力的な棚の配置と、これらの店舗内でのエキゾチック、カスタムメイド、ペット動物用のプレミアムフード製品の入手可能性の増加が、このセグメントの成長を加速させると予想されます。ペット専門小売業界はここ数年で大きく成長し、動物、特に犬や猫のために特別にデザインされた商品やサービスを幅広く提供することに重点を置くようになっています。専門的な環境が帰属意識と信頼感を促進することで、顧客ロイヤルティは大きく向上します。また、ペット専門店というモデルは、他の小売店ではあまり目立つように陳列されていないような、特殊でプレミアムなウェットペットフードを調査しやすくしています。
地域別の展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。2022年には、アジア太平洋セグメントが市場でかなりの収益シェアを占めました。アジア太平洋諸国の多くで都市化と経済発展が進むにつれ、ライフスタイルも進化しています。ペットを飼う人が増え、ペットの世話に利便性を求めるようになったため、ウェットペットフードの需要が増加しています。この地域の市場では、特定の食事ニーズや健康状態に対応するよう設計された、特殊なウェットペットフードの処方が提供されています。これには犬種やライフステージに合わせた配合や、一部のアジア市場では伝統的なハーブ成分まで含まれています。
The Global Wet Pet Food Market size is expected to reach $35.4 billion by 2030, rising at a market growth of 4.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 3467.8 Kilo Tonnes experiencing a growth of 2.0% (2019-2022).
E-commerce platforms have additionally facilitated targeted marketing techniques, enabling wet pet food brands to adapt their messaging to a range of pet owner preferences and demographics. Consequently, the online segment would generate approximately 23.6% share of the market by 2030. Based on prior purchases or browsing behavior, tailored suggestions and advertisements further improve the customer experience, boosting sales and revenue. Some of the factors affecting the market are the rising need for premium and specialized formulations, increase in pet ownership and humanization, and high cost of wet food production.
Premium formulations often prioritize the use of high-quality ingredients, such as real meat, poultry, or fish as primary protein sources. This focus on quality enhances the nutritional content of wet pet food, providing pets with a well-balanced diet that supports their health and well-being. Pet owners are increasingly inclined to choose premium wet pet food, recognizing its superior nutritional value. Moreover, the rise in pet ownership has been a fundamental driver of market expansion. As more households' welcome pets into their lives, the overall demand for pet food, particularly wet pet food, has surged. Pet ownership, once considered a lifestyle choice, has transformed into a cultural norm, spurring consistent growth in the market. With a larger pet-owning population, the market has diversified to meet the varied needs of pets and their owners. In parallel, the humanization of pets has significantly influenced consumer behavior. The surge in pet ownership, the humanization of pets, and the influence of veterinary recommendations have propelled the demand for high-quality and specialized pet food products, particularly wet pet food.
However, the elevated costs associated with sourcing high-quality ingredients, processing, and specialized packaging contribute to higher price points for these products. This can deter price-sensitive consumers who may opt for more budget-friendly pet food alternatives, such as dry kibble. High production costs can also limit the profitability of manufacturers. The financial burden of producing wet pet food, coupled with the competitive nature of the pet food industry, may lead to reduced profit margins. Manufacturers may face challenges in offering competitive pricing or investing in marketing and product development. Therefore, these factors can hamper the growth of the market.
Pet Outlook
By pet, the market is divided into dog and cat. In 2022, the dog segment witnessed the highest revenue share in the market. Over the course of the projection period, sales of wet pet food are anticipated to be boosted by dogs, particularly puppies without teeth. This can be credited to the rise in dog adoption as pets and the rising popularity of dog health awareness. To capture a significant portion of the market, top producers are creating wet pet food that is specifically formulated to meet the nutritional needs of these dogs. Additionally, in response to the growing consumer demand for upscale dog food products and the willingness of such dog parents to pay higher prices, businesses have boosted their production of wet pet food targeted specifically at dogs.
Source Outlook
On the basis of source, the market is categorized into animal-based, plant-derivatives, and synthetic. In 2022, the plant-derivatives segment garnered a significant revenue share in the market. A major factor responsible for the growth of the segment is that people are trying to humanize their pets because they are increasingly concerned about consuming only sustainable and animal-free food. Pets can also be fed plant-based meats that are in the wet form. Western economies have seen a rise in veganism, and as more owners switch to vegan diets for themselves, pet food manufacturers are now starting to take owner preferences into account.
Distribution Channel Outlook
By distribution channel, the market is classified into pet specialty stores, supermarkets/hypermarkets, convenience stores, and online. In 2022, the pet specialty stores recorded the maximum revenue share in the market. It is anticipated that the appealing shelf arrangements in specialty pet food retail stores, along with the increased availability of exotic, custom-made, and premium food products for pet animals within these stores, will accelerate the growth of the segment. The pet specialty retail industry has grown significantly over the past few years, with a growing emphasis on providing a wide array of goods and services designed specifically for animals, especially dogs and cats. Customer loyalty is greatly increased by the specialized environment's promotion of a sense of belonging and trust. The pet specialty store model also makes it easier to investigate specialized and premium wet pet foods that might not be as prominently displayed in other retail settings.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment covered a considerable revenue share in the market. As urbanization and economic development continue in many Asia Pacific countries, lifestyles are evolving. More people are adopting pets and seeking convenience in pet care, which has led to an increased demand for wet pet food. The region's market offers specialized wet pet food formulations designed to address specific dietary needs and health conditions. These include formulations for breeds, life stages, and even traditional herbal ingredients in some Asian markets.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country-wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Nestle S.A, Mars, Inc., Unicharm Corporation (DSG International (Thailand) PLC), Thai Union Group PLC, Charoen Pokphand Foods Public Company Limited, General Mills, Inc., The J.M Smucker Company, Schell & Kampeter, Inc., Farmina Pet Foods Holding B.V., The Colgate-Palmolive Company
Strategies deployed in Wet Pet Food Market
Aug-2022: Hill's Pet Nutrition acquired three dry pet-food plants from Red Collar Pet Foods for $700 million, subject to regulatory approval. The facilities, located in South Carolina, Oklahoma, and Ohio, included all 350 employees. This move followed Hill's previous acquisition of a pet-food plant in Italy and the ongoing construction of another facility in Kansas.
Jul-2022: Nestle India announced the acquisition of the pet food business Purina Petcare India for an estimated ₹125.3 crore. This transaction involved the company taking ownership and operation of the brand, which is globally owned by Nestle, as part of Nestle India. Additionally, Nestle India had launched the toddler food brand Gerber in India.
May-2022: Hill's Pet Nutrition, a Colgate-Palmolive subsidiary, completed the acquisition of Nutriamo S.r.l.'s manufacturing facility in Italy, marking Hill's first canned plant in Europe. This strategic move supports global supply chain goals, responding to the rising demand for science-based pet nutrition.
Mar-2022: Mars Petcare Mexico expanded its manufacturing facility in Queretaro, doubling its wet food production capacity. The company invested 2,100 million pesos (US$100 million) to enhance its second-largest production site in El Marques municipality, Queretaro. This investment increased the plant's wet pet food capacity to 70,000 annual tons, equivalent to 55 million packages per year, doubling its previous capacity of 35,000 tons annually.
Nov-2021: Hill's Pet Nutrition came into a partnership with Bond Pet Foods, a Colorado-based pet food company. Following the partnership, the two companies would together create a substitute for one of Hill's most prominent meat proteins, made particularly to fulfill the dietary requirements of cats and dogs.
Jun-2021: Mars Petcare India introduced wet cat food as part of its Whiskas brand expansion, making the new product range accessible in pet shops, grocery stores, and e-commerce platforms. The launch is supported by a comprehensive 360-degree marketing campaign, featuring promotion through various media channels and collaborations with celebrity cat parents.
Dec-2020: Farmina Pet Food USA expanded its geographical reach by shifting its Headquarters to Reidsville, North America. In addition, the facility would involve space for manufacturing, research and development and warehousing. Moreover, the Reidsville would be the suitable location to the company's values of quality and continuous innovation, from the workforce to the production technologies.
Market Segments covered in the Report:
By Pet (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Source (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Distribution Channel (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Geography (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research