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市場調査レポート
商品コード
1353064
バターパウダーの世界市場規模、シェア、産業動向分析レポート:供給源別、流通チャネル別、地域別展望と予測、2023年~2030年Global Butter Powder Market Size, Share & Industry Trends Analysis Report By Source (Milk, Peanut, Almond, Cocoa and Others), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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バターパウダーの世界市場規模、シェア、産業動向分析レポート:供給源別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年08月31日
発行: KBV Research
ページ情報: 英文 294 Pages
納期: 即納可能
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バターパウダー市場規模は、予測期間中にCAGR 5.2%で成長し、2030年には33億米ドルに達すると予測されます。2022年の市場規模は222.2キロ・トンに達し、4.6%の成長率を記録する(2019-2022年)。
バターパウダーは、基本的には脱水バターであるが、その加工や添加成分によって、消費者の間で健康上の懸念が生じる可能性があります。通常のバターと同様、バターパウダーは飽和脂肪酸の供給源であり、これを多く摂取すると血中のLDL(悪玉コレステロール)値が上昇し、心臓病や脳卒中の可能性が高まる可能性があります。通常のバターより賞味期限は長いが、開封後は適切に保存しないと腐敗する恐れがあります。従って、これらの要因はすべて、今後数年間の市場の成長を妨げる可能性があります。
ソース別の展望
ソースに基づき、市場はミルク、ピーナッツ、アーモンド、ココア、その他に区分されます。2022年には、ピーナッツ・セグメントが市場で大きな収益シェアを獲得しました。ピーナツバターは通常のピーナツバターより脂肪分が85~90%少なく、優れた代用品であることが証明されています。さらに、食物繊維、タンパク質、ビタミン、ミネラルを豊富に含むため、栄養価の高い選択肢となります。より健康的な選択肢を探すとき、消費者はピーナッツバターパウダーをよく選ぶ。さらに、コレステロールの摂取を制限しながらピーナッツバターの魅力的な風味を望む消費者にとっては、優れた選択肢です。さらに、ビーガン(完全菜食主義者)や植物ベースの食生活の普及が、このセグメントの売上を伸ばしています。
流通チャネルの展望
流通チャネル別に見ると、市場はスーパーマーケット/ハイパーマーケット、コンビニエンスストア、B2B、専門店、オンライン小売に分類されます。2022年には、スーパーマーケット/ハイパーマーケット部門が最大の売上シェアで市場を独占しました。ほとんどの調理・料理用製品はスーパーマーケットのような大型小売店から購入されます。バターパウダー製品の品揃えが豊富なため、スーパーマーケットはバターパウダーを購入する最も一般的な場所です。販売されているバターパウダーは様々なブランドから提供されており、風味も様々です。お菓子や料理に加えて、健康コーナーでもバターパウダーを扱っています。その結果、消費者にとっては、一箇所で購入が完了し、時間を節約できるため、この市場は魅力的です。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、LAMEAで分析されます。北米地域は、2022年の同市場における最大収益シェアを示しました。北米市場の継続的な拡大により、売上は大幅に増加しています。同地域では、ペストリーや料理製品に関する消費者行動に大きな変化が生じています。さらに、料理用製品を使用する北米の消費者の増加がかなりの需要を生み出しています。バターパウダーの健康効果が広く知られるようになり、製パン・料理用品の需要が増加しています。
The Global Butter Powder Market size is expected to reach $3.3 billion by 2030, rising at a market growth of 5.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 222.2 Kilo Tonnes, experiencing a growth of 4.6% (2019-2022).
Online retail channels provide consumers with the convenience of shopping for butter powder from the comfort of their homes or on-the-go using smartphones or computers. Therefore, the online retail segment generated $325.8 million revenue in the market in 2022. This eliminates the requirement for visiting physical stores, thus saving time and effort. Online retailers offer a vast selection of butter powder products, including various brands, flavors, sizes, and packaging options. Consumers have the freedom to choose products that meet their specific preferences and dietary needs. For producers and manufacturers, selling butter powder through online retail channels can expand their market reach, increase brand visibility, and provide a direct connection to consumers. It allows them to tap into a global customer base and gain valuable insights into consumer preferences and behavior through data analytics. Some of the factors impacting the market are growing demand for products with longer shelf lives, increasing demand in food processing industry, and significant health concerns associated with butter powder.
The long shelf life of butter powder is one of its standout features. It offers several advantages over regular butter, particularly in terms of storage, transportation, and versatility in diverse applications. The fundamental reason for its extended shelf life is moisture removal during production. Most spoilage bacteria, molds, and yeasts require moisture to grow. Due to the lack of need for refrigeration and its longer shelf life, it is a valuable addition to emergency food supplies and survival kits. Therefore, the provision of longer shelf life for this product is a prominent factor that will drive the growth of the market in the coming years. Moreover, the demand in food processing has increased due to several factors that make it a preferred ingredient for manufacturers. Butter powder has a longer shelf life than regular butter, making it an attractive choice for manufacturers who wish to maintain the freshness and quality of their products over time without adding preservatives. It can be part of seasonings for snacks like popcorn or chips, providing a buttery taste without moisture. Such varied advantages of butter powder have contributed to its growing demand in food processing. As the food industry continues to innovate and expand, the role of ingredients like butter powder is expected to grow correspondingly.
However, it is essentially dehydrated butter, but its processing and any added ingredients can lead to some health concerns among consumers. Like regular butter, butter powder is a source of saturated fats, which, when consumed in high proportions, may raise LDL (bad cholesterol) levels in the blood, increasing the chances of heart disease and stroke. While it has a longer shelf life than regular butter, once opened, it might be susceptible to rancidity if not stored properly. Hence, all of these factors may hamper the growth of the market in the coming years.
Source Outlook
Based on source, the market is segmented into milk, peanut, almond, cocoa, and others. In 2022, the peanut segment procured a significant revenue share in the market. It contains between 85 and 90 percent less fat than regular peanut butter, which has proven to be an excellent substitute. In addition, it is a nutritious option because it is a great source of fiber, protein, vitamins, and minerals. When looking for a healthier option, consumers frequently select peanut butter powder. In addition, it is an excellent option for customers who desire the enticing flavor of peanut butter while restricting their cholesterol intake. Additionally, the prevalence of vegan and plant-based diets has increased the segment's sales.
Distribution Channel Outlook
On the basis of distribution channel, the market is classified into supermarket/hypermarket, convenience stores, B2B, specialty stores, and online retail. In 2022, the supermarket/hypermarket segment dominated the market with the largest revenue share. Most cooking and culinary products are purchased from large retailers such as supermarkets. Due to their extensive selection of butter powder products, supermarkets are the most common places to buy butter powder. The consequences for sale come from a variety of brands and have distinct flavors. In addition to pastry and cookery, the health and wellness section carries butter powder. As a result, the market is alluring to consumers because it allows them to complete their purchase in a single location, sparing them time.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed the maximum revenue share in the market in 2022. Due to the continued expansion of the North American market, sales have increased significantly. In the region, there has been a substantial shift in consumer behavior regarding pastry and culinary products. In addition, an increase in North American consumers who use culinary creations is generating a considerable demand. Butter powder's health benefits are becoming more widely known, increasing demand for baking and culinary supplies.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Nutrient Survival, Betty Lou's Inc., Garden of Life, LLC (Nestle S.A), Kanegrade Ltd., PB2 Foods, Inc. (Bell Plantation Inc.), Z Natural Foods LLC, Powbab, Inc., Nutricost (ESUPPLEMENTS, LLC), and BetterBody Foods, and Hoosier Hill Farm LLC (Saco Foods)
Market Segments covered in the Report:
By Source (Volume, Kilo Tonnes, USD Million, 2019-2030)
By Distribution Channel (Volume, Kilo Tonnes, USD Million, 2019-2030)
By Geography (Volume, Kilo Tonnes, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research