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市場調査レポート
商品コード
1309671
ATV・UTVの世界市場規模、シェア、産業動向分析レポート:車両タイプ別、燃料タイプ別、最終用途別、排気量別、出力別、地域別の展望と予測、2023年~2030年Global ATV and UTV Market Size, Share & Industry Trends Analysis Report By Vehicle Type, By Fuel Type, By End Use (Mountaineering, Military, Agriculture, and Others), By Displacement, By Power Output, By Regional Outlook and Forecast, 2023 - 2030 |
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ATV・UTVの世界市場規模、シェア、産業動向分析レポート:車両タイプ別、燃料タイプ別、最終用途別、排気量別、出力別、地域別の展望と予測、2023年~2030年 |
出版日: 2023年06月30日
発行: KBV Research
ページ情報: 英文 313 Pages
納期: 即納可能
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ATV・UTVの市場規模は2030年までに176億米ドルに達し、予測期間中にCAGR 7.6%の市場成長率で上昇すると予測されます。
KBV Cardinal Matrixで示された分析によると、Honda Motor Co., Ltd.、Deere & Company、Bombardier Recreational Products, Inc.が市場の主要な先駆者です。2023年3月、Hondaは、強力な性能と卓越した価値を提供することを目的とした、2023年モデルで最小のサイドバイサイドであるPioneer 520とPioneer 500を含むATVとサイドバイサイドモデルを発売しました。Hondaはまた、2024年モデルとして初めて、さまざまなトリムレベルを持つFourTrax Foreman、Foreman Rubicon、Rancherファミリーを発表しました。これらの車両は、多目的パワースポーツの「Do It All」精神を体現しており、牧場、農場、作業現場での作業をこなしながら、週末のトレイルにも対応できる能力を共有しています。Textron, Inc.、Suzuki Motor Corporation、Yamaha Motor Co., Ltd.などの企業が、この市場における主要なイノベーターです。
市場成長要因
ATV・UTVの路上使用を支援する政府規制
ATV・UTVの道路上での使用は、以前は安全上の懸念から禁止されていました。しかし、政府当局は最近、公道でのATV・UTVの使用を認める新たな法案や条例を制定しました。例えば、ニューファンドランド・ラブラドール州政府は、すべてのオフロード車利用者の安全性を高めるため、2022年5月に新しいオフロード車に関する法律と規則を発表し、同法と規則は2022年5月19日に施行される予定です。したがって、ATV・UTVの車道走行を許可する政府の支援が市場の成長を後押しすると予想されます。
アドベンチャースポーツとレクリエーション活動の人気の高まり
ATVのドライバーは、多くの国が毎年開催するチャンピオンシップに出場するため、世界中から歓迎されています。こうしたイベントは世界中で人気が高まっています。例えば、2022年6月、Autosports Indiaは、2022年5月11日から15日にかけて、GoaでMega ATV Championship Season VIIグランドレース大会とOverlander Off-Road Adventure & Autocrossを開催したと発表し、インド全土からOverlanderに12チーム、Autocrossに32チームを含む65チーム近くが車両プロジェクトのテストと参加を行っています。このようなアドベンチャースポーツの動向の増加は、市場の成長を促進すると思われる観光客を引き付ける可能性があります。
市場抑制要因
地形へのダメージによる野生動物エリアでのATV・UTVの走行制限
野生動物保護区域でのATV・UTVの使用は、騒音公害、植生の損傷、流出水の増加、土壌浸食、水質の悪化など、環境に悪影響を及ぼす可能性があります。ATV・UTVの使用は環境を悪化させ、他の地域の野生生物の生息地を脅かすため、いくつかの国では禁止されています。したがって、野生動物生息地での走行禁止に加え、メンテナンス費用が市場全体の成長を阻害しています。
車両タイプの展望
車両タイプ別では、市場はATVとUTVに分けられます。UTVセグメントが市場で最も高い売上シェアを占めています。UTVは多目的オフハイウェイユーティリティビークル(MOHUV)またはレクリエーショナルオフハイウェイ(ROV)としても知られています。UTV車両は、設備や小型工具の運搬、植物、低木、肥料、堆肥の牽引など、建設や農業活動に使用される可能性が高く、他の後付け車両と協力することもあります。
排気量の展望
排気量によって、市場は400cc未満、400cc~800cc、800cc以上に分類されます。2022年の市場では、400cc~800ccのセグメントが大きな収益シェアを獲得しました。400cc~800ccのエンジンを搭載した車両は、巨大な貯蔵能力を備えており、設備や物資の輸送に定期的に使用されています。また、政府は森林や原野の監視、救助活動にこれらの車両を使用しています。より多くの人々にアピールし、新たな応用分野を調査するため、市場各社は400cc~800ccのATVを開発しています。
出力の展望
出力によって、市場は50kW未満、50kW~100kW、100kW以上に区分されます。2022年には、50kW~100kWのセグメントが最大収益シェアで市場を独占しました。レースや極めて困難な地形での走行といったオフロード活動のために、購入者や愛好家はこの出力範囲の高性能車を好みます。高性能サスペンションシステム、洗練されたパワートレイン、強化されたシャシーなどは、これらの車の性能と寿命を高めるためにメーカーが投資しているものほんの一部にすぎないです。
最終用途の展望
最終用途に基づき、市場は農業、軍事、登山、その他に細分化されます。その他のセグメントは、2022年の市場で有望な成長率を確保しました。農業関連活動、畑の耕作、動物の世話、雑草駆除、一般的な輸送など、農業分野におけるATVの需要が増加しているため、このセグメントは予測期間を通じて有利な市場機会を示しています。さらに、ATVは、その多用途性と耐久性から、採鉱、建設、製造、公共事業など、さまざまな産業用途で必要性が高まっています。
燃料タイプの展望
燃料タイプ別に見ると、市場はガソリン駆動、ディーゼル駆動、電気駆動、ソーラー駆動に分類されます。2022年には、ガソリン駆動セグメントが市場で最大の収益シェアを記録しました。ガソリン駆動のATV・UTVはこのカテゴリーに含まれます。ATV・UTVの大部分はガソリンを燃料としており、エンジン部品を保護し、素早い加速を可能にするため、ガソリンにはオイルが正確に混合されています。エンジンをアップグレードし、効率を高め、安全対策を強化した新車種の発売は、ガソリン駆動のATV・UTVの拡大を加速させるのに役立っています。
地域の展望
地域別では、北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカで分析されます。2022年には、北米地域が最も高い収益シェアを獲得して市場をリードしました。米国とカナダを拠点とするPolaris、Textron、BRP、American Honda Motorsなどの大手ATVメーカーが、この地域の市場成長に不可欠です。このような乗り物の利用が著しく増加している上位2カ国は米国とカナダです。これは、新興経済諸国、可処分所得水準の高さ、電気自動車への取り組み、ATVを規制する政府法のためです。
List of Figures
The Global ATV and UTV Market size is expected to reach $17.6 billion by 2030, rising at a market growth of 7.6% CAGR during the forecast period.
ATVs and UTVs are becoming increasingly popular for military operations, including troop transportation, and driving across challenging terrain. Hence, military segment acquired $2,626.5 million revenue in the market in 2022. ATVs and UTVs are also anticipated to experience significant growth in the military segment due to their improved mobility for tactical tasks. High maneuverability, flexibility, and enhanced navigational aids to provide rapid directions for vehicle operators are further aspects that support market expansion. For instance, the Polaris MRZR Alpha, a new Lightweight Tactical All-Terrain Vehicle, received a $109 million seven-year contract from the U.S. Special Operations Command in May 2020.
The major strategies followed by the market participants are Product Launches as the key developmental strategy keep pace with the changing demands of end users. For instance, In February, 2023, BRP introduced all-new mid-cc (medium engine displacement) Can-Am Outlander ATV recreational and utility models. The new utility Outlander PRO HD7 and HD5 models, as well as the recreational Outlander 700 and 500 versions, all have class-leading power, ground clearance, suspension travel, towing capability, and longest maintenance intervals. Additionally, In November, 2022, KUBOTA announced the launch of new models of its utility vehicles for 2023 comprising a limited-edition Stone Gray color for the Sidekick. A total of 16 accessories will be included with the Stone Grey model, all of which will be factory installed before it leaves the factory.
Based on the Analysis presented in the Cardinal matrix, Honda Motor Co., Ltd., Deere & Company, and Bombardier Recreational Products, Inc. are the major forerunner in the Market. In March, 2023, Honda launched the ATV and side-by-side models including the Pioneer 520 and Pioneer 500, its smallest side-by-sides for the 2023 model year that aims to provide strong performance and exceptional value. Honda also introduced the FourTrax Foreman, Foreman Rubicon, and Rancher families, each of which has a variety of trim levels, as its first 2024 model-year debuts. These vehicles embrace the do-it-all spirit of multipurpose Powersports, sharing the ability to perform work on the ranch, farm, or worksite, while also being trail-ready for the weekends. Companies such as Textron, Inc., Suzuki Motor Corporation, Yamaha Motor Co., Ltd. are some of the key innovators in the Market.
Market Growth Factors
Government regulations to support using ATVs and UTVs on the road
ATV and UTV use were formerly prohibited on roads due to safety concerns. However, government authorities have recently established new bills and ordinances allowing the use of ATVs and UTVs on public roads. For instance, the government of Newfoundland and Labrador announced a new off-road vehicle act and rules in May 2022 to enhance safety for all off-road vehicle users, and the act and regulations are anticipated to go into effect on May 19, 2022. Therefore, government support to allow ATV and UTV on roadways is anticipated to boost the growth of the market.
An increase in the popularity of adventure sports and recreational activities
ATV drivers from all over the world are welcome to compete in the annual championships that numerous nations host. These events are becoming increasingly popular all over the world. For instance, in June 2022, Autosports India announced that it had organized the Mega ATV Championship Season VII grand racing competition and the Overlander Off-Road Adventure & Autocross in Goa from May 11th-15th, 2022, where nearly 65 teams, including 12 Teams for Overlander and 32 Teams for Autocross from all over India, tested and participated their vehicle projects. The increase in trend of such adventure sports attracts tourists which is likely to propel the growth of the market.
Market Restraining Factors
Restrictions on driving ATVs & UTVs in wildlife areas due to terrain damage
ATV and UTV use in a wildlife area can have several negative environmental consequences, including noise pollution, vegetation damage, increased runoff, soil erosion, and deteriorated water quality. The use of ATVs and UTVs is prohibited in several nations because it degrades the environment and threatens the habitat of wildlife in other regions. Hence, maintenance expenses, in addition to the driving ban in wildlife areas, impede the overall growth of the market.
Vehicle Type Outlook
By vehicle type, the market is divided into ATV and UTV. The UTV segment held the highest covered a considerable revenue share in the market. UTVs are also known as a multi-purpose off-highway utility vehicle (MOHUV) or a recreational off-highway (ROV). UTV vehicles are most likely used for construction and agricultural activities, such as transporting equipment and smaller tools, pulling plants, shrubs, fertilizers, and compost, and they may cooperate with other retrofitted vehicles.
Displacement Outlook
On the basis of displacement, the market is classified into less than 400 CC, 400 CC to 800 CC and more than 800 CC. The 400 cc to 800 cc segment garnered a significant revenue share in the market in 2022. Vehicles with 400-800 CC engines are built with enormous storage capacities and are regularly used to transport equipment and supplies. The government also uses these vehicles to monitor forests, wildlands, and rescue missions. To appeal to a broader audience and investigate new application areas, market companies are developing 400-800cc ATVs.
Power Output Outlook
Based on power output, the market is segmented into less than 50kW, 50kW to 100 kW and above 100 kW. In 2022, the 50kW to 100 kW segment dominated the market with maximum revenue share. For off-road activities like racing & riding on extremely difficult terrain, buyers and enthusiasts prefer high-performance cars in this power output range. High-performance suspension systems, sophisticated powertrains, and reinforced chassis are just a few of the things that manufacturers are making investments in to increase the performance and longevity of these cars.
End use Outlook
Based on end use, the market is fragmented into agriculture, military, mountaineering and others. The others segment procured a promising growth rate in the market in 2022. Due to the increasing demand for ATVs in the agricultural sector for farm-related activities, field plowing, animal handling, weed control, and general transportation, the segment exhibits lucrative market opportunities throughout the projection period. Furthermore, all-terrain vehicles are becoming increasingly necessary in various industrial applications, including mining, construction, manufacturing, and utilities, because of their versatility and durability.
Fuel type Outlook
By fuel type, the market is bifurcated into gasoline powered, diesel powered, electric powered and solar powered. In 2022, the gasoline powered segment registered the maximum revenue share in the market. Gas-powered ATVs and UTVs are included in this category. A significant portion of ATVs and UTVs are fueled by gasoline, which is precisely blended with oil to preserve engine parts and enable quick acceleration. The launch of a new range of vehicles with upgraded engines, enhanced efficiency, and increased safety measures helps to accelerate the expansion of gasoline-powered ATVs and UTVs.
Regional Outlook
Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA In 2022, the North America region led the market by generating the highest revenue share. Leading all-terrain vehicle manufacturers based in the United States and Canada, like Polaris, Textron, BRP, and American Honda Motors, are essential to the market growth in this region. The top two countries where the use of such vehicles has significantly increased are the United States and Canada. This is because of their developed economies, higher disposable income levels, electric vehicles initiatives, and government laws regulating ATVs.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Bombardier Recreational Products, Inc., Zhejiang CFMoto Power Co., Ltd., Deere & Company, Honda Motor Co. Ltd., Kawasaki Heavy Industries, Ltd., KUBOTA Corporation, Kwang Yang Motor Company Ltd., Suzuki Motor Corporation, Textron, Inc., and Yamaha Motor Co., Ltd.
Recent strategies deployed in ATV and UTV Market
Partnerships, Collaborations, and Agreements:
Jan-2023: Suzuki Motor announced a joint development agreement with Inmotive, Inc., a company focused on the Ingear two-speed transmission technology for electric vehicles. The agreement aims to develop a 2-speed EV transmission for Suzuki electric vehicles coming in the future. Following this agreement for the 2-speed EV gearbox, Suzuki would be able to reduce costs by using a smaller electric powertrain unit and increase driving performance in a variety of driving scenarios while extending the range of electric vehicles through the effective use of motor torque.
Oct-2022: CFMoto signed an agreement with KTM Europe following which the former company's bikes would be distributed by KTM. The agreement aimed to strengthen the relationship between KTM and CFMOTO, who already worked together on technological projects and created the 800MT. Additionally, the agreement would help the Chinese brand's bikes gain more favor with riders. Existing UK CFMOTO motorcycle dealers would have the option to continue selling the brand through KTM starting in 2023.
May-2022: CFMoto Australia came into partnership with All 4 Adventure, a popular outdoor adventure, fishing, and 4x4 television series, to provide UTVs for the latest season of the show. The show All 4 Adventure follows hosts Jase Andrews and Simon Anderson as they travel by four-wheel drive and other means to isolated areas of Australia. In the next 14th season of the program, Jase and Simon will travel to Far North Queensland using the "value-packed" CFMOTO UFORCE 1000 EPS Hunt. Later in the season, they will also use a CFMoto ZFORCE 800 Trail. With features and attachments geared for agricultural, utilitarian, and recreational uses, the CFMoto UFORCE 1000 EPS Hunt retails for $19,990 drive away.
Product Launches and Product Expansions:
Mar-2023: Honda launched the ATV and side-by-side models including the Pioneer 520 and Pioneer 500, its smallest side-by-sides for the 2023 model year that aims to provide strong performance and exceptional value. Honda also introduced the FourTrax Foreman, Foreman Rubicon, and Rancher families, each of which has a variety of trim levels, as its first 2024 model-year debuts. These vehicles embrace the do-it-all spirit of multipurpose Powersports, sharing the ability to perform work on the ranch, farm, or worksite, while also being trail-ready for the weekends.
Feb-2023: BRP introduced all-new mid-cc (medium engine displacement) Can-Am Outlander ATV recreational and utility models. The new utility Outlander PRO HD7 and HD5 models, as well as the recreational Outlander 700 and 500 versions, all have class-leading power, ground clearance, suspension travel, towing capability, and longest maintenance intervals. The 500 2x4, DPS, XT 700, X mr 700, MAX DPS, and MAX XT 700 are the standard models in the redesigned Outlander recreational portfolio for 2023. The Outlander PRO HD7 and HD5 are designed for people who have a lot of work to do; they pull, tow, and have more storage capacity than any other ATV on the market. The basic PRO models, PRO XU, and PRO Hunting Edition are included in the redesigned Outlander PRO utility portfolio for 2023.
Nov-2022: KUBOTA announced the launch of new models of its utility vehicles for 2023 comprising a limited-edition Stone Gray color for the Sidekick. A total of 16 accessories will be included with the Stone Grey model, all of which will be factory installed before it leaves the factory. The accessories include an electric bed dump, LED headlamp upgrade, premium roof, and windscreen. It also includes a 4,500-pound winch made by WARN AXON. A 54-horsepower petrol engine, made by Kubota, powers the new Sidekick, an increase of 6 horsepower over the outgoing version.
Nov-2022: Honda announced the launch of FourTrax Recon, TRX250X and TRX90X, three small-displacement ATVs for 2023. These models demonstrate the broad range of capabilities of Honda's light-duty ATVs, which vary from on-the-job usefulness to weekend fun. When it comes to getting more done with less, the FourTrax Recon is at the front of the pack because of its powerful 229cc engine's outstanding torque for tasks around the ranch. The TRX250X and TRX90X sport ATVs are both coming back for 2023 and will continue to be great starting grounds for new off-road enthusiasts, providing hours of enjoyment for family trail rides. The three models have one thing in common, small displacement efficiency and dependable performance that owners can rely on every journey.
Sep-2022: Suzuki Motor USA announced the launch of an additional lineup of stylish and dynamic Suzuki models for 2022. These Suzuki products join a diverse lineup of high-end Suzuki motorcycles, scooters, and ATVs that already includes the impressive DR-Z400SM SuperMoto, the track-ready and exceptionally well-handling RM/RM-Z series of Suzuki motocross models, as well as the stylish and simple-to-ride QuadSport Z50 youth ATV. These models include ATVs KingQuad 750 and 500 that offer two classic premium colors including the stunning Metallic Matte Rocky Grey on KingQuad 750AXi Power Steering SE+ and KingQuad 500AXi Power Steering SE+ models and a bold TrueTimber® Kanati camouflage pattern on KingQuad 750AXi Power Steering SE Camo and KingQuad 500AXi Power Steering SE Camo models.
Aug-2022: Yamaha Motor Corporation USA unveiled its 2023 model year lineup of Off-Road ATV and Side-by-Side (SxS) vehicles. The models for 2023 include Wolverine's recreational SxS lineup including the X2, X4, RMAX2 1000, and RMAX4 1000. YXZ1000R SS and YXZ1000R are part of the Pure Sport SxS lineup. Viking and Viking VI are in the Utility SxS Lineup. Utility ATV lineups include Kodiak 450, 700, Grizzly Raptor 700, Raptor 700R, and YFZ450R are available as sport ATVs. Grizzly 90, Raptor 90, and YFZ50 are available as youth ATVs. The 2023 Wolverines are Yamaha's most functional automobiles, offering the ultimate balance of performance and utility, making them excellent for every task from farming and hunting to exploring and overlanding.
Aug-2022: Honda released a new side-by-side named Pioneer 1000-6 Deluxe Crew, a full-size six-person cab for the 2023 model year. All the features and improvements seen in Honda's 2022 Pioneer 1000 are being added to the 1000-6, along with some model-specific characteristics. With 28 inches of legroom in the second row of seats, passengers can travel comfortably and get in and out of the car with ease. The 1000-6 has a padded foam seat that is made to last under all driving circumstances, as well as tilt steering that can be adjusted to fit different body types.
Aug-2022: Honda announced updates to the Pioneer 700 midsize multipurpose side-by-side and the return of the popular FourTrax line of rec/utility ATVs. Although each of these models has a specific use, they all share Honda's famed dependability and offer unparalleled versatility, from the ranch to the trail. Three trim levels are available for the Pioneer 700, including a top-of-the-line Forest edition that is brand-new for 2023 and comes with high-end amenities and preloaded extras to improve the recreational experience. Additional trim levels are Standard and Deluxe, and two- and four-person configurations are offered for each of the three variants.
Aug-2022: BRP's Can-Am Off-Road upgraded the rest of the ATV and side-by-side vehicle (SSV) lineups in addition to adding three brand-new youth all-terrain vehicles (ATVs) to the portfolio. The Spyder and Ryker portfolio receives updated aesthetics as part of the Can-Am On-Road lineup, along with more choices for customization. With the Sea-Doo Explorer Pro 170 and Sea-Doo RXP-X Apex 300, Sea-Doo introduces two brand-new personal watercrafts (PWC) to the water.
Market Segments covered in the Report:
By Vehicle Type
By Fuel Type
By End User
By Displacement
By Power Output
By Geography
Companies Profiled
Unique Offerings from KBV Research