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市場調査レポート
商品コード
1149928
サブスクリプション課金管理の世界市場:規模、シェア、産業動向分析レポート:エンドユース別、組織規模別、展開タイプ別、コンポーネント別、地域別展望と予測、2022年~2028年Global Subscription Billing Management Market Size, Share & Industry Trends Analysis Report By End-use, By Organization Size, By Deployment Type, By Component, By Regional Outlook and Forecast, 2022 - 2028 |
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サブスクリプション課金管理の世界市場:規模、シェア、産業動向分析レポート:エンドユース別、組織規模別、展開タイプ別、コンポーネント別、地域別展望と予測、2022年~2028年 |
出版日: 2022年09月30日
発行: KBV Research
ページ情報: 英文 325 Pages
納期: 即納可能
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サブスクリプション課金管理の世界市場規模は、2028年までに141億米ドルに達し、予測期間中にCAGR15.7%で上昇すると予測されています。
サブスクリプション課金とは、顧客がサービスを利用するために加入した後に行われる、自動的かつ定期的な課金手続きのことを指します。雑誌、ストリーミングサービス、SaaS、「Box of the Month」、その他類似の定期的なサービスに対して、毎月請求書を受け取ることが含まれます。定期的な請求が顧客に行われるが、いつでも自由に止めることができます。定期的な支払いに煩わされることなく、顧客の口座から自動的に会社に支払いが行われます。顧客は領収書を受け取りますが、それ以外は何も起こらない取引です。
COVID-19の影響度分析
COVID-19の突然のパンデミックの出現により、経済は深刻な影響を受けた。サブスクリプション課金企業は、こうしたサプライチェーンの制約、業務上の挫折、世界の不況という状況にもかかわらず、粘り強く対応しています。また、B2BやB2Cのソフトウェアや情報サービスに対するサブスクリプションの影響はごくわずかです。しかし、消費者向けIoT(Internet of Things)、旅行・病院、商用IoTサービス、スポーツ関連支援、中小企業向け技術など、いくつかの業界では、成長に有害な影響を及ぼしています。また、COVID-19のパンデミックは、サブスクリプションサービスの導入が業種によって偏っているため、市場拡大に影響を及ぼすと推測されます。
市場成長要因
サブスクリプション型ビジネスモデル採用の増加
B2BおよびB2C企業によるサブスクリプションベースの定期収入が増加しています。顧客はソフトウェアを購入するのではなく、レンタルすることを望んでいるため、企業はSAAS(Subscription as a Service)を利用することが多くなっています。オンライン購入者の大多数は、サブスクリプションプログラムに従事しており、経常的に商品を入手しています。Uber、Spotify、Apple、Google LLCなどの著名な技術系企業は、一貫した予測可能な定期的な収入を促進するために、静的で直線的な製品提供からサブスクリプションベースモデルに移行しつつあります。メディアとエンターテインメント業界では、過去数年間、サブスクリプションが最も顕著に増加しています。このことが、サブスクリプション課金管理市場の成長を後押ししています。
サブスクリプションの適応性に対する顧客の要求
また、顧客の間では、購入の自由度を高めたいという要望が高まっています。パンデミック(世界的大流行)の影響で多くの人々の経済が混乱する中、消費者は自分が欲しいもの、活用したいものを正確に購入し、代金を支払うことがこれまで以上に重要になったのです。節約を求める顧客は、プロダクト・アズ・ア・サービス契約に殺到し、サブスクリプションモデルが強化されました。しかし、その一方で、使用した分だけ支払う、いわゆる「ペイ・パー・ユース(Pay-per-Use)」方式をはじめとするサブスクリプションの需要も高まっています。これらのシステムでは、顧客は必要なときに必要なものだけを購入することができます。顧客にとっては汎用性があり、企業にとっては初期投資が少なくて済むため、特に転換期には顧客が残って新しいことに課題してくれるというメリットがあります。
市場の抑制要因
企業間競争の激化
サブスクリプション課金は、世界中の多くの人々の支持を急速に集めている新たなビジネスモデルです。顧客にとっては、利便性だけでなく、多くのコスト削減を実現することができます。しかし、世界中でサブスクリプション課金の動向と採用が進んでいるため、この分野に参入する市場プレーヤーも指数関数的に増加しています。多くのサービスプロバイダーが市場に参入しており、これは顧客にとって有益なことです。しかし、このような市場参加者は、多くの課題に遭遇しています。したがって、この要因は、サブスクリプション課金管理市場の成長を阻害する上で大きな役割を果たしています。
コンポーネントの展望
サブスクリプション課金管理市場は、コンポーネントに基づいて、ソフトウェアとサービスに分けられます。ソフトウェアセグメントは、2021年のサブスクリプション課金管理市場において最大の収益シェアを獲得しました。企業が毎月のサブスクリプションプランを持っている場合、それはさらに顕著であるためです。複数のスポーク購読防止、請求書発行、請求書発行と会計、オンライン支払処理、不正管理などは、サブスクリプション型ビジネスで使用される課金ソフトウェアによって保持されます。
ソフトウェアタイプの展望
サブスクリプション課金管理市場は、ソフトウェアに基づいて、与信・回収管理、売掛管理、見積・価格管理、サブスクリプション注文管理、係争管理、その他に区分されます。2021年のサブスクリプション課金管理市場では、サブスクリプション受注管理部門が最大の収益シェアを調達しました。サブスクリプション受注管理の目的は、製品とプロジェクト、定期的なサービスと1回限りのサービス、利用料金の適切な組み合わせを顧客に見出すことで、顧客の解約率を低減することです。
デプロイメントの展望
サブスクリプション課金管理市場は、デプロイメント別に、クラウドとオンプレミスに分類されます。クラウドベースの課金ソリューションが変化に適応し、組織の変化する要求に効果的に対応できることは、今後数年間、このセグメントの発展を促進する重要な要素になると思われます。クラウドベースの課金ソリューションの利点としては、手続きの自動化、柔軟性、拡張性、企業運営のサポート、エンドツーエンドの顧客ライフサイクル管理などが挙げられます。
企業規模別の展望
サブスクリプション課金管理市場は、企業規模に基づき、大企業と中小企業に二分されます。大企業セグメントは、2021年のサブスクリプション課金管理市場で最大の収益シェアを獲得しました。大企業は顧客基盤が分散しており、その結果、顧客維持率を高めるためにサブスクリプション課金管理システムに積極的に取り組んでいます。これらの技術は、顧客体験を向上させることにより、大手組織が顧客のポートフォリオを管理するのに役立つ。
エンドユーザーの展望
サブスクリプション課金管理は、エンドユーザーごとに、BFSI、小売・eコマース、IT・通信、メディア・エンターテインメント、ヘルスケア、その他に分類されます。2021年のサブスクリプション課金管理市場では、小売&eコマース部門がかなりの収益シェアを記録しています。顧客の嗜好や購買パターンの変化が、小売・eコマース市場を変化させています。小売業者は、消費者製品の購入にオンラインチャンネルの利用が増えた結果、自動サブスクリプション課金システムを選ぶようになっています。
地域別の展望
サブスクリプション課金管理市場は、地域別に、北米、欧州、アジア太平洋、LAMEAで分析されています。2021年のサブスクリプション課金管理市場では、北米が最も高い収益シェアを占めています。このセグメントの成長の上昇は、同地域で事業を展開する市場プレイヤーの数が拡大していることに起因しています。この分野の数多くの主要な市場プレーヤーは、顧客サービスの向上を目的としたサブスクリプション課金管理システムの開発に注力しています。したがって、これらの要因が、この地域のサブスクリプション課金管理市場の成長を促進しています。
市場参入企業がとっている主な戦略は、パートナーシップです。カーディナルマトリックスで提示された分析によると、SAP SEとOracle Corporationがサブスクリプション課金管理市場の先駆者です。Zuora, Inc.、GoTransverse、Recurly, Inc.などの企業は、サブスクリプション課金管理市場における主要な革新者の一人です。
List of Figures
The Global Subscription Billing Management Market size is expected to reach $14.1 billion by 2028, rising at a market growth of 15.7% CAGR during the forecast period.
An invoice, bill, or tab is a commercial document sent by a seller to a buyer in conjunction with a sale. It details the agreed-upon products, quantities, and pricing for any goods or services given by the seller to the consumer. In most circumstances, the payment conditions are included on the invoice. These can specify the number of days the buyer has to pay, and they may also provide a discount for purchases made in advance of the due date.
The customer may have already paid for the items or services listed on the invoice. Some sellers note in large, capitalized characters on an invoice whether it has been paid to avoid misunderstandings and the subsequent unneeded interactions between buyer and seller. A bill is a sales statement from the perspective of the seller. From the viewpoint of the buyer, a bill is a transaction invoice. The document identifies the buyer and seller, even though the word "invoice" suggests a financial obligation.
In conjunction with recurrent payments, subscription billing refers to the automatic, recurring billing procedure that takes place after a customer joins up to utilize a service. This could involve receiving a bill each month for a subscription to a magazine, streaming service, SaaS item, "box of the month," or other recurring services of a similar nature. Regular charges are made to customers, but they are free to stop at any moment. The amount owing to the client is automatically transferred from their account to the company instead of being harassed for payment regularly. The client receives a receipt, but other than that, nothing happens in the transaction.
COVID-19 Impact Analysis
The economy was severely impacted by the abrupt emergence of the COVID-19 pandemic. Subscription billing companies are persevering to be resilient despite these supply chain limitations, operational setbacks, and a circumstance of a worldwide recession. Additionally, the impact of subscriptions for B2B and B2C software and information services is minimal. However, several industries, such as consumer Internet of Things (IoT), travel and hospitality, commercial IoT services, sports-related assistance, and technology for small businesses are seeing a detrimental impact on their growth. The COVID-19 pandemic is also estimated to have an impact on the market expansion because of the uneven adoption of subscription services across different industries.
Market Growth Factors
Increase in subscription-based business model adoption
There has been an increase in B2B and B2C firms' subscription-based recurring income. Businesses are increasingly using subscription as a service (SAAS) because clients want to rent software rather than purchase it. A majority of online buyers are engaged in subscription programs and get items on a recurrent basis. Notable technological businesses such as Uber, Spotify, Apple, and Google LLC are transitioning from a static and linear product offering to a subscription-based model to promote consistent, predictable, and recurring income. The media and entertainment industry have had the most significant rise in subscriptions over the past few years. This is augmenting the growth of the subscription billing management market.
Customer demand for adaptability of subscription
The demand for greater purchasing freedom among customers has also grown. As the economic effects of the pandemic caused havoc on the finances of many people, it became more important than ever for consumers to be able to purchase and pay for exactly what they wanted and would utilize. Customers looking to save money rushed to product-as-a-service agreements, which strengthened subscription models. However, it also raised the demand for pay-per-use and other utilization subscription options. Under these systems, customers may personalize their purchases to receive only what they need, when they need it. Customers like the versatility; for companies, the reduced initial investment encourages customers to remain and try new things, especially during times of transition.
Market Restraining Factors
Growing Competition among the companies
Subscription billing is an emerging business model that is rapidly gaining the traction of a significant number of people all over the world. It offers a lot of savings as well as convenience to the customer. However, due to the increasing trend and adoption of subscription billing all over the world, the market players entering the sector is also increasing at an exponential rate. There is a large number of service providers penetrating the market, which is beneficial for customers. However, these market players are encountering a number of challenges owing to this. Hence, this factor is playing a major role in impeding the growth of the subscription billing management market.
Component Outlook
On the basis of Component, the Subscription Billing Management Market is divided into Software and service. The software segment acquired the largest revenue share in the subscription billing management market in 2021. It is because when firms have a monthly subscription plan, it is even more remarkable. Multiple spokes subscription prevention, invoicing, invoicing and accounting, online payment processing, fraud control, etc. are held together by billing software used by subscription-based businesses.
Software Type Outlook
Based on the Software, the Subscription Billing Management Market is segmented into Credit and Collection Management, Receivables Management, Quote and Pricing Management, Subscription Order Management, Dispute Management, and Others. The subscription order management segment procured the biggest revenue share in the subscription billing management market in 2021. The goal of subscription order management is to reduce the churn rate of customers by finding the right mix of products and projects, recurring and one-time services, and usage charges for customers.
Deployment Outlook
By Deployment, the Subscription Billing Management Market is classified into Cloud and On-premise. The ability of cloud-based billing solutions to adapt to change and effectively handle the organization's altering demands will be a crucial element driving this segment's development in the coming years. The advantages of cloud-based billing include automated procedures, flexibility, scalability, support for company operations, and end-to-end customer life cycle management.
Enterprise Size Outlook
Based on the Enterprise size, the Subscription Billing Management Market is bifurcated into Large Enterprises and SMEs. The large enterprise segment acquired the largest revenue share in the subscription billing management market in 2021. Large organizations have a dispersed client base, and as a result, they are actively engaging in subscription billing management systems to increase customer retention. These technologies help major organizations in managing their customers' portfolios by enhancing the customer experience.
End-User Outlook
On the basis of End-User, the Subscription Billing Management is divided into BFSI, Retail & E-Commerce, IT & Telecom, Media & Entertainment, Healthcare, and Others. The retail & e-commerce segment registered a substantial revenue share in the subscription billing management market in 2021. Changing customer preferences and purchasing patterns are transforming the retail and e-commerce market. Retailers are opting for automatic subscription billing systems as a result of the increased usage of online channels for purchasing consumer products.
Regional Outlook
Region-Wise, the Subscription Billing Management Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2021, North America accounted for the highest revenue share of the subscription billing management market. The rise in the growth of the segment is attributed to an expanding number of market players operating in the region. Numerous key market players in this sector are concentrating on the development of subscription billing management systems designed to improve customer service. Therefore, these factors are propelling the growth of the regional subscription billing management market.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; SAP SE and Oracle Corporation are the forerunners in the Subscription Billing Management Market. Companies such as Zuora, Inc., GoTransverse and Recurly, Inc. are some of the key innovators in Subscription Billing Management Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, SAP SE, Zuora Inc., BluSynergy, Recurly, Inc., Gotransverse, Cleverbridge GmbH, LogiSense Corporation, Aria Systems, Inc., and Conga (Thoma Bravo, LP).
Recent strategies deployed in Subscription Billing Management Market
Partnerships, Collaborations & Agreements
Mar-2022: Aria Systems came into a partnership with EXA Infrastructure, the largest digital infrastructure platform. Through this partnership, Aria would continue to deliver ongoing consultative services via its Technical Account Management services, operating in partnership and as an attachment of EXA's technology team to assist optimize their usage of Aria. However, EXA intends to utilize the robust abilities and flexibility of the Aria platform to investigate new subscription and usage-based billing ideas.
Nov-2021: Oracle came into a partnership with Bharti Airtel, India's exclusive communications solutions provider. This partnership aimed to support the development of India's digital economy by obtaining a range of industry-leading cloud solutions. Additionally, Organisations are shifting to cloud-based applications to propel their digital transformation journeys.
Oct-2021: Oracle formed a partnership with Wipro, an Indian multinational corporation. Through this partnership, the companies aimed to launch Wipro Tollway Transportation and Billing solution to enhance commuters' experience while enhancing revenue for tollway management. Additionally, the platform contains toll-tag accounts, consumer portals, financial systems, commercial and operational back-office modules, and third-party payment gateways.
Sep-2021: Zuora signed an agreement with Microsoft, an American multinational technology corporation. This agreement aimed to combine several Microsoft products within Zuora which would reinforce Zuora's core offerings: boosting innovation and improving the subscriber experience. Moreover, the focus is to boost the growth of the subscription economy and automate business revenue recognition.
Jun-2021: Oracle signed an agreement with Deutsche Bank, one of the world's biggest financial services associations. Under this agreement, Deutsche Bank would boost its current database systems and relocate the bulk of its Oracle Database estate to Oracle Exadata Cloud @Customer, an on-premises deployment choice of the Oracle Exadata Cloud Service, to sustain applications that either would not transfer to the public cloud or may in the future.
Apr-2021: Aria Systems signed an agreement with GTT Communications, a foremost global cloud networking provider to multinational customers. Under this agreement, Aria's billing and monetization platform would be deployed within the business's Infrastructure division. Moreover, Aria's speed of scalability, deployment, and ease of implementation makes it perfect for any new enterprise entity in need of a modern and nimble billing platform.
Mar-2021: Conga formed a partnership with Zilliant, the industry head in intelligent B2B price optimization. With this partnership, Zilliant and Conga consumers would aid from complicated pricing optimization and a smooth, error-free operation when it comes to configuring complicated services and products, providing precise quotes, and forming deals with the most up-to-date product and pricing details.
Oct-2020: Gotransverse signed an agreement with Snowflake, the cloud data platform. This agreement would create Gotransverse's Premier Data Access add-on available via the Snowflake Data Marketplace. Additionally, premier Data Access provides consumers direct access to Gotransverse billing data reserved on Snowflake's cloud data platform for progressive visualization, reporting, and analytics.
Aug-2020: Gotransverse joined hands with TM Forum, a non-profit global enterprise. Through this collaboration, Gotransverse intends to transfer its expertise in flexible, intelligent billing systems to donate to TM Forum's Open Digital Framework and promote new enterprise solutions.
Product Launches & Product Expansion
Mar-2022: Recurly introduced Recurly Partner Connect, a distinctive gateway integration technology. The Recurly Partner Connect permits payments partners to get approved and build connections to Recurly's API, streamlining it propel integration and it permits partners to customize integrations straight to their current APIs, providing payments partners secure, open access to its platform.
Feb-2022: SAP introduced new features in SAP Subscription Billing. The new subscription now sustains the following standard partner functions for a consumer such as sold-to party, bill-to party, ship-to party, and payer. Additionally, when users create the subscription with the Subscriptions API, they can select the ship-to party, bill-to party, and payer, whereas the consumer stays the sold-to party.
Sep-2021: Zuora introduced the Unified Monetization solution at The Journey to Usership. The Unified Monetization would deliver the flexibility to seamlessly bill for all subscriptions, products, and services on a single platform, and if selected, a single invoice. Moreover, this would eradicate tedious back-end combination and data reconciliation measures present today delivering the quick agility to monetize water-as-a-service on a single platform.
May-2021: Oracle introduced the CX platform to support deeper subscriptions for B2C and B2B consumers. The Oracle CX delivers easily set up subscriptions and conducts analytics on subscriptions in the process to indicate which clients might not continue so they can be offered attention and inspired to renew their subscriptions.
Geographical Expansion
Feb-2022: Recurly expanded its geographical footprints by establishing subscription management operations & new features in Europe. The expansion would power consumer consent and development possibilities in-region.
Market Segments covered in the Report:
By End-use
By Organization Size
By Deployment Type
By Component
By Geography
Companies Profiled
Unique Offerings from KBV Research
8.1.5.1.4.1 US Subscription Billing Management Market by Software Type
8.1.5.2.4.1 Canada Subscription Billing Management Market by Software Type
8.1.5.3.4.1 Mexico Subscription Billing Management Market by Software Type
8.1.5.4.4.1 Rest of North America Subscription Billing Management Market by Software Type
8.2.5.1.4.1 Germany Subscription Billing Management Market by Software Type
8.2.5.2.4.1 UK Subscription Billing Management Market by Software Type
8.2.5.3.4.1 France Subscription Billing Management Market by Software Type
8.2.5.4.4.1 Russia Subscription Billing Management Market by Software Type
8.2.5.5.4.1 Spain Subscription Billing Management Market by Software Type
8.2.5.6.4.1 Italy Subscription Billing Management Market by Software Type
8.2.5.7.4.1 Rest of Europe Subscription Billing Management Market by Software Type
8.3.5.1.4.1 China Subscription Billing Management Market by Software Type
8.3.5.2.4.1 Japan Subscription Billing Management Market by Software Type
8.3.5.3.4.1 India Subscription Billing Management Market by Software Type
8.3.5.4.4.1 South Korea Subscription Billing Management Market by Software Type
8.3.5.5.5.1 Singapore Subscription Billing Management Market by Software Type
8.3.5.6.4.1 Malaysia Subscription Billing Management Market by Software Type
8.3.5.7.4.1 Rest of Asia Pacific Subscription Billing Management Market by Software Type
8.4.5.1.4.1 Brazil Subscription Billing Management Market by Software Type
8.4.5.2.4.1 Argentina Subscription Billing Management Market by Software Type
8.4.5.3.4.1 UAE Subscription Billing Management Market by Software Type
8.4.5.4.4.1 Saudi Arabia Subscription Billing Management Market by Software Type
8.4.5.5.4.1 South Africa Subscription Billing Management Market by Software Type
8.4.5.6.4.1 Nigeria Subscription Billing Management Market by Software Type
8.4.5.7.4.1 Rest of LAMEA Subscription Billing Management Market by Software Type