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市場調査レポート
商品コード
1115158
カミソリの世界市場規模・シェア・産業動向分析レポート消費者別、流通チャネル別(スーパーマーケット・ハイパーマーケット、コンビニエンスストア、オンライン)、製品タイプ別、地域別展望・予測、2022年~2028年版Global Razor Market Size, Share & Industry Trends Analysis Report By Consumer, By Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, and Online), By Product Type, By Regional Outlook and Forecast, 2022 - 2028 |
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カミソリの世界市場規模・シェア・産業動向分析レポート消費者別、流通チャネル別(スーパーマーケット・ハイパーマーケット、コンビニエンスストア、オンライン)、製品タイプ別、地域別展望・予測、2022年~2028年版 |
出版日: 2022年07月29日
発行: KBV Research
ページ情報: 英文 177 Pages
納期: 即納可能
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カミソリの世界市場規模は、予測期間中にCAGR4.1%の市場成長率で上昇し、2028年には144億5000万米ドルに達すると予測されます。
消費者の環境への配慮は、グルーミング業界やパッケージング業界に浸透している最近の動向です。カミソリの大半は金属製で、多くの包装が施されています。プレーヤーは、リサイクル可能で環境に優しい材料から商品を生産することで、こうした懸念を払拭する努力を強めています。一方、若者を中心に、ひげを生やすことが非常に流行っています。ヒゲを手入れするために、高品質のカミソリやトリマーを使用する人が増えています。
COVID-19影響度分析
COVID-19が流行した際、閉鎖ガイドラインにより工場が閉鎖されたため、カミソリの生産に大きな影響を及ぼしました。また、サプライチェーンの混乱により、原材料が不足し、市場の拡大が抑制されました。さらに、顧客の身だしなみが乱れ、カミソリの需要が減少しました。さらに、世界各地の封鎖制限により、供給経路に支障が生じました。さらに、使い捨てカミソリ業界の世界の在庫サプライチェーンにおけるギャップは、厳しい戸締まり規制と社会的距離基準によってもたらされる製造サービスの中断によって引き起こされました。
市場成長要因
人々の可処分所得の増加
世界中の多くの国で、消費者の可処分所得が増加しています。その結果、人々はさまざまな高級品や化粧品に多くのお金を費やすようになっています。また、様々な化粧品へのニーズが世界的に高まっています。また、生活水準の向上や個性・容姿を磨くための多額の投資により、身だしなみや衛生面を整えるためにカミソリを導入するお客様も増えています。また、世界の女性の社会進出により、男性・女性ともに化粧品に対する需要が高まっています。
安全カミソリの需要拡大
現代では、市場全体で示されているブレークスルーのかなりの数と一緒に、安全カミソリは、別の新たなトレンドです。安全カミソリは、清潔で満足のいく剃り心地を実現するため、世界中の人々が採用するようになっています。さらに、安全カミソリはより近くでシェービングすることができます。カートリッジ式カミソリは、刃をプラスチック製の緩衝材で包んでおり、2~7枚の刃を持つことができます。多刃のカートリッジ式カミソリは、きれいなラインを剃るために使用することができます。
市場縮小要因
カミソリによるかゆみと炎症
カミソリ負けは、カミソリで剃った時に起こる痒みのことで、安全カミソリが最も得意とする分野です。この炎症は、同じ場所を何度も剃る、鋭い刃を使う、密着しすぎたり力を入れすぎたりする、刃が汚れているなど、さまざまな要因で悪化する可能性があります。多刃カミソリカートリッジの設計が、これらの問題を悪化させることは容易に理解できます。そもそも、刃の数が多いということは、1回のストロークで何本ものカミソリを同じ面に引きずり込むことになります。そのため、剃り残しが発生しやすいのです。
製品タイプ別の展望
製品タイプにより、カミソリ市場はカートリッジ式、使い捨て式、電気式に分類されます。2021年、電気シェーバー部門は、カミソリ市場で大きな収益シェアを記録しました。このセグメントの成長を促進している主な要因は、PhilipsやBraunからSyskaやNovaにまたがる国内外のブランドへのアクセスのしやすさです。パーソナルケア事業が盛んな各国では、性別に関係なく、こうした商品の需要が高まるでしょう。
消費者動向
消費者ベースで、カミソリ市場は男性と女性に二分されます。2021年、男性セグメントはカミソリ市場で最も高い収益シェアを示しました。このセグメントは、ミレニアル世代の間でシェービング用カミソリの利用が増加しているため、急速に成長しています。また、男性は身だしなみに気を遣うため、髭の手入れをするためのカミソリの需要が高まっています。
流通チャネル別市場展望
カミソリ市場は、流通チャネル別に、スーパーマーケット・ハイパーマーケット、コンビニエンスストア、オンラインに分類されます。2021年のカミソリ市場では、オンラインセグメントが大きな収益シェアを獲得しています。Purplle、Nykaa、Amazonなどのオンラインショップやアプリケーションの大規模で確立された顧客基盤が、この市場の拡大に大きく寄与しています。オンラインチャネルを通じた製品販売の主な要因は、インターネットユーザーの増加、これらのプラットフォームでさまざまなメーカーの多種多様な製品を24時間利用できること、割引や取引の普及、アクセスの利便性などが挙げられます。このため、この分野は急速に成長しています。
地域別概況
地域別に見ると、カミソリ市場は北米、欧州、アジア太平洋、LAMEAで分析されています。2021年、北米はカミソリ市場の最大の収益シェアを記録しました。P&Gのような有名な生産者の存在により、このセグメントの成長が高まっています。ハイテク製品にアクセスしやすく、パーソナルグルーミングの重要性に対する消費者の意識が高まっていることが、同分野の製品需要を高めています。
List of Figures
The Global Razor Market size is expected to reach $14.45 billion by 2028, rising at a market growth of 4.1% CAGR during the forecast period.
The term razor refers to a tool that often has a number of blades so that unwanted body hair can be removed quickly and gently. Among the common varieties of razors are cartridges, electric, and disposable. Humans have always been fascinated by physical attractiveness, which is related to self-esteem or self-confidence. The necessity for on-the-go grooming solutions and the rising awareness of physical hygiene among both men and women are fueling the market for razors. Promotions involving celebrity endorsements and developing technical advancements play a major role in fueling the market's expansion.
Numerous factors are driving the industry, but a growing focus on men's grooming and expanding consumer awareness of personal hygiene are the main drivers of this product. Due to their consistent use in emerging nations, various new types of razors, especially disposable razors are gaining the traction of customers all over the world. The main variables influencing product demand across these nations are low prices and the accessibility of native brands. Electric shavers, like trimmers, and epilators, are more popular due to their dependability and simplicity of use.
Consumer environmental concern is a recent trend that has penetrated the grooming and packaging industries. The majority of razors are metal and come in a lot of packaging. Players have been increasing their efforts to allay these worries by producing goods from recyclable and environmentally friendly materials. On the other hand, growing a beard has become extremely fashionable, especially among young people. In order to maintain their beard, these people are increasingly employing high-quality razors and trimmers.
COVID-19 Impact Analysis
Due to factory closures imposed by lockdown guidelines established during the COVID-19 pandemic, the production of razors was majorly impacted. Additionally, the supply chain disruption caused a shortage of raw materials, which restrained market expansion. Additionally, customers were being more careless in their grooming practices, which reduced the demand for razors. Moreover, supply channels were hampered by lockdown limitations all over the world. Additionally, gaps in the global inventory supply chains for the disposable razor industry have been caused by interruptions in manufacturing services brought on by strict lockdown regulations and social distance standards.
Market Growth Factors
Increasing Disposable Income Of People
Numerous nations around the world are witnessing an increase in consumer disposable income. People are consequently shelling out a lot of money on a variety of high-end goods and cosmetics. Additionally, the need for a variety of cosmetic products is rising globally. Additionally, customers are adopting razors in order to maintain a good appearance and hygiene as a result of their improving living standards and significant investments in enhancing their personalities and appearance. The demand for cosmetics among men and women would increase due to the increasing professionalism along with the number of working women around the world.
Rising Demand For Safety Razors
In the modern era, along with a significant number of breakthroughs being witnessed across the market, safety razors are another emerging trend. People all over the world are increasingly adopting safety razors for their attribute of delivering clean and satisfactory results. Additionally, safety razors enable closer shaving. Cartridge-based blades wrap their blades in plastic buffers and can have two to seven blades. Multi-bladed cartridge razors can be used to shave neat and clean lines.
Market Restraining Factors
Itchiness And Irritation Caused By Razors
Regarding razor burn, the ongoing itchiness caused by shaving, safety razors excel most visibly in this area. This irritation can be made worse by a number of things, including shaving the same spot repeatedly, using a sharp blade, shaving too closely or with too much pressure, or using an unclean blade. It is simple to understand how a multi-bladed razor cartridge's design could exacerbate some of these issues. To begin with, having many blades implies that by default, each stroke drags a number of razors across the same surface. Re-shaving an area just makes the issue worse.
Product Type Outlook
Based on product type, the razor market is classified into Cartridge, Disposable and Electric. In 2021, the electric shavers segment recorded a significant revenue share of the razor market. The primary factor that is expediting the growth of the segment is the accessibility of national and international brands, spanning from Philips and Braun to Syska and Nova. The demand for such items will increase regardless of gender in various countries, where the personal care business is flourishing.
Consumer Outlook
On the basis of consumer, the razor market is bifurcated into Men and Women. In 2021, the men segment witnessed the highest revenue share of the razor market. This segment is rapidly growing due to the increasing utilization of shaving razors among millennials. Men nowadays are more concerned about their appearance, due to which, the demand for razors for the purpose of beard grooming and maintaining is rising.
Distribution Channel Outlook
By distribution channel, the razor market is segmented into Supermarkets & Hypermarkets, Convenience stores and Online. In 2021, the online segment garnered a significant revenue share of the razor market. The large, well-established client base of online shops and applications like Purplle, Nykaa, and Amazon has greatly aided in the expansion of this market. Major factors propelling product sales through online channels include the rise in internet users, the availability of a wide variety of products from different manufacturers on these platforms around-the-clock, the prevalence of discounts and deals, and convenience of access. Therefore, this segment is rapidly growing.
Regional Outlook
Region-wise, the razor market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, North America recorded the biggest revenue share of the razor market. The growth of the segment is increasing due to the presence of well-known producers like P&G. The market's accessibility to high-tech goods and rising consumer awareness of the importance of personal grooming have enhanced product demand in this area.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Koninklijke Philips N.V., Edgewell Personal Care Company, B. Braun Melsungen AG, Societe Bic S.A., Syska LED Lights Private Limited, Harry's, Inc., and Dorco Co. Ltd., Super-max group, and Nova
Strategies deployed in Razor Market
Partnerships, Collaborations and Agreements:
Mar-2019: Gillette partnered with TerraCycle, an international leader in recycling. This partnership aimed to bring shaving products that support environmental sustainability. The companies would allow customers to recycle their products in 3 manners viz. Gillette Razor Local Recycling Solutions, Gillette Razor Recycling Program, and Gillette On Demand Razor Recycling Program.
Product Launches and Product Expansions:
Mar-2022: Philips rolled out hilips Norelco OneBlade First Shave. The new product aimed to offer an enhanced shaving experience to allow customers to improve their appearance. The new product is developed to offer a convenient, clean, and comfortable shave without cuts and burns.
Oct-2021: Braun, a wholly-owned subsidiary of Procter & Gamble, released the Series 9 Pro, an innovation to its offering of world-class shavers. Through this launch, the company aimed to evolve the grooming experience for customers with its upgraded efficiency, flexibility, and precision.
Oct-2021: Royal Philips unveiled Body Groomer Series 3000- BG3005/15. The new product aimed to offer the best-in-class shaving experience without compromising skin comfort. Moreover, the new product is also equipped with patented rounded tips as well as a hypo-allergenic foil.
Jul-2021: Gillette Venus teamed up with Rifle Paper, a lifestyle brand. Through this collaboration, the companies aimed to launch a new limited-edition shave collection, which features hand-illustrated floral designs of Rifle Paper across Gillette's products.
Jul-2021: Royal Philips introduced its new Beard Trimmer BT1000 series. The new product aimed to offer an improved experience to people who are in the initial days of shaving. The new product is skin-friendly and features ease of use along with affordable prices.
Mar-2021: Edgewell launched Schick, Xtreme men's1, and Skintimate three-blade women's razors, a range of men's and women's disposable razors. The new products are equipped with handles made with up to 100% PCR plastic.
Jan-2019: DORCO introduced DORCO PACE 3 Pro to its PACE Pro lineup. With this product launch, the company aimed to strengthen its range of premium three-blade razors. In addition, the new product features a better guard bar and lubricating strip.
Jun-2018: SYSKA rolled out Uniblade - UT1000, an innovative shaver-cum-trimmer. The new product aimed to streamline trimming, shaving, and beard shaping through a single product. Moreover, the new product would also offer a comfortable and efficient shaving experience.
Business Expansions:
Oct-2018: Harry's expanded its business with the launch of its standalone women's body care brand facility. With this business expansion, the company aimed to offer better handles in its razors and the pink labels on its lotions.
Market Segments covered in the Report:
By Consumer
By Distribution Channel
By Product Type
By Geography
Companies Profiled
Unique Offerings from KBV Research