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市場調査レポート
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1168321

女性用カミソリの世界市場（2023年～2028年）：展望と予測

Women's Razor Market - Global Outlook and Forecast 2023-2028
出版日: | 発行: Arizton Advisory & Intelligence | ページ情報: 英文 316 Pages | 納期: 即納可能 即納可能とは

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
女性用カミソリの世界市場（2023年～2028年）：展望と予測
出版日: 2022年12月07日
発行: Arizton Advisory & Intelligence
ページ情報: 英文 316 Pages
納期: 即納可能 即納可能とは
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界の女性用カミソリの市場規模は、2022年～2028年にかけて4.85％のCAGRで成長し、2028年には52億8,000万米ドルに達すると予測されます。

市場は、体や顔の過剰な毛の成長に対する関心の高まり、女性の就業率の増加、身だしなみやパーソナルケアの習慣化により、近年大きな成長を遂げています。カミソリは女性の間で最も簡単で便利、かつ安価な脱毛方法・習慣となっており、それが世界の女性用カミソリ市場の成長を後押ししているのです。また、SNSの影響力の高まりと、それに伴う美的魅力への注目の高まりが、女性の顔剃りトレンドを後押ししています。

当レポートでは、世界の女性用カミソリ市場を調査し、市場機会や動向、成長要因や抑制要因、市場情勢、セグメント別の市場規模と予測、地域/主要国別の内訳、競合情勢、主要企業のプロファイルなどをまとめています。

目次

第1章 調査手法

第2章 調査目的

第3章 調査プロセス

第4章 範囲

  • 市場の定義
  • 基準年
  • 調査範囲

第5章 レポートの前提と注記

第6章 一目でわかる市場

第7章 イントロダクション

  • 概要
    • 世界のシナリオ

第8章 重要考察

第9章 女性用パーソナルケア市場に対するSNSの影響

  • 消費者の購買行動
  • 女性用カミソリ市場におけるCOVID-19の影響

第10章 市場機会と動向

  • 製品イノベーションの増加
  • 顔用カミソリの開発の進展
  • ジェンダーレス運動

第11章 市場成長要因

  • 女性の日常生活の一部としてのシェービングの人気の高まり
  • 環境にやさしい女性用カミソリの開発の進展
  • ベンダー間のサブスクリプションモデルの拡大

第12章 市場抑制要因

  • 代替品による高レベルのリスク
  • 体毛を正常とする動きの拡大
  • 女性用製品が高価であること

第13章 市場情勢

  • 市場概要
  • 市場規模と予測
    • 製品別の考察
    • 流通チャネル別の考察
    • 使用法別の考察
    • ブレード（刃）別の考察
    • 地域別の考察
  • ファイブフォース分析
    • 新規参入業者の脅威
    • 供給企業の交渉力
    • 買い手の交渉力
    • 代替品の脅威
    • 競合企業間の競争関係

第14章 製品

  • 市場のスナップショットと成長エンジン
  • 市場概要
  • カートリッジ
    • 市場概要
    • 市場規模と予測
    • 地域別
  • 使い捨て
    • 市場概要
    • 市場規模と予測
    • 地域別
  • 安全
    • 市場概要
    • 市場規模と予測
    • 地域別
  • ストレート
    • 市場概要
    • 市場規模と予測
    • 地域別

第15章 流通チャネル

  • 市場のスナップショットと成長エンジン
  • 市場概要
  • オフライン
    • 市場概要
    • 市場規模と予測
    • 地域別
  • オンライン
    • 市場概要
    • 市場規模と予測
    • 地域別

第16章 使用法

  • 市場のスナップショットと成長エンジン
  • 市場概要
  • 体用
    • 市場概要
    • 市場規模と予測
    • 地域別
  • 顔用
    • 市場概要
    • 市場規模と予測
    • 地域別

第17章 ブレード（刃）

  • 市場のスナップショットと成長エンジン
  • 市場概要
  • ステンレス鋼
    • 市場概要
    • 市場規模と予測
    • 地域別
  • 炭素鋼
    • 市場概要
    • 市場規模と予測
    • 地域別

第18章 地域

  • 市場のスナップショットと成長エンジン
  • 地理的概要

第19章 北米

  • 市場概要
  • 市場規模と予測
  • 製品別
  • 流通チャネル別
  • 使用法別
  • ブレード（刃）別
  • 主要国別
    • 米国
    • カナダ

第20章 欧州

  • 市場概要
  • 市場規模と予測
  • 製品別
  • 流通チャネル別
  • 使用法別
  • ブレード（刃）別
  • 主要国別
    • 英国
    • フランス
    • ドイツ
    • イタリア
    • スペイン
    • ロシア

第21章 アジア太平洋地域

  • 市場概要
  • 市場規模と予測
  • 製品別
  • 流通チャネル別
  • 使用法別
  • ブレード（刃）別
  • 主要国別
    • 中国
    • インド
    • 日本
    • オーストラリア
    • 韓国
    • タイ
    • マレーシア

第22章 中東・アフリカ

  • 市場概要
  • 市場規模と予測
  • 製品別
  • 流通チャネル別
  • 使用法別
  • ブレード（刃）別
  • 主要国別
    • 南アフリカ
    • トルコ
    • サウジアラビア
    • アラブ首長国連邦

第23章 ラテンアメリカ

  • 市場概要
  • 市場規模と予測
  • 製品別
  • 流通チャネル別
  • 使用法別
  • ブレード（刃）別
  • 主要国別
    • ブラジル
    • メキシコ
    • アルゼンチン
    • コロンビア

第24章 競合情勢

  • 競合概要
  • 市場シェア分析
    • P&G
    • EDGEWELL
    • HARRY'S
    • BIC

第25章 主要企業プロファイル

  • P&G
  • EDGEWELL
  • BIC
  • HARRY'S

第26章 その他の著名なベンダー

  • ALLEYOOP
  • ALL GIRLS SHAVE CLUB
  • BEBODYWISE
  • BOMBAY SHAVING COMPANY
  • CARMESI
  • DORCO
  • EDWIN JAGGER
  • ESTRID
  • FEATHER
  • FFS BEAUTY
  • GRUUM
  • HANNI
  • HAPPY LEGS CLUB
  • JILLRAZOR
  • JUNGLE CULTURE
  • KITSCH
  • KAI
  • LETSSHAVE.COM
  • MAKE MY SHAVE
  • NUDDY
  • OSCAR RAZOR
  • OUISHAVE
  • PARKER SAFETY RAZOR
  • PLUSH
  • PRESERVE
  • PURE SILK
  • REDROOM TECHNOLOGY
  • SHISEIDO COMPANY
  • SIRONA HYGIENE PRIVATE LIMTED
  • STERLING SHAVE CLUB
  • SHAVEMOB
  • SUPER-MAX
  • THE WOMEN'S SHAVE CLUB
  • TWEEZERMAN INTERNATIONAL
  • THE SHAVE UNION
  • WOMEN'S INDIA PERSONAL CARE

第27章 レポートの概要

  • 重要ポイント
  • 戦略的推奨事項

第28章 定量的要約

第29章 付録

図表

LIST OF EXHIBITS

  • EXHIBIT 1 SEGMENTATION OF THE GLOBAL WOMEN'S RAZOR MARKET
  • EXHIBIT 2 MARKET SIZE CALCULATION APPROACH 2022
  • EXHIBIT 3 NON-SURGICAL HAIR REMOVAL PROCEDURES GLOBALLY, 2018-2020
  • EXHIBIT 4 DRIVING FACTORS OF THE GLOBAL WOMEN'S RAZOR MARKET
  • EXHIBIT 5 IMPACT OF INCREASING PRODUCT INNOVATIONS
  • EXHIBIT 6 EXAMPLES OF INNOVATIONS
  • EXHIBIT 7 IMPACT OF GROWING DEVELOPMENT OF FACIAL RAZORS
  • EXHIBIT 8 BENEFITS OF FACE SHAVING FOR WOMEN
  • EXHIBIT 9 IMPACT OF THE GENDERLESS MOVEMENT
  • EXHIBIT 10 IMPACT OF GROWING POPULARITY OF SHAVING AS PART OF WOMEN'S DAILY ROUTINE
  • EXHIBIT 11 IMPACT OF GROWING DEVELOPMENT OF ECO-FRIENDLY WOMEN RAZORS
  • EXHIBIT 12 MAJOR BENEFITS OF USING SAFETY RAZORS FOR WOMAN
  • EXHIBIT 13 IMPACT OF GROWING SUBSCRIPTION MODEL AMONG VENDORS
  • EXHIBIT 14 IMPACT OF HIGH LEVEL OF RISK FROM SUBSTITUTES
  • EXHIBIT 15 IMPACT OF GROWING NORMALIZATION OF BODY HAIR
  • EXHIBIT 16 IMPACT OF STICKER SHOCK + PINK TAX
  • EXHIBIT 17 PINK TAX MARKUP FOR PERSONAL CARE PRODUCT - 2022
  • EXHIBIT 18 GLOBAL WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 19 PRODUCT: GLOBAL WOMEN'S RAZOR MARKET, 2022 & 2028 (%)
  • EXHIBIT 20 DISTRIBUTION CHANNEL: GLOBAL WOMEN'S RAZOR MARKET, 2022 & 2028 (%)
  • EXHIBIT 21 USAGE: GLOBAL WOMEN'S RAZOR MARKET, 2022 & 2028 (%)
  • EXHIBIT 22 BLADE: GLOBAL WOMEN'S RAZOR MARKET, 2022 & 2028 (%)
  • EXHIBIT 23 GEOGRAPHY: GLOBAL WOMEN'S RAZOR MARKET, 2022 & 2028 (%)
  • EXHIBIT 24 FIVE FORCES ANALYSIS 2022
  • EXHIBIT 25 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
  • EXHIBIT 26 GLOBAL WOMEN'S RAZOR MARKET BY PRODUCT
  • EXHIBIT 27 GLOBAL WOMEN'S RAZOR MARKET BY PRODUCT: INCREMENTAL GROWTH ($ MILLION)
  • EXHIBIT 28 GLOBAL WOMEN'S RAZOR MARKET BY PRODUCT: ABSOLUTE GROWTH (%)
  • EXHIBIT 29 GLOBAL WOMEN'S CARTRIDGE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 30 GLOBAL WOMEN'S CARTRIDGE RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 31 GLOBAL WOMEN'S DISPOSABLE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 32 GLOBAL WOMEN'S DISPOSABLE RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 33 CARTRIDGE RAZOR VERSUS SAFETY RAZOR: COST COMPARISON
  • EXHIBIT 34 SOME POPULAR SAFETY RAZORS IN THE MARKET
  • EXHIBIT 35 GLOBAL WOMEN'S SAFETY RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 36 GLOBAL WOMEN'S SAFETY RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 37 SOME POPULAR STRAIGHT RAZORS
  • EXHIBIT 38 GLOBAL WOMEN'S STRAIGHT RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 39 GLOBAL WOMEN'S STRAIGHT RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 40 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
  • EXHIBIT 41 GLOBAL WOMEN'S RAZOR MARKET BY DISTRIBUTION CHANNEL
  • EXHIBIT 42 GLOBAL WOMEN'S RAZOR MARKET BY DISTRIBUTION CHANNEL: INCREMENTAL GROWTH ($ MILLION)
  • EXHIBIT 43 GLOBAL WOMEN'S RAZOR MARKET BY DISTRIBUTION CHANNEL: ABSOLUTE GROWTH (%)
  • EXHIBIT 44 GLOBAL WOMEN'S RAZOR OFFLINE DISTRIBUTION MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 45 GLOBAL WOMEN'S RAZOR OFFLINE DISTRIBUTION MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 46 GLOBAL WOMEN'S RAZOR ONLINE DISTRIBUTION MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 47 GLOBAL WOMEN'S RAZOR ONLINE DISTRIBUTION MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 48 INCREMENTAL GROWTH BY USAGE 2022 & 2028
  • EXHIBIT 49 GLOBAL WOMEN'S RAZOR MARKET BY USAGE
  • EXHIBIT 50 GLOBAL WOMEN'S RAZOR MARKET BY USAGE: INCREMENTAL GROWTH ($ MILLION)
  • EXHIBIT 51 GLOBAL WOMEN'S RAZOR MARKET BY USAGE: ABSOLUTE GROWTH (%)
  • EXHIBIT 52 GLOBAL WOMEN'S BODY RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 53 GLOBAL WOMEN'S BODY RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 54 GLOBAL WOMEN'S FACIAL RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 55 GLOBAL WOMEN'S FACIAL RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 56 INCREMENTAL GROWTH BY BLADE 2022 & 2028
  • EXHIBIT 57 GLOBAL WOMEN'S RAZOR MARKET BY BLADE
  • EXHIBIT 58 GLOBAL WOMEN'S RAZOR MARKET BY BLADE: INCREMENTAL GROWTH ($ MILLION)
  • EXHIBIT 59 GLOBAL WOMEN'S RAZOR MARKET BY BLADE: ABSOLUTE GROWTH (%)
  • EXHIBIT 60 GLOBAL WOMEN'S STAINLESS STEEL BLADE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 61 GLOBAL WOMEN'S STAINLESS STEEL BLADE RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 62 GLOBAL WOMEN'S CARBON STEEL BLADE RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 63 GLOBAL WOMEN'S CARBON STEEL BLADE RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 64 INCREMENTAL GROWTH BY GEOGRAPHY 2022 & 2028
  • EXHIBIT 65 GLOBAL WOMEN'S RAZOR MARKET BY GEOGRAPHY
  • EXHIBIT 66 GLOBAL WOMEN'S RAZOR MARKET BY GEOGRAPHY: INCREMENTAL GROWTH ($ MILLION)
  • EXHIBIT 67 GLOBAL WOMEN'S RAZOR MARKET BY GEOGRAPHY: ABSOLUTE GROWTH (%)
  • EXHIBIT 68 NORTH AMERICA WOMEN'S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
  • EXHIBIT 69 NORTH AMERICA WOMEN'S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 70 NORTH AMERICA WOMEN'S RAZOR MARKET, 2022-2028 ($ MILLION)
  • EXHIBIT 71 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
  • EXHIBIT 72 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
  • EXHIBIT 73 INCREMENTAL GROWTH BY USAGE 2022 & 2028
  • EXHIBIT 74 INCREMENTAL GROWTH BY BLADE 2022 & 2028
  • EXHIBIT 75 INCREMENTAL GROWTH IN NORTH AMERICA 2022 & 2028
  • EXHIBIT 76 US WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 77 CANADA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 78 EUROPE WOMEN'S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
  • EXHIBIT 79 EUROPE WOMEN'S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 80 WOMEN'S RAZOR MARKET IN EUROPE 2022-2028 ($ MILLION)
  • EXHIBIT 81 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
  • EXHIBIT 82 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
  • EXHIBIT 83 INCREMENTAL GROWTH BY USAGE 2022 & 2028
  • EXHIBIT 84 INCREMENTAL GROWTH BY BLADE 2022 & 2028
  • EXHIBIT 85 INCREMENTAL GROWTH IN EUROPE 2022 & 2028
  • EXHIBIT 86 UK WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 87 FRANCE WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 88 GERMANY WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 89 ITALY WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 90 SPAIN WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 91 RUSSIA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 92 APAC WOMEN'S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
  • EXHIBIT 93 APAC WOMEN'S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 94 APAC WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 95 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
  • EXHIBIT 96 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
  • EXHIBIT 97 INCREMENTAL GROWTH BY USAGE 2022 & 2028
  • EXHIBIT 98 INCREMENTAL GROWTH BY BLADE 2022 & 2028
  • EXHIBIT 99 INCREMENTAL GROWTH IN APAC 2022 & 2028
  • EXHIBIT 100 CHINA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 101 SOCIAL MEDIA INFLUENCE ON WOMEN' RAZOR MARKET IN INDIA
  • EXHIBIT 102 INDIA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 103 JAPAN WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 104 AUSTRALIA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 105 SOUTH KOREA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 106 PERCENTAGE OF FEMALE LABOR FORCE 2018-2021 (%)
  • EXHIBIT 107 THAILAND WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 108 MALAYSIA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 109 MIDDLE EAST & AFRICA WOMEN'S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
  • EXHIBIT 110 MIDDLE EAST & AFRICA WOMEN'S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 111 MIDDLE EAST & AFRICA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 112 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
  • EXHIBIT 113 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
  • EXHIBIT 114 INCREMENTAL GROWTH BY USAGE 2022 & 2028
  • EXHIBIT 115 INCREMENTAL GROWTH BY BLADE 2022 & 2028
  • EXHIBIT 116 INCREMENTAL GROWTH IN MIDDLE EAST & AFRICA 2022 & 2028
  • EXHIBIT 117 SOUTH AFRICA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 118 TURKEY WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 119 SAUDI ARABIA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 120 UAE WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 121 LATIN AMERICA WOMEN'S RAZOR MARKET: KEY COUNTRIES 2022 ($ MILLION)
  • EXHIBIT 122 LATIN AMERICA WOMEN'S RAZOR MARKET: INCREMENTAL & ABSOLUTE GROWTH
  • EXHIBIT 123 LATIN AMERICA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 124 INCREMENTAL GROWTH BY PRODUCT 2022 & 2028
  • EXHIBIT 125 INCREMENTAL GROWTH BY DISTRIBUTION CHANNEL 2022 & 2028
  • EXHIBIT 126 INCREMENTAL GROWTH BY USAGE 2022 & 2028
  • EXHIBIT 127 INCREMENTAL GROWTH BY BLADE 2022 & 2028
  • EXHIBIT 128 INCREMENTAL GROWTH IN WOMEN'S RAZOR MARKET 2022 & 2028
  • EXHIBIT 129 BRAZIL WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 130 MEXICO WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 131 ARGENTINA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 132 COLUMBIA WOMEN'S RAZOR MARKET 2022-2028 ($ MILLION)
  • EXHIBIT 133 GLOBAL WOMEN'S RAZOR'S MARKET - CAPABILITIES & EXPERTISE ASSESSMENT
  • EXHIBIT 134 GLOBAL WOMEN'S RAZOR'S MARKET - MARKET DOMINANCE ANALYSIS
  • EXHIBIT 135 P&G: TOTAL REVENUE, 2020-2022 ($ BILLION)
  • EXHIBIT 136 P&G: NET SALES BY BUSINESS SEGMENT (%)
  • EXHIBIT 137 P&G: NET SALES BY GEOGRAPHIC (%)
  • EXHIBIT 138 EDGEWELL: TOTAL REVENUE, 2020-2022 ($ MILLION)
  • EXHIBIT 139 EDGEWELL: REVENUE BY RAZORS AND BLADES SEGMENT, 2020-2022 ($ MILLION)
  • EXHIBIT 140 EDGEWELL: REVENUE SHARE BY GEOGRAPHY, 2022 (%)
  • EXHIBIT 141 BIC: TOTAL REVENUE 2020-2022 ($ MILLION)

LIST OF TABLES

  • TABLE 1 KEY CAVEATS
  • TABLE 2 CURRENCY CONVERSION 2015-2022
  • TABLE 3 SUBSCRIPTION SERVICES OFFERS FROM POPULAR BRANDS
  • TABLE 4 SOME POPULAR WOMEN'S CARTRIDGE RAZORS IN THE MARKET
  • TABLE 5 CARTRIDGE RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 6 CARTRIDGE RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 7 SOME POPULAR WOMEN'S DISPOSABLE RAZORS IN THE MARKET
  • TABLE 8 DISPOSABLE RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 9 DISPOSABLE RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 10 SAFETY RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 11 SAFETY RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 12 STRAIGHT RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 13 STRAIGHT RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 14 WOMEN'S RAZOR OFFLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 15 WOMEN'S RAZOR OFFLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 16 WOMEN'S RAZOR ONLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 17 WOMEN'S RAZOR ONLINE DISTRIBUTION MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 18 WOMEN'S BODY RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 19 WOMEN'S BODY RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 20 WOMEN'S FACIAL RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 21 WOMEN'S FACIAL RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 22 WOMEN'S STAINLESS STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 23 WOMEN'S STAINLESS STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 24 WOMEN'S CARBON STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 25 WOMEN'S CARBON STEEL BLADE RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 26 P&G: MAJOR PRODUCT OFFERINGS
  • TABLE 27 EDGEWELL: MAJOR PRODUCT OFFERINGS
  • TABLE 28 BIC: MAJOR PRODUCT OFFERINGS
  • TABLE 29 HARRY'S: MAJOR PRODUCT OFFERINGS
  • TABLE 30 ALLEYOOP: MAJOR PRODUCT OFFERINGS
  • TABLE 31 ALL GIRLS SHAVE CLUB: MAJOR PRODUCT OFFERINGS
  • TABLE 32 BEBODYWISE: MAJOR PRODUCT OFFERINGS
  • TABLE 33 BOMBAY SHAVING COMPANY: MAJOR PRODUCT OFFERINGS
  • TABLE 34 CARMESI: MAJOR PRODUCT OFFERINGS
  • TABLE 35 DORCO: MAJOR PRODUCT OFFERINGS
  • TABLE 36 EDWIN JAGGER: MAJOR PRODUCT OFFERINGS
  • TABLE 37 ESTRID: MAJOR PRODUCT OFFERINGS
  • TABLE 38 FEATHER: MAJOR PRODUCT OFFERINGS
  • TABLE 39 FFS BEAUTY: MAJOR PRODUCT OFFERINGS
  • TABLE 40 GRUUM: MAJOR PRODUCT OFFERINGS
  • TABLE 41 HANNI: MAJOR PRODUCT OFFERINGS
  • TABLE 42 HAPPY LEGS CLUB: MAJOR PRODUCT OFFERINGS
  • TABLE 43 JILLRAZOR: MAJOR PRODUCT OFFERINGS
  • TABLE 44 JUNGLE CULTURE: MAJOR PRODUCT OFFERINGS
  • TABLE 45 KITSCH: MAJOR PRODUCT OFFERINGS
  • TABLE 46 KAI: MAJOR PRODUCT OFFERINGS
  • TABLE 47 LETSSHAVE: MAJOR PRODUCT OFFERINGS
  • TABLE 48 MAKE MY SHAVE: MAJOR PRODUCT OFFERINGS
  • TABLE 49 NUDDY: MAJOR PRODUCT OFFERINGS
  • TABLE 50 OSCAR RAZOR: MAJOR PRODUCT OFFERINGS
  • TABLE 51 OUISHAVE: MAJOR PRODUCT OFFERINGS
  • TABLE 52 PARKER SAFETY RAZOR: MAJOR PRODUCT OFFERINGS
  • TABLE 53 PUSH: MAJOR PRODUCT OFFERINGS
  • TABLE 54 PRESERVE: MAJOR PRODUCT OFFERINGS
  • TABLE 55 PURE SILK: MAJOR PRODUCT OFFERINGS
  • TABLE 56 REDROOM TECHNOLOGY: MAJOR PRODUCT OFFERINGS
  • TABLE 57 SHISEIDO COMPANY: MAJOR PRODUCT OFFERINGS
  • TABLE 58 SIRONA HYGIENE PRIVATE LIMITED: MAJOR PRODUCT OFFERINGS
  • TABLE 59 STERLING SHAVE CLUB: MAJOR PRODUCT OFFERINGS
  • TABLE 60 SHAVEMOB: MAJOR PRODUCT OFFERINGS
  • TABLE 61 SUPER-MAX: MAJOR PRODUCT OFFERINGS
  • TABLE 62 THE WOMEN'S SHAVE CLUB: MAJOR PRODUCT OFFERINGS
  • TABLE 63 TWEEZERMAN INTERNATIONAL: MAJOR PRODUCT OFFERINGS
  • TABLE 64 THE SHAVE UNION: MAJOR PRODUCT OFFERINGS
  • TABLE 65 WOMEN'S INDIA PERSONAL CARE: MAJOR PRODUCT OFFERINGS
  • TABLE 66 GLOBAL WOMEN RAZOR MARKET BY PRODUCT 2022-2028 ($ MILLION)
  • TABLE 67 GLOBAL WOMEN RAZOR MARKET BY PRODUCT 2022-2028 (%)
  • TABLE 68 NORTH AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022-2028 ($ MILLION)
  • TABLE 69 NORTH AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022-2028 (%)
  • TABLE 70 EUROPE WOMEN RAZOR MARKET BY PRODUCT 2022-2028 ($ MILLION)
  • TABLE 71 EUROPE WOMEN RAZOR MARKET BY PRODUCT 2022-2028 (%)
  • TABLE 72 APAC WOMEN RAZOR MARKET BY PRODUCT 2022-2028 ($ MILLION)
  • TABLE 73 APAC WOMEN RAZOR MARKET BY PRODUCT 2022-2028 (%)
  • TABLE 74 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY PRODUCT 2022-2028 ($ MILLION)
  • TABLE 75 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY PRODUCT 2022-2028 (%)
  • TABLE 76 LATIN AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022-2028 ($ MILLION)
  • TABLE 77 LATIN AMERICA WOMEN RAZOR MARKET BY PRODUCT 2022-2028 (%)
  • TABLE 78 GLOBAL WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 ($ MILLION)
  • TABLE 79 GLOBAL WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 (%)
  • TABLE 80 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 ($ MILLION)
  • TABLE 81 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 (%)
  • TABLE 82 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 ($ MILLION)
  • TABLE 83 EUROPE WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 (%)
  • TABLE 84 APAC WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 ($ MILLION)
  • TABLE 85 APAC WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 (%)
  • TABLE 86 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 ($ MILLION)
  • TABLE 87 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 (%)
  • TABLE 88 LATIN AMERICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 ($ MILLION)
  • TABLE 89 LATIN AMERICA WOMEN RAZOR MARKET BY DISTRIBUTION CHANNEL 2022-2028 (%)
  • TABLE 90 GLOBAL WOMEN RAZOR MARKET BY USAGE 2022-2028 ($ MILLION)
  • TABLE 91 GLOBAL WOMEN RAZOR MARKET BY USAGE 2022-2028 (%)
  • TABLE 92 NORTH AMERICA WOMEN RAZOR MARKET BY USAGE 2022-2028 ($ MILLION)
  • TABLE 93 NORTH AMERICA WOMEN RAZOR MARKET BY USAGE 2022-2028 (%)
  • TABLE 94 EUROPE WOMEN RAZOR MARKET BY USAGE 2022-2028 ($ MILLION)
  • TABLE 95 EUROPE WOMEN RAZOR MARKET BY USAGE 2022-2028 (%)
  • TABLE 96 APAC WOMEN RAZOR MARKET BY USAGE 2022-2028 ($ MILLION)
  • TABLE 97 APAC WOMEN RAZOR MARKET BY USAGE 2022-2028 (%)
  • TABLE 98 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY USAGE 2022-2028 ($ MILLION)
  • TABLE 99 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY USAGE 2022-2028 (%)
  • TABLE 100 LATIN AMERICA WOMEN RAZOR MARKET BY USAGE 2022-2028 ($ MILLION)
  • TABLE 101 LATIN AMERICA WOMEN RAZOR MARKET BY USAGE 2022-2028 (%)
  • TABLE 102 GLOBAL WOMEN RAZOR MARKET BY BLADES 2022-2028 ($ MILLION)
  • TABLE 103 GLOBAL WOMEN RAZOR MARKET BY BLADES 2022-2028 (%)
  • TABLE 104 NORTH AMERICA WOMEN RAZOR MARKET BY BLADES 2022-2028 ($ MILLION)
  • TABLE 105 NORTH AMERICA WOMEN RAZOR MARKET BY BLADES 2022-2028 (%)
  • TABLE 106 EUROPE WOMEN RAZOR MARKET BY BLADES 2022-2028 ($ MILLION)
  • TABLE 107 EUROPE WOMEN RAZOR MARKET BY BLADES 2022-2028 (%)
  • TABLE 108 APAC WOMEN RAZOR MARKET BY BLADES 2022-2028 ($ MILLION)
  • TABLE 109 APAC WOMEN RAZOR MARKET BY BLADES 2022-2028 (%)
  • TABLE 110 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY BLADES 2022-2028 ($ MILLION)
  • TABLE 111 MIDDLE EAST & AFRICA WOMEN RAZOR MARKET BY BLADES 2022-2028 (%)
  • TABLE 112 LATIN AMERICA WOMEN RAZOR MARKET BY BLADES 2022-2028 ($ MILLION)
  • TABLE 113 LATIN AMERICA WOMEN RAZOR MARKET BY BLADES 2022-2028 (%)
  • TABLE 114 GLOBAL WOMEN RAZOR MARKET BY GEOGRAPHY 2022-2028 ($ MILLION)
  • TABLE 115 GLOBAL WOMEN RAZOR MARKET BY GEOGRAPHY 2022-2028 (%)
  • TABLE 116 GLOBAL WOMEN RAZOR MARKET BY CARTRIDGE RAZOR 2022-2028 ($ MILLION)
  • TABLE 117 GLOBAL WOMEN RAZOR MARKET BY CARTRIDGE RAZOR 2022-2028 (%)
  • TABLE 118 GLOBAL WOMEN RAZOR MARKET BY DISPOSABLE RAZORS 2022-2028 ($ MILLION)
  • TABLE 119 GLOBAL WOMEN RAZOR MARKET BY DISPOSABLE RAZORS 2022-2028 (%)
  • TABLE 120 GLOBAL WOMEN RAZOR MARKET BY SAFETY RAZORS 2022-2028 ($ MILLION)
  • TABLE 121 GLOBAL WOMEN RAZOR MARKET BY SAFETY RAZORS 2022-2028 (%)
  • TABLE 122 GLOBAL WOMEN RAZOR MARKET BY STRAIGHT RAZORS 2022-2028 ($ MILLION)
  • TABLE 123 GLOBAL WOMEN RAZOR MARKET BY STRAIGHT RAZORS 2022-2028 (%)
  • TABLE 124 GLOBAL WOMEN RAZOR MARKET BY OFFLINE 2022-2028 ($ MILLION)
  • TABLE 125 GLOBAL WOMEN RAZOR MARKET BY OFFLINE 2022-2028 (%)
  • TABLE 126 GLOBAL WOMEN RAZOR MARKET BY ONLINE 2022-2028 ($ MILLION)
  • TABLE 127 GLOBAL WOMEN RAZOR MARKET BY ONLINE 2022-2028 (%)
  • TABLE 128 GLOBAL WOMEN RAZOR MARKET BY BODY 2022-2028 ($ MILLION)
  • TABLE 129 GLOBAL WOMEN RAZOR MARKET BY BODY 2022-2028 (%)
  • TABLE 130 GLOBAL WOMEN RAZOR MARKET BY FACIAL 2022-2028 ($ MILLION)
  • TABLE 131 GLOBAL WOMEN RAZOR MARKET BY FACIAL 2022-2028 (%)
  • TABLE 132 GLOBAL WOMEN RAZOR MARKET BY STAINLESS STEEL 2022-2028 ($ MILLION)
  • TABLE 133 GLOBAL WOMEN RAZOR MARKET BY STAINLESS STEEL 2022-2028 (%)
  • TABLE 134 GLOBAL WOMEN RAZOR MARKET BY CARBON STEEL 2022-2028 ($ MILLION)
  • TABLE 135 GLOBAL WOMEN RAZOR MARKET BY CARBON STEEL 2022-2028 (%)
目次
Product Code: ARZ221118

The global women's razor market size is expected to reach USD 5.28 billion by 2028, growing at a CAGR of 4.85% from 2022-2028.

  • The market has witnessed significant growth in recent years due to the growing concerns over excessive hair growth on the body and faces, increasing employment rates among women, and increased grooming and personal care practices.
  • Removal of hair from the human body has been an inseparable part of beauty and hygiene. The hair removal practice is not only a part of grooming but also prevents infections and foul odors. For decades, societies worldwide have gone into two extreme directions - remove all body hair to be considered feminine or stop grooming altogether to be a real feminist. This feminism issue is a major factor boosting removal brands' growth. Hence, razors have become the easiest, most convenient, and cheaper method/practice for hair removal among women, which propels the growth of the global women's razor market.
  • The surge in social media influence and the subsequent increase in focus on esthetic appeal fuel the face-shaving trend in women. Influencers' videos, advertisements, and promotions encourage women to buy personal care products. Women's face shavers are inexpensive compared to substitutes such as laser hair removal devices and epilators. The global women's razor market players are also launching eco-friendly facial razors for women as customers increasingly prefer to buy sustainable products. They also manufacture multi-purpose products that can be used as facial and eyebrow razors. Companies in the market are investing significantly in the R&D of new ladies' facial hair trimmers and razors. For instance, BOMBAY SHAVING COMPANY offers eco-friendly products such as a biodegradable face razor made from 80% wheat straw. This biodegradable material helps reduce carbon emissions and waste.

MARKET TRENDS & OPPORTUNITIES

Increasing Product Innovations

  • In recent years, many women's razor market vendors have come up with several innovations in razors, such as razors with high flexibility, razors with exfoliating and moisturizing agents, and hybrid razors. These razors have been developed to prevent cuts and bruises, for easy use, and convenience to carry.
  • One such innovation includes the Travel-Friendly Razors. There is an increasing demand for travel-friendly razors that are convenient to carry and store. Sirona offers a pocket-sized travel cartridge razor with four blades and a replaceable cartridge. It also allows quick and easy rinsing of blades. Further, Carmesi offers a body razor mini that fits easily in a pocket, purse, or handbag. Increasing innovations in the women's razor market are thus influencing women to prefer shaving over other alternatives.

Growing Development of Facial Razors

  • Facial shaving provides mechanical exfoliation, which can help skin look brighter and cleaner. Traditionally, women preferred face waxing with the perception that it keeps the face clear, giving long-lasting results. But waxing is associated with high costs, blisters, redness, and pain, whereas razors are painless, cost-effective, and self-use. Hence, the growing use of facial razors supports the women's razor market growth.
  • Tweezerman offers a precision folding razor for facial hair removal with a built-in brush to shape brows. It offers a prep & plane facial razor that provides easy removal of peach fuzz & gentle exfoliation of dull and dead skin. Recently, eyebrow razors have also emerged in the market in combination with facial razors.

Growing Subscription Model Among Vendors

  • A razor subscription can simplify a woman's daily life and be one less last item to replenish their grocery list. The subscription model is a rising trend in the women's razor market. Many shaving clubs offer more than products and are a beneficial resource to help women get a clean shave with less irritation. There is something for every budget, and even the cheapest razor subscription is an upgrade from what many local convenience stores offer.
  • Athena Club is a women's razor subscription service that puts high-quality razors at the user's doorstep. Athena Club's razors are designed for a deep, comfortable shave and are available in various colors and designs. Women can choose to receive blades for sensitive skin, thick hair, or both. Athena Club also offers a variety of replacement blades and handle options; hence, they can customize their razors to suit their needs.

SEGMENTATION INSIGHTS

INSIGHTS BY PRODUCT SEGMENTATION

  • The cartridge razors under the product segment accounted for the most significant global women's razor market share of 37.73% in 2022. The popularity of cartridge razors is steadily increasing among women. These razors have mainly been upgraded with gel strips and an increasing number of blades over the years. The cartridge razor is also more popular as it is budget-friendly and comes with innovative design and technology. They are also available on a subscription; for instance, Make My Shave, based in Australia, is a women's razor subscription-based company that offers solutions to shaving.
  • In 2022, the disposable razor segment accounted for a 34.68% revenue share of the women's razor market. The convenience and economical aspects of disposable razors have made them a huge business in the women's razor industry. Furthermore, the spurt in the middle-class population has driven the demand for lower-priced consumer products among developing countries, creating new opportunities for disposables. Even as traveling factors in more than ever on women's schedules, jet setters are expected to drive the demand for them

Segmentation by Razor Type

  • Cartridge Razors
  • Disposable Razors
  • Safety Razors
  • Straight Razors

INSIGHTS BY DISTRIBUTION CHANNEL

  • The online segment in the global women's razor market is expected to grow at a faster growth rate of 5.87% during the forecast period. The faster growth rate of the segment is attributed to the established players and start-ups coming up with the D2C business model, offering their products on their websites and e-commerce sites. Manufacturers are expanding their online distribution channels as customers shift from brick stores to e-commerce websites for buying facial hair razors. With online channels, vendors could expand their presence in regions with low product availability due to the limited presence of companies and physical stores. The brands also offer subscriptions that include monthly deliveries of a refill to the customer's doorstep.

Segmentation by Channels

  • Offline
  • Online

INSIGHTS BY USAGE

  • The body segment accounted for the largest revenue share of 81.23% of the global women's razor market in 2022. The demand for body razors can be attributable to the increasing focus on personal grooming (both to enhance appearance and hygiene practices) and a hairless body norm across the globe. It is also in high demand because of its convenience and cost-effectiveness. Vendors are highly focused on developing a wide range of body razors enriched with an aloe vera & vitamin E lubrication strip to keep the skin moisturized. In addition, vendors are more focused on developing travel-friendly razors with ergonomic handles and 4-5 blades for precision shaving. The key market players in the body razor segment include BIC, Edgewell, Harry's, P&G, and many more. In recent years, vendors are coming up with razors for bikini areas as they are the most sensitive body part.
  • Further, the facial segment in the women's razor market is expected to grow faster as face shaving is gaining popularity in several high-income countries. This trend is being fueled by celebrities and beauty bloggers adopting this practice.

Segmentation by Usage

  • Body
  • Facial

INSIGHTS BY BLADE

  • Stainless steel razors dominate the global women's razor market with the highest revenue share, attributable to ease of use and the fact that they do not rust as much as carbon steel. The women's stainless steel blade razor market was valued at USD 3.7 billion in 2022. Vendors in the market have primarily diversified their stainless-steel blades by adding coatings that can reinforce or lend certain properties to the blades based on specific shave characteristics or skin types.

Segmentation by Blades

  • Stainless Steel
  • Carbon Steel

GEOGRAPHICAL ANALYSIS

a) North America holds the most significant global women's razor market share at 33.42%. The region shows the practice of hair removal as being highly common. Women with hair on their legs and underarms are seen to be rare. White women groom themselves more than other ethnic or racial groups. Further, waxing is hardly the first choice for consumers, and shaving has been heavily preferred, and almost two-thirds of women go all clean. North America hosts several leading women's razor manufacturing players such as Procter & Gamble, Edgewell, BIC, and Harry's, apart from its many local players offering innovative razors in different categories such as cartridge, disposable, safety, and straight razors.

b) Europe's women's razor market was valued at USD 921.76 million in 2022. The region's growth is mainly attributed to the number of working women, stimulated by the growing household disposable incomes and continuously innovative products in the regional women's razor market. Unlike in the United States, where most women have had their body hair removed for decades, in Europe, such attitudes vary from country to country. They are deeply rooted in cultural traditions, economic conditions, and different perceptions of beauty.

c) The Asia-Pacific region is anticipated to witness the fastest global women's razor market growth at a CAGR of 5.96%. Driven by a highly active economy, rising incomes and an expanding middle class characterize the APAC region. Refillable and disposable razors are likely to gain profits in the region. Moreover, Korea and Australia are emerging as the major profitable markets for razors. In APAC, Australia is a prominent women's razor market, as most people regularly shave for their legs and armpits. However, the market is in the mature stage, characterized by slow growth. Bikini razors are likely to witness massive demand in Australia as shaving around the area has increasingly become a norm over the last several years.

d) Further, in Saudi Arabia, an increasing number of working women and a budding social life have driven the use of razors. Medical shops are emerging as the most significant revenue drivers for the MEA women's razor market. Furthermore, although it seems implausible, climate affects the frequency of shaving and the features sought on razors. For instance, in Switzerland, women often complain of dry and sensitive skin. Hence, razors lean toward products with sensitive characteristics and moisturizing properties; Sheffield, England, Solingen, Germany, and Seki, Japan, are countries with a reputation for the best razors. China and India are the nations offering inexpensive options in the women's razor market and are popular among the middle-class masses.

Segmentation by Geography

  • North America
    • US
    • Canada
  • Europe
    • UK
    • France
    • Germany
    • Italy
    • Spain
    • Russia
  • APAC
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • Thailand
    • Malaysia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Columbia
  • Middle East & Africa
    • South Africa
    • Turkey
    • Saudi Arabia
    • UAE

COMPETITIVE LANDSCAPE

The global women's razor market is highly competitive and fragmented, with large established companies and new entrants with strong and innovative product portfolios. Large established companies have a wide geographical presence and a strong portfolio. Procter & Gamble, Edgewell, BIC, Harry's, BOMBAY SHAVING COMPANY, and Kai Corporation & Kai Industries are the key players in the women's razor market.

Global players expect to increase their footprints in the market by focusing on quality, features, technology, and price. And expansion activities help vendors to strengthen their global distribution networks, which allows players to explore untapped opportunities. Vendors in the industry also offer a diverse range of women's razors at competitive prices. Currently, companies in the women's razor market are highly focused on developing a wide range of body razors enriched with aloe vera & vitamin E lubrication strips to keep the skin moisturized and travel-friendly.

Insights On Vendor's Activities

  • Procter & Gamble (P&G), which owns Gillette and Venus brands, is a leading vendor in the global women's razor market. Edgewell has a diversified portfolio of over 25 established brand names, and BIC Group is expanding beyond its historical strength in the disposable segment.
  • On November 29, 2021, Edgewell acquired Billie, a leading US-based consumer brand that offers women's personal care products. This acquisition added the growing feminine products to their product portfolio.
  • Companies are taking initiatives to develop and encourage the development of eco-friendly razors in the women's razor market. On September 3, 2022, Edgewell launched a US razor recycling initiative to encourage the recycling of its disposable razors as part of its Sustainable Care 2030 strategy. Its global portfolio of women's disposable razors includes Skintimate three-blade women's razors with handles made up of 100% post-consumer recycled (PCR) plastic.
  • New entrants focus on developing facial, eyebrow, and bikini razors. They are developing straight razors that remove facial and eyebrow hair. In addition, several vendors have come up with innovations, including highly flexible heads with ergonomic handles to easily glide upon the curvy body parts to prevent cuts and nicks that were mainly observed in traditional razors.
  • Carmesi and BOMBAY SHAVING COMPANY offer flexible razors in the women's razor market. Vendors such as LetsShave, Sirona Hygiene, Plush, and Carmesi provide razors exclusively designed for bikini areas. In addition, a few other innovations include safety razors for sensitive areas, travel razors, razors integrated with exfoliating and moisturizing strips, eyebrow razors, and hybrid razors. Vendors are also focusing on developing razors with 5 and 6-blades that help in precision shaving.

Key Vendors

  • P&G
  • Edgewell
  • BIC
  • Harry's

Other Prominent Vendors

  • Alleyoop
  • All Girls Shave Club
  • BeBodywise
  • Bombay Shaving Company
  • Carmesi
  • Dorco
  • Edwin Jagger
  • Estrid
  • Feather
  • FFS Beauty
  • Gruum
  • Hanni
  • HAPPY LEGS CLUB
  • Jillrazor
  • Jungle Culture
  • Kai
  • Kitsch
  • LetsShave
  • Make My Shave
  • NUDDY
  • OSCAR RAZOR
  • Ouishave
  • Parker Safety Razor
  • Push
  • PRESERVE
  • Pure Silk
  • Redroom Technology
  • Shiseido Company
  • Sirona Hygiene Private Limited
  • Sterling Shave Club
  • ShaveMOB
  • Super-Max
  • THE WOMEN'S SHAVE CLUB
  • Tweezerman International
  • The Shave Union
  • Women's India Personal Care

Recent Product Launches in The Women's Razor Market

  • In 2021, DORCO, a South Korean shaving care company, launched its first-ever women's 3D motion razor. It features a broad tip and a micro-patterned surface, taking the design to a higher level. Moreover, the 3D motion-rounded head in metallic color visualizes how DORCO EVE 5 Motion glides effortlessly along body contours.
  • On May 18, 2021, P&G launched New Venus in the women's razor market for pubic hair razors.
  • BIC is a key player in the women's razor market; in October 2021, it announced that it had designed a sustainable Soleil Click 5 handle. And July 2021, the company launched Click 3 Soleil, its hybrid razor in the European market for women.

KEY QUESTIONS ANSWERED:

  • 1. What is the revenue from the women's razor market?
  • 2. What is the growth rate of the global women's razor market?
  • 3. What are the growing trends in the women's razor market?
  • 4. Who are the key players in the global women's razor market?
  • 5. Which region holds the most substantial global women's razor market share?

TABLE OF CONTENTS

1 RESEARCH METHODOLOGY

2 RESEARCH OBJECTIVES

3 RESEARCH PROCESS

4 SCOPE & COVERAGE

  • 4.1 MARKET DEFINITION
    • 4.1.1 INCLUSIONS
    • 4.1.2 EXCLUSIONS
    • 4.1.3 MARKET ESTIMATION CAVEATS
  • 4.2 BASE YEAR
  • 4.3 SCOPE OF THE STUDY
    • 4.3.1 MARKET SEGMENTATION BY PRODUCT
    • 4.3.2 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
    • 4.3.3 MARKET SEGMENTATION BY USAGE
    • 4.3.4 MARKET SEGMENTATION BY BLADE
    • 4.3.5 MARKET SEGMENTATION BY GEOGRAPHY

5 REPORT ASSUMPTIONS & CAVEATS

  • 5.1 KEY CAVEATS
  • 5.2 CURRENCY CONVERSION
  • 5.3 MARKET DERIVATION

6 MARKET AT A GLANCE

7 INTRODUCTION

  • 7.1 OVERVIEW
    • 7.1.1 GLOBAL SCENARIO

8 PREMIUM INSIGHTS

  • 8.1 OVERVIEW

9 IMPACT OF SOCIAL MEDIA ON THE WOMEN'S PERSONAL CARE MARKET

  • 9.1 CONSUMER BUYING BEHAVIOR
  • 9.2 IMPACT OF COVID-19 ON WOMEN RAZORS MARKET

10 MARKET OPPORTUNITIES & TRENDS

  • 10.1 INCREASING PRODUCT INNOVATIONS
  • 10.2 GROWING DEVELOPMENT OF FACIAL RAZORS
  • 10.3 THE GENDERLESS MOVEMENT

11 MARKET GROWTH ENABLERS

  • 11.1 GROWING POPULARITY OF SHAVING AS PART OF WOMEN'S DAILY ROUTINE
  • 11.2 GROWING DEVELOPMENT OF ECO-FRIENDLY WOMEN RAZORS
  • 11.3 GROWING SUBSCRIPTION MODEL AMONG VENDORS

12 MARKET RESTRAINTS

  • 12.1 HIGH LEVEL OF RISK FROM SUBSTITUTES
  • 12.2 GROWING NORMALIZATION OF BODY HAIR
  • 12.3 STICKER SHOCK + PINK TAX

13 MARKET LANDSCAPE

  • 13.1 MARKET OVERVIEW
  • 13.2 MARKET SIZE & FORECAST
    • 13.2.1 INSIGHTS BY PRODUCT
    • 13.2.2 INSIGHTS BY DISTRIBUTION CHANNEL
    • 13.2.3 INSIGHTS BY USAGE
    • 13.2.4 INSIGHTS BY BLADE
    • 13.2.5 INSIGHTS BY GEOGRAPHY
  • 13.3 FIVE FORCES ANALYSIS
    • 13.3.1 THREAT OF NEW ENTRANTS
    • 13.3.2 BARGAINING POWER OF SUPPLIERS
    • 13.3.3 BARGAINING POWER OF BUYERS
    • 13.3.4 THREAT OF SUBSTITUTES
    • 13.3.5 COMPETITIVE RIVALRY

14 PRODUCT

  • 14.1 MARKET SNAPSHOT & GROWTH ENGINE
  • 14.2 MARKET OVERVIEW
  • 14.3 CARTRIDGE
    • 14.3.1 MARKET OVERVIEW
    • 14.3.2 MARKET SIZE & FORECAST
    • 14.3.3 MARKET BY GEOGRAPHY
  • 14.4 DISPOSABLE
    • 14.4.1 MARKET OVERVIEW
    • 14.4.2 MARKET SIZE & FORECAST
    • 14.4.3 MARKET BY GEOGRAPHY
  • 14.5 SAFETY
    • 14.5.1 MARKET OVERVIEW
    • 14.5.2 MARKET SIZE & FORECAST
    • 14.5.3 MARKET BY GEOGRAPHY
  • 14.6 STRAIGHT
    • 14.6.1 MARKET OVERVIEW
    • 14.6.2 MARKET SIZE & FORECAST
    • 14.6.3 MARKET BY GEOGRAPHY

15 DISTRIBUTION CHANNEL

  • 15.1 MARKET SNAPSHOT & GROWTH ENGINE
  • 15.2 MARKET OVERVIEW
  • 15.3 OFFLINE
    • 15.3.1 MARKET OVERVIEW
    • 15.3.2 MARKET SIZE & FORECAST
    • 15.3.3 MARKET BY GEOGRAPHY
  • 15.4 ONLINE
    • 15.4.1 MARKET OVERVIEW
    • 15.4.2 MARKET SIZE & FORECAST
    • 15.4.3 MARKET BY GEOGRAPHY

16 USAGE

  • 16.1 MARKET SNAPSHOT & GROWTH ENGINE
  • 16.2 MARKET OVERVIEW
  • 16.3 BODY
    • 16.3.1 MARKET OVERVIEW
    • 16.3.2 MARKET SIZE & FORECAST
    • 16.3.3 MARKET BY GEOGRAPHY
  • 16.4 FACIAL
    • 16.4.1 MARKET OVERVIEW
    • 16.4.2 MARKET SIZE & FORECAST
    • 16.4.3 MARKET BY GEOGRAPHY

17 BLADE

  • 17.1 MARKET SNAPSHOT & GROWTH ENGINE
  • 17.2 MARKET OVERVIEW
  • 17.3 STAINLESS STEEL
    • 17.3.1 MARKET OVERVIEW
    • 17.3.2 MARKET SIZE & FORECAST
    • 17.3.3 MARKET BY GEOGRAPHY
  • 17.4 CARBON STEEL
    • 17.4.1 MARKET OVERVIEW
    • 17.4.2 MARKET SIZE & FORECAST
    • 17.4.3 MARKET BY GEOGRAPHY

18 GEOGRAPHY

  • 18.1 MARKET SNAPSHOT & GROWTH ENGINE
  • 18.2 GEOGRAPHIC OVERVIEW

19 NORTH AMERICA

  • 19.1 MARKET OVERVIEW
  • 19.2 MARKET SIZE & FORECAST
  • 19.3 NORTH AMERICA: PRODUCT
  • 19.4 NORTH AMERICA: DISTRIBUTIONAL CHANNEL
  • 19.5 NORTH AMERICA: USAGE
  • 19.6 NORTH AMERICA: BLADE
  • 19.7 KEY COUNTRIES
    • 19.7.1 US: MARKET SIZE & FORECAST
    • 19.7.2 CANADA: MARKET SIZE & FORECAST

20 EUROPE

  • 20.1 MARKET OVERVIEW
  • 20.2 MARKET SIZE & FORECAST
  • 20.3 EUROPE: PRODUCT
  • 20.4 EUROPE: DISTRIBUTIONAL CHANNEL
  • 20.5 EUROPE: USAGE
  • 20.6 EUROPE: BLADE
  • 20.7 KEY COUNTRIES
    • 20.7.1 UK: MARKET SIZE & FORECAST
    • 20.7.2 FRANCE: MARKET SIZE & FORECAST
    • 20.7.3 GERMANY: MARKET SIZE & FORECAST
    • 20.7.4 ITALY: MARKET SIZE & FORECAST
    • 20.7.5 SPAIN: MARKET SIZE & FORECAST
    • 20.7.6 RUSSIA: MARKET SIZE & FORECAST

21 APAC

  • 21.1 MARKET OVERVIEW
  • 21.2 MARKET SIZE & FORECAST
  • 21.3 APAC: PRODUCT
  • 21.4 APAC: DISTRIBUTIONAL CHANNEL
  • 21.5 APAC: USAGE
  • 21.6 APAC: BLADE
  • 21.7 KEY COUNTRIES
    • 21.7.1 CHINA: MARKET SIZE & FORECAST
    • 21.7.2 INDIA: MARKET SIZE & FORECAST
    • 21.7.3 JAPAN: MARKET SIZE & FORECAST
    • 21.7.4 AUSTRALIA: MARKET SIZE & FORECAST
    • 21.7.5 SOUTH KOREA: MARKET SIZE & FORECAST
    • 21.7.6 THAILAND: MARKET SIZE & FORECAST
    • 21.7.7 MALAYSIA: MARKET SIZE & FORECAST

22 MIDDLE EAST & AFRICA

  • 22.1 MARKET OVERVIEW
  • 22.2 MARKET SIZE & FORECAST
  • 22.3 MIDDLE EAST & AFRICA: PRODUCT
  • 22.4 MIDDLE EAST & AFRICA: DISTRIBUTIONAL CHANNEL
  • 22.5 MIDDLE EAST & AFRICA: USAGE
  • 22.6 MIDDLE EAST & AFRICA: BLADE
  • 22.7 KEY COUNTRIES
    • 22.7.1 SOUTH AFRICA: MARKET SIZE & FORECAST
    • 22.7.2 TURKEY: MARKET SIZE & FORECAST
    • 22.7.3 SAUDI ARABIA: MARKET SIZE & FORECAST
    • 22.7.4 UAE: MARKET SIZE & FORECAST

23 LATIN AMERICA

  • 23.1 MARKET OVERVIEW
  • 23.2 MARKET SIZE & FORECAST
  • 23.3 LATIN AMERICA: PRODUCT
  • 23.4 LATIN AMERICA: DISTRIBUTIONAL CHANNEL
  • 23.5 LATIN AMERICA: USAGE
  • 23.6 LATIN AMERICA: BLADE
  • 23.7 KEY COUNTRIES
    • 23.7.1 BRAZIL: MARKET SIZE & FORECAST
    • 23.7.2 MEXICO: MARKET SIZE & FORECAST
    • 23.7.3 ARGENTINA: MARKET SIZE & FORECAST
    • 23.7.4 COLUMBIA: MARKET SIZE & FORECAST

24 COMPETITIVE LANDSCAPE

  • 24.1 COMPETITION OVERVIEW
  • 24.2 MARKET SHARE ANALYSIS
    • 24.2.1 P&G
    • 24.2.2 EDGEWELL
    • 24.2.3 HARRY'S
    • 24.2.4 BIC

25 KEY COMPANY PROFILES

  • 25.1 P&G
    • 25.1.1 BUSINESS OVERVIEW
    • 25.1.2 PRODUCT OFFERINGS
    • 25.1.3 KEY STRATEGIES
    • 25.1.4 KEY STRENGTHS
    • 25.1.5 KEY OPPORTUNITIES
  • 25.2 EDGEWELL
    • 25.2.1 BUSINESS OVERVIEW
    • 25.2.2 PRODUCT OFFERINGS
    • 25.2.3 KEY STRATEGIES
    • 25.2.4 KEY STRENGTHS
    • 25.2.5 KEY OPPORTUNITIES
  • 25.3 BIC
    • 25.3.1 BUSINESS OVERVIEW
    • 25.3.2 PRODUCT OFFERINGS
    • 25.3.3 KEY STRATEGIES
    • 25.3.4 KEY STRENGTHS
    • 25.3.5 KEY OPPORTUNITIES
  • 25.4 HARRY'S
    • 25.4.1 BUSINESS OVERVIEW
    • 25.4.2 PRODUCT OFFERINGS
    • 25.4.3 KEY STRATEGIES
    • 25.4.4 KEY STRENGTHS
    • 25.4.5 KEY OPPORTUNITIES

26 OTHER PROMINENT VENDORS

  • 26.1 ALLEYOOP
    • 26.1.1 BUSINESS OVERVIEW
    • 26.1.2 PRODUCT OFFERINGS
  • 26.2 ALL GIRLS SHAVE CLUB
    • 26.2.1 BUSINESS OVERVIEW
    • 26.2.2 PRODUCT OFFERINGS
  • 26.3 BEBODYWISE
    • 26.3.1 BUSINESS OVERVIEW
    • 26.3.2 PRODUCT OFFERINGS
  • 26.4 BOMBAY SHAVING COMPANY
    • 26.4.1 BUSINESS OVERVIEW
    • 26.4.2 PRODUCT OFFERINGS
  • 26.5 CARMESI
    • 26.5.1 BUSINESS OVERVIEW
    • 26.5.2 PRODUCT OFFERINGS
  • 26.6 DORCO
    • 26.6.1 BUSINESS OVERVIEW
    • 26.6.2 PRODUCT OFFERINGS
  • 26.7 EDWIN JAGGER
    • 26.7.1 BUSINESS OVERVIEW
    • 26.7.2 PRODUCT OFFERINGS
  • 26.8 ESTRID
    • 26.8.1 BUSINESS OVERVIEW
    • 26.8.2 PRODUCT OFFERINGS
  • 26.9 FEATHER
    • 26.9.1 BUSINESS OVERVIEW
    • 26.9.2 PRODUCT OFFERINGS
  • 26.10 FFS BEAUTY
    • 26.10.1 BUSINESS OVERVIEW
    • 26.10.2 PRODUCT OFFERINGS
  • 26.11 GRUUM
    • 26.11.1 BUSINESS OVERVIEW
    • 26.11.2 PRODUCT OFFERINGS
  • 26.12 HANNI
    • 26.12.1 BUSINESS OVERVIEW
    • 26.12.2 PRODUCT OFFERINGS
  • 26.13 HAPPY LEGS CLUB
    • 26.13.1 BUSINESS OVERVIEW
    • 26.13.2 PRODUCT OFFERINGS
  • 26.14 JILLRAZOR
    • 26.14.1 BUSINESS OVERVIEW
    • 26.14.2 PRODUCT OFFERINGS
  • 26.15 JUNGLE CULTURE
    • 26.15.1 BUSINESS OVERVIEW
    • 26.15.2 PRODUCT OFFERINGS
  • 26.16 KITSCH
    • 26.16.1 BUSINESS OVERVIEW
    • 26.16.2 PRODUCT OFFERINGS
  • 26.17 KAI
    • 26.17.1 BUSINESS OVERVIEW
    • 26.17.2 PRODUCT OFFERINGS
  • 26.18 LETSSHAVE.COM
    • 26.18.1 BUSINESS OVERVIEW
    • 26.18.2 PRODUCT OFFERINGS
  • 26.19 MAKE MY SHAVE
    • 26.19.1 BUSINESS OVERVIEW
    • 26.19.2 PRODUCT OFFERINGS
  • 26.20 NUDDY
    • 26.20.1 BUSINESS OVERVIEW
    • 26.20.2 PRODUCT OFFERINGS
  • 26.21 OSCAR RAZOR
    • 26.21.1 BUSINESS OVERVIEW
    • 26.21.2 PRODUCT OFFERINGS
  • 26.22 OUISHAVE
    • 26.22.1 BUSINESS OVERVIEW
    • 26.22.2 PRODUCT OFFERINGS
  • 26.23 PARKER SAFETY RAZOR
    • 26.23.1 BUSINESS OVERVIEW
    • 26.23.2 PRODUCT OFFERINGS
  • 26.24 PLUSH
    • 26.24.1 BUSINESS OVERVIEW
    • 26.24.2 PRODUCT OFFERINGS
  • 26.25 PRESERVE
    • 26.25.1 BUSINESS OVERVIEW
    • 26.25.2 PRODUCT OFFERINGS
  • 26.26 PURE SILK
    • 26.26.1 BUSINESS OVERVIEW
    • 26.26.2 PRODUCT OFFERINGS
  • 26.27 REDROOM TECHNOLOGY
    • 26.27.1 BUSINESS OVERVIEW
    • 26.27.2 PRODUCT OFFERINGS
  • 26.28 SHISEIDO COMPANY
    • 26.28.1 BUSINESS OVERVIEW
    • 26.28.2 PRODUCT OFFERINGS
  • 26.29 SIRONA HYGIENE PRIVATE LIMTED
    • 26.29.1 BUSINESS OVERVIEW
    • 26.29.2 PRODUCT OFFERINGS
  • 26.30 STERLING SHAVE CLUB
    • 26.30.1 BUSINESS OVERVIEW
    • 26.30.2 PRODUCT OFFERINGS
  • 26.31 SHAVEMOB
    • 26.31.1 BUSINESS OVERVIEW
    • 26.31.2 PRODUCT OFFERINGS
  • 26.32 SUPER-MAX
    • 26.32.1 BUSINESS OVERVIEW
    • 26.32.2 PRODUCT OFFERINGS
  • 26.33 THE WOMEN'S SHAVE CLUB
    • 26.33.1 BUSINESS OVERVIEW
    • 26.33.2 PRODUCT OFFERINGS
  • 26.34 TWEEZERMAN INTERNATIONAL
    • 26.34.1 BUSINESS OVERVIEW
    • 26.34.2 PRODUCT OFFERINGS
  • 26.35 THE SHAVE UNION
    • 26.35.1 BUSINESS OVERVIEW
    • 26.35.2 PRODUCT OFFERINGS
  • 26.36 WOMEN'S INDIA PERSONAL CARE
    • 26.36.1 BUSINESS OVERVIEW
    • 26.36.2 PRODUCT OFFERINGS

27 REPORT SUMMARY

  • 27.1 KEY TAKEAWAYS
  • 27.2 STRATEGIC RECOMMENDATIONS

28 QUANTITATIVE SUMMARY

  • 28.1 MARKET BY PRODUCT
    • 28.1.1 NORTH AMERICA: PRODUCT SEGMENTATION
    • 28.1.2 EUROPE: PRODUCT SEGMENTATION
    • 28.1.3 APAC: PRODUCT SEGMENTATION
    • 28.1.4 MIDDLE EAST & AFRICA: PRODUCT SEGMENTATION
    • 28.1.5 LATIN AMERICA: PRODUCT SEGMENTATION
  • 28.2 MARKET BY DISTRIBUTION CHANNEL
    • 28.2.1 NORTH AMERICA: DISTRIBUTION CHANNEL SEGMENTATION
    • 28.2.2 EUROPE: DISTRIBUTION CHANNEL SEGMENTATION
    • 28.2.3 APAC: DISTRIBUTION CHANNEL SEGMENTATION
    • 28.2.4 MIDDLE EAST & AFRICA: DISTRIBUTION CHANNEL SEGMENTATION
    • 28.2.5 LATIN AMERICA: DISTRIBUTION CHANNEL SEGMENTATION
  • 28.3 MARKET BY USAGE SEGMENTATION
    • 28.3.1 NORTH AMERICA: USAGE SEGMENTATION
    • 28.3.2 EUROPE: USAGE SEGMENTATION
    • 28.3.3 APAC: USAGE SEGMENTATION
    • 28.3.4 MIDDLE EAST & AFRICA: USAGE SEGMENTATION
    • 28.3.5 LATIN AMERICA: USAGE SEGMENTATION
  • 28.4 MARKET BY BLADES SEGMENTATION
    • 28.4.1 NORTH AMERICA: BLADES SEGMENTATION
    • 28.4.2 EUROPE: BLADES SEGMENTATION
    • 28.4.3 APAC: BLADES SEGMENTATION
    • 28.4.4 MIDDLE EAST & AFRICA: BLADES SEGMENTATION
    • 28.4.5 LATIN AMERICA: BLADES SEGMENTATION
  • 28.5 MARKET BY GEOGRAPHY
    • 28.5.1 CARTRIDGE RAZOR: GEOGRAPHY SEGMENTATION
    • 28.5.2 DISPOSABLE RAZORS: GEOGRAPHY SEGMENTATION
    • 28.5.3 SAFETY RAZORS: GEOGRAPHY SEGMENTATION
    • 28.5.4 STRAIGHT RAZORS: GEOGRAPHY SEGMENTATION
    • 28.5.5 OFFLINE: GEOGRAPHY SEGMENTATION
    • 28.5.6 ONLINE: GEOGRAPHY SEGMENTATION
    • 28.5.7 BODY: GEOGRAPHY SEGMENTATION
    • 28.5.8 FACIAL: GEOGRAPHY SEGMENTATION
    • 28.5.9 STAINLESS STEEL: GEOGRAPHY SEGMENTATION
    • 28.5.10 CARBON STEEL: GEOGRAPHY SEGMENTATION

29 APPENDIX

  • 29.1 ABBREVIATIONS