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市場調査レポート
商品コード
1094924
FASTサービスは新しいテレビか?―米国に続き、欧州でも展開されている提供FAST Services, the New Television? After the USA, Offers are Developing in Europe |
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FASTサービスは新しいテレビか?―米国に続き、欧州でも展開されている提供 |
出版日: 2022年06月20日
発行: IDATE
ページ情報: 英文 57 Pages
納期: 即日から翌営業日
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当レポートでは、無料広告付きストリーミングTV(FAST)サービスの市場について調査し、OTTビデオサービスのセグメンテーションと、この環境におけるFASTの提供の位置づけ、FASTサービスの範囲、米国と欧州のサービスの概要、市場の促進要因など、詳細な情報を提供しています。また主要なFASTプラットフォーム10社について、サービスの内容、実績、配信方法、プレイヤーの戦略におけるFASTサービスの位置づけなどを網羅したプロファイルで詳しく解説しています。
This report examines the market for Free Ad Supported Streaming TV (FAST) services.
The first part presents a segmentation of OTT video services and positions the FAST offers in this environment. It also provides an in-depth look at the scope of FAST services and presents an overview of services in the US and Europe.
The next section looks at the factors driving the development of the market. It covers the level of acceptance of advertising for free services, technological solutions, the role of connected TV, the dynamics of usage in the US and Europe.
The detailed structure of the FAST services sector then positions the industry players by business line, including audiovisual groups and new entrants, and describes their own dynamics. The evolution of competition in the OTT video market is also discussed, between American and European services. In addition, the economic model, advertising, is documented.
The 10 main FAST platforms are then described in detail within profiles covering the description of the offer, its performance, its distribution modalities as well as the positioning of the FAST service in the player's strategy.
Finally, the market outlook is described in the last section, from different perspectives. After discussing the impacts of FAST services on the audiovisual industry, the drivers and barriers influencing the development of the FAST services market are analysed. Then, market forecasts in value terms to 2025 are presented for the US and Europe. These are linked to the revenue dynamics of TV and connected TV advertising.