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市場調査レポート
商品コード
1718240
二輪車市場:タイプ別、エンジン容量別、エンジンレイアウト別、燃料タイプ別、気筒数別、価格帯別、販売チャネル別、用途別-2025~2030年世界予測Motorcycles Market by Type, Engine Capacity, Engine Layout, Fuel Type, Cylinder Number, Price Range, Sales Channels, Application - Global Forecast 2025-2030 |
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二輪車市場:タイプ別、エンジン容量別、エンジンレイアウト別、燃料タイプ別、気筒数別、価格帯別、販売チャネル別、用途別-2025~2030年世界予測 |
出版日: 2025年04月01日
発行: 360iResearch
ページ情報: 英文 187 Pages
納期: 即日から翌営業日
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二輪車市場は、2024年には714億8,000万米ドルとなり、2025年には755億8,000万米ドル、CAGR 5.69%で成長し、2030年には996億8,000万米ドルに達すると予測されています。
主要市場の統計 | |
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基準年 2024年 | 714億8,000万米ドル |
推定年 2025年 | 755億8,000万米ドル |
予測年 2030年 | 996億8,000万米ドル |
CAGR(%) | 5.69% |
今日の二輪車産業は、伝統と革新の交差点に立っており、そこではクラシックなデザインと次世代技術が融合しています。この情勢は、進化する消費者の嗜好、新たな規制状況、性能と持続可能性の両方に対する需要の高まりによって定義されています。メーカーや市場関係者がこうした複雑な局面を乗り切るには、伝統と現代性のバランスを取りながら、デジタルや環境的要因によって市場が再構築されても、製品の競合を維持しなければならないです。
世界経済のシフト、環境意識の高まり、技術の飛躍的進歩は、消費者の期待を再定義し、二輪車の可能性の地平を広げています。繁栄する大都市から新興の田園地帯まで、あらゆる地域で、顧客は単なる移動手段ではなく、自由、効率、革新を体現する体験を探し求めています。この進化するシナリオは、現在の動向を理解するだけでなく、将来の破壊を予測しようとする意思決定者や産業の専門家にとって、複雑な背景を記載しています。
さらに、安全性、デザイン、性能が市場の中心的な柱であり続ける一方で、企業は流通チャネルや顧客サービスのパラダイムの変化という複雑な問題を乗り越えなければならないです。これからの時代は、重大な課題と、今後数十年にわたって二輪車のエコシステムを再構築しうる変革の機会の両方が待ち受けています。
二輪車市場の変革
近年、二輪車を取り巻く環境は、技術の進歩、消費者行動の進化、持続可能性への幅広い動きによって、大きな変革期を迎えています。デジタル技術の急速な統合は、製造や設計プロセスを近代化しただけでなく、二輪車のマーケティングや販売方法にも革命をもたらしました。接続性とスマート技術の革新により、ライダーは性能、安全性、メンテナンスに関するデータにリアルタイムでアクセスできるようになり、ライディング体験が向上するとともに、従来の市場力学も変化しています。
環境への配慮から、電動二輪車やハイブリッド二輪車が従来のガソリンエンジン車と並んで人気を集める新時代が到来しました。政府の規制が強化され、都心部ではエコフレンドリーソリューションが求められているため、メーカーは製品ラインアップを見直し、よりクリーンな技術を採用するようになっています。一方、パーソナライゼーションやライフスタイル志向の製品への消費者嗜好の変化も、カスタムデザインやライダー重視のエルゴノミクスを強化する傾向に拍車をかけています。
市場の参入企業は、世界のサプライチェーンの急速な変化により、俊敏な流通網と革新的な資金調達モデルで対応できるようになりました。これにより、市場変動への迅速な適応が可能となり、競合を高めています。現在の進化は、単なる漸進的な変化ではなく、設計から生産、販売、アフターサービスに至るまで、二輪車ビジネスのあらゆる側面に関わる全体的な変革を意味しています。
包括的な市場分析のための主要セグメンテーション洞察
二輪車市場を詳細に分析すると、進化する消費者動向に関する豊富な洞察を提供するセグメンテーションのいくつかの層が明らかになります。例えば、カフェレーサー、チョッパー、クルーザー、ダート二輪車、デュアルスポーツ&スポーツ二輪車、スタンダード/ストリート二輪車、ツーリング二輪車など、多様なカテゴリーの動向を捉え、タイプ別に市場を評価します。このアプローチは、美的嗜好や性能だけでなく、モデルごとに異なる技術統合のレベルも反映しています。
さらに、エンジン容量によるセグメンテーションでは、市場を251cc以上500cc以下、500cc以上、250cc以下などのセグメントに分け、それぞれ異なる消費者プロファイルと使用シナリオにアピールします。エンジンレイアウトのセグメンテーションでは、フラットツイン、インライン、L型ツイン、パラレルツイン、V型ツインといった構造を区別することで、各モデルの性能特性と設計思想を定義し、さらに細分化を図っています。
さらに、燃料タイプによるセグメンテーションを行うことで、従来のガソリン二輪車に加え、電気二輪車やハイブリッドモデルの台頭を浮き彫りにし、洞察を深めています。気筒数などの属性は、多気筒と単気筒システムの区別とともに精査されます。価格戦略のセグメンテーションでは、エコノミー、ミッドレンジからプレミアムまで全領域をカバーし、さまざまな対象市場セグメントを強調しています。同様に、流通チャネルはオフラインとオンラインのタッチポイントで検討され、用途は業務用、個人用、レクリエーション用で区別されます。これらのセグメンテーションの各次元は、産業関係者が微妙な市場需要に対応するために戦略を調整するのに役立つ、重要な洞察の層を記載しています。
The Motorcycles Market was valued at USD 71.48 billion in 2024 and is projected to grow to USD 75.58 billion in 2025, with a CAGR of 5.69%, reaching USD 99.68 billion by 2030.
KEY MARKET STATISTICS | |
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Base Year [2024] | USD 71.48 billion |
Estimated Year [2025] | USD 75.58 billion |
Forecast Year [2030] | USD 99.68 billion |
CAGR (%) | 5.69% |
The motorcycle industry today stands at a crossroads of tradition and innovation, where classic design meets next-generation technology. This landscape is defined by evolving consumer tastes, emerging regulatory mandates, and a growing demand for both performance and sustainability. As manufacturers and market players navigate these intricate dimensions, they must balance heritage with modernity, ensuring that product offerings remain competitive even as digital and environmental factors reshape the market.
Global economic shifts, heightened environmental awareness, and technological breakthroughs have redefined consumer expectations and expanded the horizons of what a motorcycle can be. In every region, from thriving metropolitans to emerging rural corridors, customers are searching not just for transportation but for an experience that embodies freedom, efficiency, and innovation. This evolving scenario provides an intricate backdrop for decision-makers and industry experts who seek to not only understand current trends but also to anticipate future disruptions.
Furthermore, as safety, design, and performance continue to be central pillars in the market, companies must also navigate the complexities of changing distribution channels and customer service paradigms. The period ahead promises both significant challenges and transformative opportunities that can reshape the motorcycle ecosystem for decades to come.
Transformative Shifts in the Landscape
In recent years, the motorcycle landscape has experienced profound transformative shifts driven by technological advancements, evolving consumer behavior, and a broader move towards sustainability. The rapid integration of digital technologies has not only modernized manufacturing and design processes but has also revolutionized how motorcycles are marketed and sold. Innovations in connectivity and smart technologies allow riders to access real-time data about performance, safety, and maintenance, enhancing the riding experience and changing traditional market dynamics.
Environmental considerations have ushered in a new era where electric and hybrid motorcycles are gaining traction alongside conventional petrol-powered machines. As government regulations tighten and urban centers push for eco-friendly solutions, manufacturers are rethinking their product lineups and embracing cleaner technologies. Meanwhile, shifting consumer preferences toward personalization and lifestyle-oriented products have also spurred a trend toward custom designs and enhanced rider-focused ergonomics.
Market players are now able to respond with agile distribution networks and innovative financing models, which have been catalyzed by rapid changes in global supply chains. This has enabled faster adaptation to market fluctuations, providing a competitive edge. The current evolution represents not simply an incremental change but a holistic transformation that touches every aspect of the motorcycle business, from design and production to sales and after-sales services.
Key Segmentation Insights for Comprehensive Market Analysis
A detailed analysis of the motorcycle market reveals several layers of segmentation that offer rich insights into the evolving consumer landscape. For example, the market is evaluated based on type, capturing trends across diverse categories including Cafe Racers, Chopper, Cruiser, Dirt Bikes, Dual-Sport & Sports Bikes, Standard/Street Bikes, and Touring Motorcycles. This approach reflects not only aesthetic preferences and performance capabilities but also varying levels of technological integration in different models.
Furthermore, segmentation based on engine capacity divides the market into segments such as those with 251cc to 500cc, those above 500cc, and those with less than 250cc, each appealing to distinct consumer profiles and usage scenarios. The engine layout segmentation introduces additional granularity, distinguishing among constructions like Flat-Twin, Inline, L-Twin, Parallel-Twin, and V-Twin, thereby defining the performance characteristics and design philosophies behind each model.
Insights are further enriched by exploring segmentation based on fuel type, highlighting the rise of Electric and Hybrid models alongside the traditional Petrol-powered motorcycles. Attributes such as cylinder number are scrutinized with distinctions between Multi-Cylinder and Single-Cylinder systems. The pricing strategy segmentation covers the entire spectrum from Economy and Mid-Range to Premium offerings, underscoring varied target market segments. Similarly, sales channels are examined in the context of Offline and Online touchpoints, while the application dimension distinguishes between Commercial, Personal, and Recreational uses. Each of these segmentation dimensions provides a critical layer of insight that helps industry players tailor their strategies to meet nuanced market demands.
Based on Type, market is studied across Cafe Racers, Chopper, Cruiser, Dirt Bikes, Dual-Sport & Sports Bikes, Standard/Street Bikes, and Touring Motorcycles.
Based on Engine Capacity, market is studied across 251cc to 500cc, Above 500cc, and Less than 250cc.
Based on Engine Layout, market is studied across Flat-Twin, Inline, L-Twin, Parallel-Twin, and V-Twin.
Based on Fuel Type, market is studied across Electric, Hybrid, and Petrol.
Based on Cylinder Number, market is studied across Multi-Cylinder and Single-Cylinder.
Based on Price Range, market is studied across Economy, Mid-Range, and Premium.
Based on Sales Channels, market is studied across Offline and Online.
Based on Application, market is studied across Commercial, Personal, and Recreational.
Regional Insights Highlighting Global Market Disparities
Regional trends in the motorcycle sector underscore the diversity in consumer preferences and regulatory environments across different geographical zones. In the Americas, strong cultural ties to motorcycling coupled with robust aftermarket and customization trends have created an environment where innovation is heavily driven by consumer expression and lifestyle trends. Market players in this region are especially attuned to the balance between performance and affordability, tailoring their offerings to meet both practical transportation needs and aspirational desires.
Across Europe, the Middle East & Africa, stringent environmental regulations and a push for sustainable mobility are reshaping market dynamics, leading to an accelerated adoption of electric and hybrid technologies. Consumers here are often more responsive to design nuances and technological enhancements, demanding bikes that combine efficiency with a high level of craftsmanship.
In Asia-Pacific, rapid urbanization, rising disposable incomes, and a burgeoning middle class contribute to a unique consumer demand that spans from cost-effective solutions to premium, technology-driven motorcycles. The region's diverse economic landscape challenges manufacturers to craft products that not only deliver on performance but also adhere to a fast-evolving regulatory framework. The regional variances present a compelling narrative that requires strategic localization to harness full market potential.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
In-Depth Insights on Leading Companies Driving Market Innovation
The competitive dynamics of the motorcycle market are defined by a spectrum of renowned companies whose strategic investments in innovation, R&D, and customer engagement have set industry benchmarks. Notable companies such as ARCH Motorcycle Company LLC and Bajaj Auto Limited have demonstrated the ability to blend cutting-edge technology with classic design sensibilities. Giants like BMW Group and Ducati Motor Holding S.p.A. by Audi AG continue to push the envelope in both performance and luxury, paving the way for premium motorcycle experiences.
Other influential players including Boss Hoss Cycles, Inc. and Chongqing Zonsen Motorcycle Manufacturing Co., Ltd. maintain strong regional footholds through strategic product portfolios and agile market responses. Companies such as Combat Motors LLC and CURTISS MOTORCYCLE COMPANY, INC. have carved niches in specialized segments, reflecting a trend towards tailored customer experiences. Industry leaders like Harley-Davidson, Inc., Hero MotoCorp Limited, Honda Motor Co., Ltd., and JAWA Moto spol s r. o. command significant market share owing to their deep-rooted legacy and continuous innovation.
Further, the presence of Jiangmen Dachangjiang Group Co., Ltd., Kawasaki Heavy Industries, Ltd., and Kwang Yang Motor Co., Ltd. highlights the strategic importance of engineering expertise and brand heritage. Firms such as Lifan Technology (Group) Co., Ltd. and Mahindra & Mahindra Limited expand market accessibility, while Niu Technologies leads in the electric segment. Prominent names such as Piaggio Group, Pierer Mobility AG, Polaris Inc., Qianjiang Motorcycle Co., Ltd., Royal Enfield by Eicher Motors Limited, Sanyang Motor Co., Ltd., Suzuki Motor Corporation, Triumph Motorcycles Limited, TVS Motor Company Limited, Yamaha Motor Co., Ltd., Zero Motorcycles, Inc., and ZHEJIANG CFMOTO POWER CO., LTD. continue to shape competitive strategies and market trends with their forward-thinking approaches and an unwavering commitment to quality.
The report delves into recent significant developments in the Motorcycles Market, highlighting leading vendors and their innovative profiles. These include ARCH Motorcycle Company LLC, Bajaj Auto Limited, BMW Group, Boss Hoss Cycles, Inc., Chongqing Zonsen Motorcycle Manufacturing Co., Ltd., Combat Motors LLC, CURTISS MOTORCYCLE COMPANY, INC., Ducati Motor Holding S.p.A. by Audi AG, Harley-Davidson, Inc., Hero MotoCorp Limited, Honda Motor Co., Ltd., JAWA Moto spol s r. o., Jiangmen Dachangjiang Group Co., Ltd., Kawasaki Heavy Industries, Ltd., Kwang Yang Motor Co., Ltd., Lifan Technology (Group) Co., Ltd., Mahindra & Mahindra Limited, Niu Technologies, Piaggio Group, Pierer Mobility AG, Polaris Inc., Qianjiang Motorcycle Co., Ltd., Royal Enfield by Eicher Motors Limited, Sanyang Motor Co., Ltd., Suzuki Motor Corporation, Triumph Motorcycles Limited, TVS Motor Company Limited, Yamaha Motor Co., Ltd., Zero Motorcycles, Inc., and ZHEJIANG CFMOTO POWER CO., LTD. Strategic Actionable Recommendations for Industry Leaders
Industry leaders are encouraged to adopt a multi-pronged approach that balances innovation with operational agility in response to evolving market complexities. A significant recommendation is to invest in research and development aimed at embracing sustainable technologies, particularly in the electric and hybrid motorcycle segments, as environmental concerns and regulatory pressures intensify across regions. Innovating within the digital realm by integrating smart connectivity and data analytics into product design can yield enhanced customer experiences and operational efficiencies.
Leaders should also explore cross-channel strategies that leverage both offline and online distribution networks to ensure comprehensive market coverage. This balanced approach can not only mitigate supply chain uncertainties but also capture emerging digital consumer behaviors. There is also a pressing need to refine segmentation strategies by deep-diving into consumer insights based on type, engine capacity, engine layout, fuel type, cylinder number, price range, sales channels, and application needs. Such detailed market segmentation allows brands to identify niche opportunities and tailor their marketing efforts to respond precisely to localized demands.
Furthermore, forging strategic partnerships and aligning with technology providers can serve the dual purpose of accelerating product innovation and building robust after-sales support ecosystems. Embracing agile production methodologies and maintaining transparent communication channels with stakeholders will be key to creating a resilient market presence in a rapidly shifting environment.
Conclusion: Navigating Future Opportunities with Confidence
Reflecting on the extensive insights gathered, it is evident that the motorcycle market is undergoing a period of significant transformation, driven by technological evolution, shifting consumer demographics, and a growing emphasis on sustainability. The detailed analysis of market segmentation, regional disparities, and the strategic strengths of leading companies offers a comprehensive understanding of the current market dynamics. Industry players are increasingly required to adopt flexible strategies that not only respond to immediate consumer demands but also anticipate future trends, leveraging innovation and strategic foresight to secure competitive advantages.
As consumer expectations evolve in line with larger environmental and technological trends, the ability to integrate advanced digital solutions with traditional craftsmanship is becoming the hallmark of success. The evolving landscape mandates a careful balancing act between heritage and modernity, underscoring the need for adaptive strategies that embrace change while retaining core values. Ultimately, firms that can navigate these complexity layers with precision, strategic partnerships, and a commitment to continuous innovation are well positioned to drive future growth and market leadership.